BRAND GUIDELINES TEMPLATE
BRAND GUIDELINES - UPDATE 08.2023
CREATED ON : 01 / 01 / 2023 DATE OF EXPIRY : 01 / 01 / 2024
Brand Manual and Visual Guidelines
CONTENT
BRAND MANUAL 2023 COMPANY
BETA 2 STUDIO VALID FROM
08.2022 - 08.2023 PROJECT MANAGER
MICHAEL MILLER
REACH US
WWW.BETA2-STUDIO.COM
EGOTYPE DESIGN COMPANY WWW.EGOTYPE.DESIGN
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
OVERVIEW BRAND MANUAL & GUIDELINES
About us / Our Company
05
Brand Identity
09
Logo and Logo Guidelines
10
Corporate Colors
12
Typography and Text Hierarchy
13
Stationery
14
Grids and Layout Systems
16
Corporate Images
18
Mood Boards and Patterns
20
Iconography and Infographics
22
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
Corporate Identity. Have a look when a brand meets design.
EGOTYPE MEDIA LTD.
Guideline introduction These guidelines describe the visual and verbal elements that represent Circle´ corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand. These guidelines reflect Circle commitment to quality, consistency and style. The Circle brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Circle name and marks.
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
01. ABOUT OUR AGENCY
Design is in everything we make, but it’s also between those things. It’s a mix of craft, scienc storytelling, propagand and philosophy.” 4
BRAND GUIDELINES TEMPLATE
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DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
INTRODUCTION ABOUT OUR DESIGN STUDIO
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
IDENTITY OUR BRAND AND CORPORATE IDENTITY
Corporate Identity How we are.
Corporate Behaviour How we want to be.
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Corporate Design How we wanna look.
Corporate Culture How we care about.
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
Corporate Identity
EGOTYPE MEDIA LTD.
Corporate Design
Corporate Corporate Behaviour Culture
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
The design process, at its best, integrates the aspirations of art, science, and culture. 8
BRAND GUIDELINES TEMPLATE
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EGOTYPE MEDIA LTD.
ABOUT THE PROJECT BRIEF, PROJECT GOALS, CONTENT
A
The Brand Brief Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que. Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que. Quatem.
B
The Brand Goals Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que. Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que. Quatem.
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
COMPANY LOGO CORPORATE LOGO & BRANDMARK
The Corporate Logo The Beta2 Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. The Logo Type has been carefully chosen for
its modern and yet refined, highly legible style, which has been further enhanced by the use of lower case letters. The typeface of Beta2 is Helvetica Neue and has also been chosen to compliment and balance perfectly with the logo symbol.
The Logo Symbol
The Logo Title
Consists of a powerful shield element evoking the power and culture of our services.
Carefully chosen for its modern and refined, highly legible style, The used font here is Helvetic Neue.
Beta
2
Logo Dark Version
10
Logo Light Version
Company Title 100 % size
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
brand idendity Especially & Passionated Lively & Sustainable Attentively & Thoughtful Peerlessly & Professional 11
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
COMPANY LOGO LOGO CONSTRUCTION & CLEARSPACE
The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name. They have a fixed relationship that should never be changed in any way.
Logo Construction x
The Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
COMPANY LOGO LOGO APPLICATION STANDARDS
Logo Types with different Background Applications Colored Background
Gray Background
Dark Background
White Background
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
CORPORATE TYPOGRAPHY PRIMARY FONT
Source Sans Pro Designer : Max Miedinger
Font Information Source Sans Pro is a sans serif typeface created by Paul D. Hunt, released by Adobe in 2012. It is the first opensource font family from Adobe, distributed under the SIL Open Font License. The typeface is inspired by the forms of the American
is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles, and is also available as a variable font with continuous weight values from 200 to 900. The typeface has wide language support for Latin script, including Western and Eastern European languages, Vietnamese, pinyin
Type Founders‘ gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms. It
Romanization of Chinese, and Navajo. Adobe‘s training material highlights it as having a more consistent colour on the page than the rather condensed News Gothic it is based on.
