MARKETING TECHNOLOGY BLUEPRINT FOR
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Elaunchers Consultation and Implementation Services
P L A N C R E AT E D B Y PAR T H I V S H AH
© elaunchers.com 2014 all rights reserved
pshah@elaunchers.com
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Marketing Launched Through Technology
Marketing Launched Through Technology
Who we are • What we do • We are a digital marketing agency helping small to mid sized business grow. • We work with companies who make $500K to $2.5M in revenue, has been in business for several years and has several hundred to several thousand transactions in last 36 months. • We work with two types of clients: – Speakers, Authors, Coaches, Consultants, Tribe leaders, Info-marketers. – Professional Practices where the practitioner makes money by appointment • Dentists, Orthodontists, Chiropractors, Attorneys, CPAs, Financial Advisors, Insurance agencies and other clinicians.
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About Dan Kennedy DAN S. KENNEDY, celebrated marketing and direct marketing strategist and consultant, sought after direct-response copywriter, author of over 20 business books (amazon or NoBSBooks.com), and founder of a global association of marketing oriented entrepreneurs (GKIC.com). Dan is also a multi-millionaire serial entrepreneur and investor, a founding investor in Infusionsoft, and an advisor to some of the biggest direct marketing companies including Guthy-Renker, home of ProactivÂŽ and other leading skin care and cosmeceutical brands. Through his own activities and via a network of niche industry thought leaders and specialized, expert vendors like eLaunchers, he directly influences over 1-million business owners per year.
Note: Dan S. Kennedy is an advisor to and guest-expert contributor to select eLaunchers.com system. He is not in any way affiliated with eLaunchers.com
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What Dan Says about Parthiv • Parthiv Shah is, in many ways, a “mastermind.” He reminds me of the Mastermind and his minions, in that Disney movie. In more ways than one. He has a unique blend of rich, deep tech and technical knowledge and understanding of data and its uses combined with a thorough understanding of direct marketing, and within that, of conversion platforms. Beyond that, I can tell you that he is not only passionate about all this, but hat he genuinely cares about his clients and their success. This is not always or even often the case in this world. I have put on a lot of meetings in hotels where everyone cared only about delivering the contracted for services, getting it over with, and next – but my experience in doing meetings at Disney, even for tiny groups, is that thy genuinely care about the client’s objectives and success and about the group having a better than anticipated experience. This difference exists in every industry and profession there is, with 95% or more engaged only on a transactional level, but 5% or fewer engaged as if they were partners. That is how Parthiv approaches what he does: as if he were a partner. Clients in common tell me so. Of course, I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him. His analytical skills are incisive, his implementation support can be decisive.
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What Dan Says about Parthiv • As many know, I am an avid student of Disney, then and now. Disney is famous for its creativity, dating to Walt himself, and expressed with their Imagineers. Today’s Disney is equally famous for its maximum monetization of every opportunity. What Walt called its Theory Of Business was remarkably complex from the very beginning. I have a copy of it, as he drew it out, in its first form Today it is 1,000 times more complex. That is one of their great, little understood advantages; their embrace of complexity, rather than the aversion to it that most have, and their ability to execute on it. At Disney, implementation is everything. What good would genius Imagineers be without builders and construction crews, writers and movie producers and online media and ecommerce technicians who grasp the vision, and can translate it into real world applications? Ideas must be made to work. In my world, ideas organized into great advertising and marketing often suffer ‘failure to launch’, stranded and strangled by the business owner’s inability to implement them effectively. This is where Parthiv Shah and his team at eLaunchers steps in and can be so helpful. Of course, I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him.
Marketing Launched Through Technology
What Dan Says about Parthiv • As many know, I am an avid student of Disney, then and now. Disney is famous for its creativity, dating to Walt himself, and expressed with their Imagineers. Today’s Disney is equally famous for its maximum monetization of every opportunity. What Walt called its Theory Of Business was remarkably complex from the very beginning. I have a copy of it, as he drew it out, in its first form Today it is 1,000 times more complex. That is one of their great, little understood advantages; their embrace of complexity, rather than the aversion to it that most have, and their ability to execute on it. At Disney, implementation is everything. What good would genius Imagineers be without builders and construction crews, writers and movie producers and online media and ecommerce technicians who grasp the vision, and can translate it into real world applications? Ideas must be made to work. In my world, ideas organized into great advertising and marketing often suffer ‘failure to launch’, stranded and strangled by the business owner’s inability to implement them effectively. This is where Parthiv Shah and his team at eLaunchers steps in and can be so helpful. Of course, I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him.
