Elaunchers magazine april 2014 by parthiv shah

Will You Marr y Me? The Best Telemarketing Stor y Ever >> page 3

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CHECKING YOUR CORE BELIEFS >> page 4

BUSINESS, WAR, SEX & INFUSIONSOFT >> page 10

How can Dan Kennedy’s Indian data scientist attract more wealth for you? >> page 14

EATING YOUR WORDS... OR SOMEONE ELSES >> page 13

eLaunchers: COMBINING TECHNOLOGY & TRAINING TO GROW BUSINESSES >> PAGE 6

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In This Issue:

April 2014: A Month of Celebration & Gratitude Come Celebrate With Us The graduation of eLaunchers.com from the Germantown Innovation Center & Purchase of Offices in Germantown

APRIL

Invite you…

April 2014: A Month of Celebration & Gratitude . . . . . 2 Will You Marry Me? Best Telemarketing Story Ever! . . 3 Checking Your Core Beliefs . . . . 4 eLaunchers: Combining Technology & Training to Grow Businesses . . 6 One Man Can Change a Nation . . 9 Business, War, Sex & Infusionsoft . . . . . . . . . . . . . . . . . . . . 10

APRIL Where: Germantown Innovation Center @ Montgomery College 20271 Goldenrod Lane, 2nd Floor Germantown, MD 20876

When: Wednesday April 30, 2014 Omelet Breakfast 8:00 am Program 9:30 am

All Day Chocolate Reception & Office Tour 11:30 am onwards at our new office PROGRAM Welcome

Dr. Hercules Pinkney Master of Ceremonies

Remarks

The Honorable Isiah Leggett County Executive Dr. DeRionne Pollard President, Montgomery College Students eLaunchers Interns from college

Award of Certificate

Steve Silverman Director Department of Economic Development

Appreciation

Parthiv Shah President, Elaunchers.com

Closing Remarks

Dr. Hercules Pinkney

Please R.S.V.P. by April 25, 2014 to dshah@elaunchers.com or 301-760-3953

Our Unique Story . . . . . . . . . 12 Eating Your Words... Or Someone Else’s . . . . . . . . .13 How can Dan Kennedy’s Indian data scientist attract more wealth for you? . . . . . . . . . . . . . . . . . 14

> Feature By Parthiv Shah Will You Marry Me? BEST TELEMARKETING STORY EVER!

t was the year 1991, We received a package from India. Will You Marry Me? Best It had some pictures, sweets and a VHS video tape of Telemarketing Story Ever! my cousin’s engagement. (Since we had been unable to attend theyear ceremony paternal daughter It was the 1991. for Wemy received a aunt’s package from a few weeks she sent us a sweets recording of athe event). India. Itearlier, had some pictures, and VHS videoWe were expected to cousin's make travel arrangements to attend wedding in tape of my engagement. (Since we hadthe been November. unable to attend the ceremony for my paternal aunt's daughter a few weeks earlier, she sent us a recording

Engagement videos are really not fun to watch. If you have ever of the event). We were expected to make travel watched on you know what I mean. Eventually I was the only one arrangements to attend the wedding in November. left in the living room watching the tape, (sort of), and my mom was in the kitchen making dinner. Engagement We talked on the phone, we exchanged pictures, videos are

we mailed each other handwritten letters (the old-

And then I saw recorded some audio messages and mailed cassette tapes, fashioned way), we talked on the phone some more, really not this girl sitting we talked on audio the phone someand more (didcassette I say we talked on I recorded some messages mailed fun to watch. next to my thewe phone some more). tapes, talked on the phone some more (did I say If you have ever watched one you know what I mean. we talked on the phone some more). cousin. “Hey Mom, who one is this asked. Eventually I was the only leftgirl?” in the Iliving room Our 1991 phone bill was more than the rent bill. Finally, watching the tape, (sort of), and my mom was in the

phone bill was more than the meet in My mom did not answer, I believe that’s when I found Our the1991 two moms agreed that Dipa and I should kitchen making dinner. rent bill. Finally, the two moms agreed that Dipa the “pause” button on the VCR. “Mom, come here… do person during our visit to India in Novemberand for my I should meet in person during our visit to India in Andknow thenwho I saw girlmom sitting next my kitchen, cousin’s wedding, in order to decide whether to take our you thisthis is?” My came outto of the November for my cousin's wedding, in order to decide cousin. "Hey Mom,looked who at is me, this and girl?" I asked. looked at the screen, called my aunt in relationship to the next level. whether to take our relationship to the next level. India. My mom did not answer. I believe that's when I found Some time during the summer I received a package Some time during the summer I received the 'pause' button on the VCR. "Mom, come here... “Who is the girl sitting next to the bride?” Asked my from Dipa from with some I was looking at the a package Dipa pictures. with some pictures. do you know who this is?" My mom came out of the mom. They had no idea who we were talking about, so I was pictures, I called and asked, “Do you looking at theher pictures, I called herreally want kitchen, looked at the screen, looked at me, and called my my aunt to watch the video with us. We and to asked, wait till"Do I come November if you youinreally wanttotodecide wait till I want to mymom aunt asked in India. in me? November to YES decide you gave the description of the girl. We wanted to be really, come marry If you say now,ifwe canwant planto the wedding "Who is the girl sitting next to the bride?" Asked my marry me? If you say YES now, we can plan really sure that we were talking about the same girl. and we can get married n November with my cousin’s mom. They had no idea who we were talking about, so the wedding and we can get married in wedding”. “Oh, that’s Dipa. friend’s November with my cousin's wedding". my mom asked my My auntbest to watch the daughter.” video with us. We gave the description of the girl. We wanted to be really, SHE SAID YES. “They are actually some distant relative” said my aunt. SHE SAID YES. really sure that we were talking about the same girl. November 23rd, 1991 we were married.

