1
No Fluff Reports - http://nofluffreports.com
You Do NOT Have the Right to Edit, Copy, Reprint, Resell this Report! You DO Have the Right To Give Away this Report To Others Who May Benefit From It Share it With Others By:
Giving it away to your blog readers
Giving it away as a freebie to those who sign up for your mailing list
Giving it away as a free bonus to your paid products
Giving it away to members of your membership site as a free bonus
Giving it away to your customers or clients as a gift
Giving it away during a webinar as a learning tool
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional.
2
No Fluff Reports - http://nofluffreports.com
"Learn How to Build a Loyal Fanbase of Customers Who Buy from You Month after Month!" This quick-read, lay-it-on-the-line Special Report gives you all the basics to help you get started down the membership site path with ease. It covers things like:
Membership Site Types - Choose the one that will work for your business How to decide on pricing really doesn't fit all!
- and why one size
3 ways to use great value to sell memberships with real-world examples you can use to increase sign-ups to your own sites. How to take advantage of human nature learn what the big retailers already know about how we shop and what pushes us to buy - and how it can benefit your site. The secret strategy membership site owners use to keep customers happy - do this one thing, and you'll have loads of happy customers who will sing your praises to everyone they know. You'll also quickly learn the technical side of membership sites, including: Choosing the right software
- Make a mistake here, and you'll be paying for it for years
Why less is more when it comes to site design - and how to lower your "bounce rate" by keeping distractions to a minimum 2 Unwelcome site visitors you must keep out - and how a simple piece of code can help And so much more! If that sounds good...
Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap
3
No Fluff Reports - http://nofluffreports.com
7 Membership Models About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be supersuccessful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
4
No Fluff Reports - http://nofluffreports.com
Membership marketing is a long standing and proven business model. Offline, newspapers and magazines have been using it for years to deliver paid subscriptions and information to their customers. As the internet evolved many of these same publishers moved online and now offer membership sites and paid subscriptions to their website. Membership marketing and various membership site models are effective and profitable for a wide variety of business niche ideas and business models. It’s a highly profitable business model because it enables business owners the unique ability to create and tap into several buying behaviors and triggers including: Prestige Scarcity (particularly if you only allow a certain number of members to join at various levels) Credibility and authority Exclusivity Valuable information, products and services As a business owner, membership sites provide you with the unique ability to: Create a community of interested prospects and customers Market directly to these prospects and customers. Create a consistent cash flow. Create a new source of passive income. Monetize your business in a whole new way.
5
No Fluff Reports - http://nofluffreports.com
In this guide, we’ll present several different potential membership models. Each model will be described and we’ll provide a few examples of how the model can be used to build your business and profit.
Membership Model #1 Publisher Model The publisher model is the most common type of membership site. This is ideal for people who have chosen a niche industry and are affiliate marketers or information marketers. In this model you would provide content to your members on an ongoing basis. Many newspapers now use this model. For example, the Wall Street Journal is now a membership based website. For a monthly subscription members have access to the paper and all its content. You can easily combine this model with the next model we’re going to talk about which is the product deliver model. For example, you could have a membership site devoted to salt water aquariums. Each month you’d publish and deliver a report or an ebook on various salt water aquarium topics. You could also provide members access to a wealth of article based content on your niche topic.
6
No Fluff Reports - http://nofluffreports.com
User Benefits The publisher membership model benefits members because it enables them to have access to specialized information. You can limit the number of members to make it feel more exclusive and this tactic works quite well for some industry niches. For example, if you’re marketing information to real estate agents, you could offer content about real estate secrets and because it’s exclusive information you can charge more for the membership. Additionally, this model offers convenience for your members. They could go out and glean information on your topic from a variety of sources. However, membership to your website delivers all the content they need to them on a regular basis. All they have to do is log onto the website. Monetizing the Publisher Membership Model There are a variety of ways to monetize this model. That being said, the most common method is to simply charge for a monthly, quarterly or annual subscription. Later in this report we’ll talk about varying levels of membership. However, it helps to monetize a site sometimes if you offer degrees of membership. You could give silver members, for example, access to your article content. Gold members get a monthly report and access to all article content. Platinum members get access to all article content, a monthly report and membership to another niche related site. This way, you can partner with others to grow your membership base and profits.
