VISUAL RESEARCH

Brand Guide Inspiration

Researching other brand guides is important because each brand took a different approach to show their brand identity. Some of them are more successful than others.

01 New Identity Introduction

The hierarchy of information is clear. It also visually shows what the main content is about. The layout is simple and bold.

04 Logo Colors

Without indicating, they visually showed the main color on a larger scale. The sample color combinations are a helpful guide to figure out which colors would work together and which colors won’t.

02 Logo Anatomy

The Mennonite church’s logo anatomy clearly displays how the brand logo is constructed. It also explains its various applications as well.

03 Type Specs

The red diagonal/banning graphic elements visually help to understand the incorrect use.

05 Logo Don’ts

Showing both white texts on color and black text on white is a good way to show various usage. The way they listed the type is simple and clear.

06 Alternative versions of the logo

It clearly shows that there are two elements of their logo: the wordmark and the symbol.