Visual standards manual by Ling (Elaine) Li

VISUAL STANDARDS MANUAL

03 VISUAL STANDARDS MANUAL

VISUAL STANDARDS MANUAL

TABLE OF CONTENTS Logo Guidelines

New Look

Anatomy

Logotype

Clear Space

Logo Variations

Incorrect Uses

Size

VISUAL STANDARDS MANUAL

Visual Guidelines

Brand Projection List

Color Palette

Brand Extensions

Typography

Projection Charts

7 05

VISUAL STANDARDS MANUAL

Logo Guidelines Concept Ideation Anatomy Logotype Clear Space Logo Variations Incorrect Uses Size

New Look

Our new look is a representation of everything that we stand for. The brand soul is to keep business and government information secure, so the element of new mark is shield, initial B of Blackberry, and data icon. These elements are supported each other.

VISUAL STANDARDS MANUAL

1. BOX Stands for security, means protection. 2. B is short for BLACKBERRY. 3. Square means data and information. The mark can stands for keeping information secure, which is the soul of Blackberry.

Anatomy

VISUAL STANDARDS MANUAL

19X X 19X

14X 2X 2X 2X

15X

For proportion, the x is always the half width of the small black square. The height of the logotype id 2X. The height is the symbol of 15X. The gap between symbol and the logotype is 2X.

Logotype

Typography T-Star Pro / Bold

VISUAL STANDARDS MANUAL

Final The logotype is based on the T-star pro. The adjusted height of logotype is Xâ&#x20AC;&#x201D;same height as the small black square in the symbol logo. Each letter has the square character to show the meaning of data.

Clear Space

To preserve the impact of the Blackberry logo, there should be clear space around the mark. No competing graphic or text should be placed within this area. The minimum space is at least the height of the logotype â&#x20AC;&#x153;B.â&#x20AC;&#x153;

VISUAL STANDARDS MANUAL

19X X 19X

14X 2X 2X 2X

15X

Logo Variations

For consistency, our logo may only be applied in a limited numbers of colors. To preserve legibility, the gray logo should only be placed on a white or off-white background. Colors are also available for use. Please use colors specified in the primary color palette.

VISUAL STANDARDS MANUAL

Incorrect Uses

The examples on this spreads demonstrate incorrect uses of the Blackberry Logo type. Please do not alter the Blackberry Logo in ant way.

VISUAL STANDARDS MANUAL

1. Incorrect Color Split

2. Incorrect Scale

3. Incorrect Placement

Do not separate the logo From the logotype.

Do not change the ratio between logo and logotype.

Do not skew or rotate the logo. The logo may be positioned on a horizontal axis.

4. Incorrect Composition

5. Incorrect Symbol

6. Incorrect Element

Do not use the logo as a motif or graphic design element.

Do not flip the logo

Do not use a drop-shadow in the background.

Digital Size

VERTICAL

SYMBOL

Minimum 1 inch

WORDMARK Minimum 1 inch

Minimum 1 inch

VISUAL STANDARDS MANUAL

Print Size

VERTICAL

SYMBOL

Minimum 1 inch

Minimum 1.2 inch

WORDMARK Minimum 1.5 inch

VISUAL STANDARDS MANUAL

Visual Guidelines Color Palette Typography

VISUAL STANDARDS MANUAL

Color Palette

The following are the colors alternatives for the corporate identity mark. Any colors not specified below, should be considered prohibit. Color Variations and dimensions should be considered at the same time, refer to previous section.

VISUAL STANDARDS MANUAL

CMYK

100, 85, 40,30

50, 0, 20, 0

RGB

23, 51, 88

255, 199, 9

HEX

# 163257

# 78CCDD0

PANTONE

294C, 3055U, 2955M

630C, 630U, 631M

0, 22, 100, 0

82, 71, 59, 75

255, 199, 9

17, 25, 33

# FFC708

# 111821

PANTONE 130C

PANTONE BLACK 6C

55, 50, 60, 25 106, 100, 89 # 696458 PANTONE 405C

Typography

Aa 32

CALVERT MT

VISUAL STANDARDS MANUAL

ABCDEFGHIJKLMNOPQRISTUVWXYZ abcdefghijklmnopqrst uvwxyz 12 3 4 5 6 7 8 9 0 $%^ (# !?)

