Concepts

The name of the editorial is ‘Project XL’ .

A key theme noticed from the trend was the 90’s comeback. From this spawned the idea of the editorial to have a 90s theme with a modern twist to it. We wanted to reflect the youth and the outcasts of today’s society, as well as those who make their own rules and celebrate individuality. We also linked the same values as hip-hop fashion.

Our location was based on a ‘recess’ setting. The series represented 6 kids within school facing realistic balances between conformity and individuality.