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Colin Tomlin, Publisher & Managing Editor eg Magazine & Author, the GROWhow series of books
Welcome to Welcome to the New Year 2021 issue of experience growth Magazine; our 12th issue. 2020 is now over. Phew!
I am sure we are all glad to see the back of what has been a really disrupted and disruptive year. For all the wrong reasons. So, Happy New Year & we celebrate with you that you survived last year. That, in itself, is an achievement. Our condolences go to the families across the UK and the globe who’ve lost loved ones during the pandemic.
Secondly, what has 2020 been like for you? You may have lost your job, your business and other things that have helped to anchor you…
Our job is to encourage you to not lose hope. There is a light at the end of the tunnel, it may just look a little different to what you expected or anticipated. This year we have to see, think and live different. In fact, times of crisis is usually the genesis of some of the best business ideas and that starts with your thinking…
04 | experience growth Magazine | New Year 2021
eg
To help with that, we share Our Top 21 Must Read Books for this year as well as Our Top 20 Must Have Apps to accelerate your entrepreneurial journey this year. We also offer you insight and experiences from 6 great thinkers across the UK, the USA & the UAE to encourage and excite you to make 2021 a very memorable year for all the right reasons. Please dive in & enjoy!
& the eg Team
Our Contributors Jennifer Beaumont Whyte
Jennifer is passionate about working with inspired business owners who are awakening to the gift and power that they have to cause change in the world by doing what they love. Her aim is to help stop their struggle and overwhelm of doing it all by themselves and create a community of love-based business owners that fully supports their vision and their lifestyle and celebrates their life purpose. Jennifer believes that - "With Love – Together We Can!"
Hannah Chadwick
Hannah is the founder and director of Fortitude Training which she started to help businesses create inclusive, happy, and healthy workplaces. Hannah was inspired to start the business after her own negative workplace experiences resulted in her leaving a career she loved and having to take her employer to an Employment Tribunal. She helps her client's create better workplace cultures, thereby avoiding situations like that which she found herself in.
Dr Philippe Douyon MD
Philippe is a board certified Neurologist and is the Founder & CEO of the health, wellness, and technology company, The Inle BrainFit Institute® which was created to improve people’s health and quality of life. He is the author of the book, Neuroplasticity: Your Brain’s Superpower, which speaks to the brains ability learn, adapt and heal. His online course, Take Charge of Your Brain in 30 days helps people with medical, mental, and neurological disorders get healthier and create the lives they want for themselves.
Alex Gordon
Alex is an accountant by training with years of experience within the City of London and running an accounting solutions practice. His real passion, though, is helping people to discover or rekindle their dreams. He regularly speaks to audiences asking a poignant question, ‘What is your dream?’ He travels the UK preaching a message of redefining, refocusing and repackaging talents to bring solutions to your community, customers and clients. He lives in London with his wife Sharon and 3 children.
Catherine Irwin
Catherine is an online entrepreneur & blogger who writes with honesty, humour and heart. She operates the Holding Arrows brand providing unique and exquisite baby products. With her Australian nationality, she appreciates the vast differences between the two countries and have formed an intense love for both which brings a sense of individualism to her character as well as herbusiness. She has six children and live in the beautiful countryside of Norfolk, England with her husband Matthew.
Dr Roy Pope
Dr. Roy Pope has served as a teacher, coach, college professor, success strategist, and school administrator in the USA and the UAE for more than two decades. He is the author of 9 Ways to Increase Student Achievement and School Success. Dr. Roy is the founder and CEO of EdGuru, which offers online professional development for educators, a blog for educators and parents, online coaching, book publication, and translation services.
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Thinking. Tales. Tools. Tips.
Contents
Personal & Business Mindset & Thinking 3 Ways to Take Charge of Growth Tools your Brain Our Top 21 Must Read Books Read them and grow your way through this year, one mindset change at a time.
Here are 3 ways to take charge of your brain and be ready in 2021. They are simple, yet will Business Tips make a huge difference. 6 Secrets to Make Change in 2021 The Great Reset Our Top 21 Must Have Apps Discover the 6 keys that will Explore how we all can we Use these apps and make a help you to open the stream of create a ‘new normal’ out of the change this year. Let 2021 be significant difference to your entrepreneurial ideas through- unprecedented disruption that your best year so far. the pandemic brought us. out this year. 3 Tips to Improve Workplace Culture during Business Tales Wellbeing Cover Story: Oprah Winfrey Remote Working When your Boundaries With remote working the norm, The Oprah Effect looks at the are Flexible Find out how a Call the Midwife incredible life of one of media’s how can we keep that sense of connection and community? & a board game over Christmas enduring and influential triggered a thought around the personalities. In her case talk is definitely not cheap. importance of boundaries. Business Ideas 5 Steps to Create an Online In her OWN words These 4 Thoughts Business These 4 Thoughts are mantras Always defy categories, we As a result of The Pandemic, that helped to focus during the analyze her thinking to here are the Dr’s orders, a discover 7 ways to think like 3 UK Lockdowns. They’ll help prescription to create your Oprah. In her own words. you too. Online Business this year. 10 | experience growth Magazine | New Year 2021
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New Year 2021 | experience growth Magazine | 15
Growth Classics
1
You can make more friends in two months by becoming
than you can in two years by trying to get other people interested in you.
GET THE SUMMARY
T
his is the first book that I am aware of my Dad reading apart from The Bible.
exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
In fact, this book took His advice has stood the pride and place right test of time and will teach beside The Bible which you how to: suggested to us as kids just how important he thought • Make friends quickly it to be. and easily • Increase your popularity Just like my Dad, millions • Persuade people to of people around the world follow your way of have improved their lives thinking based on the teachings of • Enable you to win new Dale Carnegie. clients and customers • Become a better speaker In How to Win Friends • Boost enthusiasm and Influence People, he among your colleagues offers practical advice and techniques, in his This classic book will turn 16 | experience growth Magazine | New Year 2021
your relationships around and improve your interactions with everyone in your life. Dale Carnegie, known as ‘the arch-priest of the art of making friends’, pioneered the development of personal business skills, selfconfidence and motivational techniques. His books - most notably How to Win Friends and Influence People - have sold tens of millions worldwide and, even in today's changing climate, they remain as popular as ever.
New Year 2021 | experience growth Magazine | 17
2
Whatever the mind of man can
it can
teach you the secrets that could bring you a fortune. It will show you not only GET THE SUMMARY what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, his edition you will have mastered the of Napoleon secret of Hill's classic Think true and Grow Rich is a reproduction of Napoleon Hill's personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, originally printed in March of 1937.
T
The most famous of all teachers of success spent ‘a fortune and the better part of a lifetime of effort’ to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.
and lasting success.
Money and material things are essential In Think and Grow Rich, for freedom of Hill draws on stories of body and Andrew Carnegie, Thomas mind, but Edison, Henry Ford, and there are other millionaires of his some who generation to illustrate his will feel principles. This book will that the 18 | experience growth Magazine | New Year 2021
greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and enjoy these spiritual values.
3
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One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, teachers and parents - millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 habits with modern additions from Sean Covey. The 7 habits have become famous and are integrated into everyday thinking by millions and millions of people. Why? Because they work!
This beloved classic presents a principlecentered approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity - principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. Stephen R. Covey dedicated his life to demonstrating how a person can truly control their destiny with profound yet straightforward guidance. As an internationally respected leadership authority, family expert, teacher, organizational consultant, and author, his advice gives insight to
millions.
He sold more than 20 million books (in 40 languages), and The 7 Habits of Highly Effective People was named the No. 1 Most Influential Business Book of the Twentieth Century. Though he passed away in 2012, his work lives on through FranklinCovey, a leading global education and training organization with offices in 147 countries.
