SAESR v1

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S A E S R

B R A N D I N G REVISION1 OCT2014


O B J E C T I V E S Must have a Financial/ Corporate look to it. Needs to represent secure, robust and authority and have a "Serious Tone”. Symbol to be used: Shield Colours - Dark Blue, Grey, Gold, Red TDH option: SA.e.SR (‘e’ in the shield, also could be used as separate device)


P R O C E S S • All work presented should be considered a work in progress and is open for discussion. • Logo elements may be combined. Once a direction has been chosen, the refinement of colours, lettering and symbolism follows. • Once we have narrowed down the options we will look at treatment (colours & fonts, business card example etc.


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