Insight into the world of
Coco Chanel
Indulge in Space
with Qatar Airways Unveiling the
Lamborghini Asterion
AED 25 KWD 1.9 QAR 25 BHD 2.6 OMR 2.7 US 7
Yousef Mohamed Rasool Khoory carrying the legacy of perfection beyond 1 .
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ATLANTIS +971 4 4226717
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13 .
EDITOR’S LETTER
Dear Readers, Passions and obsessions, to some, may sound synonymous but in fact they aren’t. They go in a flow where one leads to another. Where passion is all about pursuing what you have cherished for a long time, obsession is about chasing your passion till you finally get it. Obsession- a word that holds different meanings to different people. To me, obsession means the constant hankering for an object, service or an experience that leaves you craving and craving for more. In the world of luxury, for some obsession is about collecting exclusive timepieces, possessing fine artwork or even travelling to exotic destinations. In this edition, we will go with you on an impeccable journey wherein we will live the passion and witness the obsession of exceptional individuals and how they translate it in their respective lives. When we think of luxury, we think of power, style and status. All these words perfectly describe Rolex who for the watch lovers, belongs to an entirely different dimension. Following the trend, we have features on Staywell Hospitality, Desert Palm and more. The epitomes of obsessions, BMW and Lamborghini will further define luxury in their very own terms. And on top of all, comes Formula 1. A grand event, surely not to be missed. Happy reading!
Ibtissam El Assaad
Member Issue 20 Fall 2014 UAE
UAE P.O.Box - 341214 Dubai Tel: +971 4 342 3386 Fax: +971 4 3712858 Lebanon Badaro, Sami El Solh, Sultan Centre, 6th Floor, Beirut P.O.Box - 50031 Tel: +961 1 612619 www.elegantemagazine.com
FEATURE WRITERS Rida Zahra Palvi Sharma Abu Dhabi - Dubai - Doha - Muscat - KSA - Beirut Istanbul - Luxemburg - Kiev www.agegroup.co - info@agegroup.co
ART & CREATIVE DIRECTOR Galia Dirany galia@galiadirany.com
EDITOR-IN-CHIEF Ibtissam El Assaad
MARKETING MANAGER Ese Sakpa
MANAGING DIRECTOR Wissam M. Itani
SALES EXECUTIVE Souad Rizkallah
EDITOR Diksha Vohra Sara Sharief
PHOTOGRAPHER Charbel Khayrallah
In Process Of BPA Auditing
ACCOUNT MANAGER Emad Youssef
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FEATURES CONTENTS
Latest In Luxury Rami Al Ali: making it bigger and better Selling Fashion As Art The Flamboyant Picknicker Black Fleece Brooks Brothers Cover Topic Yousef Mohamed Rasool Khoory: Carrying the Legacy of Perfection Beyond Interviews Karim Habib: Designing Excellence Simon Wan: An Entrepreneur, taking the hotel industry by storm James Reeves: General Manager Desert Palm Per Aquum M.Micallef: Luxurious Niche Perfum
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Business & Luxury On the move to a successful business alliance
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34
Luxury Living Virtual Tour with Coco
54
Art Lounge Christie’s
58
Capital Club Masquerade Ball
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38 42 46
Luxurious fashion brands Sophisticated gadgets Stylish watches One way to have it all
TRAVEL LIGHT
Shop at Dubai Duty Free
www.dubaidutyfree.com
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FEATURES CONTENTS
Luxury Tour Rosewood Banyan Tree Ras Al Khaimah Ramada Hotel & Suites Ras Al Khaimah Yas Viceroy
64 66 70 74
Leisure A Wake Up Call To Paradise Emirates Grand Spa
78 82
Season Special The World’s Top Winterland Destinations Lavish Race Weekend
84 88
Luxury Automobiles Lamborghini Asterion Your Eco-Friendly Luxury Ride Has Arrived
92 96
Timepieces & Horology Laurent Ferrier
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Technology Can Being Bilingual Make You Smarter? Indulge In Space
102 104
Innovations The Illusion Has Been Sold
106
Gastronomy Mint Leaf: Lahori Paneer Tikka Mint Leaf: Steamed Scallop Shu Mai Mint Leaf: Crispy Duck Salad Mint Leaf: Chocolate & Raserry Mousse
108 109 110 112
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LATEST IN LUXURY
Rami Al Ali
making it bigger and better Diksha Vohra
W
here today’s fashion industry is over saturated with women clothing brands and everyone purchasing the big names, it can seem quite hard to carve a niche for a new brand. Rami Al Ali is one such brand handled by the designer Rami Al Ali himself who hails from a small town in Syria. To have made a mark in the fashion industry today and participating in the Paris Fashion week for over six consecutive years, Rami credits his success to the efforts of his entire team. We take a look at the history and the evolution of the brand through his eyes. Rami, unlike most designers, started small and eventually made it big. Surprisingly, he has a degree in Electrical Engineering. To this Rami recalls, “It was never planned. When I started studying, fashion designing was more of a hobby to me and then I changed my major to arts in my college which further took to me to deciding that this is what I would like to pursue as my career”. That was probably the time when people started looking up to other lines apart from engineering and medical as viable career options. He, then, completed fashion studies and moved to Dubai in 1997 to explore better opportunities. Having interned with some well-known fashion houses in the industry, finally in 2000, Rami started his own brand – Rami Al Ali. His entry into the market coincided with the start of a new trend of shifting towards designer fashion brands where people would identify themselves with the work of a certain designer and would experience a sense of prestige while carrying out their outfits.
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Amidst a trend shifting phase, Rami wouldn’t have been the only designer trying to enter the market. The competition would have been huge. Rami notes, “At the beginning, there were so many things to do and not everything worked. I used my internship experience in my work but still there was a lot to learn and there still is. There was a huge gap between the Middle Eastern and the Western taste which my designs had to fill because we were catering to a whole lot of international clients who have travelled the world but are still attached to their roots.” Further ahead, Rami showcased his collection in a lot of fashion shows across UAE and the GCC and finally in 2009, he took the leap of entering into the global market. By showcasing six of their collections at the prestigious fashion week, Rami Al Ali, the brand finally got a big break into mainstream fashion. They next proceeded to the Paris Couture Fashion week in 2012 which is undoubtedly the most awaited and the only original presenter of couture fashion and since then, there was no looking back. On a personal level, if one is left to wonder what inspired a small town dreamer to launch a women fashion brand, Rami gives the entire credit to his family. Rami recalls, “Yes it wasn’t a dream I had seen since childhood but I developed the liking of it as I have grown up seeing my mother and my four sisters taking keen interest on dressing up well and I have to say, they are till date the most elegant women I have seen. Being a part of the Middle Eastern society, since the men and women sit separately, you do not get to
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know a lot about the other side unless you are a part of it. So all my tastes in fashion, my designs and my works are inspired from what I had seen the ladies in my family do”. However, the Middle Eastern market today is rapidly shifting towards modernization and adapting to various new western trends. On being asked how Rami Al Ali manages to bridge the gap between the western and the eastern world, Rami points out that this is the USP of the brand itself. In his opinion, his target audience is the trend setter, the well-educated and the well-travelled. These women have seen the world around and still chose to stay close to their roots. Hence the designs have a modern touch while seeing to it that they fit the traditional norms of the society well too. The dresses they make reflect a sense of independence and belongingness exhibiting the philosophy of stylish living and high thinking. As we were talking, we realized Rami was on his way to Paris for the launch of his latest collection. This particular collection, Rami describes, has been in his mind for a very long time. Its for the first time that the designer brand is launching a collection of Readymade outfits. The outfits are quite in demand but we were quite intrigued to know that why did a couture fashion brand
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which was doing so well consider launching a line for readymade clothes? Rami says, “Couture definitely created an interesting buzz in the market but the niche is creative. It is not an easy process. It is not only time consuming but takes personalization to an entirely different level. We would get clients by recommendations mostly after they see others wearing the same. With readymade apparel, the purchase and selection is a lot easier. It is available on the shelf; it is less costly and very practical in today’s world. As we could all see that the designs were not only exclusive, but the work on them was quite detailed and intricate. Rami adds that he has a very talented team who have been working with him for years now and they know his tastes and preferences very well. The process ideally starts with selecting a common theme for the upcoming collection. Then comes the major time consuming part of the work: research. My team goes through different books, music, movies, articles and observes people in general to get different ideas for the collection. They draft various samples and only after undergoing a very regulated selection procedure, they end up having the final product in hand. Rami exclaims, “Right now what you produce isn’t important. How you produce is important. There are hundreds of designers but
what differentiates your product from the rest is the technique you use in your production that nobody is using which shows in the final outcome.” Then comes the big day where the collection is exposed to the market and client engagement then begins. This, however, brings an interesting point for consideration for why would a woman choose to go for couture when she can get the same designers outfits off the rack? To this, Rami replies, “The kind of women I cater too are trend setters and who don’t believe in following the norm. So to get something you never had, you have to do something you have never done. It’s all about looking different and carrying out different attires that enhance your appeal. The women who purchase my clothes are art collectors and very selective. They couture clients are difficult to please but they push me out of my comfort zone which makes me produce something truly unique and spectacular for them. So both readymade and couture have their own markets, really depends on which pavilion you belong to.” There is also a common perception that only women who have the perfect figure carry of dresses very well. To this, Rami comments,
“Well majorly in the world of fashion when size is concerned, less is more. Yet again I have come across a lot of models who have the perfect sizes but they just do not carry off attires well. It really depends on your personality and how you choose to carry yourself, act, speak and feel when you are wearing the dress. If while wearing the dress, your looks convey pride, confidence, intelligence and elegance, then you are looking good no matter what you are wearing. Giving the right vibes at the right time sets the right impression.” Lastly, as we can see people are very brand conscious today. The possession of an exclusive brand product is all they are looking out for. In such a scenario, during fashion shows, do big brands take the important slots away or do the new designers get an equal opportunity? Rami answers, “The important slots during fashion shows get booked years in advance by big fashion houses. Yes it is difficult especially for a new brand to enter into a prestigious fashion show. But again if your work is good, then people do appreciate it and you do get to enter the market.” Eleganté wishes Rami Al Ali best for his upcoming collection.
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selling fashion as art
NEW TRENd IN LUXURY Diksha Vohra
W
hoever said museums do not gather a lot of attendance from the younger generation has to think twice before saying that in today’s world. The trend has undergone a vast change with museums not being filled with a few paintings from artists alone anymore. Today museums around the world are suddenly reaping benefits of major funding from some of the world’s top fashion brands to showcase their flashy heritage. Last year’s show of late Alexander McQueen drew a crowd of over 5 million people. Mounting the exhibition, the Metropolitan Museum, remained open until midnight.
This new league of selling art as fashion is joined and will be joined by a dozen other brands who will be mounting exhibitions to boost their esteemed heritage of craft and design. Some of those brands are Ferragamo, Van Cleef and Arpels, Prada, Valentino, Jean Paul Gaultier, Dior, and Vivienne Westwood. The road, however, doesn’t end here as some of these brands are opening their own private museums. For instance, Louis Vuitton is currently building a massive space specially designed by the renowned designer Frank Gehry in the Bois de Boulogne stated to open in October 2014.
On the other hand, ‘Voyages’ – Louis Vuitton’s exhibition at the National Museum in Tiananmen Square, Beijing drew a huge audience that stood in line to get a glimpse of the iconic pieces from the archives, as well as some of the more sensationalistic concepts dreamed up for the brand’s nouveau riche clientele.
Lets go a little deep and discover how and why fashion brands have chosen to walk the road less travelled. The leading role in this has fortunately been played by the social media upheaval lately. Through digital and print media, people are constantly updated on what their favorite celebrities are wearing in
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for various occasions which has in turn created a hungrier and an educated audience who wants of what was once considered to be restricted for only the rich. The concept and craft of haute couture and bespoke accessories has captured the imagination of a public which now is even more keenly aware that the humble craftsman has become nearly obsolete. On the contrary, luxury marketing tells us that this art is still alive and that magical things do happen made by magical elves for a less than magical price. Either way, the fact remains that today to own one of the four luxury brands – Gucci, LV, Chanel and Hermes is a status symbol, one that describes prestige, awareness, society and class. Fashion is certainly an art but we can’t deny the fact that it is an art specially designed with commerce in mind. Fashion exhibitions are, thus, essentially marketing exercises. Certainly Van Gogh and Monet didn’t paint pictures thinking about how an exhibition might help them extend their brand into bags and dentist office posters. ‘Heritage exhibitions’ is what it is called in the retail industry which is a more sophisticated way of putting across that ‘to build our audience, we need a new vehicle’. Exhibitions not only help communicate the brand story, they also showcase the signatures and trademarks that signify authenticity. In a world of counterfeits and knockoffs, that’s important. Sydney Toledano, CEO of Christian Dior says that “It is a way of speaking about the savoir faire, the creator, the house and its history,” after the Dior exhibition in Russia which was a huge success. “The 150,000 people who go to the Pushkin understand that Mr. Dior was an artist and that there is a way of contemplating the dresses with fine art.” Furthermore, fashion exhibitions also grant the general audience an access to the world they probably wouldn’t come in contact with, while of course elevating the modest purchase of a perfume for example. It’s no secret that fragrance and cosmetic sales are key sales drivers for luxury brands, garnering more profit share than the sale of a dozen or so haute couture gowns. Moreover, the concept of exhibitions removes the context of a social class and instead displays the more benign image of craftsman and designer. “Exhibitions give us the possibility to invent innovative ways of storytelling,” says Pietro Beccari, executive vice president at Louis Vuitton, quoted in a story for WWD. Storytelling, as many of you who read my blog know, is the foundation to great branding.
