ÓÄÊ 76(092) ÁÁÊ 85.15 Ê 49
John Clifford GRAPHIC ICONS: VISIONARIES WHO SHAPED MODERN GRAPHIC DESIGN Copyright © 2014 by John Clifford Authorized translation for the English language edition, entitled GRAPHIC ICONS: VISIONARIES WHO SHAPED MODERN GRAPHIC DESIGN; ISBN 0321887204 by CLIFFORD, JOHN; published by Pearson Education, Inc, publishing as Peachpit Press. Copyright © 2013 by John Clifford. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage retrieval system, without permission from Pearson Education, Inc. Çàâåðåííûé ïåðåâîä àíãëîÿçû÷íîãî èçäàíèÿ GRAPHIC ICONS: VISIONARIES WHO SHAPED MODERN GRAPHIC DESIGN; ISBN 0321887204, àâòîðñòâà Äæîíà Êëèôôîðäà (CLIFFORD, JOHN); îïóáëèêîâàíî êîìïàíèåé Pearson Education, Inc, èçäàòåëüñòâîì Peachpit Press. Copyright © 2013 by John Clifford. Âñå ïðàâà çàùèùåíû. Íèêàêàÿ ÷àñòü íàñòîÿùåé êíèãè íå ìîæåò áûòü èñïîëüçîâàíà èëè ïåðåäàíà äëÿ èñïîëüçîâàíèÿ íèêàêèìè ñðåäñòâàìè, âêëþ÷àÿ ôîòîêîïèþ, çàïèñü, à òàêæå íå ìîæåò áûòü ïåðåäàíà ÷åðåç ñèñòåìû õðàíåíèÿ èíôîðìàöèè áåç ðàçðåøåíèÿ Pearson Education, Inc
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Êëèôôîðä, Äæîí. Èêîíû ãðàôè÷åñêîãî äèçàéíà / Äæîí Êëèôôîðä ; [ïåð. ñ àíãë. À. Â. Çàõàðîâà]. – Ìîñêâà : Ýêñìî, 2015. – 240 ñ. : èë. – (Ïîäàðî÷íûå èçäàíèÿ. Äèçàéí). ISBN 978-5-699-72021-7 «Èêîíû ãðàôè÷åñêîãî äèçàéíà» – ýòî ñïèñîê ñàìûõ âëèÿòåëüíûõ äèçàéíåðîâ â èñòîðèè è ðàññêàç îá èõ òâîðåíèÿõ. Ýëü Ëèñèöêèé, Àëåêñàíäð Ðîä÷åíêî, À.Ì. Êàññàíäð, Ýëâèí Ëþñòèã, Ïàóëà Øåð, Àëåêñåé Áðîäîâè÷ – ëåãåíäû, ñôîðìèðîâàâøèå íàøå ïðåäñòàâëåíèå î äèçàéíå. Êòî ïðèäóìàë òåðìèí «ãðàôè÷åñêèé äèçàéíåð»? Êòî ïðåâðàòèë àôèøè ôèëüìîâ â íàñòîÿùåå èñêóññòâî? Êåì áûëà ïåðâàÿ æåíùèíà - õóäîæåñòâåííûé ðóêîâîäèòåëü àìåðèêàíñêîãî æóðíàëà? Àâòîð êíèãè, Äæîí Êëèôôîðä, ïðîâîäèò íàñòîÿùèé èñòîðè÷åñêèé ýêñêóðñ, ïîñâÿùåííûé âèçóàëüíîìó èñêóññòâó, îòâå÷àþùèé íà áîëüøèíñòâî âîïðîñîâ è îõâàòûâàþùèé îñíîâíûå ýòàïû åãî ðàçâèòèÿ çà ïîñëåäíþþ ñîòíþ ëåò: îò àð-íóâî ê öèôðîâîé ýïîõå. ÓÄÊ 76(092) ÁÁÊ 85.15
ISBN 978-5-699-72021-7
© Çàõàðîâ À., ïåðåâîä íà ðóññêèé ÿçûê, 2014 © Îôîðìëåíèå. ÎÎÎ «Èçäàòåëüñòâî «Ýêñìî», 2015