y o u r
p a t h
w a y
BRAND ENGAGEMENT
Mi路raj
[meer-ahj]
a journey, a path way. a means of rising, as to eminence.
MIRAJ is a brand engagement based in Jakarta focusing on events, concepts, branding and design. We assemble a team of passionate multi-discipline group with commitment to search for excellence in our deliverables
YOUR PATH WAY We work with passion, integrity, and visions.
INDUSTRY & MARKET ANALYSIS Brand Engagement is the fastest growing category in Indonesia advertising industry All private sectors company are doing marketing activities, event & activation in various level and coverage There are a lot of agency vendors yet only a handful that has passion, strong deeply concept and has world class service standard Clients are awaiting for new breed of below the line vendors that up to budget eďŹƒciency for high quality service
DREAM BIG
To create leading Indonesia below the line agency that deliver deeply concept, passion and personalize services.
PROPOSITION & PEOPLE
Create an exceptional BRAND ENGAGEMENT driven by high value ideas concept and high quality execution standard that eventually bring mutual high profit for both MIRAJ and its clients. SMALL STRONG TEAM that are fully committed, passionate and solution for competitive profitable business.
INTEGRATED SOLUTIONS Tactics not grounded in strategy always fall short of the target. At Miraj, we start by taking your strategic direction, assessing the marketplace and your brand’s role in it – then we present you with the tactical solutions to maximize your opportunity through consumer engagement.
Branding is more than just your logo. It is a plan, a strategy, an art. A passion.
STRATEGIC PLANNING &ďż˝ BRAND EVOLUTION BRINGING YOUR BRAND TO LIFE At events, in-store, through sponsorships and integrated programs, MIRAJ has the insight, experience and creativity to turn causal users into loyal consumers. We design the brand experience, the story to tell, and the right mix of integrated solutions based on the Miraj Think Thank and Brand Development Life-cycle analysis.
EXPERIENTIAL &� ENGAGEMENT MARKETING BRAND ENGAGEMENTS ROOTED IN CONNECTIVITY BASED SOLUTIONS. We create environments where the consumer’s demographic and mindset connects to the brand. By optimizing your brands growth potential in our handling, we ensure our targeted consumer experiences create emotional connections to the brand, without feeling obligated or pressured. When we establish this comfort zone, your brand story becomes inherently integrated into meaningful engagements with our brand ambassador program.
EXPERIENTIAL &ďż˝ ENGAGEMENT MARKETING BRAND ENGAGEMENTS ROOTED IN CONNECTIVITY BASED SOLUTIONS. TACTICS INCLUDE: Event Management Brand Ambassador Consumer Engagement / Sampling Sponsorship Activation Brand Tours / Mobile Marketing Guerrilla Marketing / Campus ActivationHyper-local / Field marketing
BRAND & PROGRAM ANALYTICS COMPREHENSIVE ANALYSIS MEASURES MIRAJ’S PERFORMANCE AND INFORMS ONGOING INITIATIVES Working with your team to remain focused on the measures that drive your business.
TACTICS INCLUDE: Event Management Brand Ambassador Consumer Engagement Sponsorship Activation Brand Tours / Mobile Marketing Guerrilla Marketing / Field marketing
EVENT MANAGEMENT We believe that any event, no matter its size, complexity or budget, can beneďŹ t from sound advice and the knowledge of a professional who understands the intimate details that go into planning. Please feel free to contact us, so we can begin the path way.
C O R P O R AT E E V E N T S
DEPDIKBUD
Malam Anugerah Kebudayaan dan Maestro Seni Tradisi 2013
Balai Kartini Jakarta 30 November 2013
CORPORATE EVENTS
PENGARAHAN KEPADA JAJARAN BADAN USAHA MILIK NEGARA
“Menjadi BUMN Yang Bersih Efisien Dan Lokomotif Pertumbuhan”
Yogyakarta, 10 Oktober 2012
CORPORATE EVENTS
MEA BANK MANDIRI
MANDIRI EXCELLENCE AWARD 2012
2012
CORPORATE EVENTS
OJK
Edukasi dan sosialisasi produk & layanan jasa keuangan dan perlindungan konsumen
Surabaya, Medan & Makassar
CORPORATE EVENTS
BNI 46
Exceeding customer expectation 2012 - 2013
2012
CORPORATE EVENTS
MICROSOFT
Microsoft Asia - Pacific Partner executive retreat
Bali 18 - 20 March 2013
CORPORATE EVENTS
MICROSOFT
BRAND ACTIVATION
JALAN GEMBIRA BATIK
BRAND ACTIVATION
NEUROBION
BRANDING & DESIGN
DEPDIKBUD
Malam Anugerah Kebudayaan dan Maestro Seni Tradisi 2013
Balai Kartini Jakarta 30 November 2013
BRANDING & DESIGN
PINS Branding & Stationery
PT. MIRAJ VARDHANA Jl. Pinang Emas III A7 Pondok Pinang Jakarta 12310 +62 21 702 00 727
TALAVERA OFFICE PARK Lt. 28 Jl. Letjen TB Simatupang kav 22-26 Cilandak Jakarta 12430