The Seven Habits Habit 1 Be Proactive Habit 2 Begin with the End in Mind Habit 3 Put First Things First Habit 4 Think Win/Win Habit 5 Seek First to Understand, Then to Be Understood Habit 6 Synergise Habit 7 Sharpen the Saw
New Year 2021 | experience growth Magazine | 19
4
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T
he phenomenal and inspiring bestseller, The Power of Positive Thinking is a practical, direct-action application of spiritual techniques to overcome defeat and win confidence, success and joy.
father of positive thinking and one of the most widely read inspirational writers of all time, shares his famous formula of faith and optimism which millions of people have taken as their own simple and effective philosophy of living.
Norman Vincent Peale, the His gentle guidance helps
When you believe
20 | experience growth Magazine | New Year 2021
to eliminate defeatist attitudes, to know the power you possess and to make the best of your life.
Join over 15 million people who have changed their lives by discovering The Power of Positive Thinking.
5
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Think little goals and expect little achievements
win big success
F
irst published in 1959, David J Schwartz's classic teachings are as powerful today as they were then. Practical, empowering and hugely engaging, this book will not only inspire you, it will give you the tools to
change your life for the better - starting from now.
•
Plan a concrete successbuilding programme
His step-by-step approach will show you how to:
•
Do more and do it better by turning on your creative power
•
Capitalize on the power of now
•
Defeat disbelief and the negative power it creates Make your mind produce positive thoughts
New Year 2021 | experience growth Magazine | 21
6
I GET THE SUMMARY
n Awaken The Giant destiny. Within, best selling author Anthony Here are a couple of Robbins, shows how questions to ask yourself: to take immediate control of your mental, emotional, • Are you in charge of physical and financial your life? destiny. • Or are you being swept As he acclaimed expert in away by things that are the science of peak seemingly out of your performance and the control? psychology of change, Tony provides a step by If your answers are ‘No’ step program teaching the and ‘Yes’ respectively, then fundamental lessons of self this is one book you must mastery that will enable read and apply this year. you to discover your true purpose, take control of It could make all the your life and harness the difference. forces that shape your
Know it’s that determine your destiny
22 | experience growth Magazine | New Year 2021
7
Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” from 1997 to today, as Robert assesses how the principles taught by his rich dad have stood the test of time. In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.
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Rich Dad Poor Dad will:
I
t’s been more than 20years since Rich Dad Poor Dad first made waves in the Personal Finance arena.
real father and the father of his best friend, his rich dad, and the ways in which both men shaped his thoughts about money and investing. It has since become the The book explodes the #1 Personal Finance myth that you need to book of all time... earn a high income to be translated into dozens of rich and explains the languages and sold difference between around the world. working for money and having your money work Rich Dad Poor Dad is for you. Robert's story of growing up with two dads, his In the 20th Anniversary
•
Explodes the myth that you need to earn a high income to become rich
•
Challenges the belief that your house is an asset
•
Shows parents why they can't rely on the school system to teach their kids about money
•
Defines once and for all an asset and a liability
•
Teaches you what to teach your kids about money for their future financial success
New Year 2021 | experience growth Magazine | 23
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Mindset & Resilience
8
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe
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I
n 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers.
popular TED video of all time.
that the leaders who’ve had the greatest influence in the world all think, act, People like Martin Luther and communicate the King Jr., Steve Jobs, and same way — and it’s the the Wright Brothers had opposite of what everyone little in common, but they else does. Sinek calls this all started with WHY. They powerful idea The Golden Since then, millions have realized that people won’t Circle, and it provides a been touched by the power truly buy into a product, framework upon which of his ideas, including service, movement, or idea organizations can be built, more than 28 million until they understand the movements can be led, and who’ve watched his TED WHY behind it. people can be inspired. Talk based on Start With Why, the third most Start With Why shows And it all starts with WHY.
28 | experience growth Magazine | New Year 2021
9
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O
ver the years we've grown to see stress as Public Enemy No.1, responsible for countless health problems, relationship troubles, unhappiness and anxiety, and to be avoided at all costs.
better able to reach your goals?
brain training techniques, The Upside of Stress shows you how to In this book, health do stress better, to psychologist Dr Kelly improve your health and McGonigal reveals the new resilience, focus your science of stress, showing energy, build relationships that by embracing stress and boost courage. and changing your thinking, your stress Rethink stress, and watch response could become your life change for the your most powerful ally. better.
But what if changing your mindset about stress could actually make you Drawing on the latest healthier, happier and research and practical
This year.
New Year 2021 | experience growth Magazine | 29
10
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S
truggling to find structure in your life?
Finding yourself lacking motivation? Start by making your bed.
builds on these principles by sharing inspiring tales from his own life and those around him in the military, explaining how anyone can use these basic lessons to change themselves for the better.
Learn exactly how to master the essential daily habits that will ensure your mind stays both calm and ready for the day ahead.
Written with great humility and optimism, In 2014, Admiral William Maintaining routine and this timeless book provides H. McRaven addressed the structure is more simple and universal graduating class of the important than ever in the wisdom, practical advice, University of Texas, in a age of home working, and words of video which immediately flexi-time and the general encouragement that will went viral. busyness of life. inspire readers to achieve. He shared the 10 life lessons he had learned during his Navy Seal training that helped him overcome challenges not only in his long Naval career, but also throughout his life. In Make Your Bed, he
If you want to change the world, start off by making your bed.
30 | experience growth Magazine | New Year 2021
11
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It’s not about mental intelligence, it’s about mental fitness.
Y
our brain is the most powerful technology in the world, but you never got the owner's manual. Until now.
Kwik has worked closely with top actors, athletes, CEOs, and super achievers in all walks of life to unlock their true capabilities. In this groundbreaking book, he You have no limitations. reveals the science-based In spite of what others practices and field-tested have told you, your techniques that the world's potential is infinite - when top performers use to you know how to use your accelerate their learning brain. and create world-class results. For over 25 years, renowned brain coach Jim At the heart of Limitless
lies a life-changing secret: when you learn how to learn, you can break free of limiting beliefs, achieve new levels of success, and lead a truly exceptional life.
This book is not theory. It's a practical, easy, and proven blueprint that shows you exactly what to do to unleash your own limitless powers. Make sure you get it...
New Year 2021 | experience growth Magazine | 31
12
weeks, even years for the big day when you will finally show your stuff; in academics, in your career, in sports, but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen.
abilities, and how stress In an energetic tour of the affects all these factors. latest brain science, with She sheds new light on surprising insights on counterintuitive realities, every page, Beilock like why the highest hoke provides the explains the inescapable performing people are missing link links between body and most susceptible to between brain mind; reveals the choking under pressure, and body, science surprising similarities why we may learn foreign and life. among the ways languages best when we're performers, students, not paying attention, why Here's what really athletes, and business early childhood athletic happens during mental people choke; and shows training can backfire, and and physical performance how to succeed brilliantly how our emotions can when we crack under when it matters most. make us both smarter and pressure, and here are In lively prose and dumber. Whether you're at simple ways not to choke accessibly rendered the Olympics, in the in stressful situations. science, Beilock examines boardroom, or taking the how attention and working SAT, Beilock's clear, Why do the smartest memory guide human prescriptive guidance students often do poorly performance, how shows how to remain cool on standardized tests? experience and practice under pressure--the key to Why did you tank that and brain development performing well when interview or miss that golf interact to create our everything's on the line. swing when you should have had it in the bag? Why do you mess up when it matters the most--and how can you perform your best instead? GET THE SUMMARY
C
It happens to all of us. You've prepared for days,
Writing about your worries before a test or presentation prevents choking .
