Project Gratitude

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e d u t i t a r G

Project

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WRITTEN BY Darci Hansen

rom Miss America to award-winning ESPN broadcaster, Sharlene Hawkes has reached the top of two starkly different worlds by having the courage to step out of the norm and creating a life that encompasses motherhood, family, career, and philanthropy. In 1984 Sharlene played the Paraguayan harp and sang in Spanish for her talent presentation at the Miss America pageant in Atlantic City. Traveling nearly 250,000 miles that year, she often relied on her fluent Spanish, being the only foreign-born and bilingual Miss America in the pageant’s history. In 1988 she and her husband, Bob, moved to Connecticut where Hawkes worked for ESPN as the host of Scholastic Sports America, a weekly halfhour program. Sharlene became one of the first women to work on-air for ESPN, covering such world-class events as World Cup Soccer, the Kentucky Derby, the French Open, World Cup Skiing, College Football, even the World Lumberjack Championship. Her work at ESPN earned her national recognition, including the Women’s Sports Journalism award and an Emmy nomination. Today, Sharlene is partner and chief marketing officer for StoryRock, the leading provider for core technology of interactive and print historical archiving for both consumer and military use. In the last four years, she has pushed her boundary even further. Her energy has gone into building Remember My Service, a new division at StoryRock that is creating an entirely new category of service to help the Department of Defense fill the growing need for assistance with historical records that are going uncompleted. Working with the military and taking trips to visit soldiers at remote bases in Afghanistan and Iraq this past year, Sharlene was inspired to create Project Gratitude. When she asked me to assist her, I grabbed my elan woman laptop and went to work. Together we devised an ultimate weekend to allow 22 wives, and their daughters, of fallen military soldiers to enjoy royal treatment and some quality time together. With major partners coming on board, the event grow into a weekend escape leading up to the Miss America Pageant.

Rich in history and social significance, the Miss America Organization is a not-for-profit organization that has maintained a tradition for many decades of empowering American women to achieve their personal and professional goals, while providing a forum in which to express their opinions, talent and intelligence. Photo by: Chiemi McGhie woman

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