Electra Design Group Portfolio 2017

Page 1

portfolio


E electradesign@shaw.ca |

T 604.708.9774

|

www.electradesigngroup.com


brochure design Arts Umbrella, 25th Anniversary Brochure

Sample spreads from Arts Umbrella Brochure

“Many, many individuals have shared ” in this dream and

made it happen.

— Carol Henriquez

A

n organization like Arts Umbrella is not built by one person. It is built by

a community. It is built by artists, parents, volunteers, staff, instructors, teachers, donors, corporations, foundations, government and the most

precious ingredient of all, the children, our reason for being.

Gloria’s eyes as they spoke about and shared their vision with the artistic community. Among these, were Jack Shadbolt, Bill Reid and Gordon Smith. From the time it was only an idea on paper, they “got it”. Jack Shadbolt donated his art annually to each and every Arts Umbrella “Splash” art auction. Support from an artist of his stature gave the organization not only monetary support but the courage and encouragement to move forward. On one occasion when Jack visited Arts Umbrella, he saw preschool children’s artwork inspired by his butterflies and remarked, “I work my whole life to be as bold and fresh as they are naturally”. “Jack remained so loyal to Arts Umbrella over the years because its cause is so deserving and so related to the motivations of all serious artists. From my perspective, I believe it is vital to expose children to arts activities at an early age because it gives them an opportunity to make that bond between mind and body, which is so vital to human health. Not all of the children that attend Arts Umbrella will go on to become professional artists but they will benefit from their experience in deep ways nonetheless.” — Doris Shadbolt Photo by: Kyoko Fierro

25

A Tribute to Carol Henriquez

At the beginning, prominent local artists were seduced by the sparkle in Carol and

Bill Reid was passionate about giving children the opportunity to fulfill their creative potential and expand their minds through the arts. He inspired thousands of aspiring young artists with his vision and talent. He spoke of “the elegant line, the subtle curve, the sure precise brush stroke that gives us that sudden aching sense of identity with the distant cousin who first lovingly made it”. Bill was a giant in the world of art and Arts Umbrella benefitted enormously from his support.

It is a story about

Gordon Smith’s career as an artist has been paralleled by his career as an educator and supporter of up and coming artists and art educators. We are extremely grateful for Gordon’s long time support, both as a strong believer in the philosophy

community

of Arts Umbrella and as an artist contributing annually to our art auction, Splash. Gordon set the standard for other artists to give us their best work. From the very beginning, he showered us with his amazing talents and led the way for many younger artists to do the same.

“ To touch a child ’s soul and make a difference ”

February 1, 2004 February 1, 2004

L a u n c h i n g a L e g a c y – a r t s u m b r e L L a 2 5 y e a r s

is one of the

most important things we can ever do in our lives.

A

— Carol Henriquez

rts Umbrella began with a dream to build an art centre that would provide

quality arts education in the visual and performing arts for all children in the community, regardless of their ability to afford the classes or their

artistic gift. But the dream began for Carol even earlier, as an 11-year-old child in Saskatoon. At a local fair, Carol won first prize for a painting she did of her neighbour’s house. That singular moment gave her a sense of who Carol was as a child, and what she did. On that day, she was an artist. Children at Arts Umbrella learn to dance, to paint, to sculpt and to perform. But what we are really giving them are the tools to live a productive and inspired life. We believe that, through arts education, the development of a child’s self-confidence, the building of skills and the discovery of their ability to create, will open windows of opportunity and instill in them the excitement that comes when you have a dream and realize that you actually have the ability to achieve it. “We started taking our children to Arts Umbrella when they were four. Then the most amazing thing began to happen. They began to attack their ‘work’ differently. They began to explore more than one approach to a problem and many of their approaches were extraordinary. Whether it was building something with materials they found around the house to looking at a math problem from school, they had unconventional ways of seeing

Photo by: David Cooper

and doing. In a changing world, where ‘thinking out of the box’

Postcard, Pre-invitation Mailer

is as important a skill as writing, Arts Umbrella is teaching this skill. Anyone who still views this kind of education as a frill is short-changing their children.” — Casey Hrynkow, Arts Umbrella parent “I know all about clay. I’ve been taking it for three years.”

It is a story about

children

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— Daniel Kaushasky, Clay Sculpture student, at age 6


brochure design Real Estate Development, Seattle Real Estate Development, Victoria

uptownliving The Lifestyle Magazine for Woodland Heights

Live. Naturally.

Woodland HeigHts

Commercial Real Estate, Shanghai

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brochure design

ensuring excellence

Annual Report

Info Brochure

Info Brochure

Pacific Academy

Est. 1985

The Art of Project Marketing

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Info Brochure


brochure design Marketing brochures for residential rental buildings across Canada.

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development grand opening t o d ay

Advertising, newspaper & magazine

E-blast invitation

G o o d d e s ig n i s a lways i n s t y l e . R ich , au t h e n t i c d e ta i l s r e ta i n a t i m e l e s s

you’re invited

a ppe a l at w i l low.

Special Realtors Preview You’re invited to celebrate a special preview of WiLLoW, 35 highly anticipated townhomes coming soon to oakridge.

S t e p s f r o m f i r s t- cl a s s s h o ppi n g a n d f i r s t- r at e s ch o o l s . Wi l low ’s t wo a n d t h r e e b e d r o o m Tu d o r - i n s pi r e d

From the old-world tumbled brick to the nine-foot ceilings and granite kitchen countertops, WILLOW offers a refreshing blend of classic Tudor-inspired architecture with modern sophisticated interiors. In addition to being the first to view our furnished model home, ‘High Tea’ will be served courtesy of Secret Garden.