Calvert is a slab serif typeface designed by British designer Margaret Calvert in 1980 for Monotype. Margaret Calvert is famous for designing the type used on transportation signage in the UK. Her Calvert typeface is based off letters she drew for the Tyne and Wear Metro in Newcastle. Calvert is available in three weightsâ&#x20AC;&#x201D;light, regular and bold.

Typography

Aa 34

T-Star Pro

VISUAL STANDARDS MANUAL

ABCDEFGHIJKLMNOPQRISTUVWXYZ abcdefghijklmnopqrstuvwx yz 1 2 3 4 5 6 7 8 9 0 $ %^ (# ! ? )

In astronomical terms, a star is a massive, self- luminous sphere of gas. It is a celestial body held together by its own gravity and is visible from Earth as a luminous point in the night sky. Much like the findings of astronomy, the characters of a writing system are held together by its laws and rules as well as cultural traditions, form, and content. Thus, they form a whole (body) that is variable in itself.

VISUAL STANDARDS MANUAL

List Brand Extensions

Brand Extension

EDUCATION

BUSINESS

GOVERNMENT

ACADEMIA

MEDIA

1. EDU LAB

1. BB MOBILE

2. CONFERENCE

2. NETWORKING

3. BEGINNER EDUCATION PROGRAM

3. AUDIO LECTURES

4. PERSONAL ADVISOR TRAINING

4. ACADEMIC SEARCH PREMIER

5. BB SCHOLARSHIP

5. SOCIAL SCIENCE RESEARCH ENGINE

6. PERSONAL ADVISOR

6. DATA VISUALIZATION APP

7. COLLABORATION PROJECTS

7. SUPPORT TEAM

8. CRISIS INVESTIGATION TEAM

9. ANTI-MONITORING PROGRAM

VISUAL STANDARDS MANUAL

TECHNOLOGY

EVENTS:

1. SUPPORT TEAM

1. TOUR OF BLACKBERRY

2. CRISIS INVESTIGATION TEAM

2. MEETUPS

3. ANTI-MONITORING PROGRAM

3. PRIVATE EVENTS

4. TRANSFER PROTECTION

4. BB-SHARING

5. STORAGE SYSTEM

5. CROWDFUNDING

6. DATA PROTECTION

6. BB-TED

7. SYNC SOFTWARE

7. BB-THINK

8. EBANKING

8. PRIVATE OFFICE

9. INDIVIDUAL-WORK

9. GLOBAL COMMUNITY

10. EMERGENCY SUPPORT

VISUAL STANDARDS MANUAL

KEEP INFORMATION SECURE

BUSINESS

GOVERNMENT

ED-2

ED-6

ME-6 TE-8 EV-3

TE-9

TE-2

ME-1

TE-10 TE-3

EV-2

EV-7

ED-1 ED-3

ED-4

TE-5 ME-2 EV-9

TE-4

ME-3 ED-7 EV-1

EV-8

TE-6

TE-1 EV-5

EV-6

TE-7

EV-4 ED-5 ME-4 ME-5

ACADEMIA

VISUAL STANDARDS MANUAL

PRODUCTS

SERVICES

ENVIRONMENTS

EDUCATION

EVENTS

CO-BRANDING

EDUCATION

1. EDU LAB:

EXPERIENCES

It provides onsite classes, online classes, and one-to-one classes to users who want to learn how to keep information secure. 2. CONFERENCE:

It provides lectures on basic knowledge of keeping information secure for people who wants to know and learn. 3. BEGINNER EDUCATION PROGRAM:

It’s a program for beginner of Blackberry users to get start with their devices and products. 4. PERSONAL ADVISOR TRAINING PROGRAM:

It’s a special program to train talented people for customer support center. 5. BB SCHOLARSHIP:

It’s a special scholarship for people who are excellent in the personal supervisor training program. 6. PERSONAL ADVISOR:

Each user has their own personal supervisor to manage their resource and information. The personal advisor will teach them and give advice to manage their personal resource and working data. 7. COLLABORATION PROJECTS:

A number of key projects are going on in big data and analytics across the country that pair the computer science departments of academia with major enterprise players in industries like finance, business. The enterprise gains the benefit of professionals who are experts in developing analytics algorithms and running them against big data; academia gains the benefit of working through some highly complex real-world problems.

