2 minute read
Key drivers
by Ejide Tondu
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-(CALVIN KLEIN, 2019). Billie Eilish.
Hence, linking to the theme of individualism. Oversized clothing within hip-hop culture, was a sign of self-expression, freedom of dress and the denial of conventional dressing. Even though the clothing held a lot of stigma towards it, the urban community used it as a means to celebrate hip hop culture. This also connotes to today’s society, with social conformation and expectations of how one should dress, and how the oversized trend has been an underlying factor to the progression of individualism.
The trend has also reached celebrity and influencer culture. The social followings and social status of these influencers is an additional factor to progression of the trend. These influencers use their social media to showcase their oversized looks individual to them; stimulating the growth of the trend. This brings awareness to the trend as well as promoting different styles and brands for it. Major celebrities such as Billie Eilish and Jaden Smith, have definitely played a part to mainstreaming this trend.
Celebrity endorsements such as Rihanna ’s Fenty x Puma line as well as Kanye ’s Adidas x Yeezy line has inspired a mass of mainstream markets.
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Photo graphy - JONATHAN DANIEL PRYCE
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Fashion week is an event that allows influencers and celebrities to showcase their own looks for particular trends of the season. With fashion week in full force, photographers go out on the streets to capture these looks.
Above are looks influenced by the oversized clothing trend, at the A/W 2019 New York fashion week.
