HELLO! Portfolio of Celia Fransisca
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The details are not the details. They make the design. Charles Eames
HELLO! Celia Fransisca (b. 1996) A graphic designer with simplicity in mind Detailed, organized, and committed as a person; yet always eager to learn and explore more in life.
Profile
Language Proficiency
Celia Fransisca Jakarta, Indonesia
Indonesian Native Proficiency
Education
English Professional Working Proficiency
2014 - Present BINUS University Visual Communication Design - New Media
Chinese Limited Working Proficiency
Working Experience
Organization Experience
March - November 2017 Kamarupa Design Group Graphic Design Intern
2015 - 2016 BINUS English Club (23rd Presidency) Senior Staff of Quality Control Division
December 2016 - June 2017 21.id Graphic Designer
2014 - 2015 BINUS English Club (22nd Presidency) Staff of Brand Management Division
Project Involvement
Event Experience
QC Fundraising Project (2016) Project Officer
The 2017 Asian English Olympics Secretary and Treasurer
Senior Staff Project (2016) Project Officer
The 2016 Asian English Olympics Coordinator of Design and Product Division
BNEC Yearbook Project (2015) Vice Project Officer
The 2015 BNEC New Member Recruitment Staff of Creative Division
BNEC Extraordinary Project (2015) Project Officer
The 2015 BNEC Social Event Coordinator of Design and Documentation Division
BNEC Showcase Magazine (2015) Graphic Designer
The 2015 Asian English Olympics Staff of Design and Product Division
Achievements
Tools of Trade
December 2016 BINUS English Club BNEC 23rd Presidency’s “Staff of the Year”
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April 2015 Astra Credit Companies, Astra1st BINUS Champion of “Move Up! Escalate Your Career” Video Competition
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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupery
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WORKS! The curated pieces; covering ones of branding, illustration, surface packaging design, editorial design, website design, and motion graphics.
Duck Da Bomb
Card Game Illustration & Design Duck Da Bomb is a coding card game initiated by Refruit, a design agency from Singapore and Myanmar, for kids to learn programming in the most accessible way. Findings Duck Da Bomb seeks an approachable and fun way in learning the foundation of programming. Aiming for children of both genders to be able to easily grasp the concept of coding, it reaches for a gameplay that tells stories by involving characters.
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Outcome As suggested by the name of the game, the duck of various personalities was brought to life within the game being as simple, lovable, and genderneutral as possible. With a free-spirited background of the memphis pattern and a vibrant color palette, the design is made with its target in mind - children. Illustration was made with various characters and gestures to support the storytelling, as well.
My contribution towards the card game development was largely on the visuals. Please note that Duck Da Bomb is still on its prototype phase, and the latest design might change accordingly. This was until prototype phase 2. Courtesy of Refruit
California Character Design
Purely as a form of self-visualization, this character design was manually done through sketch before digitally rendered with Adobe Photoshop. The character has been implemented for wallpapers, both desktop and mobile, as well as on phone cases. It has also been brought to life in the form of a plush toy and clay figure.
Dolan Illustration
Please carefully note that the implementation for the branding itself was done by the graphic designer in charge to give a look at the design treatment.
Findings Aiming to bear the active, playful look for children as its end user, the brand of Dolan sets its sights on toy production with the value of being educative and fun. Outcome Inspired by simple objects that children would find in their daily activities, the illustration is designed to complement the overall branding of Dolan itself. It wraps the spirit of learning in a fun way children would love, bearing the look of being active and playful as the brand would like to show. My role in the project was to design and illustrate the characters as briefed by the Creative Director in charge who handed me the values of the brand. It’s all originally designed from sketches before going digital. Courtesy of Kamarupa Design Group
TMII
Branding
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Taman Mini Indonesia Indah, oftenly known as TMII, is a recreational park centered on Indonesia’s cultural diversity. It showcases the tradition, art forms, architectural buildings, traditional clothes, and more of the various culture Indonesia has. Findings Having so much to offer as a vast recreational area to its visitors, TMII holds dear the value of being dynamic and evergrowing as a replica of Indonesia itself. It targets the generic audience, but mostly students for educational purposes and families who come for refreshment. In the eyes of its visitors, TMII is an affordable, yet widely-explorable place.
Outcome Through a careful design process, the tree is chosen to be associated with the value of TMII itself - dynamic and evergrowing. The range of colors applied would represent the diversity it showcases. The overall look of the branding is also made simple for an easy grasp to its generic target.
21.id Branding
21.id is a clothing brand established in Indonesia with a different concept. Each of its clothing is limited to only 21 pieces, and will be marked with a unique identity number. Findings Apart from the value of being limited, 21.id aims for simplicity. It prioritizes its design to be simple and classy, yet comfortable for its customers’ wearing. It targets the youths of both genders.
