Introducing... Visual communication is a way of communication that people get through reading or seeing. It is the practice of graphically representing information efficiently. Visual communication plays a very important role in people's lives. It is something that we need day to day, we need this to express ourselves, our needs and most importantly because we are a social being. What if all the instructions, advertisements and traffic signals were written in small typography? It would be hard for us to understand. That's why this type of communication engages with the audience through imagery more quickly, effectively and emotionally. There are many types of con1
tent in the realm of visual communication like map, chart, facial expression, signals, and poster. It can also be graphics, books, animation, illustration, painting, interactive web design, advertising and short film. Anything that shows a message.
IMPORTANCE OF VISUAL COMMUNICATION IN PACKAGING When launching a new product most marketers rely on verbal communication. Packaging design, however, requires a mainly visual approach.
the visual communication take a important paper.
Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland.
Creating a eye-catching package means to investigate more about the product. What is the goal, the audience, what is the product about. Together with all these informations, designers have a good chance to connect with an audience faster, and with more emotion, than words alone.
Riccardo Falcinelli, a famous Italian designer, claims that packaging can show a product’s soul and history.
Creating a mix of unique elements can make a product distinguishable at a glance. Play with the combination of colours, graphics, symbols, and fonts. This is the secret of visual design and can generate a big competitive advantage.
The package is the only physical element that link consumers and the brand. That’s why, 2
