Brand Logos

Esprit started their business under the name of “Esprit de Corp”. However, they changed the name to “Esprit” alone. The Esprit logo, designed by John Casado in 1979, based on the concept of a shipping container’s stencil.

The logo reflects their passion for fashion, showcased by the bold and radiant colors to convey a sense of energy.

They kept their iconic logo form but explored with different colors, spacing, and scale.