Why Your Customer Service Needs To - egiftafrica.com
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No matter what industry you are in, you have some form of customer service support. You provide an email address and/or telephone support (maybe even social media or live chat) for prospects and customers to get important questions answered. Even if you have one of the most intuitive website designs and clear copy, there is a need to provide additional support and guide existing and potential customers to their end goal (buying from you!).
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Providing this support is the first step to providing good customer experience. Your customers and window shoppers should have the ability to get their questions answered. Website visitors need to know exactly what you are providing. Customers need to be able to reach you when something goes wrong.
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1. Create great experiences 2. Crystal ball not required 3. Customer service personalisation
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In 2016 your customer service needs to go well beyond ‘sitting back and waiting for problems to come to you’. Reassess your current customer support channels now and decide how you can start offering a great customer experience (a CX that will make customers happy and increase sales). You’ll find that getting personal with customers and providing proactive support are the best ways to improve CX.
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