Issues of development of Visual Communication Packaging sometimes seems to be a easy thing to make. It is true, it is very fun to design and create, but it require knownlegde and understanding of visual comunication to make a successful package, interesting, easy to understand, simple and efficient. for audience and clients. In some ocasions, the packagign does not meet the goal , that is to engage ith the audience. will show you two examples of issues of Visual Communication.
11
size of his audience determines the size of the pictures he will present. A large audience requires large images that might be shown on a screen so they are visible by everyone. A small audience, such as one that can be seated around a conference room table, can be shown images from a brochure.
Distracts From the Message A visual aid with the wrong information can cause a distraction and detract from the message the image is supposed to convey. For example, You can put as much Design Issues as information you need to If a visual aid is not properly designed for its intended use make the package clear, but remember less is more, if you and audience, it can lead to a breakdown in communica- get so much info, costumers tion. For example, a business will be very confuse and it will be full on. So, be precise person presenting a new product launch must consid- when referring to words. er the size and colour of the product images he wants to show to the audience. The
12
