Brand Guidelines

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BRAND GUIDELINES - UPDATE 08.2023

CREATED ON : 01 / 01 / 2023 DATE OF EXPIRY : 01 / 01 / 2024

Brand Manual and Visual Guidelines

CONTENT

BRAND MANUAL 2023 COMPANY

BETA 2 STUDIO VALID FROM

08.2022 - 08.2023 PROJECT MANAGER

MICHAEL MILLER

REACH US

WWW.BETA2-STUDIO.COM

EGOTYPE DESIGN COMPANY WWW.EGOTYPE.DESIGN

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DATE : 01 / 01 / 2023

EGOTYPE MEDIA LTD.

OVERVIEW BRAND MANUAL & GUIDELINES

About us / Our Company

05

Brand Identity

09

Logo and Logo Guidelines

10

Corporate Colors

12

Typography and Text Hierarchy

13

Stationery

14

Grids and Layout Systems

16

Corporate Images

18

Mood Boards and Patterns

20

Iconography and Infographics

22

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DATE : 01 / 01 / 2023

Corporate Identity.

Have a look when a brand meets design.

EGOTYPE MEDIA LTD.

Guideline introduction These guidelines describe the visual and verbal elements that represent Circle´ corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand.

These guidelines reflect Circle commitment to quality, consistency and style. The Circle brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Circle name and marks.

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EGOTYPE MEDIA LTD.

01.

ABOUT OUR AGENCY

Design is in everything we make, but it’s also between those things.

It’s a mix of craft, scienc storytelling, propagand and philosophy.”

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DATE : 01 / 01 / 2023

EGOTYPE MEDIA LTD.

INTRODUCTION ABOUT OUR DESIGN STUDIO

Place a subline to give a sense to your copy text. Believe that this will help to understand the text much faster.

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EGOTYPE MEDIA LTD.

IDENTITY OUR BRAND AND CORPORATE IDENTITY

Corporate Identity How we are.

Corporate Behaviour How we want to be.

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Corporate Design How we wanna look.

Corporate Culture How we care about.

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DATE : 01 / 01 / 2023

Corporate Identity

EGOTYPE MEDIA LTD.

Corporate Design

Corporate Corporate Behaviour Culture

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DATE : 01 / 01 / 2023

EGOTYPE MEDIA LTD.

The design process, at its best, integrates the aspirations of art, science, and culture.

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DATE : 01 / 01 / 2023

EGOTYPE MEDIA LTD.

ABOUT THE PROJECT BRIEF, PROJECT GOALS, CONTENT

A

The Brand Brief Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que.

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B

The Brand Goals Quatem iur? Velenes de plab il ime fugitatent voloreh enisquis omnist ommodi est dolupta desciatur, sediorio inctia cor voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dustine dendige niminul luptae vendae sandem que.

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DATE : 01 / 01 / 2023

EGOTYPE MEDIA LTD.

COMPANY LOGO CORPORATE LOGO & BRANDMARK

The Corporate Logo The Beta2 Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. The Logo Type has been carefully chosen for

its modern and yet refined, highly legible style, which has been further enhanced by the use of lower case letters. The typeface of Beta2 is Helvetica Neue and has also been chosen to compliment and balance perfectly with the logo symbol.

The Logo Symbol

The Logo Title

Consists of a powerful shield element evoking the power and culture of our services.

Carefully chosen for its modern and refined, highly legible style, The used font here is Helvetic Neue.

Beta

2

Logo Dark Version

10

Logo Light Version

Company Title 100 % size

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EGOTYPE MEDIA LTD.

brand idendity Especially & Passionated Lively & Sustainable Attentively & Thoughtful Peerlessly & Professional 11

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COMPANY LOGO LOGO CONSTRUCTION & CLEARSPACE

The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name. They have a fixed relationship that should never be changed in any way.

Logo Construction x

The Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

No graphic elements of any kind should invade this zone. To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

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COMPANY LOGO LOGO APPLICATION STANDARDS

Logo Types with different Background Applications Colored Background

Gray Background

Dark Background

White Background

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CORPORATE TYPOGRAPHY PRIMARY FONT

Source Sans Pro Designer : Max Miedinger

Font Information Source Sans Pro is a sans serif typeface created by Paul D. Hunt, released by Adobe in 2012. It is the first opensource font family from Adobe, distributed under the SIL Open Font License.