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LATEST IN LUXURY
The Flamboyant Picnicker Palvi Sharma
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N
ow that the temperatures are finally coming down and the winds are just between pleasantly warm and cold, what better time would be there to enjoy a picnic? There are many parks and gardens to enjoy this blissful weather, but what it really comes down to any picnic is the goodies in the basket- the sumptuous and delicious meals that would make any picnic enjoyable. Over the years, picnics have transformed into highly extravagant affairs best suited for business lunches, romantic marriage proposals, etc. It’s not all about wicker baskets packed with sandwiches and juices, but chic baskets that come with their own steel cutlery and ceramic plates with cheese knives and bottle openers. With a rise in luxury picnics, many companies and restaurants even have picnic delivery packages complete with concierge services and an extravagant menu. Yes, there are some that even offer lobsters and caviar! There are many options available in the market that caters to a wide range of tastes and preferences. For example, many picnic hampers consist of two options- vegetarian ones or non-vegetarian ones. There are also some which offer a choice of either alcohol or non-alcoholic hampers. Then there are some that contain only snacks and others that include complete meals. Here are a few hampers that you may want to try out: Harvey Nichols’ Gourmet Trotter This is a mobile version of a picnic basket that contains three sections to carry all your gourmet food. This bag comes fully equipped with English China, glassware, cutlery, stainless steel storage containers, cheese cutting boards, salt and pepper mills, linen napkins and a corkscrew. Priced to be about $600-750, this bag will be a favorite for those who don’t like to lug around heavy picnic baskets. Rolls Royce Picnic Cabinet Though this doesn’t contain any treats, this cabinet contains exquisite crockery and cutlery. This set is made from wood and leather and apparently on a special request of a customer. This small cabinet will fit easily into the trunk of your car. Price: Around $32, 000 Marks and Spencer’s Luxury Picnic Hamper: This picnic hamper would be perfect for when you just want to relax with a good glass of wine. It contains ceramic plates for four and cutlery along with some must-haves for every gourmet picnic. This includes red and white wine, balsamic vinegar, Italian olive oil, olives, Cornish sea salt and cracked green pepper biscuits and chocolate shortbread. Priced at about $160, this picnic basket will be a perfect companion to all your delicious appetizers. The American Picnic Though this is only available in the US, this hamper from Perfectpicnicnyc.com deserves a mention. This bag combines the traditional concept of picnics while giving it a gourmet twist. The hamper consists of two baguettini sandwiches available in a variety of flavors you can choose from including blue cheese, smoked duck breasts, salami, etc. To accompany these delectable
sandwiches is a bag of North Fork potato chips and sea salt caramels. All this is packed in an easy to carry and reusable, branded tote. The Vintage Summer Baske Available from handbag.com, this summer basket is vintage inspired. Included in this bag is cutlery, corkscrew and plates for two. And yes, there are treats! Biscuits, cookies, lemonade and nuts- this hamper will be perfect for summer picnics. The price of this hamper is about $120. The Countryman Picnic If you are looking for some authentic countryside cuisine, fortumandmason.com has the picnic hamper for you. This twoman picnic contains pork-pie, scotch eggs and salads with cherries and chocolate for dessert. The price for this picnic is around $200. The Decadent Picnic Experience- Corrigan’s Mayfair Luxury Picnic Experience Ideal for any special occasion, this hamper would be perfect as it includes the finest cuisine and a personal butler service! Some of the dishes included are Lobster and citrus salad, beef carpaccio with duck egg dressing, a pie for dessert, a wide range of breads and champagne to complete the meal. Priced at a whopping $1600, this picnic experience will no doubt be worth every cent. Caluccio’s Classic Picnic Popular Italian restaurant Carluccio is offering a picnic basket with some of the best and finest regional Italian dishes. The hamper is for two and comes with a three course meal which includes a scrumptious pasta salad, chicken breasts, Italian biscuits, olives, among other items on the menu. The restaurant also has an exclusive menu for kids’ picnics. Also in UAE, Carluccio has baskets that cater to the vegetarians as well. Prince for baskets are around $70 while picnics for kids cost under $20. Made to Order Picnic Hamper Kensington based restaurant Nozomi, has a distinct hamper for two that is available all year around. The hamper contains foods, specially chosen by the chef. Some of the foods included is the sashimi, nigri and maki rolls. For dessert there is strawberries and cream and champagne to wash this delicious meal down. The price for this hamper is $450 plus VAT. Pont St. Restaurant’s Urban Hamper This picnic will be ideal for all those heading to the sporting events as the meals are mostly finger foods. The restaurant individually prepares each and every basket carefully keeping the customer in mind. Some of the meals included in this hamper is lamb chops with salsa verde, superfood salad made of pomegranate and quinoa and marinated chicken skewers. Included in this hamper is cutlery, plates, glasses and sparkling Kamm and Sons spritz cocktail. The price for this hamper is about $135 per person.
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BLACK FLEECE BROOKS BROTHERS FALL/WINTER 2014
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ince the launch of the Black Fleece by Brooks Brothers collection for F/W 2007, Thom Browne has maintained the Brooks Brothers’ iconic American spirit and sensibility. Looking to the archives for each season, for the Fall/Winter 2014 collection he reinterprets classic styles through experimentation in textures, colors, and proportion. Browne continues to work with interesting textures and prints as seen in the use of boiled and textured wool, Argyle patterned knits, Herringbone wool, check patterns with wool Shetland yarns, and plaid knits. Although the theme consistently through the seasons is inspired by archival Brooks Brothers, the collection incorporates a technique the navy used in World War I and II, called ‘dazzling.’ It was used to camouflage ships using graphic intersecting shapes, which can be seen in the use of the argyles and stripes this season. The colors for the season include navy/red, grey, loden/camel, and black. New this collection in the grey story is the addition of a soft pink, seen in both men’s and women’s collections. There are boiled wools in navy, pink, and red; argyle patterns in black/navy and grey/dark grey; check patterns are featured in navy/red and grey/light grey. The men’s styles include classic jacket shapes such as the pea coat, toggle coat, and trench coat. In playing with proportion, shorter ticket pocket jackets and tipped jackets remain in the collection becoming a signature of the Black Fleece by Brooks Brothers
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collection. The black tie story continues to have navy accents, seen in a tonal argyle jacket and a navy/black hounds tooth jacket and trouser. The women’s styles this season carry out the ‘dazzling’ inspiration through silhouettes engineered by specific seams and darts. New dress silhouettes include a double layer pleated skirt over a pencil skirt with a princess seamed bodice and a short sleeve Redingote dress with darts center front and back running the length of the garment. With emphasis on the waist, dress shapes are flattering, skirts are full and elongating, and coats are waist focused with lace details. An a-line skirt with an uneven hem at center back shows the double layer with the lace exposed. A lightly tiered skirt hitting at the waist is completed with a crop tiered blouse for a head to toe look. Signature to Black Fleece, a red, white, and navy stripe boucle skirt with slightly exaggerated waist pleats can be seen this season. For jackets we have traditional blazers as well as crop boxy styles. Accessories this season include foulards shown in silk faille, cotton oxford prints, and plaid knits; scarves in stripe, hounds tooth and fair isle cashmere; new bag styles include a solid navy mackintosh bag and briefcase in grey plaid. For men’s shoes, new styles include a kiltie, a double monk strap, and a lace up boot in cognac calf leather with tassels. There is also a shoe split in half, half pebble leather and the other half in fabric from the collection. A stacked heeled pump, classic cap toe pump, slipper and riding boot are featured this season for women.
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COVER TOPIC
Yousef Mohamed Rasool Khoory carrying the legacy of perfection beyond Mohamed Rasool Khoory & Sons narrates a story of ancestors and successors and their limitless ambitions which takes us beyond our imagination. Founded by Late Mohamed Rasool Khoory, the company has been known for their exclusivity in terms of brands they liaise with, their continuous efforts towards achieving their goals and for their crown – Rolex. Carrying this legacy forward to new heights were two of his sons, Mr. Ahmed Mohamed Rasool Khoory and Mr. Yousef Mohamed Rasool Khoory. It was Eleganté’s absolute pleasure to have met Mr. Yousef, the man behind this very successful company who is charming and ambitious, yet humble enough to maintain his cultural heritage even till today. Diksha Vohra
You are handling a huge empire today. How do you feel? First of all I would like to thank God for his tremendous blessings that I have got an opportunity to be a part of it. I haven’t built this company from start but yes I have carried it forward from where my ancestors left it. Mohamed Rasool Khoory and Sons is a family business and we are currently the third generation who is handling the company now. The company is more than a family inheritance to me. I am definitely proud of what the company has achieved. We had started only with watches and now we have entered into a restaurant and a real estate business. It is going great.
So you have witnessed the development of UAE since your father’s time. What are the significant differences you find? To answer you well, we have to go back a long time ago. This year UAE will be celebrating 43 years of establishment. And this year we will be completing our associating with Rolex for 50 years. So if we go back in time, people weren’t so overwhelmed by the idea of having brands and identifying with them. People’s purchase was
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only based on their needs. Only 10% of Abu Dhabi was occupied then. However, now things are different. People are more aware and more demanding. Initially when I had come down to UAE after graduating from California, I did not involve myself in the business but after learning how the business operates, I started using my skills and knowledge into our business. By the grace of God, in comparison to our initial competitors, our business has grown much more because we adapted to the change around with time.
“Initially when I had come down to UAE after graduating from California, I did not involve myself in the business but after learning how the business operates, I started using my skills and knowledge into our business.”
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COVER TOPIC
It seems like you were meant for this business as you understand its intricacies so well. Did you always want to get into your family business or did you have another ambition? When I was small, we weren’t exposed to the outside world the way children are today. However, I didn’t have any hidden ambitions since childhood. I only realized my passion for business when I entered university in California and from there I graduated in the field of business and finance. Soon after, I moved here and applied for jobs. Meanwhile my brothers had settled into their respective Government jobs. It was just a night before my interview in a similar government job, I decided to join my family business. However, I did not enter the business as a boss even though I could have, but I chose to enter as an employee. There were times I would go to receive the shipments, travel to the workshop and personally supervise work there because I believe one cannot sit in a room and manage operations. To have experience, one has to travel that extra mile and make those extra efforts. That’s what makes the difference.
my father, amongst my brothers I was the most spoilt one. When I would put forward my ideas on the table, my father would be reluctant to accept it as he thought differently. Having said that, once I would explain myself and prove my point, my father would understand that I am fit to take responsibility of the tasks he has assigned to me. On the other hand, I too have worked hard to prove myself. There were times I couldn’t afford to switch off my phones during odd hours. Even now, I am constantly engaged in enlarging our public relations and interacting with people and brands as much as I can to maintain the image and the legacy established by my forefathers.
Was it hard to make your mark in your family business considering your older brothers were involved in the business too? I personally feel it is the character of a man that adds the extra bit to anything he does. If you have a strong personality and a dynamic character, you can do it. Sometimes it isn’t about proving yourself for your own passion but it is about the competition in the family that compels you to do so. The way we have been raised, our culture promotes caliber over hierarchy. According to
Apart from work, where else do you like to spend time? Any sports you like? I am very fond of playing football. When I was young, I would travel to play football after which my parents built a football ground near our house to avoid any inconvenience. Currently, I am on the board of UAE Football Federation and the Al Ain Football club. I am quite an active member there. Apart from that I do go for a vacation once in a while but that too isn’t very often owing to the busy environment we are in.
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“When I would put forward my ideas on the table, my father would be reluctant to accept it as he thought differently.”
What are your luxury obsessions? What are your favorite brands? I do not have any luxury obsessions apart from watches. And in watches, it has to be Rolex itself, our crown. I do like other watches like Parmigiani, Omega and more but to a person who is fond of watches, Rolex belongs to a different planet altogether. Also, Rolex and Mohamed Rasool Khoory and Sons is synonymous and interchangeable. I, hence, consider myself and my family to be brand ambassadors of Rolex. I do not wear any other brand and the same goes for my family too. Its our commitment to the crown whose alliance has brought us here where we proudly say we are the dealers of Rolex. What Rolex can do, no other brand can do.
to 57 or 58. Also I would like to tell you that UAE is amongst the few countries in the world to have hosted most of the World Cups. Even FIFA gives high privilege to UAE during World Cups. In regards to hosting the Football World Cup, we did host the under 18 Football World Cup last year but we aren’t technically in a position to host one for 18+. It’s a big responsibility as it means hosting 10 – 12 groups together. In Abu Dhabi alone, two groups are enough. The fantasy of the World Cup is more outside than inside the stadium. Its too dynamic and we will have to increase and improve our infrastructure to accommodate for these. If GCC would like, we can together host the World Cup but as of now, UAE alone isn’t in the position to host one.
“I, hence, consider myself and my family to be brand ambassadors of Rolex. I do not wear any other brand and the same goes for my family too. Its our commitment to the crown whose alliance has brought us here where we proudly say we are the dealers of Rolex. What Rolex can do, no other brand can do. ”
Within a very short time frame, your company has grown a lot. How did it all happen? We started with two showrooms only and now we have close to 18 showrooms all over UAE. With that in mind, you can easily assess how fast and big the development has been. Coming to details, as I had previously mentioned it is all about adapting to changing trends and competition from both the local and the global market. If you don’t adapt, you don’t grow. The company was previously headed by one man but in today’s dynamic environment it isn’t possible. We have different departments heading different areas and our focus is on increasing our brand visibility in the market. We emphasized more on having all operations documented in order to ascertain the actual growth with real figures in mind. Then we started to expand our reach by including fashion brands, real estate, restaurants and into outdoor business. Our focus was
In terms of the future of football, how do you see UAE grow? Do you think we would be able to carry out the World Cup in near future? UAE has witnessed an amazing transition in terms of football ranking. Previously we were ranked 122 and we have gone up
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on strengthening operations in our core area, Abu Dhabi. In my knowledge, we have the biggest showroom for Rolex in Abu Dhabi. Our staff is trained by Swiss watchmakers and they have physically travelled to Switzerland to learn the art of watchmaking properly. For after sales service, we have built the Rolex Clinic which is the workshop where our staff handles client needs and specifications directly. Having grown big and wide, we haven’t forgotten to inculcate values like honesty and client satisfaction in our staff which is the reason why our brand is famous.
