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S2 - Magister Manajemen Teknologi UMN
YEAR
CATEGORY
Advertisement
TEAM CLIENT
ROLE
UMN runs its roadmap, which is making a master's program (S2). Due to restrictions by the Directorate General of Higher Education for the opening of the Master of Management (MM), UMN created a new program, the Master of Technology Management. Therefore, MMT UMN needs a solid branding so that the brand message can be well communicated.
The idea is to build brand positioning that suitable for MMT UMN, that is “to raise professional initiator in digital disruptive transformation”. In realizing that positioning, MMT UMN personality is formed through visual identity as a dynamic and innovative program.
Value
The logo is made by reflecting the main points of Magister Manajemen Teknologi UMN, which are Relevant, Acceleration, Transformation, Innovation, Applied Science, and Dynamic Learning based on
Letterform
The logo is created using an acronym from the program name, which is MMT. To streamline the shape of the logo, a merge of two m letters in a dynamic form is carried out. The use of letterform is
Brand Guideline
Company Profile
The design of each page is designed to be a uni�ied and also coherent with other marketing kits. Therefore, consistency is created from the overall layout even though the weight of the content of each LOB is different. The layout of the company pro�ile is designed modern and simple to be able to unite the entire visual LOB.
2018-2021
Infographic Content
Content in the form of simple infographics will make long and gradual content easier for facilitators to grasp. It also makes it easier for facilitators to digest the stages.
Illustrated Content
Some content is presented in the form of illustrations to support the understanding of facilitators regarding the topic being discussed. Supporting illustrations are made simple so that they are easy to understand.
Divider
Dividers from each chapter are designed to be simple and easily recognized, so that the facilitators can easily notice them. Simple and illustrated dividers are made to rest the eyes of the facilitators after reading a long text.
Final Result
The full version of the video that has been done by the team can be seen by scanning the following QR Code:
Mythology Digital Painting
TYPE
ROLE
Mythology is a "sacred" thing and has had its own portrayal long ago. However, the depiction of mythology has not been fully able to adjust to the tastes of today's society. Therefore, there is a need to retool mythology in accordance with the current visual style.
An illustration of the results of digital painting that re-illustrates mythology in the style favored by today's society. Dramatic lighting techniques is used to maintain the "sacred" impression of mythology itself.
