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the best magazin e in wester n pa
Pittsburgh Quarterly has it all... Excellence Pittsburgh Quarterly contributors are an unparalleled, all-star cast of Western Pennsylvania’s best writers, photographers and illustrators. Each year, Pittsburgh Quarterly leads all magazines in the Golden Quill Awards.
Our staff has
more than 30 PULITZER PRIZE nominations
Affluence Pittsburgh Quarterly is home delivered to the region’s most affluent citizens; these readers are Pittsburgh’s community, business and opinion leaders. Pittsburgh’s largest companies send Pittsburgh Quarterly to high-level recruits, giving these successful newcomers their first impressions of Pittsburgh.
“Delivering the highest quality is both our hallmark and our strategy. We know that readers and advertisers have choices, and our aim is to give them the best regional magazine in America.” C Douglas Heuck publisher/editor
3-Month Shelf Life Pittsburgh Quarterly is a collector’s item for people interested in Pittsburgh, and it spends more time on bedside and coffee tables than any other local publication. Instead of skimming and discarding it, readers return to Pittsburgh Quarterly again and again, seeing your ad on multiple occasions.
Distribution Pittsburgh Quarterly has a circulation of 40,000 and is on sale at more than 250 newsstands and bookstores. You’ll also find it in the region’s leading hotels, professional offices and all UPMC medical offices.
To advertise, or for more information, please contact your sales representative, or call: 412.894.7285
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PittsburghAs TOP M AG A Z I N E for the regionAs most affluent readers
the strongest d emogr aphics
The highest percentage of readers with... Annual Household Income $150,000 and above % of audience
Pittsburgh Quarterly Wall Street Journal New York Times Shady Avenue Whirl WDUQ fm Pittsburgh Magazine Pittsburgh Post-Gazette SEEN Magazine Pittsburgh Business Times Tribune Review WQED fm KDKA
34.734.7 % 25.5 23.2 22.6 21.9 13.2 11.2 8.7 8.5 6.3 6.3 5.3 4.2
index 0
100
623 457 417 405 394 237 201 156 152 113 113 94 74
200
300
400
500
600
400
600
800
1,000
1,200
200
300
400
500
600
i n dex n orm
media outlet
Market Value of Home $500,000 and above % of audience
Pittsburgh Quarterly Wall Street Journal New York Times WQED fm Whirl Shady Avenue Pittsburgh Post-Gazette Pittsburgh Magazine Tribune Review
34.710.5 % 8.8 6.2 5.3 4.4 4.2 0.9 0.9 0.8
index 0
1,362 1,145 807 686 569 543 120 116 102
200
index n orm
media outlet
Liquid Assets $250,000 and above % of audience
Pittsburgh Quarterly Wall Street Journal WDUQ fm Pittsburgh Magazine SEEN Magazine WQED fm New York Times Pittsburgh Business Times Pittsburgh Post-Gazette KDKA Tribune Review Whirl Fanfare Shady Avenue Mt. Lebanon Magazine
Data provided by:
34.748.1 % 47.4 34.3 22.9 18.1 17.0 15.7 12.9 11.0 10.7 9.5 9.4 6.1 5.4 4.4
index 0
577 569 411 275 217 204 188 155 131 128 114 113 73 65 52
THE MEDIA AUDIT
100
in dex n orm
media outlet
Metropolitan Pittsburgh, Fall 2008
base population: 1,813,687
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pitts bu rgh’s n o. 1 awar d - win n in g magazin e
Landslide winner of the Golden Quill Awards. Again this year, Pittsburgh Quarterly has been What does this mean for advertisers? judged Pittsburgh’s best magazine. Sponsored Outstanding editorial quality means that by the Press Club of Western Pennsylvania, people actually read Pittsburgh Quarterly the Golden Quill Awards are Greater and spend time with it. Because we Pittsburgh’s main contest for outstanding have the region’s best writers, journalism. For the third year in a row, photographers and artists, Pittsburgh Quarterly has led all regional readers keep Pittsburgh YEARS magazines, gathering six “Quills” Quarterly on their bedside I N A ROW compared to two for the next closest and coffee tables—and come judged by The Press competitor and one for four others. back to it again and again.
3
Best Magazine Club of Western Pennsylvania
pittsburgh quarterly’s winning 2009 categories:
Best Enterprise/Investigative Article
Best Criticism
The Truth About Pittsburgh’s Air by Jeffery Fraser
Reading Room by Sandra Levis
Best Enterprise/Investigative Series
Best Editorial
Pittsburgh Regional Indicators by John G. Craig Jr.
