EIDER

In 1962, a tailor named Georges Ducruet created the Eider apparel brand in Annecy, in the heart of the French Alps. Fifty years on, our prototypes are still designed in Annecy. In winter we protect mountaineers, skiers (both on-piste and backcountry) and urban dwellers. In summer we dress hikers, mountain residents, and everyone else. We naturally select the finest fabrics, and are always on the lookout for new ideas to protect you from the roughest weather. And of course we pay particular care to the detailing, cut and fit of our garments. Like you, we love nature – and do all we can to safeguard it. But above all, what matters to us it that you look good and feel good, all the time.