And finally connected Dipa. daughter." "Oh,I was that's Dipa. My besttofriend's

November 23rd, 1991 we were married.

We talked the phone, we exchanged pictures, "They are on actually some distant relative" said my aunt. we mailed each other handwritten letters (the oldAnd I was finally connected to Dipa. fashioned way), we talked on the phone some more, I

If there is anyone who wants to claim that they can at closing deal over theover phone… top this story! do ajob better job at a closing a deal the phone... top this story!

If there is anyone who wants to claim they can do a better

4 > Getting It Done Right March 2013

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Checking Your Core Beliefs by Dustin S. Burleson

n my Private Coaching and Consulting days, I am frequently encouraged, sometimes exhausted and always challenged to accept how I operate and teach as either valid or as standing on shaky ground. I dispense this advice: test everything and then test it again. Everyone accepts that their business is different and unique. Their location, their patients, their employees all somehow operate in a bubble. Isolated from the rest of the world, most fail to accept that businesses in all industries have more in common than they are willing to acknowledge. That’s why it is so refreshing to have phone consultation days with private clients like Dr. Carrie Thangamani and Dr. Dante Gonzales. Both doctors are experiencing record growth in their practices. They are optimistic and eager to learn more. They constantly tinker with systems inside the business to deliver better care for their patients, better opportunities for their employees and better lives for their families. Interestingly, they both practice in completely different parts of the country with completely different patient, employee, and referring doctor demographics. Yet somehow they have embraced solid business principles and are both reaping the benefits wildly and independently, in unique and different markets. Their practices are different. They just refuse to use that as an excuse and they are open to testing while others in their industry ignorantly turn a blind eye towards, or at best, give lip service to solid business principles. It doesn’t come easy for most. The ability to dig deep and examine your core beliefs. How long have they been there? Did they start in childhood? Elementary school? Church or Synagogue? Were core beliefs instilled into you during dental or medical school? If you’ve studied history, you understand how people have made colossal errors in judgement leading to massive loss of life, famine, oppression, prejudice, inequality and flat out bigotry because of their core beliefs. To fail to realize this is to ignore how humanity has been manipulated, controlled, and ruled since its beginnings.

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Smart and ignorant practitioners alike are running their businesses on the engine of core beliefs. They will either help you or cause you to fail. To advance your education, I highly recommend getting and reading the book “The Social Animal” by Elliot Aronson. It’s the definitive text in social psychology and smart doctors in our coaching groups are studying it with their teams, applying it to their daily lives and have completely turned their practices around. Sophisticated clients of mine, like Dr. David Lach and Dr. Kerry Brown, have gotten ahead of the curve on this issue. They can see 10 years into the future of our profession and they realize things will improve or not based on their core beliefs. Both are leaders in their communities and have positioned their practices to thrive in an ever-changing economy. Interesting Note: if you haven’t noticed, we are witnessing a massive consolidation of dental practices throughout the east and west coast into corporately-owned dentistry. Three of the top 25 fastest-growing companies on the Inc. 500 list last year were corporate dental chains. All employ over 300 dentists and 3,000 staff members. Do you think you are paying the same for your dental supplies that these corporate chains are paying? Do you think they get a discount on their health insurance, crown and bridge lab fees, liability insurance, workers comp. insurance? In other words, doctors throughout the country who think they are going to compete on an equitable level with these corporate giants and

at the same time refuse to evaluate their core beliefs or refuse to train their employees in the benefits of a small dental practice are dead on arrival. You can compete. You can win. Some of the best companies in any industry (clothing, housing, food and wine, automobiles, etc.) are small proprietors with exceptional quality, high-value services and products and employ a staggeringly-small minority of the workforce, account for a staggeringlysmall percent of the market share, but at the same time control a majority of the profitability in their industry. Think Nordstrom, Bentley Automobiles, Ritz Carlton, Zingermans Deli in Ann Arbor Michigan, Pixar Animation Studios (now Disney). All of these companies deserve your study. To a fault, they all operate on core beliefs. Each employee in these companies could tell you those core beliefs and has the ability to demonstrate how he or she uses them in day-to-day operations. It’s time to present your office and your services in the same light. About the Author Dr. Dustin S. Burleson is a speaker, teacher, author and business strategist for hundreds of doctors located in eight different countries throughout the world. He writes and edits four newsletters monthly, is the director of the Rheam Foundation for Cleft & Craniofacial Orthodontics and operates a large multidoctor, multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri. He is a champion of the private practitioner and has a long track record of helping orthodontists transform their practices and increase their impact on their families, employees, communities and the profession of orthodontics. His orthodontic marketing campaigns have generated over $300 million in revenue for his clients and his privatelyheld practices. When he is not working, you can find him on his sailboat, jumping out of airplanes, or racing exotic cars through the desert. In tightly-contested vote, he was recently named Best Dad in the World by twothirds of his children.

vist. www.elaunchers.com/Burleson

What if Everything They Told You about Running Your Orthodontic Practice Was Wrong? What You Don’t Know about Growing Your Practice Could Come Back to Haunt You Before you spend another penny marketing your practice or hiring self-proclaimed “gurus” to build your new patient base, please visit www.MyOrthoGuide.com for a special handbook, The Ultimate Ortho Handbook: Seven Essential Success Strategies They Didn’t Teach You in Dental School. It could help save you hundreds of thousands of dollars and untold personal and practice heartache. The vast majority of orthodontists are too busy running their practices to make any real money. And once you realize the easiest part of your day is straightening teeth, it can be a very difficult and potentially very costly investment of time and resources to relearn the real business of orthodontics from the ground up.

