Brand Overview

Before the age of Instagram, there were fashion blogs. In 2008, Daily Paper initially intended on providing further accessibility to streetwear fashion forecasts. This was achieved by fusing art, music and streetwear brands all in one blog space, to reinforce streetwear culture awareness. The blog was founded by friends Huessein Sulieman, Jefferson Osel and Abderahamne Trabini in 2010, and later established as a fashion streetwear brand in 2012.

The Amsterdam-based fashion and lifestyle brand has successfully fused African heritage with modern design, which can be inferred by the wide international brand reach. Daily Paper appears on the luxury streetwear radar globally, by hosting pop-up events. This propelled brand exposure amongst the intended consumers. Daily Paper offered something fresh and original to streetwear culture, which the intended consumer’s desire. Furthermore, Daily Paper has also cultivated a loyal consumer group internationally and generated additional financial income by distributing their clothing from physical retail spaces; their 3 flagship stores and online multibrand stores.