Academic Qualification
Master of Visual Art In Milano RM Istituto Mode e Design Year 2019,
Bachelor of Graphic Design University Derby Year 2018
Advance Diploma of Visual Communication in Hong Kong Raffles Year 2013
Experience
Visual Communication Executive @ SOTHYS PARIS
Marketing Collateral Preparation :
1.Create and manage marketing materials for new products, ensuring they are compelling and aligned with brand guidelines. 2.Oversee the production and distribution of collateral, including brochures, POSM, digital content, and promotional items.
Brand Collaboration:
Identify and establish strategic partnerships and collaborations to enhance brand visibility and market reach.
Campaign Creation :
Develop and implement marketing campaigns to boost brand awareness and engagement across various channels.
Internal Premium Salons Support:
Collaborate with the internal sales team to develop marketing strategies and materials that support sales objectives.
Public Relations Management:
Develop press releases, media kits, and other PR materials to effectively communicate brand messages.
Store Merchandising:
1.In charge of campaign launch window & props allocation / sourcing of props / boutique visual merchandising update / price tag update, ensuring staffs adhere to overall merchandising guidelines
2.Accountable for visual merchandising and planogram updates for all stores This includes ensuring accurate and timely implementation of floor layout settings
3.Work closely with store operations to ensure efficient implementation of visual merchandising initiatives and resolve any operational issues that may arise & Responsible for liaising with the mall regarding work permit applications and coordinating with installers during transitions or changes.
Roadshow & Events:
1.Support visual merchandising for ad-hoc events: PR events and other events deemed necessary by the management and conceptualize roadshows
MATKETING COLLATERAL
ONLINE ASSETS
Experience
Visual Communication Executive @ SOTHYS PARIS
1.In charge of campaign launch window & props allocation / sourcing of props / boutique visual merchandising update / price tag update, ensuring staffs adhere to overall merchandising guidelines
2.Accountable for visual merchandising and planogram updates for all stores This includes ensuring accurate and timely implementation of floor layout settings
3.Work closely with store operations to ensure efficient implementation of visual merchandising initiatives and resolve any operational issues that may arise & Responsible for liaising with the mall regarding work permit applications and coordinating coordinating with installers during transitions or changes.
OVERNIGHT SKIN REJUVENATION
Detox Resurfacing Overnight Cream
50ml
The cosmetic anti-ageing power of marine collagen is boosted by marine algae and an AHA complex + organic blackcurrant buds to revive the complexion.OPTIMIZE. Optimize night time rest REGENERATE. Regenerate the skin after a day subjected to aggression RESTRUCTURE. Youth Repairing action RENEW. Promote cellular renewal
Skin Type:
Skin Concern
All skin types. RM554
Renovative micro-capsules
Serum with Pure Vitamin C*
These unique micro-capsules, which are plant-based and 100% biodegradable, deliver the right amount of pure vitamin C (20%) to your skin, in a velvety-soft formula.
Night after night, your skin is visibly transformed by the effects of this serum containing concentrated vitamin C, with proven efficiency on radiance and the appearance of the signs of ageing (firmness, wrinkles and spots).
Skin Type:
All skin types. RM799 20+ Skin Concern
Experience
Senior Graphic Design @ ADVANCED APOTHEKE
1.Creating and managing product descriptions for online marketplace platforms such as Shopee Premium / Lazada
2.Planning and monitoring online ecommerce Platform paid search marketing campaigns and partnering with e-commerce vendors to leverage all marketing opportunities.
3.Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
Experience
Assistant Manager Creative @ DERMALOGICA
Store Merchandising:
1. In charge of campaign launch window & props allocation / sourcing of props / boutique visual merchandising update / price tag update ensuring staffs adhere to overall merchandising guidelines & ensure that store adheres to daily Visual Merchandizing SOP
2.Update permanent in-store visual and create POS signage for all stores & manage in-store merchandising inventory & tracking of all display props.
3. Regular store visits and to provide report after visitation and Preparation of monthly merchandising marketing report for regional compilation and maintain store profile report for regional consistency.
New Outlet Opening:
1. In charge of new outlet opening within east And west Malaysia in accordance with the Management’s planning / schedule and requirements and execute / take charge of projects by planning, coordinating with mall management, contractor, subcontractors, suppliers on drawings and details.
2. Work closely with the respective department / Person in charge to ensure smooth operation before outlet opening and Responsible for projects to be completed duly within the timeline, budget and requirements & Submit the require reports on progress of projects
Renovation Construction and Maintenance:
1.In charge of existing outlet renovation construction and maintenance work within east and west Malaysia in accordance with the Management’s planning / schedule and Requirements and ensure the maintenance works carry out in every outlet, lighting, furniture, plumping and etc must be always in good condition.
Roadshow & Events
1.Support visual merchandising for ad-hoc events PR events, blogger and other events deemed necessary by the management and conceptualize roadshows in accordance to campaigns provided by management.
Experience
Marketing Collateral Preparation :
Marketing Creative @ BELLA CLINIC
1.including brand awareness, product launches, and lead generation.
2.manage & coordinate all product marketing, advertising and promotional activities, such as brochures, flyers, presentations.
3.provide regular online traffic, and return on Investment
Digital Marketing Collateral Preparation :
1.Plan social media calendar posting to promote aesthetic service other product range. Support by Advertising campaigns across various platforms (e.g. images, video, written, Canva, Google Ads, Meta Ads)
E - commerce Preparation :
1.initiatives to generate leads and increase website traffic. (ie: 9.9, 10.10, 11.11 across platforms such as Lazada and Shopee)
2.Plan and execute SEO technical and on-page optimizations. (GTM, GA, Google Data Studio Tools)
Brand Collaboration:
1.supports the corporate branding, visual identity, guidelines, and messaging.
2.establish strategic partnerships and collaborations to enhance brand visibility
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