7
No Fluff Reports - http://nofluffreports.com
Additionally, if you market affiliate products in some of your content then you can make affiliate income as an additional source of revenue. Requirements for Success A regular and consistent flow of quality information is essential for this membership model to work. People have to be motivated to want access to your information and motivated to continue paying their membership fees. This means you must know your topic inside and out and understand what your audience is looking for when it comes to information.
Membership Model #2 Product Delivery Model This model works by delivering a package of content to members each and every month. For example, a business marketing to other online business owners could offer a PLR report, ebook or even a software product each month to its members in their chosen niche industry. And because it’s PLR they might choose to limit the number of members they have. Like the publisher business model, this model could also offer various levels of membership paid on a monthly basis. Each time a member pays their subscription, they receive that month’s content to use however they see fit – it’s PLR, private label rights.
8
No Fluff Reports - http://nofluffreports.com
User Benefits It offers exclusivity because the only people who are able to access and use the content are the members. It also offers the convenience we discussed in Membership Model #1. And for many business owners, the model used in the example would offer a tremendous amount of convenience. They’re able to get quality content each month that they can repurpose to fit their needs. They don’t have to hassle with finding other people to create products for them and they don’t have to spend their own time creating products. Monetizing the Product Delivery Model Like the previous model, the most basic way to monetize this model is to charge a membership fee. That being said, you can also upsell and offer additional products to your audience and make a profit from information marketing. For example, if you’re offering a flat month to month membership to people and they receive a monthly PLR report in their chosen niche industry you could also offer them, from time to time, an ebook or software PLR product they can buy on top of their regular monthly subscription. Requirements for Success Top notch products! If people are going to be motivated to purchase a membership they have to know that they’re getting a quality product in exchange.
9
No Fluff Reports - http://nofluffreports.com
Membership Model #3 Micro Continuity Membership Model Continuity membership means that there is an implied automatic renewal system in place. Think of the magazines you subscribe to and how many of them automatically renew your subscription. You don’t have to do a thing, right? They have your credit card information and it’s all taken care of. Many virus protection software services operate with a continuity system. There are many internet businesses that operate with a continuity model. Continuity marketing has received a bad reputation over the past few years due to a number of accidental or intentional forced continuity programs. The problem isn’t continuity because many people do appreciate the convenience of not having to renew their membership on a monthly basis. The problem occurs when people don’t know they’re signing up for a continuity program. A micro continuity model means that members are signing up for a short term. Maybe they’re signing up for three months or six the purpose of the micro continuity model is to demonstrate that there is an end in sight. An example of a micro continuity membership site might be an online course. Members receive a predetermined amount of information, lessons, or online workshops each month. At the end of the course, they’re trained. They receive a pat on the back or they’re awarded a certificate. One might learn internet marketing this way, graphic design, copywriting or any number of other beneficial topics.
10
No Fluff Reports - http://nofluffreports.com
User Benefits This model actually has a high conversion rate. People like to know that there is an end in sight. And provided they’re receiving value from the membership, they’re less likely to cancel early. It offers the same convenience and potential for exclusivity that the previous models have offered. Monetizing the Micro Continuity Model Monetizing this model works in much the same way the other models work. You profit from selling memberships. You can combine membership models and also profit from potential affiliate sales and from selling information as an information marketer would. Requirements for Success Quality information is again essential. If you’re offering a membership site on how to become a copy writer, then your monthly lessons must help people achieve their goals. They must provide value. People want to walk away at the end of their membership knowing they have the foundation to be a copy writer.