32 | experience growth Magazine | New Year 2021
13
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K
nown as the father of the science of positive psychology, Martin E.P. Seligman draws on more than twenty years of clinical research to demonstrate how optimism enhances the quality of life, and how anyone can learn to practice it. Offering many simple techniques, Dr. Seligman explains how to break an ‘I give up’ habit, develop a more constructive explanatory style for interpreting your behaviour, and experience the benefits of a more positive interior dialogue.
up depression, boost your immune system, better develop your potential, and make you happier.
With generous additional advice on how to encourage optimistic
behaviour at school, at work and in children Learned Optimism is both profound and practical, making it highly valuable for every phase of life.
While you can't control your experiences, you can control your explanations.
These skills can help break
New Year 2021 | experience growth Magazine | 33
14
The bestselling author of The How of Happiness reveals how to find opportunity in life's thorniest moments. Focusing on life’s biggest, messiest moments, Sonja Lyubomirsky provides readers with the clear-eyed vision they need to build the healthiest, most satisfying life.
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Lyubomirsky argues that we have been given false promises; myths that assure us that lifelong happiness will be attained once we hit the culturally confirmed markers of adult success.
This black and white vision of happiness works to discourage us from recognizing the upside of any negative and limits our potential for personal growth. A corrective course on happiness and a call to regard life’s twists and turns with a more open mind, The Myths of Happiness shares practical lessons that prove we are more adaptable than we think we are. It empowers readers to look beyond their first response, sharing scientific evidence that often it is
... we exaggerate the effect a life change will have upon our happiness because we cannot foresee that we won’t always be thinking about it. our mindset, not our circumstances, that matters most.
34 | experience growth Magazine | New Year 2021
This WILL be a good year!
Yes! I Want to JOIN The 21 Books Challenge
Productivity
15
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D
o you want success? More success than you have now? And even more success than you ever imagined possible? That is what this book is about. Achieving it. No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success.
You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.
The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on:
required for major breakthroughs. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable.
How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're The acceleration secrets of smarter, more talented or super achievers. As the central curator of more experienced. Do they have an unfair the success media industry advantage? Yes, they do, for over 25 years, author Eradicating your bad and now you can too! Darren Hardy has heard it habits (some you might be all, seen it all, and tried unaware of!) that are If you're serious about most of it. This book derailing your progress. living an extraordinary reveals the core principles life, use the power of The that drive success. Painlessly installing the Compound Effect to create few key disciplines the success you desire! New Year 2021 | experience growth Magazine | 37
The majority of what you want will come from the minority of what you do.
16 GET THE SUMMARY
Y
ou want less. You want fewer distractions and less on your plate. The daily barrage of emails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions ...and lots of stress.
You want more. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. Now you can have both. Less & more. In The ONE Thing, you'll learn to: • • •
Cut through the clutter Achieve better results in less time Build momentum
38 | experience growth Magazine | New Year 2021
• • • • •
toward your goal Dial down the stress Overcome that overwhelmed feeling Revive your energy Stay on track Master what matters to you The ONE Thing is the New York Times bestseller that delivers extraordinary results in every area of your life - work, personal, family, and spiritual. So, what’s your ONE thing?
17 GET THE SUMMARY
T
he 80/20 principle is one of the great secrets of highly effective people and organizations.
The way to create something great is to create something simple.”
focusing our efforts on the 20 percent that really counts.
Although the 80/20 principle Did you know, for has long influenced example, that 20 percent today's business of customers account for world, author 80 percent of revenues? Richard Koch reveals how That 20 percent of our the principle works and time accounts for 80 shows how we can use it in percent of the work we a systematic and practical accomplish? way to vastly increase our effectiveness, and improve The 80/20 Principle shows our careers and our how we can achieve much companies. more with much less effort, time, and resources, The unspoken corollary to simply by identifying and the 80/20 principle is that
little of what we spend our time on actually counts.
But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our business and our lives.
New Year 2021 | experience growth Magazine | 39
18
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P
eople think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way.
He knows that real change comes from the compound effect of hundreds of small decisions: doing two pushups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic
habits.
Goals are good for setting a direction, but systems are best for making progress.
and neuroscience to explain why they matter. In this ground-breaking Along the way, he tells book, Clears reveals inspiring stories of exactly how these Olympic gold medalists, minuscule changes can leading CEOs, and grow into such life-altering distinguished scientists outcomes. who have used the science of tiny habits to stay He uncovers a handful of productive, motivated, and simple life hacks (the happy. forgotten art of Habit Stacking, the unexpected These small changes will power of the Two Minute have a revolutionary effect Rule, or the trick to on your career, your entering the Goldilocks relationships, and your Zone), and delves into life. cutting-edge psychology
40 | experience growth Magazine | New Year 2021
Every choice we make in life is an experiment.
19 GET THE SUMMARY
At the core of Smarter Faster Better are eight key productivity concepts that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters, this painstakingly researched book explains that the most productive people, companies, and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and
starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents' missteps ...and becomes one of the most successful players in the world.
just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common?
They know that A group of data scientists productivity relies on at Google embark on a four making certain choices. year study of how the best teams function, and find The way we frame our that how a group interacts daily decisions; the big is more important ambitions we embrace and than who is in the group, a the easy goals we ignore; principle, it turns out, that the cultures we establish as also helps explain leaders to drive why Saturday Night innovation; the way we Live became a hit. interact with data: These are the things that A Marine Corps general, separate the merely busy faced with low morale from the genuinely among recruits, productive. reimagines boot camp and discovers that instilling a Smarter Faster Better is a ‘bias toward action’ can groundbreaking turn even the most exploration of the science directionless teenagers of productivity, one that into self-motivating can help anyone learn to achievers. succeed with less stress and struggle, and to get The filmmakers behind more done without Disney’s Frozen are nearly sacrificing what we care out of time and on the about most--to become brink of catastrophe, until smarter, faster, and better they shake up their team in at everything we do. New Year 2021 | experience growth Magazine | 41
20
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D
If you want rest, you have to take it. You have to resist the lure of busyness, make time for rest, take it seriously, and protect it from a world that is intent on stealing it.
o you regularly find yourself too tired after a long day at your desk to do anything other than binge TV, or scroll mindlessly through social media? better you work better. Do you go on holiday and still compulsively check your email?
Drawing on emerging neuroscience, Rest is packed with easy practical tips for incorporating rest Do you work through your into our everyday: lunch-break, often not even leaving your desk to • Go for a long walk to get some fresh air? stimulate and sustain creativity For most of us, overwork is • Schedule deliberate the new norm, and we active rest periods into never truly take the time to your diary to try out new rest and recharge. But as activities like painting or Silicon Valley consultant learning a language Alex Soojung-Kim Pang • Stop working on a task explains in this when you know what the groundbreaking book, rest next step will be, this needs to be taken seriously will make it easier to get and to be done properly, started the next day because when you rest • Establish clear 42 | experience growth Magazine | New Year 2021
•
•
boundaries between work and rest time Take a nap during the day to increase alertness, boost your concentration and decrease fatigue Get good quality sleep at night to stay healthy, solidify memories and generate new ideas
When you rest better you'll find that it won't just be your work which improves, you'll have more time for hobbies, stronger relationships and you'll sleep better, too.
