Issues and ideas in the development of Visual Communication

Issues of development of Visual Communication

Packaging sometimes seems to be a easy thing to make. It is true, it is very fun to design and create, but it require knownlegde and understanding of visual comunication to make a successful package, interesting, easy to understand, simple and efficient. for audience and clients.

In some ocasions, the packagign does not meet the goal , that is to engage ith the audience. will show you two examples of issues of Visual Communication.

Design Issues

If a visual aid is not properly designed for its intended use and audience, it can lead to a breakdown in communication. For example, a business person presenting a new product launch must consider the size and colour of the product images he wants to show to the audience. The size of his audience determines the size of the pictures he will present. A large audience requires large images that might be shown on a screen so they are visible by everyone. A small audience, such as one that can be seated around a conference room table, can be shown images from a brochure.

Distracts From the Message

A visual aid with the wrong information can cause a distraction and detract from the message the image is supposed to convey. For example, You can put as much as information you need to make the package clear, but remember less is more, if you get so much info, costumers will be very confuse and it will be full on. So, be precise when referring to words.

Historical and contemporary visual communication

1. Cave Paintings: 15 000 - 10 000 BC

Cave paintings (also known as “Parietal Art”) were the first form of visual communication. They originate to around 40 000 years ago. They were first mainly found in Asia and Europe. To this data, researches have not been able to determine the exact purpose of the Paleolithic cave paintings. However, Theories suggest that cave paintings may have been a way of communicating with others, or for a religious or ceremonial purpose. fig. 7

2. Pictograms, ideograms and logo-

grams: 5000 BC A pictogram is a symbol or an icon that represents various concepts, objects, places and events, or even various activities. This is achieved through illustration. Pictograms typically represent an idea by an image.

An ideogram is a graphical symbol that represents an idea, rather than a group of letters or sentences.

fig.7

A logogram is a graphene which represents a word or morpheme. fig.8

fig.8

3. The Alphabet: 2000 BC The first known alphabet started in ancient Egypt. Most modern alphabets were either descended from the ancient Egyptian one, or influenced in various ways by it. fig.9 4. The Art of the Book: Medieval Europe (~AD 400 to AD 600) Medieval Europe brought the introduction of books, which were named “Illuminated Manuscripts”. In here, the text is supplemented by the addition of various decorations and illustrations. fig10

fig.9 5. The Masters of Type: ~During the Renaissance

Calligraphy became a newly developed skill as well as of page layout and lettering acquired special importance.

Leonardo Da Vinci’s notebooks are of particular interest to historians, not only due to the beautiful illustrations and technical drawings but also through their extraordinary page layouts. fig.11 6. Modernism: Late 19th Century to Early 20th Modern ideas in art appeared in commercials and logos, the famous London Underground logo being an early example of the need for clear, easily recognisable and memorable visual symbols. fig12

fig.11

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