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You mentioned you are entering into new lines of business. What are those? Yes we are slowly entering into the Food and Beverage business. We have acquired two concepts of restaurants recently and are avidly working towards it. We are also entering the real estate business now and using our expertise to gain the most of what we have. Our goal is to grow and develop ourselves and people around us to a better future.
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INTERVIEWS
KARIM HABIB Designing excellence Fulfilling dreams is one thing but living your dreams daily is another. Karim Habib, the designer of BMW cars, has given the world something we would cherish for decades to come. Yet every morning he wakes up with a passion to do more, to create more and to live more of the reality he has created. Elegante’ interviews him to know more about his journey with BMW, his goals, his accomplishments and his motto in life. Diksha Vohra
You first studied Mechanical Engineering and then design. Was this intentional and why did you decide to change your field? It wasn’t intentional. I always wanted to study car design but I wasn’t sure how to go about it until I completed my undergrad degree in Mechanical Engineering. I decided to study mechanical engineering because I knew it would help me in pursuing my career in car design later on. I would definitely recommend it to everyone who wants to get into designing because it gives you the added knowledge required to excel in this field. I feel I can talk more confidently and with authority because I know where I am coming from.
Did you have a passion for cars ever since you were young or did it develop eventually? I knew quite early that I wanted to do designing and something to do with cars but what I did not know is a way to combine these two fields. Later, I got to know that I could combine these two fields but then I wanted to do them separately in order to receive the best out of them. Designing cars took a clear form as a future perspective for me. I personally feel it is very important to encourage interests in children. It really adds to the overall development of the child and we should try and lead it in a certain direction. We should always nurture inspiration, find inspiration and new perspectives for ideas. We should always encourage creativity.
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How useful was engineering in your career and how did you implement what you learnt in your field? Wherever you are, the basics are definitely important. In the designing school, I learnt how to draw and create. I learnt how to read and draw different forms and shapes and how to express myself through those drawings. If you do not know how to draw in design, you don’t know how to communicate. And if you don’t know how to communicate, you cannot sell your idea. I draw less than my team but I still draw. I work on my basics every day and learn something new. You have a very precious portfolio with BMW having designed some of their finest launches. Our readers are anxious to see more of your opulent creations. At this moment, the best I can share with you is what you have already seen. I am working very hard to keep our readers and BMW followers very excited for the latest products. We have a lot of things coming up so you can be rest assured that the wait would be truly worth it. i3 and i8 are being launched by BMW now. What else do you have in store for near future? Yes i3 and i8 electric cars will go into production. We are very futuristic and we have achieved our goal in terms of excelling in technology and design. Both these electric cars will carve a niche in the market for themselves, with no other car would be like them in all respects. They definitely are a light into our future.
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C
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I8, indeed, looks futuristic. Will they revolutionize BMW designs altogether? They certainly will. It is important that i-cars, like core cars and m-cars, stay in the market because they are different from others and they overlap in different fields. It has a lot to do with aerodynamics, light weight and use of material like carbon fibers. These are things we had not seen previously in BMW cars hence the overall appeal of the brand will be enhanced by these cars. According to you, what is most important in terms of cars – beauty or technology? Both are equally important. You cannot separate these two aspects from each other. The beauty of the field is the discipline of the industrial design where both factors matter equally. Both work to create an authentic product. BMW is authentic in all possible ways. For leisure, some people sit back home and relax whereas others invest their time in cultivating new hobbies or enjoying old ones. What do you do for leisure? I come home to rest and to play with my daughter. And I would need more leisure time very soon too. Fortunately, I got a change to have my hobby as my job so I thoroughly enjoy being at work. I try to find time to draw at home but that is only when my daughter is asleep.
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Which project of yours are you most proud of ? I am proud of every project that is undertaken by BMW. For me, it is always the next product that is my favorite. Even though I have worked on some of the finest models but for me, the one I am currently working on is my favorite. I am, therefore, most proud of the next model. How would you describe elegance and how does it relate to BMW? Elegance has a lot to do with style and it isn’t forced. It has to do with strong and reduced themes. Elegance is about confidence but not overly visible confidence and BMW is about elegance and sportiness. Our cars are both elegant and sporty and I wouldn’t say elegance relates to BMW, but it is intrinsic in BMW.
“I wouldn’t say elegance relates to BMW, but it is intrinsic in BMW.” Can we say that all your dreams came true or do you have some dreams still on the horizon? Well part of my dreams definitely came through. Part of a dreamer is also one who is constantly dreaming and shooting for something new and that is what I do every day. I make sure that the thing I am working on today will be much better than what I did yesterday. I dream everyday and I live my dreams daily too.
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INTERVIEWS
SIMON WAN An entrepreneur, taking the hotel industry by storm Mr. Simon Wan is the chief executive officer and managing director of one of the largest independently owned hotel management groups in the Asia Pacific, Staywell hospitality group. With an ambitious plan to build a network of 100 hotels by 2016, we take a look at the Australian hotelier’s rise in the industry, and his plans to further expand his company to different parts of the world. Diksha Vohra Rida Zahra
What brought you into this hospitality industry? I was studying bachelors in Commerce when I was in university and being the only son, my family expected a great deal out of me. Every evening, I would hang out with my cousin and other friends and we would all go out and eat at a fancy restaurant. What intrigued me the most was how my cousin would always pay the bill. He later told me that he worked at a hotel and made good money through the tips. I asked him if he could get me a parttime job as well. Soon I started working in room service parttime, at the hotel where my cousin worked and made good money, through the tips I received. I started enjoying working there and later realized that maybe this is the industry I want to be a part of, instead of becoming an accountant or a lawyer. I went home and told my father that I want to join the hotel industry, and he wasn’t too excited about it. I was lucky that my mother talked my father into it and he later let me make my own decision, provided, that I complete my university education and study hospitality management. After I graduated, I went on to work with a number of large international hotel groups like Holiday inn and so on. So that’s basically it. I joined this industry by accident, and believe me, I’d rather not do anything else because there is nothing else I know how to do.
“First day on the job, I arrived with my briefcase and my laptop, and was the only one in the office. That’s how it all began.”
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How did you start ‘Staywell’? In 2006, I sold my previous company to a private equity fund. I was fifty back then and decided that maybe it’s time for me to retire and not work this hard anymore. I took a 6 week vacation with my family and went to Hawaii. After the first few weeks, my family went home and I stayed behind. A couple days later I got tired of playing golf with strangers and dining alone so I left for home as well. Once back, my wife told me to go back to work since I was home all day and not doing anything at all. I went out and started looking for something of my interest. I met the owner of 3 leisure inn hotels in Tasmania and he asked me to join him. I bought 50 percent of the business. I then bought the Park Regis hotel in Sydney. Park Regis was the tallest residential building in Sydney and that’s where the brand name came from. First day on the job, I arrived with my briefcase and my laptop, and was the only one in the office. That’s how it all began.
In the last 10-15years the hotel industry has seen a boom. In terms of competition, do you think it is more challenging today to make a hotel that is unique in itself and distinguished in its identity, than it was previously? Yes of course competition is stiff, it’s definitely strong. I mean there are over 400 hotel brands around the world and every brand is unique in its own way. Now hotels are collaborating with well-known designers and other artists to have an edge over their competition. Previously nobody would’ve ever thought
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about doing this but times are changing. There is a diversity of brands coming in to the hotel business. Ikea, the largest furniture making company went into this business as well, and yesterday I learnt that even discovery channel is planning on opening their own hotel! (Laughs) So yes the competition is harsh but we keep exploring new markets and discovering how to stay 10 steps ahead of everyone.
So how is Staywell unique or different in itself, compared to all the other brands? Well firstly, there aren’t too many international global hotel groups based in Australia, so being the largest Australian based and owned hotel group has its charms. Secondly, our growth strategy is quite different from others, for example, we recently partnered with Mantis in South Africa, one of the largest travel brands in the world. What we normally do is when we go to a new country, we find a local partner to join hands with, to understand business in that country well. Together, we build the business and the brand by collaborating with our local partners and counting on their expertise, connections and their understanding of the local culture. This helps us greatly because when we went to India for the first time, we collaborated with a local partner over there that understood the culture, the dos and don’ts of the industry and helped us negotiate a lot of the business deals we made in India. Also, all of our management teams are the locals present in whichever country we have partnered with. We bring in our hotel expertise and they bring their culture, their connections and their understandings of the local business. So in short, its local knowledge shaking hands with international expertise. This right here is the gist of my answer. This is what sets us apart from our competition.
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Staywell has expanded in many regions including Asia, New Zealand etc. Why haven’t you tackled markets in the U.S? As far as the U.S is concerned, yes you are absolutely right, we haven’t entered the market there as of yet. The main reason being, my extremely hectic schedule (Laughs). America is a big country, and it’s always harder to enter into an already mature industry. A lot of the business there is domestic apart from a few cities like New York, Chicago and maybe Los Angeles that are considered to be more ‘international’ or metropolitan cities. So there is no point in having one or two hotels in such a large country. You need at least 20-25 hotels over there to work a stable business. Hopefully one day we shall enter that market with a different strategy, but as of now we’re quite content.
As you just said, U.S has a mature hotel industry which is what made you decide not to enter the market yet. Dubai on the other hand, is another country that has a mature hotel industry. What made you come down here? When you open the world map, you can see how the west and east are divided clearly. So if you want to enter the markets in Asia, the first country that will cross your mind would have to be Singapore. It’s the gateway to doing any further business in Asia. That’s how we entered that region. When we wanted to enter China, we had two options; Shanghai or Beijing. We chose the capital to enter their market. So in order to enter the market in the Middle East, our best option was Dubai. It’s an international city with one the best airlines, the best airports in the world and that is exactly what we did and why we did it. So it was Singapore for Asia, Beijing for China, London for Europe, and naturally Dubai, for the Middle East.
From an investment point of view, which city in the world do you think has the most potential for hotels, but hasn’t still been tackled by hotel brands? From the experience we’ve had of travelling to so many places and learning about the markets, I’m going to say Africa has the most potential. The growth of the African economy over the past 20 years has been incredible. There are some more mature industries in countries like South Africa, Kenya and Nigeria but there are still not that many international hotels present there. In terms of growth especially, it’s definitely Africa for me.
“Luxury does not have a standard definition, because luxury is a very subjective word.” You mentioned you get a local partner whenever you enter a new area to get cultural expertise. Apart from that, what other factors do you consider before entering new regions? Firstly, the potential of that region needs to be there, good airlines, tourism growth, and a stable government that supports the growth of tourism. It’s very important to have the support of the local government in making the tourism industry truly flourish. Another factor would be good infrastructure. We faced a couple of challenges when we first started out in India because of the poorly maintained roads, but later on, that, among many other aspects in Delhi have improved and become much better. On the other hand, the government of Dubai is heavily involved in the growth of tourism by making mega shopping malls, having one of the tallest buildings in the world, huge airports and so much more. This shows how big of a role the government’s support plays in this industry and how it can either make it or break it.
“From the experience we’ve had of travelling to so many places and learning about the markets, I’m going to say Africa has the most potential.”
In terms of the markets in Europe crashing down, and the upheavals experienced by the Middle Eastern market, how has that affected Staywell’s business here? When it comes to the Middle Eastern market, we were luckily, beneficial in terms of business. During the uprising in Egypt, many people who had planned to go there, flocked to Dubai unexpectedly, which actually made the business prosper. Dubai has been and as far as we know, will always be a region of interest for us, and for our market. It’s a unique country and its upcoming 2020 expo will only make things more exciting for us.
Luxury is a word that is quite overrated especially in terms of the hotel industry. What does luxury mean to you and how have you incorporated that into your brand? I completely agree with you. Luxury does not have a standard definition, because luxury is a very subjective word. If you’ve been in the desert for days without anything to drink, water will seem like the ultimate luxury to you. What I’m trying to say is that luxury means different things to different people. For me luxury means comfort, privacy and security. This is what luxury is to me, and this is what luxury means to Staywell. We provide our customers with the utmost care and comfort, attentive personal service and a peaceful environment that they all deserve.
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James Reeves General Manager
Desert Palm Per AQUUM When we come across a lavish hotel, we don’t even practically envisage the amount of hard work and pre planning that goes into the working of one. However, when we meet distinguished personalities who been functional in setting up some of the best hotels around the world, the conversation opens our eyes into an entirely new world full of discoveries and challenges. Such is the journey of Mr. James Reeves, General Manager of Desert Palm Hotel and Resorts. Having travelled all over the world, he reveals his journey from being a passionate skier to an hotelier. Diksha Vohra
Way back when you started your career in the hotel industry, this particular line didn’t impress many. Were you always passionate about hoteling or did it come about as a sudden opportunity? I was going to be a professional water skier actually and during that period I met a friend who was a hotelier. Then I wondered what it would be like to be one. Later I discovered that this line involved a lot of travelling and I loved that. I like visiting new places, exposing myself to new cultures and values across the globe and that’s when I decided I will go ahead and pursue hotel management. I don’t regret leaving skiing because at that point of time, skiing as a professional sport was neither encouraged so much nor was it understood to be a stable career.
myself moved to Singapore which had not been so impacted and still presented both management and consultancy opportunities. That is when I received an enquiry from Per AQUUM (the management company of Desert Palm), and I was requested to assist them with some work on one of their new openings in the Maldives. I enjoyed the experience and their style of hotel management, which made me enquire about a future with Per AQUUM. That is when the opportunity at Desert Palm presented itself and I liked the property. It is your usual kind of hotel we are used to seeing and was definitely a big challenge. With the authority that the management gave me as a GM, I happily took the role in September 2011.