If you own an orthodontic practice or know someone who does, I urge you to request your free handbook. Discover the seven essential success strategies they didn’t teach you in dental school.

What You’ll Discover in This Free Handbook • How to stop wasting your money on marketing that doesn’t work.

If your practice growth isn’t where it should be or you’re finally ready to make the type of income you deserve, my team can help you develop and implement the same ultimate success strategies that have been tested in 8 countries and over 67 different major markets around the globe.

• Transform your patients and referring dentists into raving fans of your office. • Discover the #1 mistake orthodontists make and how to avoid it. • “Steal” the perfect formula for running your practice on auto-pilot. • Five things to never put in your practice marketing. Get this right and your return on investment will sky rocket. Hint: your competitors are doing this all wrong. • The only metric you should be worried about in today’s economy and slow-to-no growth professions of dentistry and orthodontics. This is the ticket to extreme success and my secret recipe for taking my from-scratch practice with zero patients in 2006 to over 7,500 active patients today and over 1,774 orthodontic case starts per year.

This free handbook could change your life and the life of your practice forever.

Are You Stuck in Your Practice? Because orthodontists all over North America and beyond often regret their decision to hire a practice management or marketing consultant, Dustin Burleson Seminars has helped many doctors through massive turnaround and complete practice transformations. Dr. Burleson’s practice-growth strategies have generated over $300 million in orthodontic revenue for his clients. As a Founding Fellow of the Institute of Coaching at Harvard Medical School, Dr. Burleson brings evidence-based practice management and business development strategies to the top 1% of orthodontists (or those who wish to join this elite group).

Dustin Burleson, DDS – – – –

Founder Burleson Orthodontics President and Senior Consultant, Burleson Seminars Director, Rheam Foundation for Cleft and Craniofacial Orthodontics Best-Selling Author of Stop Hiding Your Smile! and The Consumer’s Guide to Invisalign

Please hurry! This offer contains time-sensitive information

4135 N Mulberry Drive | Kansas City, Missouri 64116 | (800) 891-7520 | MyOrthoGuide.com

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ELaunchers Headquarters, Germantown

eLaunchers: Combining Technology & Training to Grow Businesses

echnology is a fact of life for nearly every business today. Whether it’s a website that facilitates online orders, electronic newsletters to help you stay in touch with clients, or a mobile app that lets customers take your company everywhere they go—it’s tough to survive without these high-tech helpers.

went bust. But he got right back to work, and by 2002 Shah had started a Bostonbased premier mailing list company, which he sold three years later, making room for the debut of eLaunchers.com in 2006.

But technology’s most important business role may be its ability to make or break a company through marketing. With marketing that harnesses technology to find customers, automates business processes, and helps small businesses boost sales to new levels, success is practically guaranteed. And that’s where eLaunchers.com comes in.

Unlike his previous entrepreneurial ventures, Shah didn’t have to go it alone with elaunchers.com. He found a modern-day “good Samaritan”in Dr. Hercules Pinkney, then-Vice President and Provost of Montgomery College Germantown Campus in Montgomery County, Maryland. New to the area, Shah needed someone who had critical local connections. “He shared with me his vision for his startup company—to become a locally grown and nationally prominent data sciences and marketing automation company,” Pinkney recalls.“He made a believer out of me.”

A New Marketing Frontier His company’s techniques may be relatively new, but eLaunchers.com founder Parthiv Shah isn’t new to the direct marketing industry. He has more than 25 years of experience, beginning with direct mail in 1989 and incorporating data-driven, multichannel direct marketing in 2002. Shah has always been on the cutting edge of the field; his company used a landing page with personalized URL technology as early as 2005 and conducted its first

email marketing campaign in 2006. In addition, he has taught marketing at the University of Phoenix since 2002. That industry-specific resume is only part of the reason eLaunchers.com has become a leader in direct marketing and communication automation. Shah also knows first-hand what it’s like to start a small business—and the consequences of failure. Though he’s had many more successes than failures in his own nine (yes, nine!) entrepreneurial ventures, a dot.com company he launched in 1999

Pinkney’s faith was well placed. He facilitated some important introductions that helped build the foundation for elaunchers.com, while Shah concentrated on creating the company

influential to his business model. Says Shah, “When I first saw him speak in 2009, what I took away was this: Do more for your clients than what they’ve paid for.” Bob Burg’s The Go Giver also contributed to Shah’s current approach, prompting the seasoned salesman to stop selling and start giving away his knowledge. “Some of the people who received my gifts came back and became clients,” Shah reports. “That phenomenon doubled the size of my business from 2009 to 2010.”

he had pitched to his new friend. His approach was simple: Combine the best of his own marketing experience with the high-tech revolution that was separating successful businesses from unsuccessful ones. “ELaunchers.com automates the process of communicating with prospects, customers, and respondents,” Shah explains. “The company is home to a crackerjack team of direct response marketing and technology professionals who share my passion for process automation.”

The third book that accelerated the growth of eLaunchers.com was Conquer the Chaos by Clate Mask, a guide to automating business processes using data as the core. “Here’s the bottom line: No one has time to do everything Dan Kennedy and Bill Glazer want you do to,” Shah says of the marketing industry icons. “The key to success is automation—leveraging technology and business process automation to build a marketing and sales lead generation machine that produces awareness, converts awareness to qualified and responsive traffic on your website, converts traffic to conversation, and conversation into opportunities.” And it’s all possible, he argues, without breaking the bank. With his “team of

techies,” the sky is the limit when it comes to return on a relatively small investment. “I’ve made and lost a lot of money,” Shah says. “With eLaunchers. com strategies, I’m able to share my experiences to help clients take advantage of what I’ve learned both from Bill Glazer, Dan Kennedy and others and from the University of Life.”