Date: Thursday, October 12th, 2006 Time: 2:00 pm to 4:00 pm Location: 5639 Willow Street RSVP: By Tuesday, October 10th at 604.261.3000 or email willow@mosaichomes.com SeLLing CommiSSion: 2.5575% & 1.1625%

Completions for WILLOW are expected to be March/April 2007.

tow n h o m e s o f f e r t h e pe r f ec t b a l a n ce .

W. 33rd

W. 41st

o a k r i d g e

Cambie

w w w.w i l low l i v i ng .com

www.willowliving.com

Willow

5639 Wi l low S t r e e t Open Noon - 5 pm daily, closed Friday

Sales Office Open Noon to 5 pm except Friday 5639 Willow Street, Vancouver Tel: 604.261.3000

Oak

6 04 . 261. 3 0 0 0

Granville

now Sel l ing

Oakridge Centre

live simply and beautifully. The finer things in life await you in the oakridge area. Exceptional shopping, culinary delights, outstanding services – all just steps from your doorstep. Minutes away, you’ll also find the charming, boutique-filled streets of Kerrisdale. With its quaint shops and Europeanvillage ambiance, Kerrisdale offers a complete and refined shopping experience.

At WilloW, you’re steps from the Westside’s largest and most exciting shopping destinations.

Spread from Willow Brochure

www.electradesigngroup.com

WilloW is the perfect balance of cosmopolitan living in a relaxed setting.

Mosaic Homes - Willow Marketing material included: Brochure, Signage, Sales Centre Graphics, Advertising, Web Site


rendered floorplans

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3D renderings

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3D renderings

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3D renderings

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logos

S P A

R E S O R T

A T

B I G

W H I T E

S P A

R E S O R T

A T

B I G

W H I T E

S PA R E S O RT

AT B I G W H I T E

S PA R E S O RT

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logos

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corporate identity Ernest & Twins Developments Inc.

Pinpoint Tactics Business Consulting

www.pinpointtactics.com

5225 MacDonald Street, Vancouver, BC V6N 1C7

T: 604.263.4698

F: 604.909.4916

E: info@pinpointtactics.com

Supporting Your Business Vision

sui t e 16 − 15715 34T H avenue, sou T H surre y, bc v3s 0J6 T: 604 -531-9983 F: 604 -531-6635 www.stansteadgif ting.com

Stanstead & St. Claire

Lease Assist

www.electradesigngroup.com


retail

Back-lit Posters at Vancouver Centre Mall

Canada Line Platform Posters

www.electradesigngroup.com


packaging Package Design for Anipet

Zipper enclosure

Point-of-purchase display box

www.electradesigngroup.com


packaging

RE

ME CO

. SLEEP. H E

CHILL .

ME. SLEE CO P.

RELA X RE .

HE

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book design

d o o F rilla

Go

aw , and R n a g e anic, V ng Org i t a E and Living

The New Granville Island Market Cookbook Judie Glick and Carol Jensson

THRIVE energy cookbook 150 Functional, Plant-Based Whole Food reciPes

Brendan Brazier

www.electradesigngroup.com


book design

WE SURE CAN! How Jams and Pickles are Reviving the Lure and Lore of Local Food

Sarah B. Hood

The Taste More Hea

s of Ayur

lthful, Hea ling Recip es

A

for the M

Author of mrita Sondh i The Moder n Ayur vedi c Cookboo k

www.electradesigngroup.com

veda

odern Ayu

rvedic


book design

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event marketing Auction Program, 12 pages

Invitation

A n E v Ening w ith

D i A n A K r A ll & fr iEnDs ton y bE nnE t t, Elton joh n A nD Elv is c os t El l o

with

spE ci A l g u Es t,

f or m Er uni t ED s tAt Es pr EsiDE n t w il l i A m j . c l i n ton

Diana Krall & frienDs 855 West 12th Avenue, Vancouver, B.C. V5Z 1M9 Canada Tel: 604.875.4676 Fax: 604.875.5433 Email: events@supportvgh.ca www.supportvgh.ca

s i l e n t & l i v e a u ct ion Sunday, April 23, 2006

t i t l e s p o ns or

An EvEning with

DiAnA KrAll & friEnDs An EvEning with

DiAnA KrAll & friEnDs ton y bE n n E t t, E lton joh n A n D E lv i s co s t E l lo

w i t h s pE c i A l g u E s t, f or m E r u n i t E D s tAt E s pr E s i DE n t w i l l i A m j . c l i n ton

t h e fa i r m o n t h o t e l va n c o u v e r

ton y bEn n Et t, E lton john A n D Elvis co st E l lo

w it h

spEciAl guEst,

for mE r un it E D stAt Es prE siDEn t w illiA m j . c li nton

Sunday, April 23, 2006

Ticket UBC & VGH Hospital Foundation Event material included: Invitation Dinner Program & Auction Program Ticket Stationery Thank you cards Event Signage Double page newspaper ad, full colour

www.electradesigngroup.com

t i t l E s p o ns or

Dinner Program, 8 pages


tourism Tourism New Westminster, ad series

Arts & Cultural Guide to BC, 160 pages

www.electradesigngroup.com


tourism

48 page Travel Guide

Official 2013 – 2014

e

e nc rie

B the

est of New w est

t • stay • Celebrate

•e xp

New westmiNster travel Guide

Official 2011 – 2012

New westmiNster Visitors Guide

P lay

S ho p

o

ea p•

C eleb rate

Experience the Best of New West!

Eat S tay

sh

It s’ happening here!

dis c o ve r• www.tourismnewwestminster.com #NewWest

www.electradesigngroup.com

www.tourismnewwestminster.com


fun stuff

Ocean Cement truck to benefit Arts Umbrella.

www.electradesigngroup.com


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