You have travelled to Saudi Arabia, Singapore, Brunei, Vietnam, Japan and you are finally in Dubai. What made you choose Dubai after you had worked in some of the finest places in the world? Well I was an owner operator of a successful Destination Management company in Vietnam and the global financial crisis caused a major downturn in the business and made me re-evaluate the future. Following that sudden turn of events, my partner and
How do you see the hospitality industry in Dubai and how is Desert Palm different from the rest? The market in Dubai is ever growing with aggressive expansion through DTCMs hotel projects. We are getting to a point where our price point may make our guests consider other destinations, but with the number of new keys opening this should settle down and not be an impact. Usually guests choose the destination and then the hotel. Emirates airlines, in this scenario, have been
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fundamental in increasing the amount of passengers to Dubai, combined with the other sponsorships and events, it has really put Dubai on the map. As far as Desert palm is concerned, as a property itself we are unique. We are not attached to a shopping mall, nor are we on the beach or in the city. Yet we are only ten minutes away from the city and our guests can enjoy privacy away from the hustle bustle of the town. It is hard for guests who have not been here to understand the hotel ambiance without seeing it in person. Another distinguishing point is that we only have 38 rooms, suites and villas making the services very personalized and exclusive. We have 160 staff members to serve our guests, giving each customer the needed attention and care throughout their stay. Slowly our staff gets to know our clients’ tastes and preferences as to what they like to eat, where they like to go and more.
So are most of your guests international or local too? And are these families or business people? We have a lot of guests from Dubai who treat Desert Palm as their retreat. Some of our guests even come from as close as Silicon Oasis and others from the neighboring emirates, wanting to get away from of the madness of the city. We have a number of celebrities who stay with us to spend their time incognito, because the team knows how to respect their privacy. Our other guests are more concerned with having a good time themselves and enjoy the fact they can rub shoulders with the famous in a relaxed environment. Staring in October, we move into Polo Season with chukkas being played everyday and we host a number of high profile polo tournaments over the cooler months. During the
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tournaments we can have over 700 guests at the retreat enjoying the atmosphere and soaking up the rush of the game.
If guests want to only come to your hotel and not engage in going out, how would they spend their time in the hotel? There is a lot to do in the hotel. If guests would like, they can go horse riding and there are a number of instructors at the equestrian centre that can help them improve their riding technique. They can also cycle around the estate and stables or we can organize a tour where our guests can visit some of the 400 horses and experience the greenery on the estate. There is also a lot of wildlife and birds here that are inherent to Desert Palm. Additionally, you can read a book by the infinity pool overlooking the main polo field while enjoying the sun; reserve a treatment at our LIME Spa or just sit on the terrace and watch the skyline of Dubai while switching off from the rest of the world, secluded and satisfied. You have been hosting Woman polo tournaments too. What is the general feedback you have received from the audience in this matter? Polo tournaments are definitely appreciated across the country but when we hosted our first all ladies tournament last year you could sense the pride and aspiration from the public. They seemed to identify with the players and in turn were inspired to follow their dreams in every respect. We will be hosting the tournament again in November with Ralph Lauren and it will be even bigger than last year.
With so much experience and so much travel, is there one place you still wish to visit or live in the world? My extensive travel has not let me live much in Europe. My work commitments were such that I couldn’t spend much time there despite being a British national. So definitely I would like to spend more time Europe once again.
“Attention to minor details is also luxury because that enhances the quality of your service” Luxury, today, is quite overrated. What does luxury mean to you? Luxury for me can be defined in two terms – Branding and quality. For example, if you would look at what Ferrari cars were 30 or 40 years ago, you would know that the finishing of the car wasn’t perfect and but the performance was great, hence that was luxury and owning one was prestigious. On the other hand, attention to minor details is also luxury because that enhances the quality of your service. For example, free Wi-Fi or availability of power plugs when you want to charge your phone is luxury in itself too. We invest heavily every year a year to maintain our Wi-Fi infrastructure so that at a time, over 2000 devices can connect to the internet without interruption. Similarly, there are a lot of expenses you may not consider important but it is these minor things that distinguish your service from those of other hotels which in turn brings customers back to you.
“Luxury for me can be defined in two terms – Branding and quality. ”
The world is desperately awaiting the EXPO 2020. Where do you see Dubai in 2020? Well 2020 is going to be an exciting time for us. A lot of hotels have planned to open and Dubai could have up to double the hotel room inventory we are having at the moment. The prices for hotels, as I see, would be reasonable because the supply and demand would be well balanced. As far is inflation rates are considered, we have already seen inflation generated from the rental market but this should also settle.
“What happened yesterday isn’t in your control. You can only shape today in order to have a better tomorrow. ” Lastly, what is your motto in life? Integrity for me is very important and is the defining point in someone’s character. That is what we practice here as a philosophy too that you are only as good as you are today. What happened yesterday isn’t in your control. You can only shape today in order to have a better tomorrow.
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M. Micallef Luxurious
niche perfume expands even further into the U.A.E Brainchild of the French couple Martine Micallef and Geoffrey Nejman, this luxury perfume brand is here to stay. With perfumes distributed in five continents and in 900 shops and concept stores, it’s almost surreal to know that the dynamic duo only discovered their shared passion, in 1992. Elegante digs deeper, to find out the secret behind their success. Diksha Vohra Rida Zahra
You discovered that both of you had a similar liking in 1992 and then founded M. Micallef in 1996. So did the planning process just take 4 years? Martine: You know it’s a long process, because you need to do a lot of research. When we both realized about our similar passions, I told my husband, Geoffrey, that he should be the one taking care of the business and commercial aspect of the brand whereas I will be in charge of the artistic side of it. It’s where I’m at my very best. This proved to be the best decision we made, because it works so perfectly. Our work compliments each other and it proved great for our brand. When it comes to designing, I go with my instinct. This helped me a lot during our research process because I got to meet different people especially women because you get to understand what really works for them. I wanted to capture every woman’s individuality in a bottle. This was of course, a daunting task and took us long to achieve what we have as a brand today. Visiting factories, designing bottles by hand, working hard enough to earn the amount of money needed to build a brand is far from easy. We started it all in the cellar of our house and then basically moving from one place to another until finally starting our business in Europe. Germany was the place for us, since Geoffrey spoke German. From there we took over Europe and well the rest is history.
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Did both of you get into perfume making just coincidently or did you always have a passion for it? Geoffrey: I guess it’s a bit of both. Before we started the brand, I was a banker and a financial consultant in a perfume laboratory and Martine ran a beauty and wellness center. I started becoming more and more interested in the development and mixing of scents than financing and consulting. It later became a passion of mine and at Martine’s suggestion it was decided that we start our own brand of perfume. Even though it was a quick decision, the process for getting started and launching our brand was very, very hard and very long. It all started in the cellar of our townhouse as Martine told before and later we struggled to figure out where and how to launch our brand and at what level, once we had enough resources. We finally decided to go for a very luxurious, high-end brand of perfumes that were hand crafted and used only the most refined, high quality and unique ingredients. That worked out just how we wanted it to, since at that time, there wasn’t anything like it.
“Before we started the brand, I was a banker and a financial consultant in a perfume laboratory and Martine ran a beauty and wellness center. ”
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What do you think makes Micallef different? What sets it apart from the rest of the brands? Geoffrey: The concept for Micallef was to mix the occidental and oriental worlds together, and bring a unique scent that appeals to the high-end consumer. Not just something that smells incredible, but also looks flawless. Each and every bottle of perfume is hand crafted, beautifully covered in Swarovski crystals and custommade for our consumers. Back then, this was fairly uncommon and it helped set our brand apart from the others. Even though there are many such brands that exist today, Micallef made its mark a long time ago and still continues to do so, all because of our fine attention to detail when it comes to our products. Our brand is, what distinguishes us from the rest. Is it true that you include personalized messages on the perfume bottles for your consumers? Geoffrey: Yes it is indeed true. We give our consumers the opportunity to have their bottles fully custom-made and can have anything written on them. That way, you can present it to someone special, or to someone on a special occasion. This gives it a more personal touch, especially if you want to gift it to someone. Is it true that you include personalized messages on the perfume bottles for your consumers? Geoffrey: Yes it is indeed true. We give our consumers the opportunity to have their bottles fully custom-made and can have anything written on them. That way, you can present it to someone special, or to someone on a special occasion. This gives it a more personal touch, especially if you want to gift it to someone.
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You mentioned using Swarovski crystals to decorate the hand-crafted perfume bottles created by Micallef. Is there any alliance with the brand? Geoffrey: Swarovski isn’t exactly our partner, but they are very close to us in terms of business, and we have been loyal to them for over 20 years. They are our suppliers for the crystals that we use. We always shed light on Swarovski when we promote our brand because in many ways, they are a part of the brand itself.
“Swarovski isn’t exactly our partner, but they are very close to us in terms of business, and we have been loyal to them for over 20 years.” How did perfumer Jean Claude Astier help form the brand its image? Geoffrey: When we first started our business, we had little to no experience in the perfume making, so we turned to the very skilled and experienced perfumer Jean Claude, who has been in this industry for most of his life. He became our mentor and has really given us a lot of encouragement to continue and build our business empire. It was his skill and expertise that guided us into making Micallef what it is today. He is a small shareholder in the company, also responsible for doing the fine tuning of the fragrances. He helped develop our brand step by step with very little resources in the beginning, and slowly and gradually it became what it is today. So yes, Jean Claude has a big hand in making the brands image, and thankfully, he is still with us today.
“When we first started our business, we had little to no experience in the perfume making, so we turned to the very skilled and experienced perfumer Jean Claude, who has been in this industry for most of his life.�
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How has the market here in Dubai treated the brand? Geoffrey: U.A.E has welcomed our brand with open arms, which explains why we have been coming here for 14 years. Micallef has developed into a signature brand translating luxury, service and personalization. We cater to the clients who are VIPs, royal families, and all the loyal consumers who we have here in Dubai. We recently became residents here, so this is our second home. That makes it much easier to expand and grow as a business and spread to further territories. You have recently launched a new perfume called Mon Parfum gold. Tell us more about its uniqueness and the concept? Geoffrey: I am in total admiration of the packaging and the artwork around the bottle, which has been designed by Martine of course. You know we have to give priority to the women. (Martine laughs in the background) I’m very proud of Mon parfum gold because of its incredible fragrance and beautiful bottle design. We added a new kind of spice in the ingredient, and that adds an aura of mystery around it. It is a major element in the mix for this perfume and I’m excited to see how the public reacts to it. As of now, we are keeping the ingredient a secret. We’re keeping our fingers crossed and hopefully our consumers will love it as much as we do.
There’s a lot of hard work involved in making these bottles by hand. Have you ever considered using machinery? Geoffrey: No definitely not because the day we start using
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machinery is the day Micallef closes down. We are known for producing fine hand-crafted, high quality perfume bottles. The people that make these bottles are artists on their own, making one masterpiece after another. It’s an art, and we combine that with a whole lot of love, something that the machine is incapable of producing.
How do you come up with such exotic scents for the brand? What is the thought process behind that? Martine: It starts with Geofferey coming home with a perfume concept, bringing an ingredient from the lab or with me thinking of a new design for the bottle and new ingredients to start with. If I have a design and concept in mind, Geoffrey thinks of the right kind of fragrance that might go with it. He’s like the ‘nose’ of the company (both laugh) and he knows what ingredients would mix in the best possible way. We constantly keep brainstorming and thinking of new ways to develop new fragrances. Some days I come home and tell Geoffrey about this flower that had this amazing scent and how we could combine that with some other exotic ingredients to make a perfume that stands out. He would then think of spices and ingredients that would fit the concept and we take it from there.
Which brand do you consider to be your biggest competition? Martine: I don’t think there could be just one brand that we would consider to be our biggest competition. There are literally hundreds of brands opening up every day, which means there is competition at every corner, but we’re not that worried honestly.
Yes there is some stiff competition out there, but our brand is already unique. When the perfume finishes, people don’t throw our bottles. Even when they are empty, they work as a piece of art, and this is our signature image. It’s a blend of art and the science of mixing the right ingredients. As long as we continue to work as hard as we do in making our products stand out from the rest of the crowd, we’re good to go. Working as hard as you both do, what do you do to unwind and relax? Martine: We both love food so we mainly just spend our money trying different food, going to different restaurants and just having fun. Since our schedules are so tough, it’s just nice to not do anything for a change. We do all the things that everyone else does to relax. We have barbeques in our garden, have get-together with our families and I personally love to meditate. Sometimes all we have is a tomato with olive oil and some salt, and it just works magic for us. It’s the simple things that really are true luxury.
Can you give our readers a few tips on how to select the best scents? Geoffrey: This is a tough question because perfume is such a personal luxury that everybody has their own unique taste and their own unique favorite scent. It’s hard to just pin point at one thing and generalize it. I think that’s what sets perfumes apart from other luxuries like watches, wine, cars and jewelry. It’s something that is your ‘own’. You can pick anything that you want and that’s the luxury of having a perfume, of having your scent
carefully selected by you. There is not ‘best scent’ when it comes to perfumes. Every scent is different and unique. It depends on your mood, your personality and etc. You go with what seems right to you, and most of the time you know exactly what scent you want and why you want it.
“Food has to be my obsession. Not the quantity, but the quality of food. I love discovering new recipes and dishes..” What is your luxury obsession? Geoffrey: Food has to be my obsession. Not the quantity, but the quality of food. I love discovering new recipes and dishes. My son is studying to become a chef, so I made sure that I have a table permanently in his future restaurant (Martine laughs). Martine: It has to be art for me. Even if its architecture, paintings anything that exposes me to a new style of art. It’s what I live and breathe. How would you define luxury? Martine: Any unique thing that you buy, pricey or not, you want to keep it with you for a very, very long time. Luxury is something that needs to be with you for good, and anything that does that fits the definition. Geoffrey: It’s a mix of very high end quality of service. Service is part of luxury and the clientele that we have, expect a very high performing service, besides buying an exotic perfume bottle. If you can find within the object, the passion with which it was produced, that is what luxury is.
