ISSUE 01 CORPORATE DESIGN MANUAL
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :
RESPONSIBLE AGENCY :
CREATION DATE :
*SCRYBE CORP.
EGOTYPE
NOVEMBER 2016
LONDON
CREATIVE AGENCY
SCRYBE DESIGN AND BRAND GUIDELINES
LOVE THAT.
*SCRYPE
INTRO
DESIGN AND BRAND GUIDELINES
*SCRYPE DESIGN AND BRAND GUIDELINES TABLE OF CONTENTS Sec. 01 | Introduction Sec. 02 | Corporate logo Sec. 03 | Corporate Typography Sec. 04 | Corporate Color System Sec. 05 | Corporate Stationery Sec. 06 | Grid Systems Sec. 07 | Corporate Images Sec. 08 | Iconography Sec. 09 | Summary and Contact Sec. 10 | Downloads
A SHORT INTRODUCTION OF OUR PRESIDENT WELCOME TO OUR BRAND GUIDELINES
THANK YOU BEING A PART OF THESE GUIDES INTRODUCTION OF OUR PRESIDENT: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi. Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust, tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga. Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.
Company President 09/07/2017
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION ZERO : INTRODUCTION INTO GUIDELINES CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
>> GUIDELINE INTRODUCTION
00 / A INTRODUCTION TO OUR DESIGN GUIDELINES AND BRAND MANUAL
01 / CORPORATE LOGO LOGO INTRODUCTION OUR LOGO IS THE KEY BUILDING BLOCK OF OUR IDENTITY, THE PRIMARY VISUAL ELEMENT THAT IDENTIFIES US. THE SIGNATURE IS A COMBINATION OF THE THE SYMBOL ITSELF AND OUR COMPANY NAME – THEY HAVE A FIXED RELATIONSHIP THAT SHOULD NEVER BE CHANGED IN ANY WAY.
THE FULL LOGOTYPE The Scrype Masterbrand or Corporate Logo comprises two elements, the
RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff
logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
ATTENTION: Use of any stylized, animated,
It has a particular relationship with the Scrype name. The Logo Type has
been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Bitter Bold and it balance perfectly with the logo symbol.
hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Scrype Trademark Licensing
The corporate logo is presented through the use of colour as well as shape and form. The corporate colours are Red and Grey. It is a fresh blend of
if you have any questions or need further help.
colours chosen for their strong combination - modern - classic - timeless.
1
THE GENERAL LOGO
1
THE GENERAL LOGO
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below. 2
THE LOGO SYMBOL
Consists of a powerful element evoking the culture of design services and a red circle back1
round.
2
3
THE LOGO TITLE
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Bitter Bold.
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
1
THE LOGO LIGHT VERSION
SECTION ONE : LOGO AND GUIDELINES
>> THE LOGO INTRODUCTION >> THE SCRYPE LOGO
CREATED FOR :
RESPONSIBLE AGENCY :
THE LOGO ELEMENTS
*SCRYBE CORP.
EGOTYPE
CLEARSPACE & COMPUTATION
LONDON
CREATIVE AGENCY
INCORRECT LOGO USAGE
>> PAGE 7 // 36
THE LOGO DARK VERSION
*SCRYPE BRANDING DESIGN MANUAL
1
LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic ele-
ments. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other
graphic element or message can be positioned in relation to the mark.of
the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
x
1.3 x
x 2x
= 1x
4x
x x x
x
1.3 x
x
x
COMPUTATION
DEFINITION
-
-
To work out the clearspace take
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
the height of the logo and divide
No graphic elements of any kind should invade this zone.
it in half. (Space = Height / 2).
CLEARSPACE -
1/2 x
1/2 x
1/2 x
1/2 x
Full Logo
CLEARSPACE -
1/2 x
1/2 x
1/2 x
1/2 x
*SCRYPE BRANDING DESIGN MANUAL
>> PAGE 8 // 36
Logo Symbol
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION ONE : LOGO AND GUIDELINES
THE SCRYPE LOGO >> THE LOGO CONSTRUCTION
CREATED FOR :
RESPONSIBLE AGENCY :
>> CLEARSPACE & COMPUTATION
*SCRYBE CORP.
