Esprit // Visual Development Guide (GR604 Student Project)

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Brand Guide Inspiration Researching other brand guides is important because each brand took a different approach to show their brand identity. Some of them are more successful than others.

01 New Identity Introduction

The hierarchy of information is clear.

04 Logo Colors

Without indicating, they visually showed

It also visually shows what the main content is about. The layout is simple and bold.

the main color on a larger scale. The sample color combinations are a helpful guide to figure out which colors would work together and which colors won’t.

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ESPRIT

VISUAL DEVELOPMENT GUIDE


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