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On the Move to a Successful
Business Alliance
A basic definition to a strategic alliance: It is a joint venture between two companies that work together to achieve objectives that are mutually beneficial. It is difficult to break into new markets and a partnership can bring new customers – it doesn’t have to be about bridging markets, it can supply capital or access to technology or manufacturing processes. One of the logical reasons to enter this strategic alliance is to obtain the advantage of another company’s innovations without having to invest in new research and development. ‘’While companies have used acquisition to accomplish some of these goals in the past, there’s this halo effect which is doing an alliance deal with a major player clearly adds credibility to a smaller organization, ‘’ says Barry Sloane, CEO of Newtek Business Services, a provider of back-office and financial services. Here are the best selected examples for successful strategic alliances: Sara Sharief
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1- Starbucks and Barnes & Noble The coffee house and the bookstore are like a natural match of alliance – both have a historic relationship and a laid-back bookworm temperament. Their partnership with Barnes & Noble’s started in 1993 has made the sight so visible in university libraries and internal coffee shops. Along this alliance, some growth in the airlines resulted after serving coffee on flights with the Starbucks logo on the cups and a partnership with kraft foods. Plus, it continued to spread to more local places like grocery stores. However, the growth has been less about aggressive advertising and more about alliances, echoing the kind of word-of-mouth growth that helps local companies expand.
2- Apple Apple has partnered with Sony, Motorola, Phillips, and AT & T in the past. They also forged a partnership with Clearwell in order to jointly develop Clearwell’s E-Discovery platform for the Apple ipad.
3- Northwest Airlines and KLM Many reasons why an alliance occurred between Northwest Airlines and Dutch airlines KLM which started in 1993 that eventually grew into an alliance with other major airlines; It
goes back to the sheer number of personal schedules, routes, mechanical concerns and materials. However, the alliance between KLM and Northwest meant a strategic sharing of routes and joint operation of flights, leading to better use of seating capacity and revenue growth. In 1990s, flights resulted in increased traffic but with lower ticket prices and decrease in revenue for airlines.
4- Disney and Hewlett Packard This partnership goes all the way back to the beginning of Hewlett-Packard (HP) itself, and back to the heyday of Walt Disney himself. The long-standing alliance started back in 1938 when Disney purchased eight oscillators to use in the sound design of Fantasia from HP founders Bill Hewlett and Dave Packard, it created an urge for a brand recognition in a crowded global market. You put your money where your mouth is the key to success for any business alliance that take hand in the market and result in mutual profit returns. Nonetheless, it should have some clear understanding of what each partner have to contribute and could expect to derive from the relationship and how that would change over time. Both partners are complex organizations that should be integrating their alliance goals together.
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LUXURY LIVING
Virtual Tour with
COCO GABRIELLE COCO CHANEL’S APARTMENT An exquisite and tranquil home such as COCO CHANEL will make you feel at ease and more relaxed than any other home you’ve visited. The elegance and sophistication exposed from her balcony view is breathtaking on top of the place Vendome. Meanwhile, this superb suite is a home for every inspiring designer who has the same quality of taste in fashion as COCO. Gabrielle CHANEL lived there until she died in 1971 at age 87. In the meantime, photographers use it for special photo shoot events. Multiple floors for different stores, from haute couture to her affluent apartment on the second floor, to her work space on the third. Sara Sharief
Paris
31 Rue Cambon, one of Paris most alluring streets to visit during your stay, some think that her soul is still around the place watching over the designs. Every corner reminds you of her presence, the black surfaces and the suede sofa that created an air of enchantment and sense of wonders. Her dream of East meets West came trueher collection fits all types of skin color, despite of her black and white hues she used in her fabrics and textures. Her legacy in elegance is not only found in her fashion designs but also in her home interior. You can tell by taking a tour in this inspiring house. Start exploring by taking a look at her mahogany desk, which is etched
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with the legacy of a million scratch marks to her handassembled Chinese screens. Easy to impress, most of COCO’s books have deep red tones, just like the iconic lipstick she created and the inside lining of the bags.
“Some people think luxury is the opposite of poverty. It is not – It’s the opposite of vulgarity.’’ COCO CHANEL Part of her art-deco-influenced the exterior, take a look
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at the camellia flower which symbolized purity and longevity in Asia and was very ubiquitous in her designs. Every piece in her home reflects about her personality. She never ceases to amaze us with her individuality and mix of amusement that is captured in her designs. Taking care of business was her target and remained the same over the years. She was a hard-working person who valued luxury life style and worked hard to influence the fashion world with her sophisticated taste. She was a trendsetter who left a classy trace to follow behind her. Most generation after her legacy loved every piece she made and wanted same over the years. As part of taking care of her work, she used to always sit next to the mirrored spiral staircase to see the audience’s reaction whether they loved her collection or not without anyone’s noticing. COCO used to like simplicity and her trade mark was to
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stay as simple as possible. She asked the designer to do something very clean and yet very simple.
“Simplicity is the keynote of all true elegance’’
COCO CHANEL
Her European eccentric serenity turned from vision to reality. She was a bit superstitious, you can tell by looking at her assorted mix of décor, from French classic furniture to antiquities to Italian influences to Japanese deers. At that time, it was really exceptional to mix orient and occident but she turned that into a challenge and made it happen. That was part of her character where she creates something from ordinary to extraordinary against all odds and works it for her benefit. Take a look at some of the objects such as the lion or the embodied sculpture on both sides of the mirror or the Chinese décor that added more reflection of imperfection for the entire room. Imperfection is indeed her way of styling things.
“Fashion fades, only style remains the same’’ COCO CHANEL
The white nude chair that captured many photographers when visiting COCO, especially the Journalists who used to interview her in person- the octagonal shape of the mirror on the wall was the inspiration for the cap of Chanel No 5. It is also the same shape of the iconic Place Vendome, which COCO could see out of her window of her residence at the Ritz Hotel.
“In order to be acceptable, one must be different’’ COCO CHANEL
COCO had many visitors other than reporters and Journalists, celebrities used to visit her, such as Elizabeth Taylor, Salvador Dali and Pablo Picasso. All of them in this exact room. It’s amazing to be sitting in the same room where all big Hollywood stars were sitting.
Despite of her symbolic characteristics, COCO was a Leo and that’s part of why she had a lion statues in her living room and on both sides of the dinner table. COCO CHANEL believed in the healing power of crystal. She had this chandelier custom made. Can you scout the iconic 5’s? Her spirituality used to be seen all over her house, you can see the wheat she had in the corner of the living room which symbolizes prosperity and can be seen throughout COCO’s apartment. Who would have thought that after all, a daring taste of fashion can be intrigued like this? COCO CHANEL indeed exceeded everyone’s expectations in her days and continued the miracle of passing the same sense of elegance for the generations after her presence. Uniqueness is her trademark!
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ART LOUNGE
CHRISTIE’S WORKS FROM LEADING PRIVATE COLLECTIONS & ARTISTS’ ESTATES CONTRIBUTE TO $12.5 MILLION SALE AT CHRISTIE’S DUBAI SALE EXCEEDS HIGH ESTIMATE BY $4 MILLION & IS 95% SOLD WITH 19 NEW AUCTION RECORDS
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orks from eight important family collections from across the region and around the world drove the total for tonight’s sale of Modern and Contemporary Arab, Iranian and Turkish Art at Christie’s Dubai above the $8.5million high estimate to $12,510,875 / AED45,939,933. This was the highest sale total for the category since 2010. The sale was 95% sold by value, an indication of the continuing strength of the market and the demand from collectors around the world for works of top quality by the leading artists from the region. Among the 121 lots in the sale, 19 new artist records were set including for works by Hamed Ewais, Shafic Abboud, Bahman Mohassess, Koorosh Shishegaran and Samia Halaby. Michael Jeha, Managing Director of Christie’s Middle East, commented: “An esteemed group of private collectors and artists’ estates entrusted us with the sale of their works tonight. They have followed this market closely since we held our first sale here in 2006 and decided that now was the right time to offer them for sale at auction. Demand was high for all the works that the Christie’s experts selected for this curated sale. Bidding came from international and regional collectors who had to compete fiercely on the telephone, in the room and online, to acquire them. Tonight’s sale truly re-affirmed the international appeal of the best Middle Eastern art.”
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Jussi Pylkkänen, President of Christie’s in Europe and The Middle East, and this evening’s auctioneer, continued: “The results confirm that Dubai is the global centre for the sale of Middle Eastern art. When I took the first sale here 8 years ago the artists included were largely unknown outside the region. Tonight’s sale confirmed that the market has matured and that they are now collected globally. The results of the sale also showed that Dubai is the hub of the global market for Middle Eastern art. This is where records are broken.” The leading private collections in the sale were 90% sold by lot and contributed $4.8million. One of the other highlights tonight was a rare Untitled oil on canvas by Parviz Tanavoli (Iran, b. 1937), painted in Minneapolis where he was working as an art teacher in 1962. It depicted geometric figures and was sold for $365,000, six times the low estimate, to applause from the saleroom. This is a world record for a painting by an artist who holds the current record for any work of art from the region. Next season we will again hold our March sales to co-incide with Art Week in Dubai to ensure that as many collectors as possible can attend our sale alongside the other events that will be held to celebrate the best art from the Middle East.
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cApITAL cLUb
cApITAL cLUb masQuerade ball a celebration of all things french at dubai’s premier private city club
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n an early nod to Halloween this past weekend the Capital Club, Dubai’s premier private City Club and member of the ENSHAA group of companies, once again opened its doors for its annual Masquerade Ball. The lavish celebration paid homage to all things French, and in honour to Marie-Antionette, who was sent to the guillotine on 16 October 1793, just over 210 years ago, almost to the day the dress code was themed “be sure not be bore” reflecting one of MarieAntionette’s famous quotes. The evening combined the decadence of the pre-revolution French court with the highly popular and
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very contemporary French Yelloween concept in collaboration with Rolls-Royce Motor Cars AGMC and Veuve Cliquot. “Rolls-Royce Motor Cars AGMC was pleased to be a part of this opulent event with the Capital Club. There is a great synergy between Rolls-Royce and the Capital Club, both of which strive to deliver truly memorable experiences of the utmost quality to our clientele, with events such as the Masquerade Ball exemplifying this approach” said Mohammed El Arishy, Rolls-Royce Motor Cars brand manager.
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LUXURY TOUR
ROSEWOOD
ABU DHABI INTRODUCES
“IRRESISTIBLE SHOPPING” Package features private tour of The Galleria by Chinese Hospitality Representative Diksha Vohra
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osewood Abu Dhabi has launched the “Irresistible Shopping” package, a stylish offer for those looking to refresh their wardrobe with pieces from the latest high fashion collections whilst enjoying an ultra-luxury Middle Eastern holiday. Irresistible Shopping, available to 31 December 2014, includes: • Three nights luxury accommodation • One tier room upgrade • Buffet breakfast for two at Mediterranean and Northern Italian restaurant Aqua • Luxury welcome gift from The Galleria, Abu Dhabi’s premier shopping destination • Private tour of The Galleria conducted in Mandarin, with introductions to Chinese store ambassadors and assistance in securing guests’ specific items of interest • 25 percent discount on treatments at Sense®, A Rosewood Spa • 25 percent discount on food and beverage • Private Butler • 24hr access to the Rosewood Fitness center
Package rates start from AED3,000 for a Deluxe Room, excluding tax and service charge, based on availability. Located on Al Maryah Island in the heart of Abu Dhabi’s vibrant new Central Business District, Rosewood Abu Dhabi offers direct climate-controlled links to The Galleria, which features more than 100 specialised boutiques showcasing the world’s most coveted fashion brands from Christian Dior to Christian Louboutin and Balenciaga to Bottega Veneta. Rosewood Abu Dhabi is an ultra-luxury waterfront hotel that combines traditional Arabian hospitality with contemporary sophistication. The 189 spacious guestrooms feature thoughtful amenities including an iPad® room navigation system, roundthe- clock professional butler service, media centre with 55” flatscreen TV, oversized Villeroy & Boch tub and Pratesi Egyptian cotton linen. Rosewood Abu Dhabi has also curated a 271-piece collection of unique Eastern and Western artworks placed in the hotel’s public spaces and guestrooms. The property’s nine restaurants and bars offer distinctive dining experiences, whilst its Sense® spa provides an extensive range of indulgent therapies, treatments and services.
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Banyan tree Ras Al Khaimah Introducing you to the world of luxury and leisure
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tirring views of the vast Arabian Gulf, shores of powdery soft sand, crystalline waters and desert palms. Banyan Tree Ras Al Khaimah Beach has all the elements of a romantic retreat. Anchored on a private peninsula in the shimmering Arabian Gulf, the stylish all-pool villa resort is a vision of exclusivity and modern luxury. The contemporary island getaway is located in the exclusive resort enclave of Al Jazirah Hamra and is just a 20-minute drive from sister resort, Banyan Tree Al Wadi, an hour from Dubai
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International Airport. Encompassing 32 luxurious all-pool villas, amazing views of the Arabian Gulf and inimitable Asian hospitality, Banyan Tree Ras Al Khaimah Beach is an idyllic escape for urban jet setters. Designed to convey the relaxed ambience of an island-style resort, the resort also features modern interpretations of traditional Arabian architecture as seen in Bedouin-style tent villas and lowrise buildings.