EGOTYPE
THE LOGO APPLICATION
LONDON
CREATIVE AGENCY
INCORRECT LOGO USAGE
APPLICATION ON A BACKGROUND
MINIMUM LOGO SIZES FULL LOGO SIZES
LOGO SYMBOL Minimum Size: 6 mm x 6 mm
Minimum Size: 24 mm x 5.12 mm
INCORRECT LOGO APPLICATIONS
DONT´S
-
1
2
3
4
5
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
6
1
Do not invert the logo symbol
2
Do not invert the logo symbol
3
Do not alter the logo symbol
4
Do not alter the logo type style
5
Don´t change size relationship between the logo and logo type.
6
No changes the proportions of the logo vertically or horizontally
SECTION ONE : LOGO AND GUIDELINES
THE SCRYPE LOGO THE LOGO CONSTRUCTION
CREATED FOR :
RESPONSIBLE AGENCY :
CLEARSPACE & COMPUTATION
*SCRYBE CORP.
EGOTYPE
>> THE LOGO APPLICATION
LONDON
CREATIVE AGENCY
>> INCORRECT LOGO USAGE
>> PAGE 9 // 36
06 mm
*SCRYPE BRANDING DESIGN MANUAL
24 mm
TYPOGRAPHY
02 / CORPORATE TYPOGRAPHY
THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography rein-
forces our personality and ensures clarity and harmony in all Scrype communications. We have selected Bitter and Fira Sans, which helps inject energy and enthusiasm into the entire Scrype communications, as the primary and secondary corporate typefaces.
BIT TER/1 BI T T ER /02 BITTER REGULAR : -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
PRIMARY FONT BITTER
DESIGNER : Sol Matas -
CLASSIFICATION : Slab Serif -
THE FONT Bitter has little variation in stroke weight and the Regular is thicker than a normal ‘Regular’ style for print design. This
BITTER BOLD : -
A B C D E F G H I J K L M
generates an intense color in
N O P Q R S T U V W X Y Z
serifs that are as thick as stro-
a b c d e f g h i j k l m n o p q r s t u v w x y z
paragraphs, accentuated by the kes with square terminals. Each glyph is carefully designed with an excellent curve quality added to the first stage of the design, that was entirely made
FIGURES :
0 1 2 3 4 5 6 7 8 9 0
-
SPECIAL CHARACTERS : -
in a pixel grid. The typeface is balanced and manually spaced to use very few kerning pairs,
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
especially important for web font use since most browsers do not currently support this feature.
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION TWO : CORPORATE TYPORGRAPHY
>> THE CORPORATE FONTS >> PRIMARY FONT
CREATED FOR :
RESPONSIBLE AGENCY :
SECONDARY FONT
*SCRYBE CORP.
EGOTYPE
TYPOGRAPHY HIERARCHY
LONDON
CREATIVE AGENCY
>> PAGE 11 // 36
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
*SCRYPE BRANDING DESIGN MANUAL
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
F IR A S A N S/1 F I R A S A N S/02 BITTER REGULAR : -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
SECONDARY FONT FIRA SANS
DESIGNER : Carrois and Edenspiekermann -
CLASSIFICATION : Sans Serif -
THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces also aim to cover the legibility needs
BITTER BOLD : -
A B C D E F G H I J K L M
for a large range of handsets
N O P Q R S T U V W X Y Z
rendering.
a b c d e f g h i j k l m
Sans Serif with 4 weights (Light,
n o p q r s t u v w x y z
accompanied by italic styles. The
varying in screen quality and The Fira font family comes in a Regular, Medium and Bold) all package also includes a Mono Spaced variant with 2 weights
FIGURES :
0 1 2 3 4 5 6 7 8 9 0
(Regular, Medium Bold.).
-
SPECIAL CHARACTERS : -
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
*SCRYPE BRANDING DESIGN MANUAL
>> PAGE 12 // 36
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION TWO : CORPORATE TYPORGRAPHY
THE CORPORATE FONTS PRIMARY FONT
CREATED FOR :
RESPONSIBLE AGENCY :
>> SECONDARY FONT
*SCRYBE CORP.
EGOTYPE
TYPOGRAPHY HIERARCHY
LONDON
CREATIVE AGENCY
TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Scrype layouts.