Outcome Designed to be recognizable at one look, the logo is inspired from a clothing tag. Apart from the branding, there are also designs for digital marketing purposes and - of course - the shirts as products of business; which revolve around typography as what seem to attract youths the most are relatable quotes. The theme color of blue is also chosen for its trustworthy, yet friendly look for the target.
PostGift Website Design
PostGift is a business concept about peer-to-peer personal shopping (and gifting) service. By seamlessly connecting Posters - who publishes requests - with Gifters - who fulfills requests - based on interests and geographical location, it makes shopping (and gifting) around the world possible. Findings As a “newly-launched� mobile app, PostGift needs the website to help promote the downloads. It needs to be direct and interesting to give enough reasons for potential users to download its app. Outcome As simple as its mobile app UI and UX is, the website interface is also designed likewise. It is a one-page web with all the sufficient information under concise copy and icon usages to interest viewers and potential users.
I had worked with a team for this mobile app project, and while working little on the mobile app design - as I was more in charge of the app flow, content for both the app and web, as well as mockups for the digital marketing - I was fully responsible for the website design and its prototype. Website prototype viewable on tinyurl.com/CFpostgift
Travel Journal Magazine Editorial Design
Findings As a project initiated by UPH Medan, I was commissioned to design a 12-page student travel report to Singapore. With content and photos supplied, I was free to propose the design under one condition - being simple and concise. Outcome Designed precisely to be simple and straightforward, there is only a small play on basic shapes and the theme color to emphasize what is needed, being topped off with related photos and carefully-drafted visual hierarchy to interest readers enough.
BINUS Greeting Card Card Design
Findings As BINUS University opened pitching for agencies to propose designs for the Idul Fitri and New Year greeting card as well as 2018 calendar designs, Kamarupa Design Group joined in to pitch their proposed designs. I was given the opportunity to design a set of the greeting cards targeted for its partners, clients, and staffs under guidance. Outcome The concept proposed was to concentrate on the typography matched with complementary images and shadow play to strengthen the design itself. The look is made interesting, yet professional enough for the target audience.
Joining in from the initial steps of brainstorming and reference browsing, my contribution towards the design was guided by an Art Director and Creative Director along the way. Courtesy of Kamarupa Design Group
Honey Stars
Packaging Redesign
Findings Honey Stars has the traditional, never-changing look for its packaging. It should equally appeal to children as its main consumer target with its vibrant colors. However, the content itself is too cramped, sacrificing on the comfort for readability and has too much to state in a go. Outcome As the famous mascot of the brand, Captain Star is cleanly redesigned along with the name style and packaging to be the focal point other than the brand name. Together with the intriguing photography of the product and the galaxy impression, the design is done with the original content untouched yet looks better on the readability; aiming to attract its consumers with its witted play on visual hierarchy.
Philips
Packaging Redesign Findings Philips is undoubtedly iconic as a consumer electronic brand. However in this modern era, the packaging design of its Genie lamp might not be keeping up well with the times as it still has too much of the commercial look without another touch of creative design to make it appealing. Outcome Though redesigned, the Philips name style still attains its simple look with its trademark blue. It looks easy on the eye and draws attention from simplicity. With a play on the white space movement and visual hierarchy, the packaging is designed to be clean and recognizable from the outside of what product is contained with details readable from the surface.
Move Up! Motion Graphics
“Move Up! Escalate Your Career� Video Competition is held by Astra1st BINUS with Astra Credit Companies (ACC) as a form of complementary event along with its talkshow organized around the same theme. Findings The main objective of the video-making is to promote the values of working at Astra Credit Companies (ACC) and should be made interesting as part of the creativity to attract.
Outcome Made to be informative for viewers to be able to know more about the company, the motion graphics is designed to contain a complete information - ranging from the company itself, its values, and down to its career opportunities. In tune with the rhythmic beat along with the associative color palette and icon usages, it is designed to look visually alive and appealing. As a result, it was awarded the CHAMPION title at the end of the competition. Video can be viewed on tinyurl.com/CFmoveup
Asian English Olympics Event Branding
The Asian English Olympics is an international event; an Asian-scaled English competition annually organized by BINUS English Club. At its fifth year in 2016, it was held with Radiate Your Light as its theme. Findings The 2016 AEO was directed to be the platform for Asian youths to unite and express their potential without any limitations. It was a prestigious competition attended by reputable institutions, judges, and partners.
Outcome The design is made theming in galaxy as a good representation for infinity and radiance, where it’s vast with numbers of radiating objects. The bright infinite loop circling around the initials of AEO symbolizes diversity and unity with a spectrum of colors radiating (expressed) from a band of white. In unity with the logo, competition field icons are also subjected to accommodate each category. Other supporting medias are then designed in unity with the main design, such as complementary posters, proposals, guide books, advertorial banners, merchandises, and more.
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So, if you find what you need in me, I’m reachable through (+62) 822-8499-6269 efwcelia@gmail.com
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