Street Runway Styleguide

RUNWAY

STREET

JAPANESE STREET FASHION

CONTENTS LOGO

5

COLOR

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TYPEFACE

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ILLUSTRATION STYLE

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LIGHT BOX POSTER

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POLE BANNER

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BART 2-SHEETS

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3RD ST WALL

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WEBSITE

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VIDEO

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GUERILLA CAMPAIGN

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LOGO Logo with icon

STREET

RUNWAY Logotype

STREET

RUNWAY Clear Space The minimum clear space around the logo is equal to the height of the “STREET”. Do not allow photos, typography, or other graphic elements to enter the minimum clear space area.

x

x x 0.25 in minimum

x

x

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Street Runway

STREET

RUNWAY

0.55 in minimum

Do and Don’t Always leave the logo some space to breathe.

Do not rotate the logo in random angle.

The color of the type in the logo with icons should always be black.

Do not use the logo on any photograph background.

The color of the logotype can be changed depends on situations.

Do not add embellishments such as drop-shadows, embossing etc. to the logo.

White background is preferred for the logo with icon. If there is color background, use the logotype instead.

Do not change the color of the icons.

1/16/95/0 255/209/32 #FFD120

85/73/49/47 83/37/58/17 31/0/137/0 52/0/21/0 40/51/69 43/114/106 167/234/230 90/226/222 #283345 #2B726A #A7EAE6 #5AE2DE

6/28/26/0 97/87/47/62 235/190/175 1/18/51 #EBBEAF #011233

91/71/40/28 27/26/20/0 38/68/96 186/179/186 #264460 #BAB3BA

53/49/35/5 128/122/137 #807A89

66/3/27/0 68/187/193 #44BBC1

71/65/36/17 87/87/114 #575772

COLOR

69/33/25/1 86/143/168 #568FA8

47/16/9/0 132/181/209 #84B5D1

27/9/10/0 6/11/15/0 8/45/53/0 94/82/30/16 185/209/219 237/222/209 228/155/120 44/64/111 #B9D1DB #EDDED1 #E49B78 #2C406F

9/9/14/0 44/44/50/8 8/19/46/0 15/41/76/0 229/224/214 142/129/118 234/202/148 216/156/85 #E5E0D6 #8E8176 #EACA94 #D89C55

61/25/59/4 44/55/62/21 108/152/123 129/101/87 #816557 #816557

CMYK RGB HEX

Japanese Street Fashion

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Dunkin Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

Dunkin Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

TYPEFACE

Armor piercing ABCDEFGHIJKLMN OPQRSTUVWXYZ

Pastel Regular A BCDEF G H I JKL MN OPQRSTUVWX Y Z abcdefg hij k l m n opqrs t uvwxyz

Japanese Street Fashion

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ILLUSTRATION STYLE The clothes are combined with flat shapes in the symbolic color of the certain style and create collage fashion figures.

Use painting brush stroke as color block to create hand craft feeling.

Pencil sketchy drawing to illustrate the Japan fashion street district as background.

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Street Runway

STREET RUNWAY

Japanese Street Fashion December 17th at YBCA

GYARU is HOT AND MIXY

STREET RUNWAY

Japanese Street Fashion December 17th at YBCA

STREET RUNWAY

Japanese Street Fashion December 17th at YBCA

STREET RUNWAY Japanese Street Fashion December 17th at YBCA

POLE BANNERs 36 x 72 in each panel

STREET RUNWAY

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Street Runway

STREET RUNWAY

STREET RUNWAY

STREET RUNWAY

BART 2-SHEETs 60 x46 in each panel

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Street Runway

Japanese Street Fashion

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3RD ST WALL 90.5 x 18 in

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Street Runway

STREET STREET RUNW AY AY RUNW JapaneseJapanese Street Fashion Street Fashion December 17th at 17th YBCA at YBCA December

Japanese Street Fashion

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WEBSITE This is the landing page of the website, which the user can click on the clothes icons to get into the homepage. The website is based on the paper doll idea and the user can customize the outfit for the doll. Once the outfit is match with one of the four styles, the little introduction of that style will pop up and the hair style will change as well.

STREET Dec.17th YBCA

RUNWAY

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Street Runway

STREET RUNWAY

STREET

STREET

RUNWAY

RUNWAY

Hot, Mixy Shorts,High heels, Dramatic Nail Decoration, Heavy Makeup

STREET

Hot, Mixy Shorts,High heels, Dramatic Nail Decoration, Heavy Makeup

STREET

RUNWAY

RUNWAY

Gothic, Milky Gothic Dress, Laces, Black Heels, Big Head Bow

Forest, Fairy Long Dress, Linen Clothes, Natural Color, Minimum Makeup

VIDEO The video is the clothes spinning back on the stage until they match the right style then the paper doll will walk toward to the T-stage. Each style will be shown in the video seperately and released in different time before the exhibition.

STREET RUNWAY

STREET RUNWAY

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Street Runway

STREET RUNWAY

STREET RUNWAY

STREET RUNWAY

STREET RUNWAY

www.streetrunway.com

GUERILLA CAMPAIGN You can take a picture in the Japanese photo booth and pick a style from the four japanese street fashion style. Then you will get a sticker photo with you dress up in that style.

STREET RUNWAY

日本人は19世紀半ばの間に西洋のファッションをエミュレートす

ンは、 ストリートファッション、 着用者は現在、 伝統的な傾向の混

タイルに形成されています。私の文化的なイベントは、 日本のスト

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Street Runway

STREET RUNWAY

GYARU IS HOT AND MIXY JAPANESE STREET FASHION DEC, 17TH IN YBCA

日本人は19世紀半ばの間に西洋のファッションをエミュレートするために始めました。21世紀初頭では、 このエミュレーショ ンは、 ストリートファッション、 着用者は現在、伝統的な傾向の混合物を採用することで、服装をカスタマイズするファッションス タイルに形成されています。私の文化的なイベントは、 日本のストリートファッションの展示会やファッションショーになります。

Japanese Street Fashion

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The Japanese began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century, this emulation has formed into street fashion, a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. This cultural event will be an exhibition and fashion show of Japanese street fashion.