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Ehab Mohamed
Advertising is My Passion. Advertising is all about one thing: (communication). Think about it! The creative is how an advertising agency communicates the benefits or attributes of a particular product or service to a consumer. My job is to communicate the goals and brand image of that product or service to the team at the ad agency; then communicate all progress and ideas from the agency to the client. Even within the agency itself, between media buyers, web developers and creatives, it all comes down to successfully communicating in order to secure that perfect, successful campaign for the client.