Elames Newsletter Magazine (February 2020)

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n e w s l e t t e r

F EBRUARY 2020

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Content Featured Cover

Featured Cover

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Featured Cover

4 Project Highlight

6 Project Highlight

8 Product Highlight

12 Featured Product

18 Product Training

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10 Product Highlight

14 Product Highlight

20 Product Training

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Product Highlight

16 Product Highlight

22 Product Training

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Featured cover Receives the coveted Iconic Award 2020 - Best of the best

Exclusive Distributor

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THE ICONIC AWARD 2020 SIEMATIC ONCE AGAIN PROVES ITS DESIGN INNOVATION. SieMatic is regarded as the inventor of the handle-free kitchen. It is therefore only natural that in its 90th anniversary year the Westphalian kitchen manufacturer should also focus on the new interpretation of the handle-free kitchen: The SieMatic SLX PURE. The new kitchen concept has been met with great enthusiasm by dealers and customers worldwide and has already won over the international jury of experts at the ICONIC AWARDS 2020: Innovative Interior. In the category “Kitchen and Household” the kitchen concept was awarded “Best of Best”. The competition, arranged by the German Design Council, is aimed at all companies in the furnishing industry and their partners in interior design. According to its own statement, its aim is to “discover and award the best from all areas of interior design”.

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GRASPING A NEW WORLD. With the new handle-free SieMatic SLX PURE, grasping becomes a basic aesthetic principle. At the heart of the new concept lies the redesigned recessed grip combined with the delicate proportions of just 6.5 millimeters. The perfect angle, the pleasing structure of the handle channel, the refined materials bring tactile properties to the forefront – and are precisely what makes this kitchen such an eye-catcher, too.

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As the inventor of the handle-free kitchen, we faced a formidable challenge: Could we improve an icon even further? The result is a homage to a philosophy of design: Handlefree, re-defined. Simplicity, taken one step further. Timelessness, interpreted for our times.

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Project

Highlight

HIDD HEIGHTS Bahrain

Elames supplied Flood lig

Heights is a 13-storey building located in adjacent to Prince Khalifa park, with very easy access to Prince Khalifa Highway. It comprises of studios, 1 bedroom and 2 bedroom apartments. The environment offers endless choices of entertainment and shopping. Heights is minutes from Juffair, Manama , 5 minutes from the Airport and 10 minutes from King Fahad Highway.


ght to Ministry of Finance

Elames Supplied and Installed Marble Stone to

TROY GREY MARBLE


Project

Highlight

VILLAMAR TOWER B Bahrain

Villamar @ The Harbor is one of the flagship projects that shape up Bahrain’s skyline and landmarks. Villamar is the most advanced and exclusive residential complex spread over 35,900 square meters at Bahrain Financial Harbor (BFH). Villamar @The Harbor includes five main elements namely The Three Twisting Towers, Lifestyle Apartments, Terraced Villas, Terraced Podium and Sky Villas.


Elames Supplied Marble Stone

CREMA MARFIL

DARK EMPERADOR


Dual Installing two valves in your DTV+™ shower allows you to run two different temperatures simultaneously. The experience of the contrasting temperatures cascading across your body is like relaxing in a hot spring atop a snow-swept mountain. There’s nothing else quite like it for a home shower experience.

Exclusive Distributor


Digital Showering System



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Exclusive Distributor


Featured

PRODUCT

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ELIZABETH Elizabeth is the largest handle in our Baraque collection. Elizabeth has a fluted detail along the handle and flower detail to the middle. Available in aluminum, brass and bronze. Please note aged and semi aged finishes are only available on brass and bronze.

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REDUCTION of the toxic pollutants


THE ONLY FLOOR AND WALL CERAMICS IN THE WORLD WITH ANTI-POLLUTION AND BACTERICIDAL CERTIFIED CERTIFICATA ISO 10678:2010, ISO 27448-1:2008 E ISO 27447:2009 BY ISO 10678:2010, ISO 27448-1:2008 AND ISO 27447:2009

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ACTIVE: THE ECOACTIVE MATERIAL FOR INTERIOR & EXTERIOR Active Clean Air & Antibacterial Ceramic is a photo-catalytic product able to activate all the properties of the photocatalytic materials:

ANTIBACTERIAL

ANTI-POLLUTION

Eliminates 99.99% of the bacteria

Purifies the air

Fights anti-biotic resistant bacteria

Purifies nitric oxide in the air and volatile organic compounds present in the air

SELF-CLEANING

ANTI-ODOUR

EFFECTIVENESS

EFFECTIVENESS

EFFECTIVENESS

EFFECTIVENESS

Super-hydrophilic

Benefits of photo-catalysis

Easy removal of dirt and consequent reduction in the use of aggressive and expensive detergents.

Improvement of air quality thanks to the removal of toxic pollutants and odours.


THASSOS

BIANCO CARRARA

BIANCO CALACATTA

BIANCO STATUARIO

TRAVERTINO SANTA CATERINA

ERAMOSA BROWN

PULPIS BROWN

DARK EMPERADOR

AZUL MACAUBAS

GRIS DE SAVOIE

STATUARIO ULTRA

CALACATTA MACCHIA VECCHIA

ESTREMOZ

CREMA MARFIL

FIOR DI BOSCO

PORTE D’OR

SAHARA NOIR

ZEBRINO BLACK

and more...