The typeface is inspired by the forms of the American

is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles, and is also available as a variable font with continuous weight values from 200 to 900. The typeface has wide language support for Latin script, including Western and Eastern European languages, Vietnamese, pinyin

Type Founders‘ gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced italic forms. It

Romanization of Chinese, and Navajo. Adobe‘s training material highlights it as having a more consistent colour on the page than the rather condensed News Gothic it is based on.

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CORPORATE TYPOGRAPHY FONT STYLES

Bold

Light

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

a

b

c

d

e

f

g

h

i

j

k

l

n

o

p

q

r

s

t

v

w

x

y

z

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

a

b

c

d

e

f

g

h

i

j

k

l

m

n

o

p

q

r

s

t

v

w

x

y

u

u

m

z

Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

!

“

§

$

%

&

:

¡

“

¶

¢

[

]

|

«

∑

€

®

†

Ω

¨

⁄

æ

œ

@

∆

º

ª

/

©

(

ƒ

)

∂

=

?

`

;

{

}

≠

¿

‘

ø

π

•

±

‘

¥

≈

ç

‚

å

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EGOTYPE MEDIA LTD.

TYPOGRAPHY TYPOGRAPHIC HIERARCHY

Why using a font and typographic system

Present your content in a perfect way

This organizational system, or roadmap, is achieved through the use of both typographic and spatial elements; in combination, they create the desired effect you want to add.

One of the most important aspects of communicating with type is to establish a strong typographic hierarchy. This refers to presenting the content in a way that visually conveys where to look, and in what sequence. The styling and placement of all elements – both type and images – should guide the viewer through the content in order of importance.

To begin the process, it’s essential to understand the relative importance of all components of the content – which can include headline, subhead, body text, pull quotes, listings, column headings, as well as other elements – and then design to visually reinforce this in your typographic design.

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CORPORATE TYPOGRAPHY TEXT STYLES AND HEADLINE HIERARCHY

Content Text and inner Headlines

Caption Text

Beta2 Studio Typo.

Source Sans Pro Light 7 pt Type / 10 pt Leading

Copy Text

Beta2 Studio Typo.

Source Sans Pro Light 10 pt Type / 14 pt Leading

Headlines Copytext

Beta2 Studio Typo.

Source Sans Pro Bold 12 pt Type / 15 pt Leading

Sublines Sections

Beta2 Studio Typo.

Source Sans Pro Bold 16 pt Type / 20 pt Leading

Content Text and inner Headlines

Headlines and Titles

Beta2 Studio.

Source Sans Pro Light 21 pt Type / 25 pt Leading

Headlines and Titles

Big Studio.

Source Sans Pro Light 29 pt Type / 34 pt Leading

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CORPORATE COLORS PRIMARY COLOR SYSTEM

A: Yellow Print Color Codes CMYK : C000 Pantone : 297C

B: Deep Black M020

Y100

Web Color Codes RGB : R255 G204 B000 Web : #FFCC00

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K000

Print Color Codes CMYK : C020 Pantone : 106C

M000

Y000

Web Color Codes RGB : R000 G000 B000 Web : #000000

80%

60%

80%

60%

40%

20%

40%

20%

K100

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Brand color system Color plays an important role in the Beta2 Studio corporate identity program. The colors below are recommendations for various media.

A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and

harmonious look of the Beta2 brand identity across all relevant media.

Check with your designer or printer when using the corporate colors and that they will be always be consistent.

SECONDARY COLOR SYSTEM Secondary Color A.

Secondary Color A.

Secondary Color A.

Secondary Color A.

Violet

Violet

Violet

Violet

Print Color Codes

Print Color Codes

Print Color Codes

Print Color Codes

CMYK: C000 Y100

CMYK: C000 Y100

CMYK: C000 Y100

CMYK: C000 Y100

M020 K000

Pantone:

297C

M020 K000

Pantone:

297C

M020 K000

Pantone:

297C

M020 K000

Pantone:

297C

Web Color Codes

Web Color Codes

Web Color Codes

Web Color Codes

RGB: R255

G204

RGB: R255

G204

RGB: R255

G204

RGB: R255

G204

Web:

#FFCC00

Web:

#FFCC00

Web:

#FFCC00

Web:

#FFCC00

B000

B000

B000

B000

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PRINT COMMUNICATION CORPORATE STATIONERY SYSTEM

Introduction into Corporate Stationery Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.

