Introduction

This report presents the situational analysis of the clothing brand ‘Daily Paper’, it explores and identifies opportunities relevant to the development and growth of the brand. The current situation of Daily Paper will be conducted through an initial analysis of the brands current positioning within the market, helping to identify their key competitors, their core consumers, sourcing trends that are impacting the brand and discovering new opportunities. These findings will then enable a marketing and branding opportunity, which will be implemented to increase their overall marketing reach and strengthen its brand awareness.