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One can experience utter tranquility and true romance at the Beachfront Pool Villa. Evoking the charm and eternal allure of the desert with its Bedouin-style tent design, you would enjoy some passionate days and sultry nights at this villa. And if you feel like, you may lie under the glowing Arabian sun on your stretch of soft sandy beach, relaxing and rejuvenating yourself. You can also lounge in your elevated beach cabana as you contemplate the endless horizon of the Arabian Gulf. They also offer private plunge pools for you to refresh yourself with a cool bath enjoying the serenity around. In the evening, on the way back to your exquisitely accoutered inner sanctum you will be mesmerized by the stunning moonlit and star-filled desert night sky illuminating your evening like never before. Set by the resort’s infinity pool, Sands serves a delectable variety of healthy international fare. Exuding a chilled-out ambience, dining al fresco at Sands guarantees a panoramic view of the sparkling
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seascape. In the evenings, fiery sunsets are best viewed from the Sands Bar with a refreshing cocktail in hand. If privacy and romance is what you crave, in-villa dining is an excellent option. From champagne breakfasts to intimate fourcourse dinners, the in-villa team is ready to fulfil your desires and satisfy your appetite. Have a meal at one of Banyan Tree Al Wadi’s highly acclaimed restaurants. Stimulate your taste buds with Thai cuisine at Safran, indulge in international and Arabic fare at Al Waha or have a tipple at the al fresco Samar Lounge and Moon Bar. If you wish to walk a different way, you can also celebrate your dream destination wedding on the resort’s private beach. Accommodating intimate gatherings and banquets, the resort is well-suited for business and pleasure as different styles of setups can be arranged to suit every requirement. You can chart a course for adventure with myriad water activities
adjacent to the resort’s private beachfront. Sail the high seas on a catamaran; come alive with the salty sea breeze in your hair and adrenaline coursing through your veins. If your style is more resort lounge chic, mingling with fellow guests by the resort’s infinity pool is a choice activity. There are land-based leisure pursuits aplenty at sister resort Banyan Tree Al Wadi. Desert recreations are the diversions du jour with falconry, horse and camel back riding, archery, mountain biking and guided walks. Physical, mental and spiritual rejuvenation await you at the Banyan Tree Spa Ras Al Khaimah Beach. Inviting you to indulge in signature massages are the six Spa Pavilions and enjoy panoramic views of the Arabian Gulf through floor-to-ceiling windows. Feel your worldly cares melt away under the expert touch of
skilled therapists, aromatic oils and herbs. Leave with a bounce in your step and a glowing aura. The languid landscapes of Ras Al Khaimah are ripe for exploration and enjoyment. Golf aficionados can enjoy a golfing challenge at the 18-hole Al Hamra Golf Club where spectacular Arabian Gulf vistas complement their games. Historical sites, museums, dusty souks and antique bazaars offer a taste of the sights and sounds of this enchanting emirate. A 4WD tour of the majestic Al Hajjar Mountains and its steep canyons, terraced slopes, indigenous flora and fauna is a must for lovers of nature. Cruising the tranquil Gulf waters aboard a traditional Abra boat while sipping champagne and savoring strawberries and cream is the perfect evening activity to round off your day.
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ramada
hoTEL & SUITES RAS AL khAImAh your getaWay to exclusive luxury!
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amada Hotel & Suites Ras Al Khaimah, located on the northern tip of the Arabian Peninsula, is a boutique hotel which is the perfect destination for families on holidays, working professionals on weekend breaks, corporate groups on team building trips, and couples who want to relax and enjoy blissful moments together. Managed by Global Hotels Management LLC, a Dubai-based hotel management company, this is the first Ramada hotel brand in Ras Al Khaimah. With its comfortable, intimate and welcoming setting, the boutique hotel is ideal for visitors of all ages. The stylish rooms with contemporary but tasteful designs and elegant furnishings reflect a home-away-from-home feeling. The 38 luxury suites in 1-, 2- and 3-bedroom configurations
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feature 5-star facilities, fully-equipped kitchen, free WiFi internet access, flat screen TVs, an array of satellite TV channels, electronic safe and branded bathroom amenities from Italy – all provided to make your stay convenient, relaxing and fun. Guests have complimentary access to its facilities including the gym, sauna and swimming pool. Stay in shape or simply unwind at the hotel’s state of the art health club, take a dip in the swimming pool, relax in the Jacuzzi, sweat the stress out at the sauna or the fully equipped gym. For head to toe pampering, Ramada Hotel & Suites Ras Al Khaimah houses the opulent O2 Spa, a well-known spa facility with highly trained therapists who will pamper and help your body regain a state of serene tranquillity, relaxation and rejuvenation. O2
Spa has separate treatment rooms for men and women including a couple’s massage rooms which is ideal for honeymooning couple. A choice of dining outlets offer diverse cuisine such as Front Page Cafe, a shisha cafe where guests can chill out and have a good time watching their favourite football matches or playing billiards with friends while enjoying mocktails and sumptuous snacks prepared by the hotel’s specialty chef. The hotel is also home to award-winning Bundoo Khan, an all-day dining speciality restaurant where you will be welcome with the aroma of one of South Asia’s finest barbeque delicacies. From the streets of Karachi, Bundoo Khan brings the best mouthful indulgence. Authentic cuisine is served at Bundoo Khan making it a genuine place to discover the tempting barbeque flavours of
“The hotel is home to award-winning Bundoo Khan, an all-day dining speciality restaurant where you will be welcome with the aroma of one of South Asia’s finest barbeque delicacies.”
South Asia. Ramada Hotel & Suites Ras Al KHaimah is also convenient for private event and meetings. The meeting rooms features state of the art facilities including wireless internet access to cater even to the smallest client requirement.
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Yas Viceroy Leads the Way for Abu Dhabi’s Contemporary Hotel Design
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Yas Viceroy, Abu Dhabi, is the architectural feature of the ambitious Yas Marina Development. Sitting on Abu Dhabi’s Yas Marina Circuit, this distinctive hotel is designed to embody aesthetics associated with speed and spectacle.
Marina and Grand Prix circuit from their wraparound balconies. Home theatre systems are standard in the living rooms. In the bathrooms a sculptural standalone bathtub sits by the window, allowing guests some of the most spectacular views on the island.
New York architects, Asymptote Architecture, worked closely with designers Jestico + Whiles and Richardson Sadeki to create this iconic structure. Visitors are initially struck by the engineering feat that has been undertaken to create the incredible “Gridshell”. The 219 meter expanse of sweeping steel and 5,096 diamond shaped glass panels provides a ‘veil’ that drapes over the two hotel towers, linked by a bridge that crosses the Yas Marina Circuit. The optical effect is stunning, reflecting thousands of colored lights against the surrounding sky, sea and desert landscape.
Yas Presidential Suite
Internally, spaces flow easily together, with the filtered lights from the Gridshell highlighting the contemporary interiors. The Lobby utilises a modern interpretation of the Arabian Mashrabiya, where lightweight white latticed walls give defined private zones within an otherwise flowing space.
The Restaurants are entirely contemporary, with only very subtle references to the culture from which the cuisines originate. For example, Angar, the Tandoori restaurant takes the colours of traditional saris and incorporates the panels of fabric into the table tops, while Amici, the Italian restaurant is focused around a heavy, family sized olive wood refectory table and Noodle Box, the South-East Asian restaurant, uses volcanic basalt tiles.
The Deluxe and Executive Suites make the most of the Middle East’s hours of sunshine by featuring floor to ceiling glass panels which change from scarlet to indigo to create definition between the entrance and the bedroom. In continuum, the oversized wet room is enclosed within a frameless glass box, mounted with fine silk sheer panels for modesty. The materials used are tactile; including Carrara marble, glass and porcelain, warmed by leather touches and bronze mirrors. The Marina Executive Suites offer exceptional views of the
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This lofted, double height space gives a clear view of the Gridshell and the monumental structure of this incredible building. The all-white space features original contemporary artwork, exclusive furnishings from MoMA alongside many bespoke pieces, including custom-made beds. The suite can accommodate up to sixteen people for dining, is serviced by a private lift, a full chef ’s kitchen, dining room and a private lap pool on the large terrace. The two Presidential Suites cover each an area of 409 sq. m.
The Ballroom has been designed to host a wide variety of events, from the launch of a new Ferrari, to a serene wedding. The walls are upholstered in white wall panelling, running from floor to ceiling. This can either be left as a neutral but lush backdrop, or lit up dramatically by a matrix of glowing ceiling lights that create one seamless chandelier, which can change colour to adapt to the rooms use.
When designing ESPA at Yas Viceroy, Richardson Sadeki looked at the traditional hammam, as conceived within Islamic architecture for their primary inspiration. The spa is a luxurious re- interpretation of these restorative spaces. The northern tip of the spa houses a cylindrical room, the rotunda a completely unique space. The rotunda’s stone furnishings create a sculptural garden that surrounds a central column that reveals an inner core. This core has a markedly cooler temperature, with refrigerated floors to counter the warm conditions of the hamam. It contains an illuminated nightscape ceiling and an amorphous sculpted stone lounge.
Rush is located in the bridge that stretches over the Yas Marina Circuit, linking the hotel’s two towers, Rush is a club bar. Operated by George V Restauration, operators of the international chain
of Buddha Bar, the design includes a back-lit resin bar with a chrome orb back bar, a DJ booth overlooking the bar, and two VIP booths.
Skylite is located poolside, on the roof of the hotel. Located under the Gridshell, guests can enjoy some of the best views across Abu Dhabi, designed to offer a great space during the day, as well as becoming a vibrant and unique venue to spend the evening.
The Gym For the gym’s core, aluminum cladding has been painted with highly glossy and reflective paint to articulate speed and also reflects the roof deck back onto the interior space. The gym is also designed with white rubber ceilings, floors and walls, Richardson Sadeki have intentionally used a material that is soft and tactile.
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LEISURE
Ananda in Himalayas
A WAkE Up cALL To pARAdISE Take the plunge, whether you like your body scrubbed with powered black pearls, or rubbed with hot jade stones, or wrapped in coca leaves, there’s always a spa out there for you to try. Indulge yourself with a treatment that you deserve. Here are our selected spas around the world: Sara Sharief
Ananda in Himalayas
If you’re a traveler then you have already visited this spa and would like to try it again, if not then you have to consider adding Ananda Spa in the Himalayas on your bucket-list this year. Nothing would make you feel at ease other than pampering yourself in a lavish Spa. Ananda Spa is a luxury destination in Narendra Nagar, Uttarakhand set in the Indian Himalayas. Being the first India’s spa destination overlooking the river Ganges, guests always come back for more.
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Services include yoga and Ayurvedic practices combined with international Spa therapies. Every treatment takes you to a whole new level by transporting the guests from their everyday lives into a zone of relaxation and luxury. A relaxing destination visited by many famous celebrities such as, Operah Winfrey, Jerry Hall, Bill Gates and Melinda Gates, Kate Winslet, Nicole Kidman, Ricky Martin, Macklemore, and Prince Charles. Let alone, it is an institute that attracts many students from all over the world to study yoga and international therapies under one roof.
Laamu, Maldives
If you’re the kind who is selective and clean conscious about the places and restaurants you visit then you have reached your destination. At six senses Laamu, you will only experience purity and freshness. An invitation is open to those who would like to see what this spa has in store for them – it’s time to indulge yourself with a treatment you deserve. Needless to say that the view of the sea will enrich your soul with positivity, the Six Senses Spa offers four uniquely designed couple treatment nests, four secluded couple treatment pavilions plus one Ayurvedic treatment pavilion all within the island’s natural vegetation. Highly skilled Six Senses Spa therapists use a synergy of natural products to provide a comprehensive range of award-winning signature treatments.
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Mandarin Oriental Spa: London
‘Escape to serenity’ an age old ritual of cleaning and purification in a heated chamber is what you need- away from the buzz of Knightsbridge, we offer a calm and nurturing environment which you can begin your personal journey to physical and spiritual harmony. Let alone, the unique wellness classes and fitness centre offer a chance to unwind your body and soul. Spread over two floors, our spa enjoys a contemporary feel and uniquely reviving environment. With extensive heat and water facilities, expert therapists and a range of indulgent treatments, we have created a luxurious haven of wellbeing. From caviar to diamonds to gold to snake venom, spa goers have to go to the extremes in search of the fountain of youth. Some of the facilities to the spa are important to read the facilities before taking an appointment.
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Spa Facilities: • Eight treatment rooms, all with private showers • Extensive heat and water facilities, vitality pools and amethyst crystal steam rooms • Zen color therapy relaxation area • Expert therapists and comprehensive list of holistic treatments • Spa boutique Each signature therapy consist of a relaxing, hands-on body massage ritual that combines the powerful effects of oriental meridian massage with the therapeutic benefits of customblended essential oils, created uniquely for Mandarin Oriental. Each time ritual begins with a soothing foot ritual and is designed to restore a natural state of equilibrium.
Assawan Spa & Health Club
It is time to steal the show, if you have what it takes to cross the barriers and take a step forward then Assawan Spa is your exact spot taking place in Burj Al Arab. Assawan Spa is named after an ancient stone renowned for its magical powers, nonetheless the design speaks about itself where painted walls and floors are combined with tiles in vivid shades, marble columns, and several lamps. Let alone, the services include shiatsu, Thai and Balinese massages, Ayurvedic therapies, a chakra balancing treatment, La Prairie’s Caviar body treatment, body wraps and scrubs. They say we only live once so why not to make the best out of it and pamper ourselves with treatments we believe we deserve.