Training the Next Generation of Marketing Experts Shah, who was born in India and came to the U.S. in 1989, is an enthusiastic proponent of keeping American jobs in his adopted home country. He was also eager to thank Pinkney in a concrete way for all of his help in getting eLaunchers.com off the ground. In creating internship opportunities for Montgomery College students and other under-utilized populations—like veterans and stay-at-home moms—Shah was able to fulfill both goals. The internship program, called Learn to Earn, is modeled after Mahatma Gandhi’s “Buniyadi Talim” or Foundational Training. “Gandhi said that you can’t declare physical independence without declaring fiscal independence first,” Shah explains.“Gandhi taught Indian villagers to organize what they already

That crackerjack team has assembled a suite of services that’s truly remarkable. ELaunchers.com specializes in marketing technology, planning and strategy, creative services, web and app development, list and data services, and direct marketing services. So whether a client simply needs help with a website design—or requires an entire marketing campaign to be planned and implemented—eLaunchers.com is a onestop resource. The company is able to be all things to all clients because Shah’s agile business adapts to changing technologies and improved methodologies. A passionate lifelong learner, he puts a priority on seeking out success strategies to benefit his clients. He points to Bill Glazer’s book, Outrageous Advertising That is Outrageously Successful, as being

Montgomery College - where Dr. Pinkney and Parthiv Shah met

Dr. Pinkney with eLaunchers President, Parthiv Shah

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Parthiv and his wife, Dipa (to his left) with graduates of his internship program

Elauncher interns spend time studying materials online in their “Learn to Earn” program.

know, identify what they don’t have, find resources that can provide for their weaknesses, and build a whole deliverable that’s market worthy.” Indians used that model to declare fiscal independence from Britain—thanks to locally made cloth that became more popular in India than what was being imported from England. “I’m using the same formula to make American students ‘fiscally fit’ so they can empower American employers to use American labor for the work currently outsourced to other countries,” Shah says. ELaunchers.com interns are treated to an educational experience beyond anything available in the classroom. The paid interns use study materials including books from marketing masters, Infusionsoft (an automation company) videos, Facebook management training videos from Seth Greene, mastermind series, and much more. In addition, they get one-on-one time with Shah and can access the company’s dedicated Dan Kennedy reading room— the first of its kind in the world. The internship experience is structured to incorporate both conceptual and concrete learning, as advocated by Pinkney who joined ELaunchers.com in 2013 as Executive Leadership Advisor. Shah, the man who decided to give away his knowledge to potential clients, freely shares with interns his business formula, pricing, cost-volume profit analysis, and data science. “We teach them the art of how to use data to smell and chase money,” he says.“I

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systematize, and automate” their workflow and processes so they can effectively use ‘affordable American intern labor.

give them everything I’ve got, and they soak it up.” And unlike other internships, this one never ends. Even after students “complete” the program, they always have access to the mentor network and the training library, as well as the ability to fall back on eLaunchers.com resources if they’re downsized or relocated. It’s clearly a concept that works. Of the 30 or so students, moms, and veterans who’ve gone through the internship, several have stayed on at eLaunchers. com as part of the core team, while the others are working at area businesses. Maybe that’s because these employees come with a guarantee. ELaunchers. com vouches for their skills, attitude, aptitude, and work ethic and even provides training or assistance once they’ve landed a job. Of his success in this area, Shah comments, “My trainees are potent, my trainees are honest, my trainees have basic business survival skills & therefore, my trainees don’t starve. “ The program also has an employer component wherein eLaunchers.com teaches companies to “standardize,

The Learn to Earn internships are a passion project for Shah rather than a big revenue source. But the work that he and Pinkney put into it is fueled by welldefined goals: “I want every American small business to employ at least one intern,” Shah says.“I want Americans to buy American labor. I want American workers to be able to cost-effectively compete in the global marketplace. And I want to build an economic development task force.” He firmly believes that someday everyone will do business this way. His way. The eLaunchers.com way. Why is he so confident? Because his approach helps client companies grow their businesses exponentially while also allowing formerly under-trained interns—even immigrants who barely speak English—to achieve more than they ever thought possible. “I’m talking about me; I’m the first intern I trained,” Shah shares. “I know how to make ends meet, no matter where the ends are.” And he can help all business owners to do the same with their own companies. For more information on how to bring the Elaunchers Learn to Earn program to your local campus, contact Parthiv Shah at 301-760-3953 or email him at pshah@Elaunchers.com

One Man Can Change a Nation

early three-quarters of a century after Indian civil rights leader Mahatma Gandhi inspired a movement to free his countrymen from British rule, the legendary statesman’s ideas about financial independence are still helping people. In this case, the beneficiaries are some of society’s underdogs: students, at-home moms, and military veterans. Through eLaunchers.com founder Parthiv Shah’s Learn to Earn internship program, interns study the systems and ideas that have made eLaunchers.com an industry leader. The mission is to prepare future employees to use Shah’s successful marketing strategies within any business. An integral part of the program is what’s wants to make a respectful wage without called the “Returnship.” It’s specifically leaving the house or a disabled veteran geared toward non-traditional interns looking for his or her first civilian job.” like stay-at-home moms wanting to return to work or a combat veteran ready The idea is to help these targeted populations brush up to transition into on skills that will make his or her first postthem an asset, either military job. For Shah, at eLaunchers.com or connecting Americans at a client company— who want to work with the end goal with American being not only to companies that help the interns, but need help was a noto create employees brainer. “Marketing who contribute administration valuable businessandvirtual assistance Parthiv learned the lesson that one building knowledge. man can change an entire country work is outsourced to “The Returnship is a from Gandhi. Parthiv was honored to countries like India unique program where meet and shake hands with Gandhi’s and the Philippines,” grandson, Arun Gandhi. participants become Shah says. “If this fiscally fit—maybe for work is systematized enough to be the first time in their lives—and learn outsourced to another country, then marketable skills that get them hired,” it’s systematized enough to be given to Shah says. an American stay-at-home mom who