Marketing Launched Through Technology
Marketing Launched Through Technology
Marketing Launched Through Technology
Marketing Launched Through Technology
Marketing Launched Through Technology
Guest Experts’ Contribution • • • • • • • • • • • • • • • •
Five Practice Building Tool Kits by Dan Kennedy Funnel Blueprint by Digital Marketer/Ryan Deiss Follow Up Machine by Digital Marketer/Ryan Deiss Internal Magnetic Marketing System for Dentists by Dan Kennedy Six Step Practice Building Promotion Program by Dan Kennedy Free reports, direct mail and email sequences by Russell Martino Ultimate Conversion Platform Copy Swipe Files by Russell Martino Copy concepts for selling elective treatments to affluent elderly by Dan Kennedy Copy concepts for selling elective treatments to parents of teen age children by Dan Kennedy Excerpts from Info Marketing Newsletter & Look Over My Shoulder 2006 – Pres by Dan Kennedy CASH OUT by Mel Emory in Australia Implementation check lists and best practices by Oli Blison in UK Circular Funnel System with DilogR by Gary Spirer Wisdom Library by Stephen E. Roulac, PhD Conversion From Stage: The PROVEN on stage presentation formula by Dustin Matthews Podcast for nurture & trust building by Seth Greene
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Story of elaunchers.com 2009 to 2016 and beyond
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It has been a journey and a party • • • • • • •
Born in 2006 Found Kennedy in 2009 Every year between 2009 and 2016 has been a growth year We had three ‘double our sales’ years between 2009 to 2016 We have a system, a process and a proven formula that worked May I share my story and the secret sauce behind my success? I will do for you what I did for me. Hopefully it will work for you
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LEAD GENERATION
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Event Sponsorship
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Chocolate Extravaganza
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Book Marketing
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Book Endorsements
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Celebrity Endorsement
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Endorsement Videos
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LEAD CAPTURE
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www.businesskamasutra.com
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Second Page of BusinessKamasutra.com
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www.elaunchers.com
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www.elaunchers.com\consult
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www.internalmarketingmachine.com
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Call to Action Buttons on Website
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Live Chat Automation with Artificial Intelligence
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Appointment Automation
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Infusionsoft Follow Up Campaign
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Opt In Welcome: Digital Downloads CLICK HERE TO DOWNLOAD THE SUCCESS BLUEPRINT CLICK HERE TO DOWNLOAD THE LIFECYCLE MARKETING PLANNER
CLICK HERE TO DOWNLOAD BUSINESS KAMASUTRA BOOK CLICK HERE TO DOWNLOAD THE BUSINESS KAMASUTRA BENCHMARK CAMPAIGN BLUEPRINT
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LEAD NURTURE AND PROSPECT FOLLOW-UP
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Telephone Follow-up Automation
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Success Blueprint Bundle
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Business Kamasutra Bundle
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eLaunchers Shock & Awe
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Client Education
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Product Sell Sheets
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Long Term Nurture
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CLIENT EXPERIENCE & WOW BOXES
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With this robust API integration between Infusionsoft and our production facility, Zenprint.com, you can automate the Wow Box experience. Infusionsoft tags will trigger shipment of the wow boxes.
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New Client Wow Box
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Thank you for your referral
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End of Project Celebration Box
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Live Pigeons in Marketing
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The Ultimate WOW Box
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OUR DELIVERABLES
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Initial Consultation
Live In Maryland Marketing Launched Through Technology
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INFUSIONSOFT “Everest” diagram
Infusionsoft Elite Forum called this your ‘100 year time funnel’. You start with your 100 year outlook and work down to what you are going to do today. 1. You start with your purpose. 2. You state your current mission. 3. You overtly display your core values. 4. You identify your target market. 5. You create your positioning statement. 6. You declare your brand promise. 7. You document the strengths you HAVE. 8. You document the strengths you NEED. 9. You establish the MATH of business. 10.You draw up your current state, your goal state and your desired & necessary milestones.
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Th e Infusionsoft “game pl a n”
While the ‘Everest’ diagram gives you a visual of your current state, goal state, milestones & vision; the game plan diagram helps you determine what matters this year, this quarter, this month, this week and today. On this diagram you will draw up your current priorities and build your matrix. (Revenues, Getting customers, Production costs & Overhead) This helps you determine What you can ‘afford’ to Spend on marketing.