21
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H
yperfocus by Chris Bailey is a practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life. In Hyperfocus, you will learn: •
•
•
How working fewer hours can increase our productivity How we get more done by making our work harder, not easier How we do our best creative work when we're the most tired
Our attention has never been as overwhelmed as it is today and we’ve never
been so busy while accomplishing so little.
mental modes – hyperfocus, our deep concentration mode, and In Hyperfocus, Chris scatterfocus, our creative, Bailey provides profound reflective mode – and how insights into how we can the surest path to being best manage our attention. our most creative and efficient selves at work is He reveals how the brain to combine them both. switches between two
We are what we pay attention to, and almost nothing influences our productivity and creativity as much as the information we’ve consumed in the past. New Year 2021 | experience growth Magazine | 43
Yes! I Want to JOIN The 21 Books Challenge
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Apps for 2021
New Year 2021 | experience growth Magazine | 45
What is it? Acrobat Pro is the world’s number 1 (Portable Document Format) PDF app Why we use it? To view, create, print, edit, combine, split and generally manipulate PDF files. How much does it cost? It costs £15.17 per month and comes with a free 30 day trial. Why it works for us? We use it as part of our Creative Cloud suite which includes Photoshop, InDesign, Premier Pro, Illustrator which is currently available at £49.94 per month. This is an indispensable tool for us.
What is it? Canva is an online design platform. Why we use it? To create logos, business cards, flyers, posters and presentations How much does it cost? Start from free or you can go ‘Pro’ for £10.99 per month for up to 5 people. Why it works for us? The free version comes with 250,000+ templates, 100+ design types (for social media posts, flyers, presentations and more). 100’s of free photos and graphics are thrown in for good measure. It’s quick and easy to use and we love it.
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What is it? Anchor is an all in one podcasting platform. Why we use it? To create, distribute, host and monetize your podcast for free to a global audience. How much does it cost? Free. Zilch. Nada. No hosting fees or trial periods Why it works for us? The best thing about Anchor is that it that the podcast start hurdle is so low. All I needed was my smartphone and I was good to go. It also distributes my blogcasts to major podcasting platforms like Apple Podcasts and Google Podcasts.
What is it? ClickFunnels is an online website and sales funnel creator Why we use it? To market, sell and deliver your products online. How much does it cost? Starts from $97 per month (circa £70 per month) Why it works for us? Some people have said that ClickFunnels is overpricing what you could get elsewhere for free. However, one of the really great things about ClickFunnels is a great community of entrepreneurs and training available. We use it for our landing pages and course pages with built in shopping cart with upselling features.
New Year 2021 | experience growth Magazine | 47
What is it? Descript is a audio video editor that words like a document. Why we use it? To record your screen, transcribe, publish and edit your audio and videos How much does it cost? Start from free with Creator options from £12 (£9) per month to $24 (£17) per month for Pro version.
Why it works for us? This is magic! Virtually everyone can type a document on screen. That is how easy it is to edit your podcast and videos. Another cool feature is Overdub can replace words with your voice.
What is it? Hootsuite is a social media management platform. Why we use it? To plan, schedule, manage, report and find social media content easily.
social media accounts
How much does it cost? Start from free for up to 3 social media accounts. Paid plans start from £39 per month for up to 10
Why it works for us? It is so easy to get lost in the social media maze and Hootsuite makes it easier to engage with your social accounts all in one place. We use it to promote our weekly blog posts & videos.
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What is it? Google Drive is an online file storage and synchronization app Why we use it? To store files online, share files and synchronize files across connected devices. How much does it cost? From free with for up to 15GB or start at £1.59 per month for up to 100GB. Why it works for us? We can have access to all our files, and share selected files and the files are synchronized across all our connected devices.
What is it? Ionos is a webhosting platform. Why we use it? To build and host our portfolio website as well as our email services. How much does it cost? Most packages start from free or £1 per month to £5 per month for the web builder package. Why it works for us? We use the web builder package for our portfolio website (experiencegrowth.online) and have found it easy to use with an ample number of templates or you can start with a blank page and design what you see in your head.
New Year 2021 | experience growth Magazine | 49
What is it? InDesign is a desktop publishing and typesetting app. Why we use it? To create designs and layout for print and digital media. How much does it cost? It costs £19.97 per month and comes with a free 30 day trial.
Why it works for us? We use it to for our magazines, books and ebooks as part of our Adobe Creative Cloud suite of products which allows for ease of integration across the other Creative Cloud products. I must confess that I still use Publisher as well, much to my lead designer’s dismay. I guess old habits die hard. :)
What is it? Kindle Direct Publishing is Amazon’s self publishing platform Why we use it? To publish and distribute our ebooks and paperbacks.
and format.
How much does it cost? Free to publish both formats with authors getting royalties of 35% to 70% depending on size
Why it works for us? All our books have been published through KDP. It’s a great way to have our content available in both paperback & ebook format without costing £000’s upfront.
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What is it? Issuu is an online publishing platform for sharing digital content. Why we use it? To convert PDFs into digital content to be shared with links or embedded into a website. How much does it cost? Starting from free to £16 per month for the Starter or £33 per month for the Premium version.
Why it works for us? Because it’s what you’re using right now to read this issue of the magazine. Easy to use and easy to share so please share the experience.
What is it? MailerLite is an email marketing solution. Why we use it? To grow subscribers and build stronger relationships. How much does it cost? It’s free for up to 1000 subscribers, though, for £10 you can unlock premium features. Why it works for us? We use it to create amazing, grow our subscribers, deliver content and track results. There are some cool features including auto resend, automation, landing pages and promotion pop ups. All in all a very cool tool.
New Year 2021 | experience growth Magazine | 51
What is it? MemberVault is a membership and course platform. Why we use it? To host our freemium and non high value online course content. How much does it cost? It starts from free for a 100 member plan. The Starter plan is $19 per month for up to 1000 members. Why it works for us? The free version comes with all the features including unlimited products and transactional capabilities so you can sell without any plugins.
What is it? Photoshop is a photo and image editing app. Why we use it? To create beautiful images graphics, paintings and 3D artwork. How much does it cost? It costs £19.97 per month and comes with a free 30 day trial. Why it works for us? Photoshop is the industry standard. As mentioned before, we use it as part of our Creative Cloud suite which includes InDesign, Premier Pro and Acrobat Pro, which is currently available at £49.94 per month.
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What is it? Pexels is.an online platform for free stock images. Why we use it? To use great eye catching, contextualized images for our digital and printed publications. How much does it cost? Free. There is a partnership with iStock where you get 20% discount on their images. Why it works for us? Well our images are of a very high quality and so can see them all over our publications. We love Pexels!
What is it? Premier Pro is video editing app Why we use it? To edit and craft our videos with other Adobe tools. How much does it cost? It costs £19.97 per month and comes with a free 30 day trial. Why it works for us? This is our 4th Adobe product that we use. As mentioned before, we use it as part of our Creative Cloud suite. If you have seen any of our videos on our YouTube channel, you would have seen what Premier Pro can do.
New Year 2021 | experience growth Magazine | 53
What is it? Stripe is a payment processing platform. Why we use it? To drive all our online payments on our websites and landing pages. How much does it cost? 1.4% +20p for European cards and 2.9% + 20p for non European cards Why it works for us? We think it offers a better payment experience and integrates well with many other platforms out there like Issuu where you will find old issues of the magazine for sale :)
What is it? Tide is an award winning simple small business account. Why we use it? It’s simple and can be done online in minutes. All our start ups bar one uses Tide.
another £5 per team member.
How much does it cost? For the free business account it only costs 20p per online payment. Team Cards are
Why it works for us? One of the great things about Tide is how easy it is to set up. AND You can set up your limited company and bank account in one go. We used it to set up our last company and account!
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What is it? SoundCloud is an online audio distribution platform and music sharing website Why we use it? To host our blogcast so that it can be embedded in our website. How much does it cost? You can get the free version for with a 3 hour limit or or the Pro version with unlimited uploads.
Why it works for us? As we mentioned we use Anchor to record and upload our blogcasts but we used SoundCloud to embed the audio on our site as we find the process and experience so much easier.
What is it? Xero is a cloud based accounting software for small and medium sized business. Why we use it? It’s a great and intuitive way to track your business expenses without learning Accounting.
businesses
How much does it cost? From £10 per month rising up to £30 per month for established
Why it works for us? It is a simple and easy to use and provides a great snapshot of your business at any given time. It also integrates with Tide which is an added bonus.