It’s actually a win-win-win because eLaunchers.com benefits as well. “We’re building a team of ‘super interns’—former interns and Returnship participants who went through the program, learned from my systems, and are now serving as mentors/trainers to my incoming interns,” Shah says. In his quest to change the way American companies and American workers do business—and thereby change the country itself—Shah has created the ultimate experience for eLaunchers. com clients: the opportunity to support programs that train U.S. workers to excel while also tapping into proven systems that grow their own business to a new level.

Chocolate Marketing Automation System How to use chocolate in your marketing ? Visit www.chocolatemarketingsystem.com We believe that chocolates can win hearts, build relationships, establish rapport and start a conversation. When you share really upscale, elegant, chocolate to celebrate a product delivery, say ‘thank you’ to a client or a referral partner; they know you went out of your way to create an experience filled with pleasure. We have built a done for you Chocolate Marketing Automation System complete with personalized packaging & monthly chocolate subscription service that integrates with Infusionsoft. If you visit chocolatemarketingsystem.com and request the kit, we will send you the entire marketing kit with dark chocolate samples. We teamed up with SPAGnVOLA Chocolatier, home of THE best chocolates on earth.

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Business, War, Sex & Infusionsoft

ex… the most written about, read about subject on this planet. Everyone does it, everyone understands it, everyone who has not done it wants to learn more about it… there is nothing more intimate between two humans than Sex. The Original Kamasutra was written by an Indian sage thousands of years ago… probably the first book ever written on the subject of relationship, life cycle, positioning, give and take, gathering information between humans and responding in real time to information received. We can learn a lot about relationships between a business and a customer or between businesses, once we understand the parallels between a business deal and sex.

How do you go about doing that?

So, before we talk about Infusionsoft… Let’s talk about sex!

First, you will need to hire and train a whole bunch of males who will have to be experts in the art of segmentation, persuasion, approach, shock & awe, get agreement and foreplay before you can even engage in a transaction.

Sex: Before, During & After

Difficult task … Hard to manage, hard to standardize, hard to automate!

Before the act: • Segmentation • Approach • Persuasion • Shock & awe • Agreement • Foreplay

Infusionsoft can help! Infusionsoft standardizes, manages, and automates the male behavior of your organization.

During the act • Emotions • Contact • Transfer of Assets After the act: • Get pregnant • Deliver babies • Nurture the relationship • Watch the kids grow Statement of problem: You can have sex everyday, but you can only get one person pregnant at one time and have only one baby at a time and you have to wait about a year before you can get the baby. (Perfect Human Life Cycle) So, what do you do if you want a multiple of babies? Well, you will have to get a whole bunch of people pregnant, every day to achieve your goal.

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If you own a business, and your goal is to have as many transactions as you possibly can each day… how can you run your business without Infusionsoft? Without Infusionsoft, you can date and mate one person at a time… but that will generate only one deal at a time. Sure, you can survive without Infusionsoft… but with one deal at a time, can you really grow? By now, you’re probably becoming interested in a done-for-you Infusionsoft solution to your dating and mating conundrum. A 20 minute phone chat with your personal matchmaker, Parthiv Shah is but a call away. Give him a call at 301-760-3953.

Infusionsoft and Sex: What does this mean to you? Let us test the concept of Infusionsoft & sex on your own business.

Parthiv is currently working on writing an entire book on the subject of Business, War & Sex. Stay tuned. The book should be available on Amazon. com later this year. If you have been in business for a year or longer and have found success you probably have some UNCONVERTED LEADS and LOST OPPORTUNITIES. These are perfect to test the theory of “Business Is Sex, not war”. If you have been treating your business on a war schedule and always focused on offensive/defensive & aggressively fought the battle for market share, let’s stop that for now. I am not asking for your blind trust, I am asking for a temporary suspension of disbelief. Let us give sex a try. You have heard the term “sex sells”, right? Let’s make it work for your business.

So, Here’s the Five Step Formula Step 1: Come up with a bait or FREE OFFER that you can make to your UNCONVERTED LEADS and LOST OPPORTUNITIES of last year. Maybe a free report, maybe a book, maybe a free consultation, maybe a free gift, whatever

you want to consider giving away. Here’s the catch: It must be a downloadable document or a video they can watch on the web.

page, second landing page, thank you page, sequence of emails to drive the respondents to a buy now page or a request appointment page.

favorite charity. Unless you want to give me another 120 days to try this again.

Step 2: Come up with an extension of the gift. This is an enhanced version of the original gift. A printed copy of the free report with a companion CD, an audio interview CD, a personalized gift certificate, your book, whatever. Remember this is a “Bait” gift: not your shock & awe.

HERE IS THE $6000 GUARANTEE:

(Yes, there is some fine print in this offer. You will have to print and mail the offer at least three times to your list. The fee does not cover the cost of print production or postage. I will recommend Chocolates for this program. If I am not comfortable with your list, your business proposition or your initial purchase offer I will respectfully decline to take your money… but overall, I am trying to virtually eliminate all your risks.)

Step 3: Come up with an insane “INITIAL PURCHASE OFFER”. Something that they need (because they contacted you in the first place); something that you have never offered before and it is an absolute no brainer. They just can’t go wrong making the purchase.