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
CORPORATE TYPOGRAPHY FONT STYLES
Bold
Light
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
n
o
p
q
r
s
t
v
w
x
y
z
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
v
w
x
y
u
u
m
z
Figures
0 1 2 3 4 5 6 7 8 9 0
Special Characters
!
“
§
$
%
&
:
¡
“
¶
¢
[
]
|
«
∑
€
®
†
Ω
¨
⁄
æ
œ
@
∆
º
ª
/
©
(
ƒ
)
∂
=
?
`
;
{
}
≠
¿
‘
ø
π
•
±
‘
¥
≈
ç
‚
å
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
TYPOGRAPHY TYPOGRAPHIC HIERARCHY
Why using a font and typographic system
Present your content in a perfect way
This organizational system, or roadmap, is achieved through the use of both typographic and spatial elements; in combination, they create the desired effect you want to add.
One of the most important aspects of communicating with type is to establish a strong typographic hierarchy. This refers to presenting the content in a way that visually conveys where to look, and in what sequence. The styling and placement of all elements – both type and images – should guide the viewer through the content in order of importance.
To begin the process, it’s essential to understand the relative importance of all components of the content – which can include headline, subhead, body text, pull quotes, listings, column headings, as well as other elements – and then design to visually reinforce this in your typographic design.
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
CORPORATE TYPOGRAPHY TEXT STYLES AND HEADLINE HIERARCHY
Content Text and inner Headlines
Caption Text
Beta2 Studio Typo.
Source Sans Pro Light 7 pt Type / 10 pt Leading
Copy Text
Beta2 Studio Typo. Source Sans Pro Light 10 pt Type / 14 pt Leading
Headlines Copytext
Beta2 Studio Typo. Source Sans Pro Bold 12 pt Type / 15 pt Leading
Sublines Sections
Beta2 Studio Typo. Source Sans Pro Bold 16 pt Type / 20 pt Leading
Content Text and inner Headlines
Headlines and Titles
Beta2 Studio. Source Sans Pro Light 21 pt Type / 25 pt Leading
Headlines and Titles
Big Studio. Source Sans Pro Light 29 pt Type / 34 pt Leading
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
CORPORATE COLORS PRIMARY COLOR SYSTEM
A: Yellow Print Color Codes CMYK : C000 Pantone : 297C
B: Deep Black M020
Y100
Web Color Codes RGB : R255 G204 B000 Web : #FFCC00
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K000
Print Color Codes CMYK : C020 Pantone : 106C
M000
Y000
Web Color Codes RGB : R000 G000 B000 Web : #000000
80%
60%
80%
60%
40%
20%
40%
20%
K100
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
Brand color system Color plays an important role in the Beta2 Studio corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and
harmonious look of the Beta2 brand identity across all relevant media. Check with your designer or printer when using the corporate colors and that they will be always be consistent.
SECONDARY COLOR SYSTEM Secondary Color A.
Secondary Color A.
Secondary Color A.
Secondary Color A.
Violet
Violet
Violet
Violet
Print Color Codes
Print Color Codes
Print Color Codes
Print Color Codes
CMYK: C000 Y100
CMYK: C000 Y100
CMYK: C000 Y100
CMYK: C000 Y100
M020 K000
Pantone:
297C
M020 K000
Pantone:
297C
M020 K000
Pantone:
297C
M020 K000
Pantone:
297C
Web Color Codes
Web Color Codes
Web Color Codes
Web Color Codes
RGB: R255
G204
RGB: R255
G204
RGB: R255
G204
RGB: R255
G204
Web:
#FFCC00
Web:
#FFCC00
Web:
#FFCC00
Web:
#FFCC00
B000
B000
B000
B000
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
PRINT COMMUNICATION CORPORATE STATIONERY SYSTEM
Introduction into Corporate Stationery Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery. It includes specifications for typography, color, printing method, paper stock.
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Your company communication should always be branded and in-line with your corporate identity.
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
Corporate Letterhead
Description This shows the approved layout with the primary elements of the Beta2 stationery system for the frontside of letterheads. Main Avenue, 7th New York, United States July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB
T. 01 23 4567 8901 F. 01 23 4567 8901 info@beta2-studio.com www.beta2-studio.com
Dear Sir and Madam,
Usage: The corporate letterhead will be used for all official external communication of Beta2 company.
