RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

The 2019 Women of Color in Business: Cross Generational Survey© was commissioned by Stewart and Adams. It was conducted by Quadrant Strategies, a leading brand research firm. The team lead was Senior Consultant Hannah Leverson. Quadrant surveyed 4,005 desk workers, who identified as women, including 1604 African-American women, 1600 Latinx women, 403 Asian women, and 401 white women. Respondents were surveyed from October to November 2019 and were asked 91 questions, based on 13 topics. With a 95% confidence interval, the margin of error for African-American women and Latinx women is ±2.45%; the margin of error for Asian women is ±4.88%; and the margin of error for white women is ±4.89%.

About Quadrant Strategies: The company helps clients solve a wide range of brand and communications challenges by employing a broad set of qualitative and quantitative research tools. Quadrant’s partners have 50 combined years of experience helping Fortune 500 companies and other leading organizations address their most pressing branding and strategic communications issues in times of crisis and, more often, not.