Mobile Value Added Services (MVAS) Market Analysis and Forecast (2013 – 2018): Emerging Economies to Provide Double Digit Growth Rates to the Global Market
Published Date: 13 April, 2013 Number of Pages: 205
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Mobile Value Added Services Market Growth and Insights 2018
The Mobile Value Added Services Industry has gained momentum, due to low-cost smartphones enabling entrepreneurs to innovate banking, education and healthcare segments all across the globe. While Value Added Services (VAS) is used in telecommunication industry referred to all non-core services provided to the end consumer (example: gaming, lifestyle apps, banking etc and previously included SMS, MMS and data access too), clearly, according to the name, Mobile Value Added Services (MVAS) are the services restricted within mobile phones apart from the conventional voice communication services (example: SMS, MMS, mobile email &IM, mobile money, location based services, mobile advertising and mobile infotainment). MOBILE VALUE ADDED SERVICES (MVAS) can basically be considered the subset of Value Added Services (VAS).
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Mobile Value Added Services Market Growth and Insights 2018
The Global Telecom Sector has experienced a rapid growth during the last few decades. Demand for highly relevant, personalized, content rich VALUE ADDED SERVICES (VAS) over the mobile has bought high growth in this market. Carriers are forcing independent software vendors and communication equipment providers to develop cost-effective, reliable and well tested applications that can help them to generate new revenue as well as improve customer satisfaction.
MOBILE VALUE ADDED SERVICES (MVAS) can basically be considered the subset of Value Added Services (VAS).
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Mobile Value Added Services Market Growth and Insights 2018
The Mobile Value Added Services Market can be broadly segmented into 3 types based on target customer: 1. Consumer VAS: Services directly addressing the end user –JustDial, Zomato, OlaCabs. 2. Enterprise VAS: Services for organizations – Mobiquest, Mobien. 3. Network VAS: Platforms for telecom providers like USSD, IVRS, digital content – One97, Mobme.
Market Growth Drivers: Tremendous technological innovations around the world, especially smartphones and tablets (instance, Due to roll out of 3G and 4G services) have led to the evolution of MOBILE VALUE ADDED SERVICES (MVAS) Market beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU
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Mobile Value Added Services Market Growth and Insights 2018
Market Growth Drivers: Tremendous technological innovations around the world, especially smartphones and tablets (instance, Due to roll out of 3G and 4G services) have led to the evolution of MOBILE VALUE ADDED SERVICES (MVAS) Market beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Network penetration and increased return on marketing also contribute significantly to drive the sales of this market. Social media is as well noted to be offering a whole new set of opportunities for the vendors.
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Mobile Value Added Services Market Growth and Insights 2018
Mobile Value Added Services (MVAS) solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MOBILE VALUE ADDED SERVICES (MVAS) in their portfolio to provide an enhanced customer experience and generate new revenue. MOBILE VALUE ADDED SERVICES (MVAS) solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market. Challenges: As a contradiction to all market drivers, this market is fighting with few hurdles like Privacy Concerns and Lack of Education & Awareness among SMBs.
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Mobile Value Added Services Market Growth and Insights 2018 Mobile Value Added Services Market is broadly divided into 4 types based on the following factors: 1. By Application: Financial, Lifestyle, Utilities, Broadcasting, Advertising, Consumer Goods and Others. 2. By Device Type: Mobile Phone, Tablet PC, Laptop and Others. 3. By Modules: Commerce, Advertising, Location and Others. 4. By Geography: Americas, Europe, APAC and ROW. Key Players: Some of the important industries players of Mobile Value Added Services Market studied and noted in this report are: • NowSMS • Mozat • Cycos AG • Redknee • Canvasm Technologies
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Mobile Value Added Services Market Growth and Insights 2018 Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 1. NowSMS 11.11. AT&T 11. Mozat 2. Gemalto 12. Cycos AG 3. Verizon 13. Redknee 4. NTT DoCoMo 14. Canvasm Technologies 5. Lumata 15. Comverse 6. Intersec 16. Tapjoy 7. Trident Telecom 17. Vormetric 8. Transatel 18. Onmobile 9. RAC 19. Opencode Systems 10. Goldenbytes
*More than 40 Companies are profiled in this Research Report, Complete List available on Request* "*Financials would be provided on a best efforts basis for private companies"
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Mobile Value Added Services Market Growth and Insights 2018
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