11
No Fluff Reports - http://nofluffreports.com
Membership Model #4 Modular Course – Training Delivery This model looks very much like the example used in the previous model. However, unlike a micro continuity model, this training delivery model can continue indefinitely. Many businesses use this model and offer varying levels of membership. For example, novice, apprentice, and master. They automatically move people from module to module with a sequential upgrade feature that some membership software programs provide. And some membership sites have started requiring members to pass a test proving they’ve consumed the material before they can move up to the next level. This actually motivates people to continue their membership because they want to achieve the next level – think about all those video games people continue to play simply because they want to get to the next level. It’s a powerful motivator. And if you’re offering a training course that adds value to their life, helps them increase their value, or helps them make money then they’ll be motivated even more to become and stay a member. User Benefits Ultimately this membership model offers a system that helps someone learn at their own level. It also serves as a motivator. If they’re short on funds, they can bust through the program quickly and learn all they need to know. If they’re shorter on time, they can learn at their own pace without missing out on any information.
12
No Fluff Reports - http://nofluffreports.com
It’s also a convenient way to learn, nothing better than having the information delivered to you and stored in a manner that offers convenience and security. Monetizing the Modular Course Model This model can be easily monetized by offering a single membership subscription rate or the option to upgrade your membership if people want to access information at a faster rate. It can also be combined with other membership models, like publisher or product delivery, to add profit options. Requirements for Success A quality training course is essential. Unlike many of the other models, you don’t need to create a regular source of new information. Once your training course is developed, you can ultimately be finished with the content creation aspect of your membership site.
Membership Model #5 Protected Download Area The product download area is ideal for information marketers. Members can subscribe to your site and have access to a secure download area full of information they’ve purchased with their membership. It gives you more control over your downloaded material and helps protect against digital theft.
13
No Fluff Reports - http://nofluffreports.com
Monetizingthe Protected Download Area Model Generally, you can monetize your site in one of two ways, subscriptions or membership fees and the sale of affiliate or additional information products. This model helps you continue to present yourself as an authority in your industry.
Membership Model #6 The Community Center Many people go online every day with the sole purpose of connecting with other people. You can create a membership site devoted to a topic. People can become members, generally for free, and then share information on the niche topic. Benefit to Users The benefit is immense for users. They can learn and share information with like-minded people. And if the site is free, then it’s social networking at its best. Monetizing the Community Center Model Because this model works best when it’s offered for free, money can be made from selling ad space and from affiliate products.
14
No Fluff Reports - http://nofluffreports.com
Membership Model #7 The CoachingSite Online coaches often find that the membership model helps them offer better services to their clients and a better coaching experience. It instantlyincreases value by creating a common coaching members area and a personalized area for each coaching client. It offers a much more personalized experience for clients because the coach can address specific concerns in the private area. Monetizing this model is a bit different because a coach is likely already charging clients by the hour or by the session and wouldn’t want to add a membership fee to the rate.
Conclusion As you can see, there are a wide variety of membership website models. There is a wealth of opportunity to start a membership site as an individual business or to add it to an already existing business model to increase your value and profits. The key is to plan your membership site around your vision, mission and target audience. And then to find membership software that fits your needs. To your success!
15
No Fluff Reports - http://nofluffreports.com
"Learn How to Build a Loyal Fanbase of Customers Who Buy from You Month after Month!" This quick-read, lay-it-on-the-line Special Report gives you all the basics to help you get started down the membership site path with ease. It covers things like:
Membership Site Types - Choose the one that will work for your business How to decide on pricing really doesn't fit all!
