25 SEPTEMBER
LESS IS MORE: 50% SOLD DURING PRESALES
Val de Vie launches new Polo Village Val De Vie Estate’s new Stefan Antoni-designed Polo Village sold out 50% of the available apartments within two hours, during the pre-sales launch last week at the Val De Vie Estate Ballroom. The available one bedroom ‘Polo Pads’ were sold out within minutes of opening the sales process. Celebrity MC Nico Panagio hosted the event, with guest speakers Stefan Antoni and Ryk Neethling. The pre-launch took place in association with Ferrari, and the prancing horse’s new front-engined V12 monster, the FF, and the 458 Italian Spider, were on display and available for test drives, as was the Ferrari California 30 (the best-selling model in Ferrari’s illustrious history). The latter is also the vehicle which will go to one lucky buyer at the Polo Village. “The quick take-up of the ‘Polo Pads’ showed us that there is a strong demand for those who want a luxurious, large, fully serviced apartment at Val De Vie. There are very limited opportunities to find properties like this in the popular Cape Winelands and this is an opportunity not to be missed”, according to marketing director Ryk Neethling. “I think the affluent market now looks for a safe, spectacularly designed, fully serviced investment with concierge services, where you can basically come and enjoy an amazing time in the PaarlFranschhoek Valley, play a few games of polo, enjoy the many wine estates and delectable cuisine, and then simply hand over your keys and head back to the re-
The Polo Village in Val de Vie Estate is a hot seller, with 50% of the units sold out. al world. The whole ‘less is more’ trend is now sweeping the globe in the affluent market. People tend to scale down and travel lighter. This is what we had in mind when we commissioned Stefan Antoni Olmesdahl Truen Architects to design the Polo Village. Although
the design is understated, it affords just about the best that money can buy – from modern SMEG appliances to oak hardwood flooring.” Only Val De Vie homeowners and buyers who pre-registered and paid their deposits, were al-
lowed to attend the pre-launch. Subsequent to the pre-launch, the Polo Village sales will now be open to the market as a whole. Overall sales statistics for Val De Vie Estate show an increase of 201,82% in the total sales value of homes transferred in 2014, com-
pared to the same period a year ago. Sales of erven at the Estate showed an 18,21% increase in turnover, whilst prices per square metre of erven rose by a whopping 21,75% and the rate per square metre of homes sold, by almost 10% during the same period