New Year 2021 | experience growth Magazine | 55
Success.
Stories.
experience
growth.
Personal Wellbeing
Ways to Take Charge of Your Brain
& Be Ready for 2021
by Philippe
Douyon CEO, Inle BrainFit Institute New Year 2021 | experience growth Magazine | 57
As we end a year fraught with illness, trauma, protests, and uncertainty, it’s important to remember that life changes in phenomenal ways when we decide to take control over what we can instead of focusing on things beyond our power.
global economies our thoughts matter more today than they ever have. There is research that states that we have between 12,000 – 60,000 thoughts everyday. 90-95% of those ideas and opinions are the exact same thoughts that we had yesterday and 60-70% of them are negative.
In an effort to ring in a new beginning and get ready for 2021 let’s start by taking charge of something that can change Our thoughts govern our our lives….OUR BRAINS. actions. When we think differently about our I want to explore 3 things circumstances it opens that we can do that will us up to what is possible. It shape the evolution of our allows us to find creative brains and get us ready for solutions and adapt to the new year. Unfamiliar challenges. Here they are:
#1. Change our thinking
Albert Einstein once said, “we cannot solve our problems with the same thinking we used when we created them.”
New ways of thinking changes our perspective on life and induces neuroplasticity. It forms the creation of new neurons and new connections, keeping the brain healthy and minimizing the risks of neurological degeneration.
#2. Exercise Daily
In our current state of paralysis by pandemic, isolation from loved ones, and the financial insecurity The brains of modern crippling our personal and humans are very different
58 | experience growth Magazine | New Year 2021
Whether it’s challenges or a new begin ability control of ou ultimately de level of
to overcome r get ready for nning it’s our to take ur brains that etermines our success.
from the brains of our early ancestors.
the recovery from illness.
Over the millennia our brains have gotten bigger and more complicated. The number of neurons and connections between them have increased in a process called Our brains need us to lead encephalization. them especially since there are millions of things Research shows competing for our that the reason that the attention everyday. brain evolved in this way was the need for early When something becomes humans to run long the center of our interests distances. It was the that is where our lives activity of moving their follow. bodies in order to escape from predators and chase down prey that caused the A group of neurons in our brainstem called the brain to grow and the number of cells to expand reticular activating system focuses our awareness on to the numbers we now what’s important to us, have today. increasing the likelihood that our thoughts come to We know that regular pass. exercise gives our brains everything they need to Whether it’s to overcome make new neurons and new connections. Exercise challenges or get ready for a new beginning it’s our promotes the brain’s ability to adapt, learn, and ability to take control of our brains that ultimately heal. It’s the best stress reliever, anti-depressant, determines our level of and anti-anxiety treatment success. there is. Come take charge of your Exercise is also a necessary brain with your personal brain expert! prescription in the prevention of disease and
#3. Focus on the life we want to create
New Year 2021 | experience growth Magazine | 59
Leading.
Change. (In a totally different way)
experience
growth.
Take Control NOW 34 | experience growth Magazine | Autumn 2020
When your
Boundaries
are Flexible
by Catherine
Irwin [Wife, Mum, Entrepreneur]
CEO, Holding Arrows [www.holdingarrows.com] New Year 2021 | experience growth Magazine | 63
“All islands have a boundary and you live your life within it. And you love it or you break out and live your life elsewhere. And on every island in the world, no matter how magnificent, there are those who cannot leave and those who cannot stay. And I was one of those who could not stay.” -‘Call The Midwife Christmas Special, 2019.’
T
his quote from the acclaimed BBC series of ‘Call The Midwife’, resonates deep within my bones, rolling shivers up and down my spine each time I read it, overflowing with the realization that I am one of those, who couldn’t stay.
lovely, slightly lost and languid days between Christmas and New Year.
With warming drinks and many snacks to hand, the noise level escalates in There are many, many our home as our natural who do stay and there are competitive tendencies also many more who come to the fore and rise don’t or can’t. to the challenge of a single goal... Winning.
Locating your Boundaries Over Christmas, we traditionally buy the children new board games. We hunker down to play them throughout the
Let’s just say – there are certain games that we have had to ban in our family due to the increasing amount of dissension between our clan, taking the fun out of play and adding an intensity of competitiveness that we would rather not endure during a holy
64 | experience growth Magazine | New Year 2021
Christian celebration! Enough said. I am sure we aren’t alone here in the kinsmen mix of game playing! We stumbled upon a fabulous find, engineered by The Green Board Game Company, called ‘The
Brain Box’. There are many types of different Brain Boxes but our chosen subject, was The World.
myself, who have strained against their borders. Restless with the very ground beneath my feet, desiring to put as much space and distance as possible between my homeland and heritage. Not because I don’t love my home country but rather the unexplainable pull away from what is familiar to me, is impossible to ignore.
For 20 seconds each player crams their brain with all the highlights that defines a certain country and then answers as many questions as one can when interrogated by their partner. Fascinated by other cultures, food, traditions Flowing from these and lands, unable and interactions, some of our unwilling to ignore the discussions have centred draw and desire for around borders. change and fresh beginnings. I have been explaining to the girls what it means in And we too, relation to a country or countries bordering flourish. others. Which begs the And it made me think. question…. If you can’t About home and borders stay. Should you go? and boundaries. If you can’t go. Should you stay? And why some people can live their entire lives in My honest answer is yes the one place, mere miles to both. from where they were born. Their families all We can choose. within minutes of each other. Their roots and I think there is much heritage sitting firmly un- more to life than we know der their feet and home and the beauty of it will soil. unfold in its own time, exactly where we are planted. And they
flourish.
Here or there.
Then there are others, like For a season or forever.
New Year 2021 | experience growth Magazine | 65
Join Group
Within our own island or sacred ensures that you on another that we have realize and respect just adopted as our own. how important they are. Don’t be afraid to flex your boundaries. Just because your family or friends don’t feel the same as you doesn’t mean your boundaries are wrong.
Boundaries don’t just mean where you live. It’s an intentional choice of every day, saying to yourself and others, what is important to you. And making that your reality.
that are making you feel trapped. Is your heart telling you to downsize, reprioritize or slow down your schedule?
Are you feeling squeezed by time restraints, work commitments, overwhelmed with your children’s schedule as You are an individual. If your island feels small, well as your own? So if you want to travel, geographically or emothen travel. tionally, listen to that Remember we all have inner voice. Maybe you the same amount of time If you want more time need to move on in areas in our day and the key is apart from certain to work smarter, not friends, then gently make harder. Making intentionthat shift. al decisions that benefit your family and those If you want to work less who mean the most to and have more time for you. your family, then do that. Work smarter, not more Don’t run from your hours. island if your life is going to mirror exactly the Whatever your same pace. Run to a place boundaries are, make where you truly feel you them sacred to you. You belong. Where you can don’t need to have a ton catch your breath and of boundaries, but make exhale over and over sure that the ones you do again. have, are meaningful and sacred to you. Or friends, stay exactly where you are and maWhat makes your heart noeuvre your days to fit soar, fills your empty the beat of your heart. tank, brings a genuine Give it what it is asking smile to your face after a for, rather than forcing it long day? to fit into a place you were never meant to be. Whatever is a priority for you, matters to you. Wherever you island is, there you will find the Making these things anchor to your soul.
68 | experience growth Magazine | New Year 2021
These
Thoughts by Colin
Tomlin | Author & Publisher
[www.experiencegrowth.online] New Year 2021 | experience growth Magazine | 69
2
020 will easily go down as one of the most disrupted and disruptive years in most of our lifetime. And for many people it would have taken a toll emotionally, spiritually, mentally, financially, socially and physically!
ning out of ideas as they seek cash from customers, lenders and/or investors. Being cut off from family and friends has meant social lives have been halted and replaced by screen life.