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Parameter
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Dimensions: DIN A4
David Simmons Company President
Paper Weight: 100 g/m2
Beta2 Studio. Brand Builder
beta2studio.
Print: CMYK Offset
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EGOTYPE MEDIA LTD.
Corporate Business Cards
Description This shows the approved layouts with the primary elements of the Beta2 stationery system for business cards.
Example : Business Cards
Usage: Corporate business cards will be used for all official contact and external communication of Beta2 Studio company. www.beta2-studio.com
Parameter Dimensions: 85 x 55 mm
beta2
Mr. Max Jefferson Creative Director
Paper Weight: 350 g/m2 Print: CMYK Offset
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Beta2 Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901
info@beta2-studio.com www.beta2-studio.com
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
Company Envelopes
Description This shows the approved layout with the primary elements of the Beta2 stationery system for envelopes.
Example : DIN C4 Envelope
Usage: Corporate Envelopes will be used for all official contact and external communication of Beta2 Studio company.
Parameter Dimensions: Din A4 210 x 297 mm Paper Weight: 100 g/m2 Print: CMYK Offset
Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@beta2-studio.com www.beta2-studio.com
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BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
PRINT COMMUNICATION CORRECT LOGO PLACEMENT
Introduction into Correct Logo Placement. To place the Beta2 logo in the correct way please use one of the approved styles that are shown on the right. To place the Beta2 logo in other ways is not allowed.
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EGOTYPE MEDIA LTD.
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EGOTYPE MEDIA LTD.
The height of cultivation always runs to simplicity. Design is your answer. 25
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IMAGE COMMUNICATION SYSTEM CORPORATE IMAGES
How to Examples for Beta2 Corporate Image System
Parameter Dimensions: 85 x 55 mm Paper Weight: 350 g/m2 Print: CMYK Offset
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EGOTYPE MEDIA LTD.
BRAND GUIDELINES TEMPLATE
DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
Brand Image System
Beta2 Image System. Corporate Images are responsible to transfer the values of Beta2 to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Beta2 Ltd. use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
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EGOTYPE MEDIA LTD.
PRINT COMMUNICATION ICONOGRAPHY SYSTEM
Icon Setup An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function, feature or a data file.
Yellow Icon – 100% No Background
Yellow Icon – 50% No Background
Black Icon – 100% No Background
Black Icon – 50% No Background
White Icon Yellow Background
White Icon Black Background
Use of Beta Icon Set You can use the approved icon set for your print and web design development. If icons are missing or you need additional please contact your designer to create new icons in the corporate design style.
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DATE : 01 / 01 / 2023
EGOTYPE MEDIA LTD.
ICONOGRAPHY CORPORATE ICON SET
Download With the following link you can easily download our new icon set. Please use only the official icons of our brand. Please follow the instructions for correct application.
www.beta2-studio. com/iconography.zip
Scan for download the Icon Set
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BRAND GUIDELINES TEMPLATE
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EGOTYPE MEDIA LTD.
MORE VALUES FOR YOUR BRAND.
Build your brand in a successful way
Create and Believe. Live and Feel. Redesign and be Free.
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EGOTYPE MEDIA LTD.
Contact and Work with us. Address: Beta2 Studio Main Avenue, 7th New York, USA Online: info@beta2-studio.com www.beta2-studio.com
Good design is like a refrigerator — when it works, no one notices, but when it doesn’t, it sure stinks. 31
BRAND GUIDELINES TEMPLATE
CREATED ON : 01 / 01 / 2023 DATE OF EXPIRY : 01 / 01 / 2024
EGOTYPE DESIGN COMPANY WWW.EGOTYPE.DESIGN
THANK YOU
Beta2 Studio.
ADDRESS
CONTACT FREE TOLL: + 1 020 7800 800 PHONE: + 1 0800 123 123
ONLINE EMAIL: INFO@BETA2.DESIGN WEB: WWW.BETA2.DESIGN
W W W.BETA 2-STUDIO.COM
BETA 2 DESIGN COMPANY 7TH AVENUE, MANHATTAN 578 NEW YORK, USA
