Placement Journal by EleanorObrien.

Eleanor O’Brien J85108 Fashion Marketing and Communication L5 AD5404 2800 word equivalent reflective Journal 3

FA S H CV-W TO INC 6

HION W H AT CLUDE 7

PERSONAL

PROFILE

–

Employers scan CV” s in seconds so its important to grab their attention so they will read more. They need to see your skills will resonate with the company and the role you’re applying for. Should stand out try to make it punchy. Be confident this should be a summary of who you are and your work ethic. Keep it professional, clean, simple and modern.

INCLUDE

YOUR

SKILLS

–

Create a simple list of specific skills that will set you apart from the competition. Make sure to include Mac skills as most fashion companies will use Macs not PCs. State your skills in Adobe software such as photoshop, InDesign, Premier pro. Join LinkedIn. Sign up to job recruitment sights. Use Instagram to get your ideas and create influence. The ability to use and communicate creative content via social media is an important skill set.

EXPERIENCE

List whatever experience you have if you lack fashion related experience. Employers in the industry are looking for a diverse wide range of skill set in most cases. Always start with your most recent experience and then include other experiences working down to the oldest with a maximum of three job experiences. Include qualifications and certificates that are fundamental for the job role.

APPEARANCE

–

Keep the font simple, avoid typewriter fonts - use a modern font. Use bold headings and include bullet points, this will ensure you don’t include unnecessary amounts of information. - Don’t go overboard on the design - Use 1-2 colours that look effective - Think about the type of design that fits the company your applying for and tailor this to suit them.

Planning The Appearance of My CV I want my CV to look modern and easy to follow. I began researching example CVs and found a few I felt resonated with me and took ideas from each one, to create my own design. I will add picture symbols using Photoshop to make it look more detailed and easier to follow for my contact details and socials, so these can be easily seen. I will include an image of myself that looks professional, this will help to build my brand and will project a trustworthy and approachable asset.

PROFILE CONTACT Address 3 Rufford Close Prescot, Merseyside L35 5HS Phone 07957513639 E-mail E.obrien2@outlook.com

SOCIALS

KEY SKILLS -

Team player Adobe Photoshop Adobe InDesign Adobe Premier Pro Apple & Microsoft Software such as Word, Excel, PowerPoint, Teams Self-Motivating Fashion forward thinking Punctual

Instagram Eleanorobrien_fmc

EXPERIENCE

http://linkedin.com/in/eleano r-o’brien-6b681819b

ISSUU EleanorObrien.

EDUCATION University of Chester

BA (Hons) Fashion Marketing and Communication / 2020- 2023 ST Helens College BTEC Art and Design diploma, Level 3/ 2017- 2019 Distinction, Distinction, Distinction The Prescot School 2012- 2017 GCSEs in English Lit (6), English Lan (5), Maths (4), Art &Design (B), Media[Type studies (C), History (C), here] French (C).

I am a trustworthy, reliable, and enthusiastic individual, who works well both within a team as well as using my own initiative. I have a positive aura, being a self-motivated person who will push myself to the limit. I especially enjoy learning new skills and can think logically to solve problems and present solutions. I would consider myself to be hard working, creative and have an exceptional eye for detail.

Time management Organisational skills Flexible Research skills Creative thinking Problem Solving Communication skills Customer service Marketing & Social Media skills

BA (Hons) Fashion Marketing and Communication o Developed skills in marketing, digital marketing Branding, Forecasting, Styling and social media. o Presented to Helen Price from Craig Green, Robbie Sinclair from Fashion Snoops and Christopher Shannon (fashion designer). Store Associate – Tk Maxx, Chester - 2020- present o Answering customer queries in a helpful and professional manor. o Maintain aesthetically pleasing visual merchandising, to attract customer attention. o Cash handling and till trained. o Encourage each customer to sign up to the rewards card programme, helping boost sales. Volunteer shop assistant- Willowbrook Hospice Charity shop, Prescot 2019 -2020 o Processed donations using brand knowledge to price each item. o Promote an understanding of the fundraising Willowbrook delivers and the importance of the shop. o Create visual merchandising displays.

CV Draft Copy 1-1 Notes with Jennifer Hodgson improvements to make on my CV • Take ‘student’ off my title under my name • include my location • hyperlink my socials so Industry can just click to see them. • centre my education section so it looks neater • Tailor my profile to suit the placement I’m applying for.