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LEISURE
EMIRATES GRAND SPA Emirates Grand Hotel A luxurious sanctuary in the heart of the city
Experience a blissful re-awakening of the body and mind at the exquisite Emirates Grand Spa
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ive your mind, body and soul some rest and rejuvenation as you welcome the winter season with a spa session at Emirates Grand Spa. Located at the 45th floor of Emirates Grand Hotel, in the heart of Dubai’s business and commercial district, the Spa provides holistic rejuvenation and relaxation designed to soothe the body, mind, and spirit. With its luxurious services that offer a range of treatments including facial, body wrap, and different types of massage, Emirates Grand Spa also features a steam sauna, terrace and sunrise pools, a well-equipped health club, and private treatment and relaxation rooms. Immerse yourself and feel how your skin is polished and nourished. Bring in you a healthy and refreshing aura and experience complete restoration of your wellness to a perfect balance while delighting all of your senses. Guests can choose from a series of luxurious treatments and packages including Algae detoxifying ritual for two hours that begins with a body exfoliate to invigorate the skin. Mineral rich algae and essential oils of juniper berry, eucalyptus, and grapefruit are smoothened on the skin while the body is
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wrapped to encourage elimination of toxins. A cool compress infused with English peppermint invigorates the face, while a therapeutic scalp massage clears the mind. A detoxifying massage follows, leaving the body cleansed and purified. The Collagen Age Defyer Facial Concentrate done in 90 minutes improves the appearance of the skin by using special age-defying massage techniques and a selection of age-defying concentrate to replenish and revitalize the skin, leaving your complexion toned, radiant and rejuvenated, using ELEMIS a natural product from England. Emirates Grand Spa is graciously nestled with 13 spacious and well-appointed treatment rooms, including double rooms. The facility has private steam saunas with rain mist rooms, terrace and sunrise pools, a well equipped health club and relaxation rooms. The professional and polite therapists and reception staff will ensure guests are comfortable at all times during their spa experience. Hair and nail services are also offered at Emirates Grand Spa creating a “one-stop-shop” for busy women seeking good health, beauty and relaxation.
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SEASoN SpEcIAL
ThE WoRLd’S Top
WINTERLANd
dESTINATIoNS Sara Sharief
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Plan your getaway with our guide for your best destinations around the world, couldn’t be any more joyful than this! For a wishy-washy New year, take a sneak peek!
1- New York, New York
Yes, we’re not only talking about the winter events, but we are also talking about the central ways to have fun in the city that never sleeps. Away from work, busy streets, and long hours drive. Don’t forget to check out the ice skating at the Rockerfeller Center rink, carriage ride in central park, New York
sightseeing and Music Hall events and concerts.
2-Amsterdam
Speaking of the devil, some of us need a break every once in a while. Especially for those who are looking for an inspiration. That won’t happen unless you travel to Amsterdam. The perfect destination to see the legendary Santa Claus town, where 16th and 17th century houses are strung with lights in early December. Consider lingering through New Year’s Eve for champagne and fireworks in the Nieuwmarkt or Dam squares. Don’t forget to join the locals as they trade their bicycles and tour the city’s outdoor rinks.
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SEASON SPECIAL
3- Munich
February is the perfect season for tourists who are visiting Munich for the first time. Winter in the Bavarian capital means a hundred-foot-tall tree in the Marienplatz, about two dozen flea markets with mulled wine and gingerbread, served on a tram that crosses the old city. Don’t forget to attend the live music on the balcony of the town hall. Certainly worth watching!
4- Provence, France
If you’re looking for a fairy tale getaway, then you’re in the right place. The villages have live music from medieval churches, filling the cobblestoned streets and women crowd around market stalls to sniff out the freshest foie gras. Try to pass by the regions’ grand hotels- Couvent des Minimes Hotel & Spa, the Terre Blanche Resort, and pull out all the stops for the season. Don’t forget to book the Chateau d’ Estoublon’s Bistrot Mogador which is a great traditional supper.
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“You don’t need magic to disappear, all you need is a destination.”Lao Tzu
5- Venice
Why travel the world, when you can travel to Venice? When you dream, try to dream big. You can have the moonlit Piazza San Marco all to yourself. Try to book at the opulent Cipriani Hotel that is available during February. For more intimate experience, consider Ca’ Pisani, a boutique hotel with a vaguely innovative look. Don’t forget to have your dinner at the Italians big feast taking place on the 24th. Indulge yourself with hot dishes such as risotto with Shrimp and seasonal vegetables or baked branzino with potatoes, tomatoes, and oregano.
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SEASON SPECIAL
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Lavish Race Weekend
Entertainment and Post Race Parties At Yas Viceroy Abu Dhabi 20th to 23rd November, 2014
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SEASON SPECIAL
R
acing fans can immerse themselves in all the action of the 2014 Formula 1TM Etihad Airways Abu Dhabi Grand Prix race weekend in five star comfort at Yas Viceroy Abu Dhabi, the world’s only hotel situated in the middle of a Formula 1™ racetrack.
international DJs, celebrity and special guests from the Formula 1™ world, fashion shows, and for the first time, ROKU will offer an exquisite three-course table d’hôte Race Dinner, offering a delectable taste of Japan, which includes access to The Podium Lounge later.
Enjoy non-stop entertainment from day to night, with a variety of dining options and gourmet cuisine. For every lunch or dinner reservation made at Yas Viceroy Abu Dhabi, guests will receive a hotel day pass granting them access to the hotel, the marina and the post race concert for that evening. This year’s performers include pop sensation Pharrell Williams, legendary rock band The Who, DJ Armin Van Buuren, Egyptian celebrity singer Tamer Hosny, award-winning Lebanese musician Carole Samaha, Emirati singer Faiz Al Saeed, and Palestinian Mohammed Assaf of ‘Arab Idol’ fame.
The hotel’s rooftop bar, Skylite, will also be in action so guests can enjoy a post-race drink or party the night away under the iconic light-filled canopy. The newly touched up bar will provide a chic setting for a sophisticated crowd, with resident DJ Mark providing house beats.
Origins restaurant offers avid race fans the perfect location to soak up all the action with trackside views from the comfort of a spacious terrace or airconditioned restaurant. Serving an exceptional selection of international cuisine, enjoy lunch or dinner to the soundtrack of roaring engines. On race day, free-flowing bubbly will set the celebratory tone as guests cheer on the winner to the chequered flag. Those who want a more relaxed option without the view but still experience the F1 buzz can do so with a three course set menu at a variety of restaurants including Amici, offering classic Italian cuisine; Angar serving the authentic tastes of India; or Noodle Box offering contemporary Southeast Asian cuisine. Make a day out of it with the exclusive hotel pass, which will let guests enjoy the day at the hotel, marvel at the array of super yachts docked in the marina and party at the post-race concerts. Revellers wanting to celebrate into the night can do so in A-list style, with the return of The Podium Lounge at Yas Viceroy Abu Dhabi every night of the race weekend, Thursday 20 - Sunday 23 November, from 10pm – 5am. After a successful season in Melbourne, Monaco and Singapore, The Podium Lounge’s star-studded postrace party will transform the Yas Viceroy Marina Wing rooftop pool into a glamorous ultra-lounge, offering a magical party experience for up to 1,000 guests per night. Partygoers can enjoy a spectacular line-up of
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Origins
Thursday: AED 550* inclusive of buffet and selected house beverages. Indoor & terrace seating. Lunch 12:00 - 15:00 or dinner 16:00 - 20:00. Friday: AED 550* indoor seating and AED 750* terrace seating, inclusive of buffet and selected house beverages. Lunch 12:00 - 15:00 or dinner 16:00 - 20:00. Saturday: AED 550* indoor seating and AED 750* terrace seating, inclusive of buffet and selected house beverages. Lunch 12:00 - 15:00 or dinner 16:00 - 20:00. Sunday: AED 750* indoor seating and AED 950* terrace seating, inclusive of buffet and selected house beverages for lunch 12:00 - 15:00 or AED 950* indoor seating and AED 1950* terrace seating, inclusive of buffet and selected house beverages for dinner 16:00 - 20:00.
Amici
AED 350* three course set menu food only. Lunch 12:00 - 15:00 dinner 16:00 - 20:00.
Angar
AED 350* three course set menu food only. Lunch 12:00 - 15:00 dinner 16:00 - 20:00.
Atayeb
Thursday: A la carte menu. Lunch 12:00 - 15:00 dinner 16:00 - 20:00. Not available Friday to Sunday.
Kazu
Thursday: A la carte menu. Lunch 12:00 - 15:00 dinner 16:00 - 20:00. Friday: AED 480* three course set menu food only. Not available Saturday to Sunday.
Noodle Box
Thursday: A la carte menu. Lunch 12:00 - 15:00 dinner 16:00 - 20:00. Friday: AED 550* inclusive of selected house beverages. Lunch 12:00 - 15:00 dinner 16:00 - 20:00. Saturday: AED 550* inclusive of selected house beverages. Lunch 12:00 - 15:00 dinner 16:00 - 20:00. Sunday: AED 635* inclusive of selected house beverages. Lunch 12:00 - 15:00 dinner 16:00 - 20:00.
Latitude
AED 350* inclusive of tex mex buffet with live cooking stations and selected house beverages. Lunch 12:00 - 15:30 dinner 16:00 - 20:00.
Skylite
AED 500* minimum spend per person applies (excluding Thursday) *All prices are subject to 10% service charge and 6% tourism fee. Reservations are essential please call +971 2 656 0600 or email dining@viceroyhotelsandresorts.com.
The Podium Lounge Pop Up Japanese Restaurant ROKU
Access is granted with the purchase of a Podium Lounge ticket. General Admission passes range from AED 350 on Thursday 20 to AED 850 on Sunday 23 November. Dinner 19.00 – 22.00.
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LUXURY AUTOMOBILES
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Lamborghini Asterion Taking the Hybrid move Palvi Sharma
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LUXURY AUTOMOBILES
A
fter claiming a large share in the luxury cars market, Automobili Lamborghini is now all set to tap the Hybrid cars market too. In the recent Paris Motor Show, Lamborghini unveiled its first plug-in hybrid (PHEV) Asterion LPI 910-4. The Asterion (name inspired from mythical Minotaur- half bull, half man- a hybrid) takes Lamborghini to a whole new level with its sensual design and cutting-edge engineering. The 910 tells you how much horsepower it packs and the 4 denotes that it is all-wheel drive. This makes the Asterion the most powerful Lamborghini and puts it in the leagues with the other luxury hybrid cars such as LaFerrari and McLaren P1 as it can accelerate to 100 km/h in just 3 seconds and reaches a top speed of 320 km/h. As with all Lamborghini models, the Asterion is a smooth ride with an exceptional pure electric range of 50 km. Its motive is to significantly reduce carbon dioxide emissions while maintaining the emotional Lamborghini experience. The fuel consumption is 4,121/100 km and the weight of the hybrid technology is 250 kg with emissions of carbon dioxide of only 98 g/km. Based on a monocoque made entirely of carbon
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fibre, a V10 5.2 liter FSI engine is located longitudinally as a midengine. The hybrid’s architecture is realized with an electric motor incorporating an integrated starter motor and generator (ISG) which is placed between the V10 engine and the double clutch gearbox, and two electric motors at the front axle fed by the ISG power with a torque vectoring function. This allows the Asterion to have two driving functions. In the pure electric drive mode, only the two electric motors in the front are used while in the hybrid driving mode the V10 engine is combined with the three motors to give a four wheel drive without depending on the battery’s state of charge. But the Asterion cannot just be defined by its powerful engine. The hybrid has a slick design and available in a color, Lamborghini calls the Blue Elektra. The makers assure that the car carries the Lamborghini DNA and heritage but touches new boundaries with its essential design that explores curves and sensuality, smooth transitions from panel to panel, and few sharp edges. Some of the styling elements include the positioning of its four ‘eyes with eyebrows’ headlights that are realized in materials
including forged carbon and titanium. There is also a double layered grid for the air cooling system- a first for Lamborghini. The rear end of the car stands out for its dynamic shape and exceptional rear lights, including a grid covering the two radiators. The black A Pillars give a more vertical windshield and a higher head clearance. The doors of the Asterion are large and provide easy access to the passenger. On the door is a lit tricolor flag, a reminder of the car’s Italian heritage and embedded on the side of the car is the raging bull. A transparent engine cover in the rear is a refined element linking to the hybrid technology underneath, comprised of three hexagonal glasses that turns according to the driving mode selected. Pirelli tyres are fitted to rims in carbon components and surrounded by mud-guards embedded within the car. The interior of the car is spacious with comfortable seats for passengers. There is extensive use of ivory and brown leather that introduces luxury and grace to the driving experience. The seats are positioned higher than the typical Lamborghini car to enhance the everyday cruising experience.
Termico. Zero is for full electric mode that makes use of energy stored in the lithium-ion battery pack. In the Ibrido mode, the V10 and electric motors work together delivering up to the full 910 horsepower and as low as 98g/km CO2. As for the Termico mode, the vehicle is driven using only the gasoline engine’s output at the rear wheels. The car also has a portable tablet that allows the occupants to manage climate control and other functions such as GPS and incar infotainment. Lamborghini has always prided itself with building luxury sports cars with innovative technology and extraordinary design so the Asterion, though technically a concept, will be a wonderful addition to their line. However the CEO of LamborghiniStephan Winkelmann admits that he does not see hybrids as an ideal solution for the cars Lamborghini wants to build. The hybrid components of the car, adds to the weight and thereby tarnishes the characteristics that define a super sports car. The Asterion is just, at the moment, a dream that Lamborghini would consider realizing in the coming years.
The steering wheel has three driving modes- Zero, Ibrido and
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LUXURY AUTOMOBILES
Your
Eco-Friendly Luxury
Ride
Has Arrived Sara Sharief
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Our initial choice for the best selected cars:
Rolls-Royce, Ghost Series II Price: US$ 255,000 To drive Ghost is to command and have authority of a leader. It gives the driver a character and a refined look. Uncompromising, never ordinary, every detail is precisely engineered to give complete control of the road. But without technology, no power can ever be involved. Innovative engineering makes driving effortless, so you can forge a graceful path through an ever-changing world. The Rolls-Royce’s Ghost series led us to two separate conclusions. One is related to the brands long-held, although recently reputation for building sports cars is on good display here in the F-type. Second, Rolls-Royce has propensity for dodgy quality; sounds like an ideal candidate to take the courage and tour around without getting scared from random scratches. A combination between elegance and sophistication, it is effortlessly simple with cutting-edge technology. The Ghost car
is designed by Andreas Thurner and engineered by Helmut Riedl, who led the development of the larger Rolls-Royce Phantom. The concept of the design is to make it less expensive than the Phantom, such as the Bentley Continental Flying Spur. To celebrate this flawless engineering, we have created a Ghost like no other; V-Specification, the most powerful Ghost ever made. Produced for a limited period, the car will be taking a huge buzz in media. Especially knowing that the ghost’s luxury is matched by a remarkable V12 engine that gives the driver total control on the road. Needless to say, that cosseting interior signifies exceptional performance- the car also features an exclusive new clock design with a distinctive black crown surrounding the face. It’s like falling off the wagon; you only take this ride when you’re in your best mood and clear mind so it sounds like a short-cut to happiness. Who doesn’t want to experience 40-minutes ride to happiness.