There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery.

It includes specifications for typography, color, printing method, paper stock.

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Your company communication should always be branded and in-line with your corporate identity.

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Corporate Letterhead

Description This shows the approved layout with the primary elements of the Beta2 stationery system for the frontside of letterheads.

Main Avenue, 7th New York, United States July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB

T. 01 23 4567 8901 F. 01 23 4567 8901 info@beta2-studio.com www.beta2-studio.com

Dear Sir and Madam,

Usage: The corporate letterhead will be used for all official external communication of Beta2 company.

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Parameter

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Best Regards

Dimensions: DIN A4

David Simmons Company President

Paper Weight: 100 g/m2

Beta2 Studio. Brand Builder

beta2studio.

Print: CMYK Offset

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Corporate Business Cards

Description This shows the approved layouts with the primary elements of the Beta2 stationery system for business cards.

Example : Business Cards

Usage: Corporate business cards will be used for all official contact and external communication of Beta2 Studio company. www.beta2-studio.com

Parameter Dimensions: 85 x 55 mm

beta2

Mr. Max Jefferson Creative Director

Paper Weight: 350 g/m2 Print: CMYK Offset

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Beta2 Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

info@beta2-studio.com www.beta2-studio.com

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Company Envelopes

Description This shows the approved layout with the primary elements of the Beta2 stationery system for envelopes.

Example : DIN C4 Envelope

Usage: Corporate Envelopes will be used for all official contact and external communication of Beta2 Studio company.

Parameter Dimensions: Din A4 210 x 297 mm Paper Weight: 100 g/m2 Print: CMYK Offset

Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@beta2-studio.com www.beta2-studio.com

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PRINT COMMUNICATION CORRECT LOGO PLACEMENT

Introduction into Correct Logo Placement.

To place the Beta2 logo in the correct way please use one of the approved styles that are shown on the right. To place the Beta2 logo in other ways is not allowed.

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EGOTYPE MEDIA LTD.

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The height of cultivation always runs to simplicity.

Design is your answer.

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IMAGE COMMUNICATION SYSTEM CORPORATE IMAGES

How to Examples for Beta2 Corporate Image System

Parameter Dimensions: 85 x 55 mm Paper Weight: 350 g/m2 Print: CMYK Offset

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EGOTYPE MEDIA LTD.

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Brand Image System

Beta2 Image System.

Corporate Images are responsible to transfer the values of Beta2 to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc.

Beta2 Ltd. use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

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PRINT COMMUNICATION ICONOGRAPHY SYSTEM

Icon Setup An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way.

The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function, feature or a data file.

Yellow Icon – 100% No Background

Yellow Icon – 50% No Background

Black Icon – 100% No Background

Black Icon – 50% No Background

White Icon Yellow Background

White Icon Black Background

Use of Beta Icon Set You can use the approved icon set for your print and web design development. If icons are missing or you need additional please contact your designer to create new icons in the corporate design style.

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ICONOGRAPHY CORPORATE ICON SET

Download With the following link you can easily download our new icon set. Please use only the official icons of our brand. Please follow the instructions for correct application.

www.beta2-studio. com/iconography.zip

Scan for download the Icon Set

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MORE VALUES FOR YOUR BRAND.

Build your brand in a successful way

Create and Believe.

Live and Feel. Redesign and be Free.

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Contact and Work with us.

Address: Beta2 Studio Main Avenue, 7th New York, USA Online: info@beta2-studio.com www.beta2-studio.com

Good design is like a refrigerator — when it works, no one notices, but when it doesn’t, it sure stinks.

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CREATED ON : 01 / 01 / 2023 DATE OF EXPIRY : 01 / 01 / 2024

EGOTYPE DESIGN COMPANY WWW.EGOTYPE.DESIGN

THANK YOU

Beta2 Studio.

ADDRESS

CONTACT FREE TOLL: + 1 020 7800 800 PHONE: + 1 0800 123 123

ONLINE EMAIL: INFO@BETA2.DESIGN WEB: WWW.BETA2.DESIGN

W W W.BETA 2-STUDIO.COM

BETA 2 DESIGN COMPANY 7TH AVENUE, MANHATTAN 578 NEW YORK, USA