El Charro_ The Brand History

The Brand History MADE IN ITALY

By Capone Prestige srl

A lifestyle history Over time, a constant and successful inspiration to the legendary world of American cowboys, Wild-west and Tex-Mex myths‌labeled Made in Italy

A tradition began: Sergio Leone invented the Italian Western‌ musics by Ennio Morricone and timeless charming actors like Clint Eastwood and Lee Van Cleef.

It soon became an international success From the same Italian fascination for the WEST that created the Spaghetti western myth, another legendary reinterpretation of the myth of the frontier:

El-Charro Perfumes

The Brand in the 80’s the “Paninari” in Italy and the international success In Italy in the 80’s the brand became a trendsetter: young people embracing its lifestyle imposed their stylistic and behavioral models, evoking the legendary universe of American Cowboys, a world made of adventures, freedom and open air life.

This new lifestyle captured the spirit of the time, later embodied in the success of “Paninari” – a true brand success internationally.

More info on “Paninari”: www.inthe80s.com/clothes/luigicampearthlinknet0.shtml

MADE IN ITALY

Today Wild and outdoor living today: a trend matter In the last decade the country echos and ‘on the road’ myth melted with dynamic urban fashion glamour.

The icon EL CHARRO has been as well renewed and re-launched from a more attractive and above all contemporary perspective..

d i s t r i b u t e d by

CAPONE PRESTIGE SRL

Info & Contacts CAPONE PRESTIGE SRL CIS NOLA ISOLA 7 N.746 NOLA (NA) TEL +39 081 8269461 FAX +39 081 8268601 www.caponeprestige.com estero@caponeprestige.com Link Leaflets : http://issuu.com/elcharroparfums

For more info, please do not hesitate to contact us!