My Final CV Template This is Final design of my CV, currently the design suits me however, I plan to tailor my CV to suit different companies/ the role’s that I apply for and make it stand out. I also felt it was important for my CV to fit onto one page with just the most important information to catch industried attention, as well as baring in mind how many other CV’s they have to read, therefore i wanted to keep it short but also professional. I included the suggestions made by Jen, such as hyperlinking my socials, giving the industry quick access to see my work that is currently on Issuu as well as my FMC Instagram and access to my LinkedIn.

CONTACT Location Prescot, Merseyside Phone 07957513639 E-mail E.obrien2@outlook.com

SOCIALS Instagram https://www.instagram.co m/eleanorobrien_fmc/?hl= en LinkedIn

http://linkedin.com/in/eleano r-o’brien-6b681819b

ISSUU https://issuu.com/eleanoro brien.?issuu_product=head

EDUCATION University of Chester

BA (Hons) Fashion Marketing and Communication / 20202023 ST Helens College BTEC Art and Design diploma, Level 3/ 2017- 2019 Distinction, Distinction, Distinction

The Prescot School 2012- 2017 GCSEs in English Lit (6), [Type here] English Lan (5), Maths (4), Art &Design (B), Media studies (C), History (C), French (C).

PROFILE I am a trustworthy, reliable, and enthusiastic individual, who works well both within a team as well as using my own initiative. I have a positive aura, being a self-motivated person who will push myself to the limit. I especially enjoy learning new marketing and branding strategies, to further improve my creative social media. I would consider myself to be hard working, creative and have an exceptional eye for detail.

KEY SKILLS -

Team player Adobe Photoshop Adobe InDesign Adobe Premier Pro Apple & Microsoft Software such as Word, Excel, PowerPoint, Teams Fashion forward thinking Punctual

Time management Organisational skills Flexible Research skills Empathic approach to Problem Solving Communication skills Marketing & Social Media skills

EXPERIENCE BA (Hons) Fashion Marketing and Communication o Developed skills in marketing, digital marketing Branding, Forecasting, Styling and social media. o Presented to Helen Price from Craig Green, Robbie Sinclair from Fashion Snoops and Christopher Shannon (fashion designer). Store Associate – Tk Maxx, Chester - 2020- present o Answering customer queries in a helpful and professional manor. o Maintain aesthetically pleasing visual merchandising, to attract customer attention. o Cash handling and till trained. o Encourage each customer to sign up to the rewards card programme, helping boost sales. Volunteer shop assistant- Willowbrook Hospice Charity shop, Prescot 2019 -2020 o Processed donations using brand knowledge to price each item. o Promote an understanding of the fundraising Willowbrook delivers and the importance of the shop. o Create visual merchandising displays.

CREA A C L E T 18

AT I N G COVER T E R 19

COVER

LETTER

USES.

A cover letter is used to accompany your CV and to show your interest in the role you’re applying for, the passion you have for the company, and the impact you’ve had in previous positions. A cover letter should include relevant skills, qualifications, and show off your personality and ability to convey Ideas. Find the hiring manager and direct the letter to them directly, writing “to whom it may concern” can come across as though you haven’t done your research into the company.

WHAT

INCLUDE

Show you have researched the company

State your interest in working for them

Highlight accomplishments

Why you deserve the position

Tailor the cover letter to the Job

Avoid repetition

Keep it Brief and neat

Mock

Cover

Letter

This is an example of a cover letter I would have sent to Deena Walker for my placement at Constantine Media if I had needed to send one. For future roles that I apply for I will tailor this copy to suit the company and role I am applying for.

INTER RESEA 24

RVIEW ARCH 25

Interview Practice 1-1 Notes with Jennifer Hodgson Feedback notes. • • • •

Know your strengths and weaknesses Know the company/ key players in the future Who are my favourite influences and people I admire? KOL – who are the people in the industry.