If this program does not generate at least $6000 in revenues in 120 days of deployment, I will invite you to ask me for all your money back ($5999) plus I will make a $250 donation to our mutually

Step 4: Back it with an absolutely outrageous guarantee and take away ALL the risks. You can offer a do-over guarantee, last time you will ever pay guarantee, money back guarantee or more than your money back guarantee. Step 5: Now write a letter making this insane offer and drive them to a campaign specific landing page. In the letter, explain the entire choreography. Tell them what you intended to offer, what you intent to deliver and what you are willing to do to jump start a business relationship. These are your UNCONVERTED LEADS and LOST OPPORTUNITIES. You have dated but not mated. You want to be systematic & tastefully aggressive with these folks. After applying this formula if they still don’t buy, there is a mismatch. You should never have met. Keep them on long term nurture sequence, stay in touch and you will convert them someday. You want to see this formula applied in action? Let’s do it together. For the initial purchase offer, and absolute no brainer, here is the deal: For $5999 I will give you a half day of consult, complete construction of the package described here, design and develop everything we need to deploy this program for you, create your letter to your unconverted leads & lost opportunities. If you like we can even send them to your lost customers. We will also create the initial landing

Lakeforest Mall - MD� 701 Russell Ave.� (301) 926-0393�

Kentlands - Gaithersburg, MD� 360 Main Street� (240) 654-6972�

National Harbor - Oxon Hill, MD� 181 Waterfront Street� (240) 493-4609�

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Our Unique Story By Erick Reid

PAGnVOLA (pronounced as spang—vola): The name is derived from a 16th century voyage map of the island of Hispaniola, known today as the Dominican Republic and Haiti. In honor of the island Hispaniola, its people and culture, Crisoire and I dared to achieve the impossible. We have realized our dream - Hacienda de SPAGnVOLA where the soil, seed, rain and sun consistently produce exquisite cacao beans. We utilize only the finest beans grown from our estate in Hato Mayor Del Rey, located on the eastern part of the Dominican Republic. It is there that you will find the purest environmental conditions resulting in the richest organic soil found on mountain slopes that are endowed with plentiful rainfall. We cultivate and process our own cacao beans the traditional way, by handpicking perfectly ripened pods, fermenting them, drying them and grading them ourselves. We do this to insure that only the finest make their way to our artisan factory in Gaithersburg, Maryland (USA). Here, the cocoa beans are roasted and refined in small batches bringing out the aroma and flavor of the most exquisite premium chocolate. Coupled with traditional Caribbean artisan blends, every piece exhibits a fine decadent design and aroma. SPAGnVOLA premium chocolate is specifically designed for the most demanding customers -you. When SPAGnVOLA Chocolatier opened in Kentlands in early 2011 it was a culmination of a five year dream my wife Crisoire and I had. I was born in Panama, and my wife is from the Dominican Republic. When we met eighteen years ago, we realized that we shared a love of farming. In 2006 we began purchasing farmland, including a 450 -acre farm in the Dominican Republic that had every type of exotic fruit one can imagine, in addition to about 18,000 cacao trees. When we looked into exporting our fruits, we realized there was a lot more to it than we had ever dreamed. Trying to sell our cacao beans to local

exporters was not enough revenue and attempting to find international buyers was unsuccessful. So we decided if we couldn’t sell our beans we would make our own premium chocolate. Together, with my wife we researched and learned everything we could about making chocolate. We bought some small-grade equipment and set up a “chocolate lab” in our home. For five years we experimented and practiced. We realized that cacao beans needed to be fermented and dried before they are roasted, ground, tempered and made into chocolate my wife was trying so hard to figure out how to make it smooth. Then we tried a malanguer (a type of grinder used in India) and the chocolate came out so smooth which made my wife very excited and she called me immediately with the great news, we got it!! Once we learned how to make our own chocolate, we went to Chicago where we took a professional course at the Barry Callebaut Chocolate Academy and plans for opening SPAGnVOLA were within sight. Together we have attended to every detail of the business from cultivating and processing the cacao beans in the Dominican Republic, to shipping them to the United States, and finally processing and handcrafting the chocolate to its finest form. My wife is the resident Head Chocolatier and has been honing her skills over the past several years. The SPAGnVOLA name was chosen for our brand as it represented the original name of the Dominican Republic and was found on a 16th century voyage map of the Caribbean.

“The Most Common Expression of Love is Through Chocolates.”

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What sets us apart in this industry is that most chocolate companies extract cacao butter from the cocoa beans and replace it with other types of oil. We

don’t extract the cacao butter, so our cacao content is very high, between seventy to eighty percent. When you eat our chocolate, you get to see what chocolate really tastes like. Now that I have been able to experience a vertically integrated business, I’ve been more aware of the commodity as a whole and its affect on farmers in the industry. I come from a different mindset and perspective when it comes to cacao. Owning the land, cultivating, harvesting and post-harvest processing of our cacao is not an easy task, and it allows me to gain a greater appreciation for the value of this commodity, especially when you’re in business to create premium chocolate and not bulk confection. On the other end of the spectrum, manufacturing and building a premium brand is not easy, so I have gained a rare appreciation for the lifecycle of this commodity. Although I see both sides from a large lens, I have a HUGE affinity towards the farming perspective, without cacao farmers, the industry collapses!!! My underlining mission is “what will my grandchildren think?” Have I created the proper foundation which enables fairness across the board? How does this industry provide “sharedvalue” throughout the lifecycle of this wonderful commodity, which enables a sense of unity and fairness from soil-totable? Our mission is to transform this industry and our voyage has just begun, under the SPAGnVOLA brand. Eric Reid CEO/ Founder, SPAGnVOLA SPAGnVOLA is a vertically integrated premium chocolate manufacturer which is unique in the chocolatier business by virtue of controlling its entire supply chain, from soil to boutique. This chain spans the distance from its Dominican Republic mountainside farmland in Hato Mayor del Rey (Hacienda de SPAGnVOLA), to its factory and boutique in Gaithersburg, Maryland. SPAGnVOLA proudly ensures that the cacao beans used for its premium chocolate are of the highest quality and cultivated with sustainable farming practices.

