Export Marketing

In April, 2019, the CWC ran a highly engaging campaign across social, digital, and media channels using its own platforms as well as key influencers. The umbrella theme of the campaign was “Smarter Snacken”, with a call to action for consumers to commit to a healthy snacking lifestyle, with California walnuts, for 66 days. While consumers were enjoying their walnuts, they were asked to upload a picture on Instagram for a chance to win a fabulous mini fridge, ideal for storing walnuts year-round. To help spread the word, the CWC collaborated with two

online magazines as well as six well-known food influencers, who are also registered dieticians. Over the 66- day campaign, 3,143,338 consumers were reached and created a total of 74,897 engagements. This campaign not only created awareness, but it also fostered walnut purchases by activating consumers to snack on more walnuts.