TRAINING


Belgotex’s area manager Mr. Luke Simonds explains the importance of investing in the right carpet and superior quality factors of SDX Solution Died Nylon carpets of Belgotex that guarantees zero colour fade ever if harsh cleaning agents are used for cleaning the carpet. The 5 years Guarantee and 15 years Warranty is one of the pointers mentioned in the training. The feel and the looks are fully customisable as per client needs.


WHY CHOOSE

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BENEFITS OF SDX. Nylon is the preferred carpet choice because of its durability and how it’s able to lock colour into the molecular structure of the fibre. The advantages include exceptional clarity and colour fastness – even with prolonged exposure to light and atmospheric contaminants – outstanding wear performance – even when subjected to heavy traffic and harsh cleaning agents – and excellent batch-to-batch colour uniformaity. SDX is a Solution Dyed Nylon for extreme conditions. The innovative new-generation nylon fibre from Belgotex offers superior colour-fastness and resistance to stains and soiling. And with over 20 years of proven performance in the most demanding commercial environments, SDX is the synthesis of a superior batch recipe, unique production innovations and world-class manufacturing capabilities.

STANDARD CARPET AXMINSTER Axminster carpets use 80% wool and 20% nylon

THE DISADVANTAGE OF USING WOOL Woolen carpets fade when exposed to direct sunlight; UV rays or cleaning to remove stains while SDX or Solution Died Nylon Carpets of Belgotex does not fade when exposed to sunlight nor when Bleached to remove stains hence being the superior fabric.


ADDITIONAL BENEFITS INCLUDE: •

Improved tensile strength properties and superior colour-fastness to sunlight, bleach and other cleaning chemicals.

An advanced tri-lobal filament construction retains soil at the carpet surface where it is easier to remove, and absorbs light which assists with the performance of the yarn.

Twist technology takes a single extruded SDX yarn and combines it with another hard twist, then locks it in with saturated steam, which produces the high-quality tip definition, long-term appearance retention and superior soil-hiding properties.

High-precision manufacturing to the most stringent tolerances and specifications.

A sustainable manufacturing process uses a one-step spinning and colouring process that’s pollution free, uses no water and produces high yields with low waste levels.

An experienced global design team ensures that our ranges suit all tastes, and incorporate the latest colour and interior design trends.

A 20-year warranty provides peace of mind for all stakeholders

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BESPOKE OR CUSTOM MADE CARPET Because Belgotex is committed to making the custom process as enjoyable as possible, it offer complete design flexibility with electronic renderings for each concept and actual custom samples that can be physically placed on-site to help others see your vision. Tuftweave enables the designer, architect or decorator to turn any design, from “doodles� to fabric swatches, into customised patterned carpets directly comparable with Axminster or Wilton patterned carpets. Offering unlimited pattern permutations, with up to six different colour combinations from a controlled colour palette of 18 interchangeable SDX colours, Tuftweave overcomes previous design limitations of conventional carpets, giving imagination and creativity free reign.


COLOUR BANK Colour bank consists of over 60 solid SDX colours with over 1600 shades were created by twisting each colour with the balance of the colour bank.

SDX 65

SDX 20

SDX 74

SDX 70

SDX 02

SDX 05

SDX 17

SDX 13

SDX 57

SDX 06

and more...

FIBRE TYPE Stainproof SDX (Solution Dyed Nylon for X-treme Conditions) is a new generation nylon fibre offering superior colour-fastness and resistance to stains and soiling.

All our carpets are covered by the Belgotex 5-year guarantee against patent and latent defects in the manufacturing process. All claims will be treated in accordance with the South African Carpet Manufacturers Claims Policy. However, carpets must be maintained and cleaned in accordance with the written instructions of Belgotex. Devaluation of 20% per annum will apply if material being replaced is due to a manufacturing defect.

Belgotex products are covered by the Belgotex 15-year warranty, which states that, when installed and maintained as recommended by Belgotex, these carpets will retain at least 90% of their pile fibre for fifteen years. Devaluation of 6.66% per annum will apply if material being replaced is due to a manufacturing defect. If dissatisfied with the performance of the carpet, please notify your retailer and permit Belgotex Floors to examine and test the product. Subject to the above qualifications, exemptions and limitations, if the product has lost 10% or more of its pile fibre as a result of normal wear and tear, the affected area will be replaced in accordance with the South African Carpet Manufacturers Claims Policy.

Belgotex provides a 20-year limited warranty against excessive fibre wear on this carpet. Only applicable when installed on Blue undercushion, Orange undercushion or Green underlay. The 15-year and 20-year warranties do not cover tears, cuts, burns or damage relating to the improper use of, or the application of improper cleaning agents. Incorrect or poor carpet maintenance, or lack of protection under roller castor chairs voids the warranty. If dissatisfied with the performance of the carpet, please notify your installer and permit Belgotex to test the product. Subject to the above restrictions, if the carpet has lost 10% or more of its pile fibre it will be replaced in the affected room or area in accordance with the South African Carpet Manufacturers Claims Policy.


elamesbsc P.O. Box 26095 t.

I Manama, Kingdom of Bahrai​n +973 1770 1166 - 1770 3336 I f. +973 1770 0574 e. support@Elames.net


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