CAPTION TEXT :
Scrype Typo
-
-
CONTEXT TEXT AND INNER HEADLINES
Fira Sans Regular 6.5 pt Type / 12 pt Leading
COPY TEXT :
Scrype Typo
-
-
-
Fira Sans Regular 9 pt Type / 12 pt Leading
SUBLINES SECTIONS : -
SCRYPE TYPO
-
Fira Sans Regular - Capital Letters 14 pt Type / 18 pt Leading
HEADLINES : -
SCRYPE TYPO
-
Fira Sans Bold - Capital Letters 22 pt Type / 22 pt Leading
HEADLINES : -
SCRYPE TYPO
HEADLINES AND TYPOBREAKS -
-
Fira Sans Bold - Capital Letters
SECTION TWO : CORPORATE TYPORGRAPHY
THE CORPORATE FONTS PRIMARY FONT
CREATED FOR :
RESPONSIBLE AGENCY :
SECONDARY FONT
*SCRYBE CORP.
EGOTYPE
>> TYPOGRAPHY HIERARCHY
LONDON
CREATIVE AGENCY
>> PAGE 13 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
35 pt Type / 35 pt Leading
COLOR SYSTEMS
03 / CORPORATE COLOR SYSTEM
THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Scrype corporate identity program. The colors below are recommendations for
various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Scrype brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR SYSTEM
USAGE:
-
Use them as the dominant color palette for all internal and exter-
EXPLANATION:
nal visual presenta-
The Scrype Company has three official colors: Yellow, Black and Gray. These colors have become a recogni-
tions of the company.
zable identifier for the company.
SCRYPE RED
SCRYPE GREY
PRIMARY COLOR RED
PRIMARY COLOR GREY
-
-
Pantone :
COLOR CODES
C000 M020 Y100 K000
CMYK
297C
HKS : 02K RGB
:
R000 G000 B000
RGB
297C
:
R000 G000 B000
Web : #000000
COLOR TONES
80 %
C000 M020 Y100 K000
HKS : 02K
Web : #000000
100 %
:
Pantone :
COLOR TONES
40 %
60 %
20 %
100 %
80 %
Red Gradient
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
60 %
40 %
Red Gradient
SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
>> THE COLOR SYSTEM >> THE PRIMARY COLOR THE SECONDARY COLOR
20 %
>> PAGE 15 // 36
:
*SCRYPE BRANDING DESIGN MANUAL
COLOR CODES
CMYK
THE SECONDARY COLOR SYSTEM AND COLOR CODES
SECONDARY COLOR SYSTEM
USAGE:
-
Use them to accent and support the primary color palette.
EXPLANATION: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Scrype company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
40 %
60 %
COLOR CODES
CMYK
:
Pantone :
20 %
COLOR CODES
C000 M020 Y100 K000
CMYK
297C
RGB
:
COLOR CODES
CMYK
:
Pantone :
R000 G000 B000
RGB
:
40 %
C000 M020 Y100 K000 297C
R000 G000 B000
*SCRYPE BRANDING DESIGN MANUAL
>> PAGE 16 // 36
Web : #000000
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
C000 M020 Y100 K000 297C
:
R000 G000 B000
Web : #000000
HKS : 02K RGB
20 %
HKS : 02K
Web : #000000
60 %
:
Pantone :
HKS : 02K
40 %
60 %
20 %
40 %
60 %
COLOR CODES
CMYK
:
Pantone :
20 %
C000 M020 Y100 K000 297C
HKS : 02K RGB
:
R000 G000 B000
Web : #000000
SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE COLOR SYSTEM THE PRIMARY COLOR >> THE SECONDARY COLOR
03 / CORPORATE COLOR SYSTEM
COLORS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.
STATIONERY
04 / CORPORATE STATIONERY
THE COMPANY LETTERHEAD EXPLANATION: This shows the approved layouts with the primary elements of the Scrype stationery system for the front- and
USAGE:
backside of the letterheads.
The letterhead will be used for all official
PARAMETER:
DIMENSIONS
WEIGHT
communication
297 x 210 mm
120g/m Uncoated
CMYK
that is going
DIN A4
white
out of Scrype company.
when design meets meetsyou. you.
Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States
Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus. Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis eosam nonsequo molut fugitium venissi mollupta consed ma doluptae voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, sinvel eum sintio torent atem eossitas sant. Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt. Coris vit ma atur, ommoditatus.
JUST SCAN.
Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum restor autessum voles et veritat.