1. The Main thing is to keep the main thing the main thing.
Stephen Covey, in his And that's before we start book, The 7 Habits of Highly Effective People, talking about the For some it has had a increased volume of food introduces us to Habits 1, 2 & 3 as follows: profound emotional have taken a toll on our impact in that fear, waistlines! Be Proactive, Begin foreboding and feelings of a shattered future However, despite all this, with End in Mind, Put abounds. Some people Marcus Aurelius reminds First Things First have had their belief us, 'You have power over systems and their way of your mind - not outside All of these habits life shaken. Some have events. Realize this, and underscore this thought… become anxious and are you will find strength.' Be proactive to identify concerned for their mental health. Here are 4 thoughts or mantra's that help me to the main thing. Begin with the end in mind to Many people have lost find strength and intheir jobs and many crease my mental power ensure all actions and activity contribute to the entrepreneurs are runsettings… main thing. Put first
“You have power over your mind, not outside events. Realize this, and you will find strength.”
70 | experience growth Magazine | New Year 2021
things first and remove distractions and time wasting mindsets and environments. This year, it's fair to say many of us have been distracted. In fact, you'd need to be seriously unaware of what's been going on to not be distracted. The trick, though, is to not remain distracted. Ask yourself, 'What is my main thing?' and then, 'How can I keep the main thing the main thing?'
2. Be Focused on the End Point but Flexible on the Approach. Earlier today, I took my father in law to Wickes to pick up some paint as he decided he wanted to paint our shed door. Of course, I wasn't going to be daft enough to turn down free labour and his
DIY expertise. As soon as we got in the high road and about to turn right onto our usual route, I saw that familiar yellow and black sign. A diversion. It was now going to take longer to get to Wickes. And it was going to mean finding another route. The journey through 2020 has thrown up many diversions and it's going to mean many things may take longer and has to be done another way.
3. Done is Better Than Perfect In his book, Black Box Thinking, Matthew Syed recounts a story as told in David Bayles & Ted Orland's book Art & Fear, of a ceramics teacher who divides his class into 2 groups at the start of the term.
The first group was told that they would be graded on quantity. He informed then that he would come to class at the end of the We'll all need to be term with a set of scales. innovative and inventive 50 lbs of pots would earn to get through this year. an A. 40 lbs would earn a But we cannot give up on B etc. the journey. Let's not forget or fade our vision The second group were because the road is told they would be graded blocked. Let's follow the on quality. They simply diversion and keep the had to create 1 perfect end point in focus. pot. Ask yourself, 'Are there other approaches to achieving our vision for 2020?'
New Year 2021 | experience growth Magazine | 71
experience
growth
h ...on our Channel
The results at the end of the term were surprising. The highest quality pots were produced by the group graded for quantity. It seems that as the 'quantity' group got busy and cranked out pots they were learning from their mistakes and getting better. The 'quality' group, on the other hand, were busy theorizing and literally didn't get stuck in or get their hands dirty. This kind of thinking might be useful right now as we navigate the Covid Corridor!
4. 'No man is an Island, No man stands alone'
This last one is courtesy of my Dad!
It's the first enduring life lesson that I remember. I don't know if it's because he was a pastor that his most enduring lesson was from a sermon by John Donne, a 17th century author & clergyman.
interdependence, all parties contributing as well as consuming, becomes clear. In this season, do not suffer in silence. Pick up the phone and ask for help if you need to!
I must confess that I struggle to ask for help Also, be someone who sometimes. It may well be people are comfortable to pride, not wanting to be a approach for help... burden, thinking that asking for help belies weakness. As I have gotten older, I realized that life is less about independence and more about interdependence. It's when we expose our vulnerabilities in the right context that growth
happens. It is during these times of vulnerabilities that authentic relationships emerge. It's at those times that the beauty of
As I have gotten older, I realized that life is less about independence & more about interdependence. 74 || exp expe erriienc ence e grow growtth hM Magaz agazine ine || Ne Autu w Ye mnar202 200 21
Work. (In a totally different way)
experience
growth.
Great The
reset
by Jennifer Beaumont-Whyte
Independent Realtor & Desire Coach New Year 2021 | experience growth Magazine | 77
N
o one can disagree that 2020 has been the most extraordinary year!
If you don’t have a clear direction, a North Star that keeps you going towards your promised land, you can feel totally lost, confused, helpless and To me it felt like preparing hopeless. Especially if you to go into a war - but with have no-one with a light to an invisible enemy! guide you through the dark. Many have been It seems that all areas of known to end their Earthly our freedoms, health, existence during this time. psychology, emotions, work perspective, So what are we to do? business offerings, What are we to expect? relationships and How do we cope and many more aspects of thrive? our lives were and are being challenged. Not only The Great Reset – is being locally but on a global talked about as the “new scale! normal” the new financial and social system of living Whether you believe the in this world. The New governmental narrative or World Order. “conspiracy theories” or anything in between, the But I like to talk about The things that we are Great Reset to be the new witnessing are not consciousness taking place “normal” - something isn’t within us who are right and is proving more awakened. The New Earth. obvious as time goes on. To reset from sleeping to Uncertainty breeds fear! awakening – to a beautiful
world where we respect another’s opinion as just a different perspective and it is there’s not yours - and that OK! To reset from conformity
The truth is that we have always had uncertainty, we have never truly known what is going to come at us around that corner. 78 | experience growth Magazine | New Year 2021
So decide to commit, define your heart’s desires and create a Better Normal of your own - from The Great Reset. things back on track and keep going.
to commitment to our dreams – of a world where we easily create our reality from within. The truth is that we have always had uncertainty, we have never truly known what is going to come at us around that corner. We can only guess, speculate and plan according to what we can reference from past experiences. Nevertheless, when things change unexpectedly, we as business owners have to be able to flex and pivot, think on our feet to get
Love consumes Fear!
In order for us to be in a Right now, we are the ones position to do that we with (2020) vision. We can must keep our focus on see clearly that light at the what we want to achieve end of the tunnel of and reset from within. darkness. We are the ones that can set the example of We can come out of this creating our reality. what appears to be darkness - and be the light at Creating the reality of the end of the tunnel. living ones purpose or Dharma – the reason why You can bet your bottom we are here. Creating the dollar that those who are kind of world we would causing the fear and panic really want to live in. are using the same powers Setting the example of of creation that we have service, love, compassion access to – it’s just that we and understanding to have had them prohumanity – just by grammed out of us. listening to our hearts and being true to our desires. We are the power – we are God’s expression of We will be the ones to creation. guide those who are just waking up, confused and So decide to commit, traumatized, to realizing define your heart’s desires that we were living in the and create a “Better Matrix, Babylon, Cage or Normal” of your own whatever you call the sys- from The Great Reset. tem we have been enslaved into. We can guide them With Love – Together We from fear to Love. Can! New Year 2021 | experience growth Magazine | 79
experience
growth
...on the go! BROWSE NOW (The Current Issue is ALWAYS FREE)
entrepreneurial THINKING engaging TALES essential TOOLS & effective TIPS
.
Boxing
Clever
.
(In a totally different way)
experience
growth.
