Business English 02

Module: Business English 02 – EFL & Terminology training@el-translations.com Duration: 30’

Business English

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Πόροι & Σημειώσεις

Business English

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Περιεχόμενο μαθήματος • Key words and phrases for business English • Overview of relevant terms and abbreviations used in the business environment • Exercises

Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Business English

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Μικρή παύση 15’ Stay Online, pls!

Business English

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Advertising • ad abbr. advertisement - advert abbr.

• advertising agency n. company specialising in producing and placing advertisements for clients • benefit n. advantage of a product or service, usually derived from its features • billboard n. signboard, usually outdoors, for advertising posters.

• circulation n. average number of copies of a magazine sold in a particular period • classified ads n. small advertisements in magazine or newspaper categorised by subject • commercial n. paid advertisement on radio or TV Business English

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Advertising • coupon n. part of a printed advertisement used for ordering goods, samples etc • double-page spread n. advertisement printed across 2 pages in a magazine or newspaper • features n. special characteristics of a product, usually leading to certain benefits • poster n. large sheet of paper, usually illustrated, used as advertisement • prime time n. hours on radio & TV with largest audience, esp. the evening hours • slot n. specific time in a broadcasting schedule, when a commercial may be shown • target n. objective; what one is aiming at - target audience n.

Business English

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Marketing • brand n. a particular make of product - to brand v. - branded adj.

• consumer n. the person who buys and uses a product or service - to consume v.

• cost v. to estimate the price of making a product • develop v. to create a new product or improve an existing one product development n.

• distribution n. the delivering of products to end-users, inc. advertising, storing etc • end-user n. the person, customer etc who is the ultimate (and so real) user of a product • label n. small piece of paper, metal etc on a product giving information about it Business English

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Marketing • launch v. to introduce a new product, with publicity etc - product launch n.

• mail order n. the selling of goods by post - mail-order catalogue n.

• market research n. study of consumers’ needs & preferences, often for a particular product • point of sale n. the place where a product is actually sold to the public • product n. something made to be sold; merchandise [includes services] - to produce v.

• public relations n. creation and maintenance of a good public image • sponsor n. firm supporting an organisation in return for advertising space – • trademark n. special symbol, design, word etc used to represent a product or firm Business English

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Digital Technologies CD (Compact Disk) Database (A computerized collection of information) Desktop (A personal computer) Laptop (A portable computer) Digital (not analogue) Disk Drive (A hardware device that accesses the data stored on a disk, a CD) • Download (The process of transferring software/information from the Internet to your computer) • Upload (The process of transferring software/information from your computer to the Internet) • • • • • •

Business English

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Digital Technologies • FAQs (Frequently Asked Questions) • Firewall (A mechanism to keep unauthorized users from accessing parts of a network) • Folder (an object that can contain multiple documents) • Format a disk (reinstalling the software) • Graphics (A two-dimensional or three-dimensional computer image) • Hard drive (A magnetic disk with great storage capacity. It can be internal to the computer or external) • Home Page (The front or main web page when a browser is launched. It provides access to the Internet) Business English

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Digital Technologies ISP (Internet Service Provider) Keyboard (The part of the computer containing the keys) LAN (Local Area Network) LCD (Liquid Crystal Display) Modem (A device or program that enables a computer to transmit data over telephone Lines) • Monitor (The screen that displays the images, files, documents) • Multimedia (Multiple forms of communication including sound, video, videoconferencing, graphics and text) • • • • •

Business English

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Digital Technologies • Operating system (It performs basic tasks, such as recognizing input from the keyboard, sending output etc.)

• Printer (A device that outputs data on paper) • RAM (Random Access Memory) • ROM (Read Only Memory) • Scanner (A device that can read text or illustrations printed on paper) • Server (A computer in a network that is used to provide services) • Virus (A destructive computer program that invades by means of a normal program and damages the computer system) Business English

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