- and why one size
3 ways to use great value to sell memberships with real-world examples you can use to increase sign-ups to your own sites. How to take advantage of human nature learn what the big retailers already know about how we shop and what pushes us to buy - and how it can benefit your site. The secret strategy membership site owners use to keep customers happy - do this one thing, and you'll have loads of happy customers who will sing your praises to everyone they know. You'll also quickly learn the technical side of membership sites, including: Choosing the right software
- Make a mistake here, and you'll be paying for it for years
Why less is more when it comes to site design - and how to lower your "bounce rate" by keeping distractions to a minimum 2 Unwelcome site visitors you must keep out - and how a simple piece of code can help And so much more! If that sounds good...
Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap
16
No Fluff Reports - http://nofluffreports.com
Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." It covers everything you need to get started with offline marketing, no matter what business you're in.
Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline
Breakout SEO - Powerful Strategies That Get YOU Organic Traffic Search Engine Optimization is an important part of growing a successful business. “Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows you how to get the job done for serious results.
Click here to check it out for yourself today http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic
Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and research facts I’ve already spent weeks putting together? Just download the complete battle plan today!
Click here to check it out for yourself today http://nofluffreports.com/link-building-battle-plan
Keyword Treasury - Discover The Hidden Gold In Your Keywords Want to know even more about conducting keyword research and using keywords to build a sustainable, profitable online business? Be sure to grab a copy of Keyword Treasury today. It's packed full of valuable information about researching and using keywords, including the five places your keywords must appear if you want your site to rank well.
Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords
Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media platform offers, you can find mini-reviews on 18 of the most popular in my Special Report.
Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world
Business Blogger’s Manual - How To Increase Your Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20 page informative report that will get you blogging, or improve what you are already doing with your blog. This report is designed to help you increase the bottom line of your business. It helps you by showing you exactly what you need to do to get you blog of the ground the right way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic. You may not have another chance to grab a report this valuable.
Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog
17
No Fluff Reports - http://nofluffreports.com
Information Product Brainstorm - From Ideas To Creation It really is possible to create an information product empire. Getting started might be the hardest part, but my report: Information Product Brainstorm, will help you earn the title Information Marketer in record time. Grab a copy today, and you'll get your first product online quickly and easily.
Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation
Passive Income Blueprint - Strategies For Earning Big With Info Products Once you make the decision to start an information marketing business and a passive income stream there are a number of questions you’ll want to answer. You’ll want to choose and research a profitable niche – one you’re interested and/or passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first information product. You need a plan …a blueprint!
Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products
Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don’t miss this chance to learn and grow your business with the power of content.
Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content
Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a great niche, and in no time at all you’ll be one of those marketers who only work a few hours a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started right away.
Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth
Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably.
Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual
18
No Fluff Reports - http://nofluffreports.com
The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the profits of your business. So, hurry over and get your copy of this informative and business changing report right now. You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without wasting any precious time.
Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online
Product Launch Wealth - How To Successfully Launch Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing out on something by quickly throwing together a product and sales avenue online. They're missing out on a whole lot of money that COULD be in their pocket if they would just do one thing before they rush to get their product up and selling. With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going to offer. Make them really anticipate the launch and want your product before it ever even hits the web.
Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product
Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way to open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by step to optimize every chance you have for success. You and your business deserve the very best in order to get your online venture running and profiting as quickly as possible. Why wait any longer?
Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies
StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important to use! If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.
Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked
Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!
Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide
19
No Fluff Reports - http://nofluffreports.com
Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start using what you learn right away to start making more money. This is not something that you want to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow your business as a result.
Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics
YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand new to you. Put all tips together, and you’ve got something more useful than a step-by-step manual that’s out of date the moment you download it: You’ve got a report that quickly teaches you how to adapt even as YouTube changes itself – because it focuses on universal techniques that always work, as well as YouTube specifics that don’t change.
Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered
How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for another way to connect with your target market while establishing your expertise in your niche? Do you want to give your potential customers a way to learn about you and your products or services in real time on an interactive platform? Webinars are the answer you've been searching for.
Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars
%&/\´`^°|µ()=?[]1234567890
20
No Fluff Reports - http://nofluffreports.com