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INFUSIONSOFT CAMPAIGNS & FUNNEL BUILDING
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eLaunchers Infusionsoft Campaigns Marketing Launched Through Technology
Two Systems • ONE Mindset
•Find the Treasure in Your Business
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Campaigns from Digital Marketer
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Pre-Configured Funnels from Digital Marketer
Splinter Offer Funnel
Trial Upgrade Funnel
Free Book Funnel
Value In Advance
Football Phone Funnel
Flash Sale Funnel
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Pre-Configured Funnels from Digital Marketer
Simple Survey
Perpetual Webinar
Velvet Rope Funnel
Magic Question
Blog Launch Funnel
Paid Webinar Funnel
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SALES PROPS AND CONVERSION TOOLS
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Shock & Awe
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Shock & Awe
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Shock & Awe
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Case Presentation Package
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Chair Side Marketing
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Chair Side Marketing
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Chair Side Marketing
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Chair Side Marketing
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Free Reports
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Multi Channel Campaigns
Letters
Emails
Post Card
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New Client Wow Box
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Thank you for your referral
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End of Project Celebration Box
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Parent Gratitude Box
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Engagement Options and Fee For Services
CONSULTATIVE SERVICES & ULTIMATE CONVERSION CONCEPTS PLATFORM LICENSE
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Initial consultation ($7500) Conversion Platform License: $12500 Single Pay (Bring your own Infusionsoft & Click Funnels) Conversion Platform License rental: $997 One Time + $2497/Mo. (Includes Infusionsoft fee & Click Funnels fee) NOTE: This is NOT a payment plan. This is a ‘system rental’. When you stop paying, you will no longer have access to the system. We will allow you to export your data and content. There is no commitment. You can cancel any time.
Digital Marketer Two Page Marketing Plan: $997 Do It Yourself: Business Kamasutra Benchmark Campaign in your Infusionsoft ($5750) Strategic Advisor to CEO: $2500/Mo. Strategic Advisor to CEO for Tribe leader/Coach-Consultant (Multiple Businesses): $5000/Mo. Strategic Advisor to CEO Tribe leader/Coach-Consultant PLUS the Tribe members $8000/Mo.
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Engagement Options and Fee For Services
STRATEGIC ADVISE AND DELIVERY OF MAJOR MARKETING ASSETS ON AN ON GOING BASIS
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Strategic Advisor to CEO: $2500/Mo. Strategic Advisor to CEO for Tribe leader/Coach-Consultant (Multiple Businesses): $5000/Mo. Strategic Advisor to CEO Tribe leader/Coach-Consultant PLUS the Tribe members $8000/Mo. Fee includes
Strategic Advisor annual, quarterly and monthly planning meeting and planning tools ONE Major Marketing asset or ONE On Demand Marketing campaign built and delivered each quarter Special discounted rate access to tech team for maintenance of Infusionsoft and Funnels and graphic design team. Direct access to our copywriting team for all your copywriting needs (work with copywriters directly) Direct access to outsourced tech team in India for larger technology projects (work with India directly) Direct access to trusted advisors and affiliated partners for other services (work with our partners directly)
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Major Marketing Assets: Delivered every 12 weeks (Sold Separately for $7500 ea.)
Diamonds In Your Database :Unconverted leads and lost opportunities campaign Customer Value Matrix Implementation with VIP Patient/Customer Club program Your Online Video Presence Corporate Brochure/Success Blueprint and Product Sell Sheet Brochure Event Marketing System (your event in a box) Live Webinar and auto-webinar marketing system (funnel, Infusionsoft campaign, Signature sales Ascension/Retention/Cross sale - upsell OR Continuity Income Promotion System External Referral Marketing Machine JV Partnerships and Affiliate Marketing System Affinity Marketing System complete with affiliate links and affiliate marketing resources Long Term Nurture: Print newsletter, e-newsletter, Thank you card, Anniversary card, Holiday card, Gifts Implementation of Digital Marketer Follow Up Machine Opportunity Follow up automation and telemarketing management system Trade show/Conference Marketing System
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On Demand Practice Growth Campaigns for Dentists (Sold Separately for $7500 ea.)
Cash Surge Campaign 1: Dentma Lifeline Legacy & Annual Lifeline marketing program Cash Surge Campaign 2: Mouth Guard campaign Cash Surge Campaign 3: Community Superhero campaign Cash Surge Campaign 4: Corporate VIP campaign Cash Surge Campaign 5: Toothbrush Club campaign Cash Surge campaign 6: Celebration Campaign Event Marketing Campaign 1: Patient appreciation event (any month) Event Marketing Campaign 2: Oral Cancer Awareness Month (April) Event Marketing Campaign 3: Gum Disease Awareness Month. (February) Event Marketing Campaign 4: National Smile Month (May - June) Event Marketing Campaign 5: National Facial Protection Month (April) Event Marketing Campaign 6: National Orthodontic Health month (October)