Stocks & Pedestal by Douglas Heuck
Best Continuing Coverage
Best Columns
Pittsburgh’s Leading Women by Aradhna Dhanda,
What Do I Know? by Jeff Sewald
Jeffery Fraser and John Buckman To advertise, or for more information, please contact your sales representative, or call: 412.894.7285
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spring 2007
pi ts ur h u rt rl
2007 summer
pr ng 20 7 fall 2007 i h
i t b r h qu r e l
t
the year of
glass f l 20 7
spring 2007
$4.95
$4.95 2007 summer
8.31.07
t b
pitts bu rgh’s top businesses advertise with pq until display
h
l
fall 2007 $4.95
2008/09 advertisers in 15 categories... Automotive North Hills Lexus Rorich Lexus
Beauty/Cosmetic Surgery Aestique Capretta East Side Laser Center ESSpa Kozmetika Sewickley Spa SuperCuts
Corporate & Business Alco Parking Alcoa Allegheny Conference on Community Development Allegheny County Economic Development Allegheny Institute for Public Policy Bayer Boyden Comcast Confluence Consol Energy Giant Eagle Heinz Koppers Medrad Oxford Development Pittsburgh Downtown Partnership Sony Technology Center US Steel Westinghouse
Mountain Playhouse Pittsburgh Ballet Theatre Pittsburgh Cultural Trust Pittsburgh Foundation Pittsburgh Glass Center Pittsburgh Middle East Institute Pittsburgh Penguins Pittsburgh Symphony Orchestra Pittsburgh Zoo Society for Contemporary Craft Sustainable Pittsburgh WDUQ-fm The Westmoreland Museum WMNY
Education California University of PA Carlow University Central Catholic Chatham University Duquesne University The Ellis School The Falk School Indiana University of PA Olney Friends School Point Park University Robert Morris University Sewickley Academy Shady Side Academy Slippery Rock University St. Edmunds Academy The University of Pittsburgh Waynesburg University West Virginia University Winchester Thurston
Finance Culture & Events Carnegie Museums The Children’s Museum Civic Light Opera The Frick Imagine Pittsburgh
Bank of NY/Mellon BPU Dollar Bank Federated Investors Fifth Third Bank First Commonwealth
Hefren-Tillotson Henry Armstrong Associates LPL Financial PNC Wealth Management Simpson McCrady
Outside Inspirations Parke Interiors Penhollows Pottery Dome Today’s Home Weisshouse
Food & Wine
Legal
Big Burrito Boyd & Blair Fluted Mushroom Hyeholde Restaurant PA LCB Red Room Seviche Sonoma Grille UUBU6
Buchanan Ingersoll Cohen & Grigsby Pepper Hamilton LLP ReedSmith
Real Estate & Living Howard Hanna Providence Point Prudential Preferred Realty Summerset Land Development
Healthcare Retail
Celtic Healthcare Chetlin Orthodontics The Children’s Home Children’s Hospital The Children’s Institute Gilda’s Club of Western PA Highmark Mercy Presbyterian SeniorCare Providence Point UPMC West Penn Allegheny Health System
Caesar’s Designs Carabella Catherina The Galleria of Mt. Lebanon Grafner Brothers Jewelers Henne Kozloff & Meaders Larrimor’s Little’s Shoes Louis Anthony Jewelers Orr’s Jewelers The Shops of One Oxford
Home
Travel
Antiquarian Shop Asian Influences The Blindside California Closets Colorworks Eichenlaub Landscaping Feathers Galerie Werner Gardener’s Eye Mountain Creations
Laurel Highlands Nemacolin Woodlands Resort Stonewall Resort Voyager Jet Center
Other Tobacco Free Allegheny Laurel Mountain Post University of Pittsburgh Press Western PA Conservancy
To advertise, or for more information, please contact your sales representative, or call: 412.894.7285
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size:
8.5 x 10.875”
binding: perfect bound
printing : 100# cover / 60# stock
advertising spec ific ation s & pr ic ing 1
$ 4,150
full bleed: add 0.125@ to all sides
$ 6,250
please include crop marks
2/3 page
$ 5,200 $ 4,750
$ 4,400
4
x
8.5 x 5.25” (trim size)
1
x
x
5 x 5” non-bleed
1/6 vertical
$ 5,200
$ 5,500
x
2.375 x 10.25” non-bleed
1/3 square
$ 5,750
$ 3,350
1
full bleed: add 0.125@ to all sides
1/3 vertical
$ 6,500
2.375 x 5” non-bleed
$ 3,100
$ 2,650
$ 4,400
x
$ 2,950 full page $ 4,800 spread
$ 4,400 back cover
$ 3,950 inside front cover $ 3,900 inside back cover
$ 2,475
x
$ 2,100
4
8
x
$ 2,150
$ 1,850
$ 3,200 spread (across 2 pages)
8
x
x
4
x
$ 1,600
$ 1,400
1
x
$ 1,925
4
x
$ 1,600
8
x
$ 1,400
1
x
4
x
8
x
$ 1,925
$ 1,040
$ 795
$ 660
close winter spring summer fall
half page
$ 3,700
1
TIFFs, JPEGs, PDFs and EPS files from Adobe Photoshop, Illustrator or Acrobat. Files must be at least 300 dpi and must be CMYK. Prior to sending artwork, check that your ad is the correct size and has no low-resolution text or logos.Your ad must be complete, accurately sized, and require no additional work on our part prior to going to press. A fee will be assesed by Pittsburgh Quarterly for design work, changes, and late art submissions.
ads@pittsburghquarterly.com
8
8
Acceptable files:
Submit artwork:
x
5 x 10.25”
keep all text within: 7.625 x 5@
1/2 page
4
x
8.5 x 10.875” (trim size)
keep all text within : 7.625 x 10.25@
Full page
(all rates are net)
Oct. 15, 2009 Jan. 19, 2009
April 15, 2010
July 9, 2010
art due Oct. 21 Jan. 25 April 21 July 15
distrib.
Nov. 20, 2009 Feb. 20, 2010
May 20, 2010
Aug. 20, 2010
Send files via e-mail Dunder 10MBE to: ads@pittsburghquarterly.com. Transmit larger files using YouSendIt.com or a similar Web site. Pittsburgh Quarterly is not responsible for missent emails. You can mail a Mac-compatible CD or DVD to: Pittsburgh Quarterly Ads Attn: Jen McNulty / 424 Tripoli Street / Pittsburgh PA 15212. Technical questions? Contact Jen McNulty at 412.323.0282.