RUNWAY
STREET
JAPANESE STREET FASHION
CONTENTS LOGO
5
COLOR
7
TYPEFACE
9
ILLUSTRATION STYLE
11
LIGHT BOX POSTER
13
POLE BANNER
17
BART 2-SHEETS
19
3RD ST WALL
21
WEBSITE
23
VIDEO
25
GUERILLA CAMPAIGN
27
LOGO Logo with icon
STREET
RUNWAY Logotype
STREET
RUNWAY Clear Space The minimum clear space around the logo is equal to the height of the “STREET”. Do not allow photos, typography, or other graphic elements to enter the minimum clear space area.
x
x x 0.25 in minimum
x
x
5
Street Runway
STREET
RUNWAY
0.55 in minimum
Do and Don’t Always leave the logo some space to breathe.
Do not rotate the logo in random angle.
The color of the type in the logo with icons should always be black.
Do not use the logo on any photograph background.
The color of the logotype can be changed depends on situations.
Do not add embellishments such as drop-shadows, embossing etc. to the logo.
White background is preferred for the logo with icon. If there is color background, use the logotype instead.
Do not change the color of the icons.
1/16/95/0 255/209/32 #FFD120
85/73/49/47 83/37/58/17 31/0/137/0 52/0/21/0 40/51/69 43/114/106 167/234/230 90/226/222 #283345 #2B726A #A7EAE6 #5AE2DE
6/28/26/0 97/87/47/62 235/190/175 1/18/51 #EBBEAF #011233
91/71/40/28 27/26/20/0 38/68/96 186/179/186 #264460 #BAB3BA
53/49/35/5 128/122/137 #807A89
66/3/27/0 68/187/193 #44BBC1
71/65/36/17 87/87/114 #575772
COLOR
69/33/25/1 86/143/168 #568FA8
47/16/9/0 132/181/209 #84B5D1
27/9/10/0 6/11/15/0 8/45/53/0 94/82/30/16 185/209/219 237/222/209 228/155/120 44/64/111 #B9D1DB #EDDED1 #E49B78 #2C406F
9/9/14/0 44/44/50/8 8/19/46/0 15/41/76/0 229/224/214 142/129/118 234/202/148 216/156/85 #E5E0D6 #8E8176 #EACA94 #D89C55
61/25/59/4 44/55/62/21 108/152/123 129/101/87 #816557 #816557
CMYK RGB HEX
Japanese Street Fashion
8
Dunkin Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Dunkin Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
TYPEFACE
Armor piercing ABCDEFGHIJKLMN OPQRSTUVWXYZ
Pastel Regular A BCDEF G H I JKL MN OPQRSTUVWX Y Z abcdefg hij k l m n opqrs t uvwxyz
Japanese Street Fashion
10
ILLUSTRATION STYLE The clothes are combined with flat shapes in the symbolic color of the certain style and create collage fashion figures.
Use painting brush stroke as color block to create hand craft feeling. Pencil sketchy drawing to illustrate the Japan fashion street district as background.
11
Street Runway
STREET RUNWAY
Japanese Street Fashion December 17th at YBCA
GYARU is HOT AND MIXY
STREET RUNWAY
Japanese Street Fashion December 17th at YBCA
STREET RUNWAY
Japanese Street Fashion December 17th at YBCA
STREET RUNWAY Japanese Street Fashion December 17th at YBCA
POLE BANNERs 36 x 72 in each panel
STREET RUNWAY
17
Street Runway
STREET RUNWAY
STREET RUNWAY
STREET RUNWAY
BART 2-SHEETs 60 x46 in each panel
19
Street Runway
Japanese Street Fashion
20
3RD ST WALL 90.5 x 18 in
21
Street Runway
STREET STREET RUNW AY AY RUNW JapaneseJapanese Street Fashion Street Fashion December 17th at 17th YBCA at YBCA December
Japanese Street Fashion
22
WEBSITE This is the landing page of the website, which the user can click on the clothes icons to get into the homepage. The website is based on the paper doll idea and the user can customize the outfit for the doll. Once the outfit is match with one of the four styles, the little introduction of that style will pop up and the hair style will change as well.
STREET Dec.17th YBCA
RUNWAY
23
Street Runway
STREET RUNWAY
STREET
STREET
RUNWAY
RUNWAY
Hot, Mixy Shorts,High heels, Dramatic Nail Decoration, Heavy Makeup
STREET
Hot, Mixy Shorts,High heels, Dramatic Nail Decoration, Heavy Makeup
STREET
RUNWAY
RUNWAY
Gothic, Milky Gothic Dress, Laces, Black Heels, Big Head Bow
Forest, Fairy Long Dress, Linen Clothes, Natural Color, Minimum Makeup
VIDEO The video is the clothes spinning back on the stage until they match the right style then the paper doll will walk toward to the T-stage. Each style will be shown in the video seperately and released in different time before the exhibition.
STREET RUNWAY
STREET RUNWAY
25
Street Runway
STREET RUNWAY
STREET RUNWAY
STREET RUNWAY
STREET RUNWAY
www.streetrunway.com
GUERILLA CAMPAIGN You can take a picture in the Japanese photo booth and pick a style from the four japanese street fashion style. Then you will get a sticker photo with you dress up in that style.
STREET RUNWAY
日本人は19世紀半ばの間に西洋のファッションをエミュレートす
ンは、 ストリートファッション、 着用者は現在、 伝統的な傾向の混
タイルに形成されています。私の文化的なイベントは、 日本のスト
27
Street Runway
STREET RUNWAY
GYARU IS HOT AND MIXY JAPANESE STREET FASHION DEC, 17TH IN YBCA
日本人は19世紀半ばの間に西洋のファッションをエミュレートするために始めました。21世紀初頭では、 このエミュレーショ ンは、 ストリートファッション、 着用者は現在、伝統的な傾向の混合物を採用することで、服装をカスタマイズするファッションス タイルに形成されています。私の文化的なイベントは、 日本のストリートファッションの展示会やファッションショーになります。
Japanese Street Fashion
28
The Japanese began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century, this emulation has formed into street fashion, a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. This cultural event will be an exhibition and fashion show of Japanese street fashion.