LETTERHEAD
DOWNLOAD LINK Mr. Mr. Edward EdwardSimmons Simmons Troublemaker TroublemakerCompany Company
http://www.scype.tv/cd/
Main MainAvenue, Avenue,5th 5thNorthwest Northwest Los Los Angeles Angeles United UnitedStates States
CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
>> THE BUSINESS LETTERHEAD THE BUSINESS CARDS
>> PAGE 19 // 36
SECTION FOUR : CORPORATE STATIONERY
*SCRYPE BRANDING DESIGN MANUAL
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
letterhead
THE COMPANY BUSINESS CARDS EXPLANATION:
USAGE:
This shows the approved layouts with the primary elements of the Scrype stationery
The business
system for business cards.
cards will be used for all
DIMENSIONS
WEIGHT
and communi-
85 x 55 mm
400g/m Uncoated
CMYK
cation of Scrype
DIN A4
white
official contact
PARAMETER:
company.
BACKSIDE:
when design meets you.
JUST SCAN.
FRONTSIDE:
PETER JACKSON Creative Director Main Street 4th 2515 Los Angeles United States
BUSINESS CARDS DOWNLOAD LINK
P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com
http://www.scype.tv/cd/ *SCRYPE BRANDING DESIGN MANUAL
>> PAGE 20 // 36
letterhead
>> THE BUSINESS LETTERHEAD THE BUSINESS CARDS
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION FOUR : CORPORATE STATIONERY CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE BUSINESS LETTERHEAD >> THE BUSINESS CARDS
05 / LOGO PLACEMENT
THE LOGO PLACEMENT EXPLANATION: To place the Scrype logo in the correct way please use one of the approved styles that are shown on the right. To place the Scrype logo in other ways is not allowed.
DIMENSIONS 297 x 210 mm
SECTION FIVE : THE LOGO PLACEMENT CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
>> THE LOGO PLACEMENT
>> PAGE 21 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
DIN A4
THE GRIDS
06 / GRID SYSTEMS
THE GRID SYSTEM OF SCRYPE COMPANY EXPLANATION:
A4 VERTICAL GRID SYSTEM EXAMPLES
In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
A4 VERTICAL GRID SYSTEM
SECTION SIX : GRID SYSTEMS
>> THE GRID SYSTEMS >> VERTICAL GRID SYSTEM
CREATED FOR :
RESPONSIBLE AGENCY :
WEB GRID SYSTEM
*SCRYBE CORP.
EGOTYPE
HORIZONTAL SCREEN GRID
LONDON
CREATIVE AGENCY
VERTICAL SCREEN GRID
>> PAGE 23 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
EXAMPLES
06 / GRID SYSTEM WEB GRID SYSTEM EXAMPLES HORIZONTAL SCREEN EXPLANATION: This shows an approved layout with a typography grid for a 16:9 Screen of Scrype. This will be used for Company presentations in Powerpoint or Keynote.
SEVERAL EXAMPLES:
*SCRYPE BRANDING DESIGN MANUAL
>> PAGE 24 // 36
Screen Grid 16:9
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION SIX : GRID SYSTEMS
THE GRID SYSTEMS VERTICAL GRID SYSTEM
CREATED FOR :
RESPONSIBLE AGENCY :
>> WEB GRID SYSTEM
*SCRYBE CORP.
EGOTYPE
>> HORIZONTAL SCREEN GRID
LONDON
CREATIVE AGENCY
>> VERTICAL SCREEN GRID
06 / GRID SYSTEM TABLET TABLET VERTICAL GRID SYSTEM EXAMPLE EXPLANATION: This shows an approved layout with a typography grid for a Tablet Screen of Scrype. This will be used for company landing pages and responsive websites.
IMAGES
07 / IMAGES AND BLENDING MODES
THE SCRYPE CORPORATE IMAGE : COLORED IMAGES EXPLANATION: Corporate Images are responsible to transfer the values of Scrype to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Scrype use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc..
EXAMPLES FOR
SCRYPE CORPORATE IMAGE SYSTEM
-
REQUIREMENTS: - desaturate colours - high contrast - sharp images - minimalistic look
SECTION SEVEN : IMAGES AND BLENDING MODES
>> THE CORPORATE IMAGES >> COLORED IMAGES
CREATED FOR :
RESPONSIBLE AGENCY :
BLACK AND WHITE IMAGES
*SCRYBE CORP.
EGOTYPE
BLENDING MODES
LONDON
CREATIVE AGENCY
>> PAGE 27 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
- modern and businesslike
THE SCRYPE CORPORATE IMAGE : BLACK & WHITE EXAMPLES FOR
SCRYPE CORPORATE IMAGE SYSTEM
-
REQUIREMENTS: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike
THE SCRYPE BLENDING MODES FOR IMAGES EXPLANATION: Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.