Business Tales
Oprah The
Effect
by Colin
Tomlin | Author & Publisher
[www.experiencegrowth.online] Autumn 2020 | experience growth Magazine | 83
84 | experience growth Magazine | New Year 2021
O
n September 8th 1986 Oprah Gail So where did it all begin? Winfrey appeared on American and eventually global screens on her signature talk show. Oprah was born in 1954 in The Oprah Winfrey Show Mississippi, one of the quickly became the southern states of favourite place to talk for America referred to as the everyday people and ‘deep south’. Her teenage celebrities alike and along mother, Vernita Lee, soon the way became the travelled to the northern highest rated show on states for work, a practice daytime television over 25 that was the norm at that seasons. time. She was left with her
In the Beginning
School and joined the high school speech team and was placed second in a national dramatic interpretation competition. She went on to win a speaking competition and, with it, a scholarship Tennessee State University where she majored in Communication. At the local Nashville TV Station, Oprah was the youngest news anchor as well as the
During that time Oprah’s influence grew and terms like ‘Oprahfication’, coined by The Wall Street Journal to describe her form of public confession as a form of therapy and ‘The Oprah Effect’ came to describe her huge influence.
That influence has seen her morph from TV Personality to Actress, Businesswoman, Philanthropist. Oprah, at various times, has been called, ‘arguably the world’s most powerful woman’ and ‘one of the most important people of the 20th century’ by Time magazine.
grandmother, Hattie Mae first black female anchor. Lee, who Oprah said, ‘gave her a positive sense By 1983 she had relocated One thing is sure, for of myself.’ to host a show called AM Oprah Winfrey talk is Chicago. Oprah, with an certainly not cheap. Her grandmother, Hattie inimitable style and a Mae Lee, taught her to magnetic personality, Over 4500 episodes of her read before the age of presided over her show’s signature show and over three. quick rise from last place 35,000 people in the rankings to interviewed over 25 years Showing great promise becoming the highest and counting is no mean she eventually wound up rated talk show in feat! at East Nashville High Chicago, knocking the New Year 2021 | experience growth Magazine | 85
reigning king’s The Phil create the shows and then Donahue Show off the top licence them to TV stations spot. across America and the rest of the world. One journalist, noted that she was, ‘...sharper than It worked so well that her Donahue, wittier, more influence and wealth genuine, and far better skyrocketed. attuned to her audience, if not the world.’ She leveraged that wealth and branched out to become an Actress, Executive Producer, Author and Philanthropist.
Service & Significance
In 1996 Oprah, a lifelog lover of books, launched Oprah’s Book Club and used her influence to shine a light on 86 books that would go on influence ten’s of millions of sales.
A mention, would almost certainly transform a book into a bestseller. A Business Week article At present her Forbes Rich suggested that her power It was the syndication of Listing has her financial her show by King World to sell a book is ‘20 to 100 worth at almost £2 billion. times that of any other that saw The Oprah Winfrey Show change the media personality.’ Her cultural value and landscape of Daytime television and turning it’s worth to anyone who Her influence was not host into a global megastar started with very little but confined to her native had an authentic dream and household name. America. could be way more than that! That winning strategy In 2000, a conversation would see her launch her with South Africa’s then production company president, the late Nelson (Harpo Productions) to Mandela resulted in a
A Prosperous Partnership
Combining
pledge to build a world class school for girls in South Africa. The Oprah Winfrey Leadership Academy opened in 2007. Since then 480 girls have graduated with another 300 currently attending the school. Fondly referred to as ‘Mum O’, a quick visit to the school’s website, makes it clear just how the lives of these young girls have been transformed. I suspect that were, Hattie Mae Lee were to be alive today she would not be the least bit surprised at what little Oprah has become.
Oprah’s
Thoughts Entrepreneurs for
(in her own words)
Lesson 1
Work with it!
You don’t become what you want. You become what you believe.
When Oprah was taken off the News Team and, in her eyes, demoted to talk features, she cried, then realized that this was the perfect opportunity to become what she was destined to be. Look at the changes that the pandemic brought as an opportunity, it could be exactly the catalyst you need. 88 | experience growth Magazine | Autumn 2020
The more you Celebrate praise and through it! celebrate your life, the more there is in life to celebrate Lesson 2
Oprah has cultivated an attitude of gratitude. It would be easy for her to live in the past and relive her experiences. That wasn't for her. She celebrates the journey.
Lesson 1
Prepare for it!
Luck is a matter of preparation meeting opportunity
Do your best and keep practicing your craft even when you think no one is watching. When you least expect it an opportunity appears and because you are prepared, you can take advantage of it. Make sure 2021 doesn't catch you unprepared. Autumn 2020 | experience growth Magazine | 89
Lesson 4
Learn from it!
So go ahead. Fall down. The world looks different from the ground.
The most incredible lessons are usually the most painful ones. They are the ones where you are humble and open enough to understand where you went wrong and how to avoid a repeat. Whatever, you’ve been through this year, is a lesson. Learn from it.
Lesson 5
Value
When you it! undervalue what you do, the world will undervalue who you are
The world doesn't need another version of the person you admire. The world needs that version of you that you think is of no value to show up. There is only one Oprah. There is only one you. Both valuable to the world.
90 | experience growth Magazine | Autumn 2020
Lesson 6
Grow through it!
Turn your wounds into wisdom
Oprah was wounded by situations and circumstances early in her life. However, she was able to turn those wounds into wisdom that she shared with the world. Over the last year, I am sure you’ve experience a few wounds. Learn from it and become better.
Lesson 7
Don’t rush it!
You can have it all just not all at once
Oprah knew from an early age what she wanted to do. It didn't come immediately, but as she worked at it, she got better and better and then more and more opportunities and offers came. Work at your craft this year. And be ready when the opportunity comes. Autumn 2020 | experience growth Magazine | 91
Leading.
Change. (In a totally different way)
experience
growth.
Business Tips
Secrets to
Make Change in 2021 (without losing your mind) by Alex
Gordon Author, Speaker & Coach (www.masteryourmessage.co.uk) New Year 2021 | experience growth Magazine | 93
H
ave you been steps to take charge in worrying about 2021. the future? It is about the person you Have you wondered why are becoming, you’ve fallen some things happen? Did over, tripped and now have worrying really change the scars, learnt the anything for you ? lessons. How do you use them in 2021? One overall principle made me focus in 2020. There So I launched The are some things in life that Message Talk Show and you cannot control, one month later we were in stressing over them are lock down. not going to make you feel better or improve your The six step process is life. called STREAM. In January 2020 I felt it was time to take my business to another level.
So here are my lessons.
1. Social Media. After walking out of the city twenty years ago I had Become social been running Master Your Message, speaking media savvy and coaching and training smart. people to speak for a Even if you did not want to number of years. be on social media platforms you have to I needed a bigger online rethink your strategy for presence. I researched how whether you’re running a I could do that online, but business or just promoting with so many options, yourself. what do you do? The first thing anyone does I identified the minimum when they meet you, a tools necessary and potential employer or decided to launch in client, is look through your February 2020 a weekly social media. show called The Message Talk Show. Your social media presence tells a story about you. So what can you control in 2021? What is your social media story ? In my defining moment I came up with these six 94 | experience growth Magazine | New Year 2021
A) Be very clear about the content you post about yourself. B) Be very intentional about who you connect with. C) Be very cautious about the pictures you post of yourself or the ones people take of you. Everything you do is trackable online.
2. Teach what you know
My business was first built around a book called “What is your dream?” I wrote this book on the back of the voluntary work I did in my church. I was very active in my local church and wanted to provide the young boys attending with their parents a better experience. They were bored with Sunday School and they were certainly not listening to the sermons. So I started a group called Boyz2Men, ages 12 to 16. It was a great success, the boys had great imagination especially when you
There are some things in life that you cannot control, stressing over them are not going to make you feel better or improve your life.
New Year 2021 | experience growth Magazine | 95
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1)
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combined it with the things they loved sports and drama. In the summer we did Boyz2Men summer camps where they were trained and inspired by male mentors and professionals from various industries.
The video was posted to my YouTube account. I was never a sound engineer nor a video production expert.
So what do you think I spoke about for years at seminars and conferences, “What is your dream?”