Eating Your Words... Or Someone Else’s

aving fun with your marketing can sometimes be challenging. Have you thought about getting to a customer’s heart through their stomach? THAT’S DISGUSTING! Well maybe not. Putting your logo or USP on food may yield better results than you think. Giving a customer a jar full on candy can be a great way to keep your business at the top of their mind. Having it refilled regularly with candy that carries your message creates a completely different experience. Once I was with legendary marketer Dr. Tom Orent representing his company at a trade show. My assignment was to walk the show, meet with other exhibitors and explore possibilities of joint ventures with the other exhibitors for Dr. Orent’s company. Dr. Orent told me on the phone that he was at Costco buying about 25 lbs of expensive chocolate and shipping it to the expo for me to pick up. I could not believe what I was hearing. He asked me to carry a bag on my shoulder filled with expensive chocolates and my sales letter. I was to walk up to the booth, place fistful of chocolates on the table and see if I can talk to them about a joint venture. I have walked trade shows all my life to introduce myself to exhibitors. Nothing prepared me for the overwhelming

positive response I got when I walked up to people with a fistful of chocolates. It makes sense: Hungry people, standing around all day trying to make connections with prospects… here comes the ‘chocolate guy’ bringing expensive chocolates just to have a two minute conversation with them. The idea worked. Now, anywhere I go, I always carry several pounds of expensive chocolate with me and whenever I want to approach a stranger and introduce myself, I reach in my bag, grab a fistful of chocolates and ask them ‘would you like some chocolates?’. Who says they don’t take candy from a stranger? Find out more contact Parthiv Shah at 301-760-3953 or by email pshah@ elaunchers.com.

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How can Dan Kennedy’s Indian data scientist attract more wealth for you?

an is famous for teaching us that,“The money is in the list…

You want to be in an ‘Income At Will’ position… You need to build an iron fence around your herd….

You must magnetically attract the right people to you…”

So how do you do all of that? At the 2014 GKIC Superconference Dan highlighted my shock and awe work for almost 20 minutes. He also made fun of me at least 3 times, not that I’m tracking that. I especially liked when he said that I wear a Velcro suit, and that if you get within 5 feet of me I will stick to you like Velcro and you won’t be able to shake me off you. Are you sticking to your prospects and clients like that? I’ve been fortunate enough to have done work for some of the top names in this business, folks who have been held up by Dan Kennedy as shining examples of wealth attraction Results like theirs are all within your reach, just keep reading... What’s the common element (a la napoleon hill) all those uber-successful serial entrepreneurs share (other than Elaunchers)? What attracts all their wealth? What puts them in the toll booth position, builds an iron fence around their herd, and allows them to create income at will? Their Wealth Attraction Shock & Awe Box Marketing system. Bear with me; I know you have seen shock and awe a million times. I’m not talking about regular shock and awe box marketing, I’m talking about wealth attraction shock and awe. I know you probably have a traditional shock and awe box, and it probably works just fine for you. I know you know

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all of this, backwards and forwards, but have you implemented all of it? Really? You know if you implemented 100% of what you knew you would be at the level you deserve already. Perhaps you haven’t made enough time. Maybe you have learned so much you don’t remember all of it. Let’s face it, you have probably forgotten more about marketing and wealth attraction than most business owners will ever know. It’s still not enough. So let’s talk about wealth attraction shock and awe box marketing that has completely transformed entire businesses, that has catapulted entrepreneurs into the stratosphere. What’s the difference between regular, seen it before shock and awe and wealth attraction shock and awe? Wealth attraction shock and awe feeds into a marketing surgical strike system that hits your ideal prospect with laser precision like nothing you have ever seen before for unprecedented results. Conversion, upsells, referrals, retention, and dramatically increased lifetime value of a customer beyond belief. Here is the formula for Shock & Awe as executed by me for Elaunchers.com. You can read this formula online at www. elaunchers.com/trustbox and see my shock and awe, as close to following the formula as humanly possible. You want to print your shock and awe and

also want to publish the shock and awe online on your website for people to instant access. You want to make sure that whether you are doing this yourself, or having us do it for you – that you preserve the Formula. Here’s the big lesson from Dan. Disclose prices. Disclose deliverables. Define rules of engagement. Let the prospect qualify and disqualify themselves so they are ready to take the next step when they talk to you. The shock and awe is not there to impress them, it is there to establish trust, rapport, deliver information and get you closer to a deal. Let the paper do what people won’t do! My shock and awe has the following components:

The Pocket Folder: Notice it says ‘Flight Plan’. We are going with the whole ‘flight theme’ with Parthiv as an info-pilot. Inside pages of the pocket folder has two core things: SWOT analysis and Infusionsoft Perfect Customer Life Cycle. Everything revolves around these two things. Even if you have other components like a big box with other three dimensional props, the Pocket folder, organized as displayed here is crafted with the choreography. In this document I will describe what I place where in the pocket folder and why. We also use the shock and awe in conjunction with our Chocolate Marketing Automation System to ‘sweeten the pot’.