EXAMPLES FOR
SCRYPE BLENDING MODES
-
HOW TO: 1) use it in black and white images colours 2) use a placeholder with a yellow back
SECTION SEVEN : IMAGES AND BLENDING MODES
THE CORPORATE IMAGES COLORED IMAGES
CREATED FOR :
RESPONSIBLE AGENCY :
>> BLACK AND WHITE IMAGES
*SCRYBE CORP.
EGOTYPE
>> BLENDING MODES
LONDON
CREATIVE AGENCY
>> PAGE 29 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
3) adjust the layer style to “multiplicate”
ICONOGRAPHY
08 / CORPORATE ICONOGRAPHY
THE SCRYPE CORPORATE ICONOGRAPHY EXPLANATION: An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
100 %
75 %
50 %
25 %
ICON PARAMETER
-
- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional - Only 100 % color
ICON WITHOUT A BACKROUND
-
- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional
ICON WITH BACKROUND
-
- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional
DONT´S
SECTION EIGHT : ICONOGRAPHY AND APPLICATION
>> THE ICONOGRAPHY >> ICON PARAMETER
CREATED FOR :
RESPONSIBLE AGENCY :
>> APPLICATION
*SCRYBE CORP.
EGOTYPE
>> DONT´S
LONDON
CREATIVE AGENCY
>> PAGE 31 // 36
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
*SCRYPE BRANDING DESIGN MANUAL
-
A SHORT SUMMARY, DOWNLOAD AND CONTACT DATA
THANK YOU BEING A PART OF THESE GUIDES -
*SCRYPE Brand and Design Manual 2016
EXPLANATION: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi. Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust, tet id qui utempor soluptas alite tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga.
RESPONSIBLE
FOR FURTHER QUESTIONS DO
AGENCY AND
NOT HESITATE TO
DESIGNERS
CONTACT US
-
-
AGENCY:
CONTACT:
Design.Inc Mark Anderson
SENIOR CREATIVE
Marketing Scrype
Mark Anderson
E: info@scrype.tv
Design.Inc
P: +01.132.4567.890
DIRECTOR:
SENIOR ART DIRECTOR :
Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis mo-
Mark Anderson
dis num re sandant. Quas dolentiur? Et ut mo beate nobis autendeni-
Design.Inc
hil iducias adit quostrum accus et aut et rem quidipsa quam recus.
JUNIOR ART DIRECTOR : Mark Anderson *SCRYPE BRANDING DESIGN MANUAL
>> PAGE 32 // 36
Design.Inc
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
SECTION NINE : SUMMARY AND CONTACT CREATED FOR :
RESPONSIBLE AGENCY :
*SCRYBE CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
>> THE LOGO INTRODUCTION >> CONTACT
CONTACT
09 / SUMMARY AND CONTACT
DOWNLOAD
10 / DOWNLOAD OF THE MANUAL CONTENT
THE CORPORATE DESIGN OF *SCRYPE DOWNLOAD LINKS OF THE SINGLE DESIGN ITEMS EXPLANATION: For quick help and faster project development you will get the download links to the several brand guidelines and the editable data. To download the single items please scan the QR-codes or follow the given hyperlink. You will also find the complete Brand Manual as a PDF file for sending this to responsible agencies or person that need your guidelines.
*SCRYPE STATIONERY -
*SCRYPE ICONOGRAPHY -
*SCRYPE FULL MANUAL PDF -
ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL
WEB LINK
QR CODE
Link : http://www.design-inc.com/cd/logo.zip
WEB LINK
QR CODE
Link : http://www.design-inc.com/cd/stat.zip
WEB LINK
QR CODE
Link : http://www.design-inc.com/cd/icon.zip
WEB LINK
QR CODE
Link : http://www.design-inc.com/cd/full.zip
SECTION TEN : FILES AND DOWNLOADS
>> THE DOWNLOAD SECTION >> THE LOGO
CREATED FOR :
RESPONSIBLE AGENCY :
>> THE STATIONERY
*SCRYBE CORP.
EGOTYPE
>> ICONOGRAPHY
LONDON
CREATIVE AGENCY
>> THE FULL MANUAL
>> PAGE 35 // 36
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*SCRYPE BRANDING DESIGN MANUAL
*SCRYPE LOGO
ISSUE 01 CORPORATE DESIGN MANUAL
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :
RESPONSIBLE AGENCY :
CREATION DATE :
*SCRYBE CORP.
EGOTYPE
NOVEMBER 2016
LONDON
CREATIVE AGENCY