Social media manager interview questions. What does engagement mean to you? This is where employers want to know if connecting with an audience is a priority to you. You should explain how social media is a tool to connect with both a target audience and users from different backgrounds. Give examples of how you use different platforms to engage with your audience. What is your preferred tool for scheduling posts? Why? This would be asked by employers to help determine if you have a background using different social media tools. There are many tools on the market but think about which has the best features. How did you get into social media? This question would be asked to see if you have a passion for social media. Think about how social media ca benefit brands and state which skills make you an effective social media marketer.

Examples of some general questions. How do you keep up with social media trends? What social media influencers or brands do you follow? How would you add value to our social media team? Why are you interested in this role? Why do you want to work for our company? What skills help you be an effective social media manager? What social media tools are you familiar with?

Knowing the Different Department and Fashion Head Office Careers.

Buying – The buying team analyse consumer buying patterns & predict future trends through different tools such as street style, catwalk, and social media. Marketing – The marketing team oversee the brand/ company appeal to the target audience, using research skills to develop strategies and campaigns to further increase sales. Garment technologist – This role involves being responsible for the performance and fit of a garment and working closely with the design team to ensure the quality, ethical and legal standards are met.

Ecommerce – responsibility include looking after a website that focuses on the buying, trading and selling the products. Merchandising MerchandisingThe merch team work closely with the Buyers to plan the product range, managing budgets and predicting sales. If you’re more analytic than creative, then merchandising would be the best route. Studio – Studio team involves roles such as stylist, photographers, MUA’s, they are in charge of making the products as appealing as possible to the audience.

Job Role “Everyone gets stuck in and we’re all super keen to be involved in driving the brand forward - it’s a real opportunity” Stacey, Senior Social Media Manager Marketing involves innovative skills and forward thinking approach which means their marketing continually evolves. The marketing team is a made up of customer promotions, data and insight, Pr, Creative, social media to juts name a few. These teams know our customer inside out and ensure we’re seen and heard in all the right places, whether that’s store point of sale, TV advertising, social media or bespoke customer communication. There’s never been a better time to join Matalan and as we’re going from strength to strength, a role in the Marketing team is an exciting prospect.

On the top left corner is the cover letter I sent to Jen along with a link to my FMC Instagram which displays my best work, for the social media internship position at MODA PR. Reflecting on this it’s clear for me to see why I didn’t get this position. I didn’t spend enough time on my cover letter and made a few spelling mistakes/ grammar mistakes. I also know it wasn’t creative enough and didn’t stand out I also feel as though I didn’t sell myself enough and could have pushed across more of a passion for the role/ company. Going forward with future roles I will make these improvements to my cover letter being on brand creative wise as well as tailoring the information to suit the role.

PLACE J O U R -CONST M E D 36

EMENT R N A L TANTINE D I A 37

how i contacted deena on linkedin and how are zoom ca

Director Deena Walker who is the creative a social of Constantine Media, which is ecialising media marketing company sp ting and in content creation, video marke how she website content, discussed with us d offering landed the role at Constantine an positions a range of different internship rking on to do our placement remotely, wo d graphics. social media, trend forecasting an cement in I was already interested in a pla s sounded social media marketing, so thi message perfect for me. I went onto the to a zoom Deena on LinkedIn which led on ther and call to discuss the placement fur nstantine to show Deena my interest in Co ged for us Media and the position and arran lesbrough. to go and see the office in Midd

all went

Constantin e Media are a yo marketing ung socia company l media based at They wor Teesside k with cli U ents who social eng want to im niversity. agement, prove the specialisin social m ir g in conte edia ma nt creatio nagement, and webs n, ite conten video m t. They r a r finding ou keting esearch t t as much h e ir as they c together a clients an to ena strategy t b le hat fits t to put he busine ss’s needs . They hav e worked with a va as a local riety of c charity ‘H lients suc elping Ha by produ h nds’ supp cing prom orting the otional vid work they m eos show do casing th They have , and events organ e ised by th also work e charity. ed with a reels to bridal sho im p creating whilst ens prove their socia l media uring it m presence ee They hav e also cre ts the needs of the ated video business. and Bar content fo business e r nsuring it a Tapas sticking to suits their fonts that aes the busin ess is hap thetic, py with.