VISUAL STANDARDS MANUAL

MEDIA

1. BB MOBILE:

A special mobiles is only made for business, that track all business information for a better business management. 2. NETWORKING:

It includes website and APP. They can provide daily and weekly tips for users about how to keep their information secure. 3. AUDIO LECTURES:

It provides latest audio lectures for Blackberry users who have no time to attend events or lectures. 4. ACADEMIC SEARCH PREMIER:

This database provides access to the latest research published in thousands of scholarly journals. If you want the latest, best, most relevant research of academic resource in this special and secure search engine. 5. SOCIAL SCIENCE RESEARCH ENGINE:

This open-access database has hundreds of thousands of important, current papers, many of which are available for free download as PDFs. Many of the articles are “working papers,” meaning they are in process toward a final, published form. It’s a special network for academia to exchange and discuss their study in a safe online platform. 06. DATA VISUALIZATION APP:

Big data is only as powerful as our ability to make sense of it. Our advanced visualizations APP can take policy analysis, economic indicators, and all other manner of metrics beyond simple bar and pie charts. Trade flow diagrams, pictograms, multi-axis bubble charts, and more: basically any visual representation of your data, sliced and diced however you require.

VISUAL STANDARDS MANUAL

TECHNOLOGY

1. SUPPORT TEAM:

This service provides follow-up to professionals who are interested in learning more about privacy. It provides professional help for people who needs to solve tech problems. 2. CRISIS INVESTIGATION TEAM:

It’s a special team to support user experience. Business and government data is sensitive, If they are hacked or something goes wrong with them, the team will do the research and solve the issue. 3. ANTI-MONITORING PROGRAM:

It’s a special program for governments. Government information needs a high level of protection. In case of enemy interference such as cyber attacks. 4. TRANSFER PROTECTION:

A protection system with secure, advanced skills that gives our customers safe experience to transfer their business, government and professional information between other users. It’s only used between Blackberry users. 5. STORAGE SYSTEM:

It stores data and information and keeps them safe in one place. It’s easy to management.

VISUAL STANDARDS MANUAL

6. DATA PROTECTION:

A tracking system that users can monitor their information easily. It separates into three categories, which is academia, government and business. 7. SYNC SOFTWARE:

Itâ&#x20AC;&#x2122;s specially made for your computer that allows users sync the tracking information from cell phones. 8. EBANKING:

A banking service that keeps money and transaction information between businesses secure. 9. INDIVIDUAL-WORK:

A platform that can separate to storage personal life, and government data for the government official. In case to protect sensitive government information better. 10. EMERGENCY SUPPORT:

If users send wrong data or make an error in action, they can cancel and fix it immediately.

VISUAL STANDARDS MANUAL

EVENTS:

1. TOUR OF BLACKBERRY:

An event that people can basically get to know Blackberry. 2. MEETUPS:

Local people can host meetups to meet with other and talk about their experience in keeping information secure. 3. PRIVATE EVENTS:

Big high-tech companies need private venues to host their special business events, and Blackberry can provide that environment. 4. BB-SHARING:

It’s a event to share professional knowledge and innovated ideas each other for academia. 5. CROWDFUNDING:

It’s a crowd-funding event for start-up companies while keep their information secure. 6. BB-TED:

It’ an unique event which co-brand with TED-Talk which Mainly focus on keeping information secure. 7. BB-THINK:

It’s an annual event that focuses on the latest technology from Blackberry about privacy. 8. PRIVATE OFFICE:

It provides private room for users to exchange and share their own tips and experience about keeping information secure. 9. GLOBAL COMMUNITY:

Blackberry has launched several lotions world-wild. Global Community is a group that exchanging the latest information between centers.

VISUAL STANDARDS MANUAL

Ling (Elaine) Li elaineeeeell@gmail.com The book is a non-commercial project for education purposes and is not intended to represent the Blackberry brand. Design: Ling Li Class: Nature of Identity Instructor: Hunter Wimmer Academy of Art University

VISUAL STANDARDS MANUAL