In the left Pocket: Here you have full sheet components stacked on top of each other in the exact order you want them accessing. • Success Blueprint free report. This is designed to get you excited, interested, look within your own world to see if you could benefit from our interaction. This is the first thing they can see on the left hand side. If I already sent you the free report before, I will send it again. This document will open loops and create conversations that I am prepared to have. (Let Infusionsoft tag & track who has what literature from you. Use ‘fulfillment list’to automate the tracking. • Welcome letter. This is the first call to action. It is designed to persuade you to schedule your 20 minute call with me. • Gifts Brochure: This tastefully describes the gifts you will get before we do any business. The biggest gift you will get is me spending 20 minutes of life with you, just to figure out how my world can help you. There are other gifts that you will get from me but you will need my help if you want to use them, so that creates more interaction between us. The concept behind gift brochure is ‘let them experience the genius before they buy’. • Satisfaction Guarantee: This describes my unconditional, more than your money back, guarantee. (Notice that I am placing guarantee before asking for money. This is a technique Matt Zagula and/or Dan shares in the Trust book).

In the Right Pocket: Here you have several step brochures, each with its own headline. People will take what they want to read. Notice that each step brochure is a multi-page booklet. You can do a less expensive version of it by simply doing a single sheet folded in half (4 pages) or a single sheet front & back. This depends on your budget and the amount of information you are willing to share. Remember, they will not read everything. You just don’t know what they would want to read before they decide to proceed with

you. Purpose of the step brochures is to build a chronology and choreography of information that is shared in a meaningful way. Read it from bottom up and read it from top down, you will see a choreography and a sequence. Pick up any one of the booklet, and it is a stand alone packet of information with its own call to action and next steps. • Message from your info pilot: This is my personality/identity brochure. This talks about me, my background, my mindset, my success story and gets you information about me as a person so the prospect can be comfortable. • Passenger Information: Who relies on elaunchers. Remember Dan talks about who you are, and who you are for? This brochure describes who you are for. My clients are successful business owners with a limited marketing budget and looking for an edge to compete against large rivals with deep pockets. Use pictures and logos of your clients in this booklet. • Pre-flight checklist: Take a quiz: This is designed to have the prospect look at their current situation and see if it can be improved. This is also the engagement piece. They will now take out the paper & pen and begin working. This ‘sets the stage’ for the deal. • “Flight briefing” and “Flight path” brochures. These describe my core services in detail, take out the ambiguity and shows what we do. • This does two things: One, it clearly describes exactly what is included in the price. (Notice we have not talked about price or asked for order yet. I am still in the process of shocking and awing you). • Second, it is likely to scare you. When you see a list of several hundred bullet point ‘To-Do’ list, you can justify the high fivefigure price tag. • At Cruising Altitude. This describes my monthly services, three levels of services, what we do, what is included in each level. • Destination: Measurable and Impressive Results. This is my book of case studies, before & after and testimonials. • Call to action: Invitation to a

full day consultation session”. Here I am asking for an order. The concept is called “Micro commitment”. I am asking for a small order but I am sharing my intentions on where I want to take this relationship. You need to make the initial order large enough to qualify and disqualify the prospect through your process. If you are going to be able to get your message to a target market that is laser focused, generic shock and awe won’t get you half the results that wealth attraction shock and awe that’s part of a marketing surgical strike will. So what’s a marketing surgical strike? A proven 487 step direct response marketing system, that includes (but is not limited) to: Targeted Direct Mail Marketing , Online Marketing, Social Media Marketing, Credit Card Data Marketing, Targeted Multi-step Direct Mail, Targeted Every Door Direct Mai, External/COI marketing, Free Standing inserts, Pre & Post Event marketing, Internal Marketing referral system, External referral marketing referral system, Wealth Attraction Shock & Awe Box Marketing, And a whole lot more. All driven by Dan Kennedy inspired Direct Response Copywriting. (You bring your own writer. I got pens, but I don’t write). Again, in order to come to this event you probably are already doing this. Are you doing all 435 steps, choreographed to automated perfection and executed to laser focused clients, customers, and prospects? Is it worth having a conversation with Elaunchers to see if 1) there is anything currently missing from your current marketing funnel, or 2) if making over your existing marketing funnel from the standpoint of the wealth attraction model could get you to the next level? Stop by the Elaunchers Booth, or come find me Parthiv Shah and let’s talk… Or go to http://elaunchers.com/ to download a free copy of our success blueprint and schedule your free 20 minute consultation right away.

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Success Blueprint Bundle

Bundle includes:

• FREE REPORT: Secret Formula for designing your • BOOK: Business Kamasutra perfect shock & awe • GUIDE: Success BluePrint • EXAMPLE: Elaunchers Shock & awe package with • VIDEO BOOK: With Five Instructional a guide to swipe it videos on business, sex & big data • BINDER: Flight Path. A complete Business • DATA CD: Success BluePrint Notes, Work Marketing Autmation Implementation kit sheets & MindMaps on CD including web workflow, infusionsoft campaign • AUDIO CD: Recording of interview funnels, Graphic design blueprint, digital asset between Walter Bergeron & Matt Zagula management system, marketing makeover project on the subject of ‘Show up like no one plan & more else: the use of shock & awe

Ready to get started? Contact Parthiv Shah at

pshah@eLaunchers.com or visit www.eLaunchers.com If you are a client, ask for your FREE bundle Not a client yet? Just pay $997 for bundle & receive $1000 gift card (good towards any consultation service)

Over Ten Years, Hundreds of Clients, Thousands of Campaigns and Billions of Pieces Mailed

Parthiv Shah, eLaunchers.com 13236 Executive Park Terrace Germantown, MD 20874

301.760.3953

pshah@elaunchers.com