CREATION
Annisa Larasati
ANNISA LARASATI HELLO,I’M
I am a recent graduate with a bachelor’s degree in Communication, majoring in Marketing Communication, where I developed a creative and adaptable mindset. My studies shaped me into a person who oversees problems from multiple perspectives, ensuring I assess the situation from different angles and do not jump to conclusions. I have a strong passion for writing, content creation, and digital marketing that evolved throughout my academic journey. During university, I was actively engaged in various organizations, committees, and projects. These experiences also taught me how to quickly adapt to new environments, think critically, and navigate challenges with both creativity and logic. Always eager to learn and grow, I think of every challenge as an opportunity for self development.
EDUCATION
UPN “Veteran” Yogyakarta
Undergraduate of Communication (2020 - 2024)
SMA Negeri 1 Kabupaten Tangerang
Math and Science (2017 - 2020)
BEM FISIP UPN “Veteran” Yogyakarta
ORGANIZATIONALEXPERIENCE SKILLS
Staff of External Department (Feb 2023 - Dec 2023)
Staff of Advocacy and Student Welfare Department (Apr 2022 - Dec 2022)
Content writing | Copywriting | Content planning |
Conduct research | Video editing | Interpersonal communication | Negotiation | Problem solving
ACHIEVEMENTS
PPMK Awards 2023
Best Agency (Valoco Creative Agency, role: Strategic Planner)
Best Audio Ads (Valoco Creative Agency, role: Scriptwriter & Strategic Planner)
Best Print Ads (Valoco Creative Agency, role: Strategic Planner)
COMMITTEEEXPERIENCE
FISIP Fest 2022
Staff of Public Relation and Ticketing Division (2022)
Parade Film AVIKOM “Obscura”
Staff of Public Relation Division (2022)
LDK Ilmu Komunikasi UPN “Veteran” Yogyakarta
Mentor (2022)
Microsoft Office | Google Workspace | Canva | Capcut SOFTWARE
PKKBN Ilmu Komunikasi UPN “Veteran” Yogyakarta
Mentor (2021)
TABLE OF CONTENTS
SOCIAL MEDIA MANAGEMENT
(GAMA WISATA, TOGAMAS KOTABARU)
MARKET RESEARCH (SHOPINKAE)
DUMMY PROJECT (UNIQLO)
CONTENT CREATION (TIKTOK
@LECLERCLARIFYING
1.WhatdidIdo?
GAMA WISATA
Internship|TourPromotorIntern|3months(Sep-Dec2023)
Promoted Gama Wisata products through Instagram social media, researched the tourism market situation and consumer behaviour in Yogyakarta, and executed content planning by writing briefs and editing videos.
2.Whatistheobjectives? Awareness, Engagement
3.Isthereanyachievements? 294% increase in awareness 1.900% increase in engagement
4.Whatskillsarebeingimproved?
Market research | Trend research | Video editing | Copywriting | Interpersonal communication | Teamwork
BRIEF
BRIEF
TOGAMAS KOTABARU
GroupProject|MarketingCommunicationPlanningProjectCourse|Strategic
Planner|3months(Sep-Dec2023)
1.WhatdidIdo?
Managed Togamas Kotabaru's social media (Instagram, TikTok & YouTube) to increase awareness, engagement, information, and sales through a one-month targeted campaign called #LiterasiKuatBiayaHemat.
2.Whatistheobjectives?
Awareness, Infomartion, Engagement, Sales
3.Isthereanyachievements?
36% increase in awareness 297% increase in engagement
2% increase in follower growth
4.Whatskillsarebeingimproved?
Market research | Trend research | Content planning | Copywriting |
Interpersonal communication | Teamwork | Scriptwriting (audio ads) | Creative thinking | Social media analytics
FEEDSANDREELS
FEEDSANDREELS
FEEDS
CONTENT & MEDIA PLANNING
AUDIOADS
1.WhatdidIdo?
UNIQLO
GroupProject|MediaPlanningCourse|1semester(2022)
We were responsible for creating a marketing strategy for UNIQLO on this dummy project
2.Whatistheobjectives? Engagement, Conversion, Sales
3.Whatskillsarebeingimproved? Market research | Trend research | Content planning | Media planning | Interpersonal communication | Teamwork | Creative thinking | Social media analytics
Furtherdetailspleaseclickthelinkbelow: CREATIVE BRIEF RADE AGENCY - UNIQLO
SHOPINKAE
GroupProject|MarketingCommunicationResearchCourse|1semester(2022)
1.WhatdidIdo?
We were required to collaborate with UMKM to help them solve their marketing problems in this course. Thus, we decided to collaborate with Shopinkae, an apparel business based in Yogyakarta, to create the best marketing strategy for them.
2.Whatskillsarebeingimproved?
Market research | Social media analytics | Analytical and strategical thinking
TIKTOK @LECLERCLARIFYING
ContentCreator|1year(Oct2023-present)
1.WhatdidIdo?
@leclerclarifying is a TikTok account I created one year ago
to upload video edits I made for fun. All the videos I uploaded are edits about Formula 1 drivers.
2.Whatskillsarebeingimproved?
Video editing | Content planning
Moredetails:
@leclerclarifying on TikTok
