RESEARCH INFORMATION

Desk Research

Banten ornament had disappeared in the 17th century along with the end of the Banten Kingdom period. Therefore, Batik Banten which reintroduced in 2002 must be preserved to maintain its existence.

User Persona

User Bio

Budi Hartanto is a 16-year-old student who lives in Banten and attends high school in Banten. Budi lives a modern life but he has a great interest in Banten culture. He likes to learn new things only when it interest him.

Personality

Creative and Considerate.

Goal

Learn Banten culture in an interesting way.

Frustration

Lack of motivation in learning and easily bored with conventional learning.

Interview And Focus Group Discussion

According to interview with Batik Banten industry stakeholders, the information media currently used are only direct training and exhibitions. Based on the results of the FGD with students in Banten, all participants stated that they did not know about Batik Banten. However, they have an interest in it.

Wireframe

LOW-FIDELITY WIREFRAME (AFTER USER TEST)

HIGH-FIDELITY (AFTER USER TEST)

LOADING SCREEN

Figma Desktop Website Prototype This “Tilik Sejarah” Batik Banten website has been formed into a prototype using Figma which can be accessed via link: bit.ly/tiliksejarah.

2018-2021

HIGH-FIDELITY - HISTORY

HIGH-FIDELITY - PATTERN

SOME OF THE WIREFRAME

SOME OF THE WIREFRAME & STATE(S)

2018-2021

HIGH-FIDELITY - PRACTICE

HIGH-FIDELITY - PRODUCTION

SOME OF THE WIREFRAME

SOME OF THE WIREFRAME

2018-2021

Supergraphic

Brand Mark

The brand mark is made of 3 basic forms (star, initial A, and curve) using diagonal lines and curve that obtained from the golden ratio to get a proportional shape. Those elements are combined into a minimalist and modern mark.

Letter Mark

The logo type takes the concept of curves and lines on the brand mark to create unity on the logo signature. To make a diagonal line, the angle that obtained from the golden ratio is used to create a proportional letter shape. Rounded letter corners is used to create a comfortable and dynamic impression.

Website Design

Initially, Ara Hotel had an independent website with its own domain. However, in the end the website was merged with the Parador Hotels website. This makes the information of the Ara Hotel to be limited, so that the website design is re-created in accordance with the designed visual identity.

https://eldadefata.wixsite.com/arahotel