The one thing I learned once I started online, don’t I run a webinar, a weekly take yourself too serious. masterclass. Check out the People don’t want another master class here. boring lecture.
3. Repurpose
Create assets that can be repurposed.
4. Educate to entertain
Smile , have some fun and do what you know best.
Once you’re able to smile You’re able to do less work and get over your nerves with a bigger impact when you become amazing. you’re able to use your assets in a variety of situations. After launching 5. Audience The Message Talk Know your audience and Show as an online where they hang out. Facebook live stream I found an online tool that I target service allowed me to record the professionals who are video and the audio unfulfilled and want to separately. follow their dreams. I downloaded and edited the audio, removed the gaps and some of the pauses. This is called post production where I add an intro and an outro to the broadcast. Then I posted the audio to anchor.fm which broadcasted it to several other podcast platforms like Spotify and iTunes.
I teach, inspire and encourage people to live their one life, no re-runs the way they want to, following their intuition.
platforms for people to do that. Master Your Message encourages people to build their confidence through public speaking, craft their message from past experiences of life which they talk about.
Check out The MasterClass
The Message Talk Show provides an opportunity for people passionate about what they do to be interviewed online, about what they do or their book. It has been amazing. Season 2 starts in February 2021. Here is the guiding principle:
Focus on the things you can control and be accountable for those things you can control, decide and act upon those decisions. Focus on the things you can 6. Message change, enhance your I believe that everyone has skillsets and make a something to give, to make bigger contribution in a bigger contribution in 2021. the world. I create opportunities and
98 | experience growth Magazine | New Year 2021
You’re able to do less work with a bigger impact when you’re able to use your assets in a variety of situations. New Year 2021 | experience growth Magazine | 99
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3
Tips to maintain
Workplace
Culture
during remote working
by Hannah
Chadwick Director, Fortitude Training New Year 2021 | experience growth Magazine | 101
E
verybody knows that workplace culture can make or break an organization.
So how do you influence workplace culture when your team is working remotely?
Author and Inspirational Speaker Simon Sinek said, ‘Corporate culture matters. How management chooses to treat its people impacts everything for better or for worse’.
1. Speak up
Communication is key when leading a remote workforce. Your team will be taking their lead from the behaviours you
demonstrate, so be sure to represent what you want them to replicate. Communications need to be frequent, efficient, and effective. Select a suitable method of communication to suit the purpose. For example, if the matter requires input from various team members, a video conference would be a more effective means of
Additionally, provide for frequent catch ups to keep lines of communication open. 102 | experience growth Magazine | New Year 2021
Select a suitable method of communication to suit the purpose.
communication than email.
treat it as low priority, they’ll adopt the same perspective.
Additionally, provide for frequent catch ups to keep lines of communication open. Ensure this time is protected where possible. We’re all missing out on the informal conversations If your team see you that take place around the demonstrating that office. To combat this, keeping in touch is a factor in informal virtual priority, they’ll do the catch ups. This will same. Likewise, if you provide opportunities to
2. Catch up
maintain some degree of socializing during the working day. It will also help to boost morale and encourage overall engagement. Be sure to involve everyone in these informal virtual gatherings. Newer team members and more introverted colleagues may need a little more encouragement to get
New Year 2021 | experience growth Magazine | 103
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involved. Consciously try to include, acknowledge, Naturally, one off and engage everybody. situations may arise where it’s necessary to work a little later than usual. But this should be the exception, not the rule. Now that the lines between home and work When it comes to have become well and lunchtime, it’s best for truly blurred, it’s essential to be vigilant to our productivity, not to mention our digestive employees displaying system, if we have lunch signs of presenteeism. away from our Encourage your team to workspace. take their full lunch break When we eat at our desk and to finish work on it’s either because we’re time. Unless colleagues working through lunch, are working nonor in a rush to get back to standard hours to fit the task in hand. around other needs or commitments, be sure to Consequently, we’re often guilty of shoveling food in discourage out of hours as quick as possible, activity. Where it does rather than enjoying a happen, address it with well-paced meal. those concerned from a wellbeing perspective and establish if they need any Poorly chewed food is much harder for our gut additional support. to digest, contributing to It’s imperative to lead by that slump we often experience in the example on this one. If afternoon. Likewise, our your team see you not brains and productivity adhering to it, they’ll benefit from having a think it’s acceptable or expected that they do the break from our surroundings. same.
3. Break up
108 | experience growth Magazine | New Year 2021
Real.
Life.. Adventure
(In a totally different way)
experience
growth.
Incredibly Useful...
Steps to
Create Online Business
an
by Roy Pope
PhD Founder & Chief Executive Officer at EdGuru New Year 2021 | experience growth Magazine | 111
T
he eCommerce industry is growing at an exponential pace despite global economic uncertainties.
company, there are a number of things to consider. To be successful, aspiring entrepreneurs have to explore the eCommerce space thoroughly.
The key to online riches lies in the following five However, starting an online business is far from useful and valuable steps for creating an online easy. From choosing a product to sell to growing business: the online presence of a
1. Create a Legal Entity for your Business The choice of business entity of an online enterprise depends on the structure of ownership.
The choice comes down to whether the business owner should form a corporation or a Limited Liability Company (LLC). Other alternatives are unsuitable for online
The logo, mission, and vision statement are the backbone of businesses. 113 | experience growth Magazine | New Year 2021
stages that
and partners can recognize instantly. The mission and vision statements set priorities, allocate resources, and businesses. For example, a ensure that everyone limited liability is working toward critical partnership or a limited business goals. partnership is undesirable for sole startup owners, To create all three, especially those who are business owners must selling products online. As determine what their an LLC, the members of ultimate objectives are. the enterprise are safe It will give them a clear from personal liability of direction to their end business debts, and they destination. This can be can sell shares of stocks to anything from a boost in secure funding for their sales to a stable bottom business. line.
2. Create a Business Logo, Mission & Vision Statement The logo, mission, and vision statement are the backbone of businesses. The logo is a symbolic representation of the company that customers
3. Create a Product & Marketing Funnel
A successful marketing funnel converts a site visitor from a casual browser to a paying and returning customer. It is comprised of specific
determine customers’ needs. Here are the stages an online business owner can follow to create a workable marketing funnel:
Stage 1 - See
You recognize the problems target customers are facing.
Stage 2 - Solve
You search for information customers search for, such as website content they may be interested in.
New Year 2021 | experience growth Magazine | 113
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A h Stage 3 - Sort
At this stage, the customer will consider the online business’s products as possible alternatives to similar ones that belong to another brand. Relevant product comparisons can compel customers to ignore the competition.
Stage 4 - Sell
Customers make a purchase decision at this stage. The business owner should create content that helps customers act quickly and confidently.
4. Create your Social Media Presence
The number of social media users is increasing every year.
create a virtual point of business where people can find useful information about the products they sell and the services they offer.
The social media portals should also be points of contact between the An online business that business owner and does not have a social media presence is invisible customers. A strong online online. Besides setting up business allows eCommerce entrepreneurs a website, an online to build their brand and business owner should
116 | experience growth Magazine | New Year 2021
An online business that does not have a social media presence is invisible online.
increase brand credibility. videos, contain customer reviews, and offer a loyalty program that rewards for repeat and/ 5. Create your customers or regular purchases.
advancing your online business, book a session with an EdGuru Success Strategist. We will work with you to move your business from good to Online Shop great or guide you as you There are certain elements Building an online business isn’t easy, but it is turn your business idea that eCommerce websites doable with the into reality. should have to convert aforementioned useful and customers consistently. valuable steps. Book your free 15-minute business coaching session It should be user friendly, For more valuable insight at https:// have a responsive design, on and assistance with book.edguru.co/. feature high-resolution creating, managing, or product images and
New Year 2021 | experience growth Magazine | 117
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