24th

FEBRUARY

2022

Deena, I h it w ll a c m eeks zoo post that m For my first w a r g ta s In make an iversary n n a was asked to th n o m 6 nstantine’s their clients celebrated Co f o le p u o c en a e’s Instagram and was giv n ti n ta s n o C s well a hat I liked Instagram’s as w g in r e w s n a audit, g strategies, to write an n ti e k r a m m stagra t improving s about their In e g g u s ld u o ow I w t. I created n my dislikes, h e m e g a g n e ch and ich I learnt h and their rea w , a v n a C g ost usin LinkedIn in the 6-month p g in s u t n e g placem king how in prior to startin th r e v o s a first, I w unsure d n a learning. At k o lo to want this to trust t n r a Deena would le I y ll a but eventu that was g in on what to do th e m o s and create d with n a h it what I can do w y p p a that I was h was a it e m on brand and e v a g e first task sh an do. c I t a h this being the w r e h r me to show fo e c n a h c d o o g

On the 10th of March Me and four other girls from the FMC course were completing our placement at Constantine Media. We travelled up to Middlesbrough where we met the small team, which is the Managing Director Michael Harvey, James who works alongside Michael as a managing director and Deena Walker creative director. We went for lunch and discussed what each of us had put in the audit going around discussing their clients and bringing our ideas to the table, this was a great way to share ideas and see what I might have missed from the other girls and learnt new social media marketing strategies. The office was based in Teesside university were Deena completed her masters where she came across this opportunity. During my placement I will be working alongside Deena and taking some of the workload and gaining a real insight into the social media marketing industry.

Milk

Grind

Shoot

Deena later surprised us with an exciting shoot we could go to alongside with her, which was at a local Coffee Shop called Milk & Grind. The shoot was content creation for Milk & Grinds Instagram page. Before we went pictures of the day down there Deena gave us a briefing of their intentions with the shop and what they want to market. We met two of the workers there and got to hear from them what they wanted on their Instagram, their looking to widen their customers and bring the younger generation that is gen Z into the shop, whilst letting us be as creative as we wanted which was fun.

We took v ideo conte nt making th e coffee be of the barista hind the c to showca ounter se their co ffee art. To generation target Z we took pictures o iced coffe f their e as this h a s trend for been a hu generation ge Z. Mother is fast ap ’s Day pro content fo aching so we cre ated r this, tak ing pictur their mot es of her’s day afternoon Going to the office t and going ea. shoot day on a gave me a real insigh the indust ti ry and lear ning new c nto strategies ontent and to tak e risks wit hin this.

more pictures of this day

en the v i g s a w load, I k r o rind and w G ’s d k n e a e next w ing Milk similar brands h c r a e s e For my r titors or eena of e D p how we m y o d b c n a b r i jo e k h o t nd TikT wards Gen-Z g what analysin on Instagram a rket to a m ppeal. g a n o i t e o d s m s o e e s in ar the bus o give it ink we can t h r s e u m p u can ger cons now how I th n u o y e need e w k h t t n o e t d t n n a d o ype of c o wante t s l t a a r coffee/ h a o f w n e g d n n i De a k o posts, ir socials d the job of lo e n h o t h w s o u r p a g h n s. I also ases than we ca i content. h t e o r d u t u r to f h help for otes or p drink qu bank that will a embered m e r I creating , s r o competit ust over j r i e e e h f t f o g in Costa C y successful a research s n a a g w e b I hugel there a t i s e i r v a r h petitors m o c t from ou om them whic s e fr ose to eir bigg l h d c t a a o r e d r n e a a th e re in th hich have a feeshop f a o s c é f a n c i cha ed what lled pistachio w m h c r a e s and see ca m e a n I also r o g a t d n ns d foun ers on I e a few notes o w o l l them an o f mber of he area. I mad n they e u t f n o d o w o o t g h ig hit in hey create and b rites and a u e o b v a t f to t r n e m . of conte ost custo r Milk & Grind p y e h t the type w idea fo noticed o d s o l o a g note ho I t a a s e g b po n i d l ak r this cou coffee m raphic wallpape a t s o thought c nded g using oked at a o r k l b o T f o s k o l i t a T I are on highligh d a n e brand. a v r a e i s h e u h t o t h they s t i r custome t fitting it in w r i e h t r fo trend bu n o ’s t a wh

FEED feedback on this deena sent

DBACK

31st

March

2022

Over a zo om call m e a Deena I had don discussed e last wee the work k and the & Grind. next step Deena lik s ed the ide favourites a of postin for Milk on their I g custome nstagram customer r to engage s and bri w n g i t discussed h their new cust omers In the idea . we also o graphics for custom f creating wallpa pers and er which is s omething s to use and have we could fun with For my ne work on i xt worklo n the future ad of coffee . quotes th I was asked to crea at they co te a bank Z are a b uld use t ig lover o o post, G f quotes o some pos en n socials itivity and i t a lso adds is a good to entice marketin customer g strategy s to want Grind an to go out d buy the to Milk & ir co Canva ho wever I w ffee. To create the se ould norm as that’s ally use p I used what I’m h used to b a popula ut I know otoshop r site to C use in th and I wa is field o anva is nted to i f in mprove m y skills o dustry n Canva.

7th

April

2022

bit I was a d a lo k r o w was asked This week’s I s a t u o ab & apprehensive is for Milk s ly a n a d n e tr forecasting for create a d n e tr y m r er, fo earching s e r Grind howev h it w d le I strugg module I felt n’t wrap my ld u o c d n a ends e research th upcoming tr to in t o g I it. Once head around gether and I to e m o c to rted enjoying lf e it slowly sta s y m d n u est, I fo I gave it my b gether how to it g in tt u d p e fun with v this work an a h to le b a I was on wanted, and mes to post ti t s e b e th ed changing m it! I research h it r o lg a ith the Instagram w chieve maxim a to s y a w g ndin inds posts. r weekly and fi G & k il on M engagement

14th

April

2022

This week I had an email from Deena, that unfortunately Milk & Grind had fallen into financial difficulty and could no longer pay for Constantine Media’s Services. Experiencing clients changing is something that happens within this industry, so this has prepared me for when I step into the industry in the future and seeing the downside and the ups of what goes on has given me an insight to what the industry is like. On a positive note, Deena thought my Trend Analysis was fantastic and wanted me to replicate a similar trend analysis for Constantine’s Instagram which I will now be working on instead of Milk & Grinds.

28th

April

2022

This week I created co ntent for Constantine’s Instagram. With them moving into a bigger office Deena wanted m e to create a post abou t this for their Instagra m showing the office and how it’s only a sm all move next door bu t a huge move for the business. I also create d content for national da ys that are upcoming such as world cocktail day which is significat e as one of their clients Luna Blu is a Bar and would be great to m arket their cocktails on their Instagram. World Bee Day is another day coming up as well as national creativity day which was exciting as I got to be as creative as I wanted with this post but keeping it on brand with Constantine’s Inst agram. I found mysel f over thinking the grap hics and whether it was good enough for their In stagram, so to solve this I decided to create a few posts for each national day that Deena could choose the best from .

Working for Const antin skills for working in e Media has taug ht s seeing clie nt changes ocial media manag me many , creating c ement, fro my own id ontent for m eas, and ta clients, tru king risks is vital for sting .I companie s’ social m have also learnt how crowd, un edia to sta it der nd out fro ability to c standing their com m the petition an rea d having in Canva a te visual brand con the tent. I hav nd now un e learnt sk derstand w want you ills hy so man to be able y brand ro to work o design too les n Canva, l to create an easy-to amazing lo media. I h -use oking grap ave also le hics for so arnt how social med cial critical thin ia is. Being king mana able to det times of th ging er e week to post to gain mine the best days a understan nd the best en ding the d gagement ifferent tre I have lea and nds that go rnt how t along with o manage able to me this. my time b et deadlin etter and es each w this fast-c being eek and s hanging in taying on dustry. W myself du top of hat I hav ring my ti e learnt a me at Co enjoy bein bout nstantine g creative is how m and creati I have lear uch I ng content nt to push for social m myself ou different t edia. t my comf hings ort zone a even if I th nd try ink I won’t be good at important it, it’s to try an d take r Looking f isks. orward in to the futu want to c re I ontinue m y p la at Constan cement tine over t h e su and expan d my skills mmer further.

REFERENCES. About us (2022) constantine media. retrieved from https://constantinemedia. co.uk careers. (2022). Matalan. Retrived from. https://www.matalan.jobs Zantel-Wiener. A (2021, Feb 2) The 11 best cover letter examples . retrieved from. https://blog.hubspot.com/marketing/best-cover-letter-examples