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LUXURY AUTomobILES
Bentley Continental GT, Price: US$ 199,000 Bentley has always been an introduction to uniqueness and superiority. They were icons of motoring. It all started with a revolution in Grand Touring with the beautiful R-Type Continental in the 1950s and the Continental GT at the start of the 21st century. And at the rear, distinctive wraparound lights- seamlessly integrated into the haunches of the car with their signature floating LED lamps. Meanwhile, the E85 ethanol actually increases performance while decreasing running costs – it keeps the combustion chamber cleaner and cooler than regular petrol and subsequently delivers more pressure to the cylinder. Plus, the new aerodynamic body helps deliver top speeds of 204 mph. Who said you can’t hit two birds in one stone?
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The Porsche 918 Spyder It’s the moment when you meet your destiny ride -‘Spyder’ ride where technology meets elegance. From the moment it was unveiled at the Frankfurt Auto Show, it was clear there is no car quite like Porsche 918 Spyder Hybrid- whether the beauty or the speed, it is what every man wants to complete his lifestyle. The 918 Spyder was first shown as a concept at the 80th Generva Motor Show in March 2010. Porsche also unveiled the RSR racing variant of the 918 at the 2011 North American International Auto Show, which combines hybrid technology first used in the 997 GT3 R Hybrid, with styling from the 918 Spyder. It is powered by a 4.6 liter V8 engine, with a pair of 109 horsepower electric motors, giving the Spyder an impressive 78 mpg. With acceleration from 0 to 60 mph in just under 3.2 seconds and a top speed of 198, the 918 is faster than the Porsche Carrera GT.
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TIMEPIECES & HOROLOGY
Ahmed Seddiqi & Sons adds independent watch maker
Laurent Ferrier to premium portfolio offerings
D
esigned for devotees of pure values, Laurent Ferrier offers updated horological fundamentals through a renewal of origins, positioning it in an exclusive circle of mechanical Haute Horlogerie. Available for the first time in the United Arab Emirates at Ahmed Seddiqi & Sons, Laurent Ferrier develops movements crafted in harmony with the finest traditions, while enriching them with high-performing and genuinely innovative technical attributes. Each Laurent Ferrier watch stems from the same approach based on five essential characteristics: NEOCLASSIC AESTHETIC APPEAL: The historical roots of the case designs lie in 19th century pocket watches that were shaped like pebbles (galet in French). Laurent Ferrier favours simplicity, elegance and above all readability, resulting in ultralegible dials and a “ball-shaped” winding-crown that is particularly easy to handle.
smoothly rounded manual polishing known as bassinage. The sapphire crystal case-back reveals the finesse of the workmanship. While Laurent Ferrier has succeeded in superseding technical constraints, both the functions and the aesthetic must be irreproachable. It is a combination of details that gives rise to efficient and reliable watches, which is why finishing plays such an important role. CHRONOMETER-WORTHY PERFORMANCE: Laurent Ferrier calibres are high-precision timing instruments. Their accuracy stems from their avant-garde industrial construction. Thanks to high amplitude combined with manual adjustment of the escapement, the rating precision of the Tourbillon Double Balance-Spring movement is quite simply exceptional, with a daily variation in rate of no more than 3 seconds! The precision of Laurent Ferrier movements is duly recognised and certified by the Besançon Observatory.
AVANT-GARDE CONSTRUCTION: Laurent Ferrier bridges the gap between horological tradition, embodied by a wealth of details and finishes, and industrial innovations. Its movements feature an entirely novel construction and are made from cuttingedge materials, the goal being to achieve a perfect blend of classic aesthetics and ultra-reliable functionality.
EXTREMELY LIMITED PRODUCTION: The movements are all developed and assembled in Laurent Ferrier’s Geneva workshop. Laurent Ferrier demands extremely high-quality craftsmanship and finishing. Each stage of production is punctuated by meticulous testing and controls. In order to ensure compliance with these high demands, the brand workshops produce only a strictly limited number of timepieces.
HIGH-LEVEL FINISHING: The high-grade finishing highlights the aesthetic and above all the functional criteria of a movement. Great attention is devoted to details, including interior angles and
Laurent Ferrier timepieces are now available at Ahmed Seddiqi & Sons and for more information on Ahmed Seddiqi & Sons please visit: www.seddiqi.com.
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105 .
TECHNOLOGY
?
Can Being
Bilingual Make You
Smarter
“With languages, you can move from one social situation to another. With languages, you are at home anywhere.” Edmund de Waal What if you were told there is a way you may avoid Alzheimer and you can strengthen your cognitive skills and increase your intelligence? Mission accomplished, all you have to do is to learn few basic conversations in other languages using Pimsleur method, which is the world’s leader in audio-based language acquisition developed by Paul Pimsleur, that stresses on active participation over rote memorization. Soon enough, you’ll be on your own in less than 10 days and you’ll be able to speak along with the locals who will be amazed by your skills. During lessons, the listener repeats words and phrases given by native speakers and constructs new phrases by inference. Yes, miracles exist. We all recall the boring experiences back in high school when we would try to memorize our philosophy or history books that take long hours with slow progress. Unlike when you use Pimsleur, all you have to do is sit back and let the audio guide you. Each CD has been scientifically sequenced to rapidly lock language material into your brain after just one listen. Sara Sharief
I
t sounds too good to be true, but you’ll absorb your new language easily without any reading or writing. It takes four stages to learn the intended language:
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1 – Anticipation
Pimsleur develops ‘’challenge and response’’ technique, where a student is prompted to translate a phrase into the target language. The technique is intended to be a
more active way of learning by requiring the student to think before responding.
2- Gradual interval- recall
Pimsleur uses space repetition. The goal of this spaced recall is to help the student move vocabulary into longterm memory.
3- Core Vocabulary
Primsleur uses here word-frequency text analyses which are relatively small core vocabulary accounts for the majority of words spoken in a particular language. For example, in English, a specific set of 2000 words composes about 80% of the total printed words. The courses average 500 words per level (30-lessons). Some languages have up to 4 levels, while some languages only have one level.
4- Organic learning
Pimsleur suggested auditory skill, learned through listening to a speech which is different from reading and writing skill. He referred to his auditory system as ‘’organic learning’’ which entails studying grammar,
vocabulary, and pronunciation simultaneously. Pimsleur asserted that learning by listening also enjoins the proper accent. Pursuing to learn a new language at an old age is not that an easy task to do. Thus, the Pimsleur approach teaches you to use the core vocabulary of the language so you can speak the most in the least amount of time. It’s not how many words you know, but rather which words you can use. Scientifically speaking, when you repeat the words more than 80 times, it rapidly seals language material into your brain after just one listen – the audio is your guide. Hence, the collective evidence from a number of recent studies suggests that the bilingual experience enhances the brain’s memory, so called executive function – a command system that directs the attention processes that we use for planning, solving problems, task switching, dual tasks and performing various other mentally demanding tasks. In addition to keeping your mind sharp and enhance your memory skills, the benefits of learning a new language will keep your mind set and your reflexes quick without worrying about Alzheimer’s disease and dementia in the near future.
107 .
TECHNOLOGY
Indulge In Space
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Sara Sharief
T
o live the opulent life to the fullest, one must fly the luxe way. Qatar Airways business class is becoming the first ever carrier to operate an all-business class service from London Heathrow. Each seat measures 30 inches in width and provides customers more space. The A340-500 is fitted with 100 of the Airline’s new award winning business class seats. We all want our privacy when traveling, especially during long hours flights to faraway lands, the 1-2-1 forward facing cabin layout offers the privacy they need. Designed with a contemporary color scheme and enhanced by intelligent mood lighting so you can sleep till the flight attendant wakes you up at your destination. Just lighten up no one is going to watch you sleeping. The efforts to go global continue to be a triumph idea, followed by an Airbus A319 configured with a single aisle, 2-2 seating configuration, offering 40 premium Business Class seats and the experience of what is likely to feel like a VIP jet. Mark the start of a new exciting era for travelers to UK, Qatar Airways operates five daily flights to London Heathrow and the additional sixth all- Business Class daily service. The new additional flight will step up the incidence on the Doha to London Heathrow route from 35 to 42 weekly services and comes just before Qatar Airways commences operations on the Doha to London Heathrow route with its new A380 aircraft. Qatar Airways Chief Executive Officer, Mr. Akhbar Al Baker said: ‘’The launch of our first all-premium product business one reaffirms Qatar Airways determination to provide the best five-star service and comfort in the air for our business class passengers. ‘’ Currently undergoing hasty expansion, Qatar Airways is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 17th year of operations, Qatar Airways has a modern fleet of 134 aircraft flying to 138 key business and leisure destinations across six continents. With over 900 movies, TV shows, and video games offered to the passengers, one can’t get bored or undergo the flying phobia. Nonetheless, passengers will have access to the SMS mobile texting GSM and GPRS services onboard. Yes, Qatar Airways got your back and you can easily work and entertain yourself in the most comfortable way you can ever imagine.
109 .
INNOVATIONS
The Illusion has been sold! A
voyage on the seas cannot get better with Pride Mega Yachts’ Illusion.
The largest yacht ever built in China was recently sold to an unnamed buyer in August, proving that the company –Pride Mega Yachts, can create superior-quality yachts of the highest standards and sell it off quickly as well. The company credits the buyer for having faith in their vision and their capability to join the ranks of other luxury yacht builders. The company’s website has already posted some beautiful renderings of the yacht.
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Illusion is no doubt luxurious and is almost 300 feet long. The exterior is a vision of swan white while the interior of the yacht has been embellished with the use of fine woods, rare natural stones and metals- incorporating all the qualities of early modernism and the symmetry of Art Deco. The use of soft whites and browns bring forth an aura of serenity while the large floor to ceiling windows ensure that enough light enters to brighten the space. Indeed, this sophisticated yacht was built to immediately bring its passengers into a state of repose by its design for comfort while keeping the décor stylish.
“The largest yacht ever built in China was recently sold to an unnamed buyer in August, proving that the company –Pride Mega Yachts, can create superior-quality yachts of the highest standards and sell it off quickly as well.”
The luxury yacht has a main deck lounge that emulates a chic boutique hotel, showing off a modern sleek design. This spacious yet elegant room would serve as an ideal hall for formal and informal gatherings as well as entertainment. A chic staircase leads to the upper deck lounge where there are two VIP en suites, exquisitely decorated and open-spaced, creating an authentic loft feeling. The bathrooms in the guest suite have large storage spaces and decorated with natural stone. There is also an ultramodern gymnasium for those dedicated to fitness. However the best room is reserved for the owner. The owner state room comprises of an outside deck space, spa, bathrooms for his and her, a spacious dressing room and a state-of-the-art office- all of them private! According to the company’s website, “the owner’s Spa is entirely aimed at promoting spiritual and physical health, with a carefully designed sauna that inspires calm and tranquility.” No doubt any passenger would feel relaxed
and rejuvenated after indulging in the comforts of this yacht. Next up is the Panorama Lounge and Wheel house. The lounge gives access to the sun decks while also providing more than enough space for meetings, discussions and relaxation. There is even a bar integrated into the room which looks out the panoramic view of the ocean. Up front is the Wheel house which is equipped with state-of–the art Rolls Royce equipment that controls all instruments on board. The best part about the yacht (apart from its magnificent Owner State Room) is the Ocean Lounge on the lower deck. Large and spacious, this lounge gives passengers a view of the vast ocean to enjoy the pleasures of maritime life. A journey aboard this splendid yacht will not just be an illusion. Since the yacht was designed to promote wellbeing of the passenger, they sure will enjoy many facilities provided as well as unwind in the midst of luxury. The construction of the yacht is said to be completed in 2015.
111 .
GASTRONOMY
Lahori Paneer Tikka by Mint leaf
Ingredients (makes 4 servings) 600 gms Paneer Marinade: 50 gms Ginger garlic paste 20 gms Deggi mirch 20 gms Kashmiri red chilli paste 10 gms Garam masala powder 10 gms Kasoori methi powder 15 gms Turmeric powder 15 gms Dry mango powder 20 gms Black salt 10 gms White pepper powder 1 Lemon juice 50 gms Hung curd 25 ml Oil
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Stuffing: 25 gms Hung curd 20 gms Brown onion 15 gms Chopped mint leaves 5 gms Black salt Preparation Cut paneer into 2 inch squares and slit half way through the middle. Mix all the ingredients for filling. Gently open the slitted paneer, making sure not to break it. Sandwich in the stuffing between layers of paneer Mix all the ingredients of the marinade and coat with paneer. Keep aside for an hour. lPre heat oven at 180 deg C Grease baking tray and line paneer tikka, cook for 8-10 minutes till paneer is golden brown. Serve hot, sprinkle with lemon juice.
STEAmEd ScALLop ShU mAI bY mINT LEAF
Ingredients (makes 1 serving) 90 g Prawns, shelled, deveined and cleaned 1 pc Scallop 3 pcs Wonton skin 5 g Tobiko 5 g Carrot (very finely chopped) Seasoning ¼ tsp salt ½ tsp sugar ¼ sesame oil Pinch of white pepper powder ½ tsp flour potato starch
Preparation 1. Cut the square wonton skins into a round shape, using a metal cutter 2. Clean the scallop and dry it with kitchen paper. Slice into thin pieces 3. Mash the prawns slightly into a chunky paste and add the seasoning, mix together and then refrigerate for 1 hour 4. Chop the carrots very finely and add to the prawn paste 5. Fill the wonton skins with the prawn stuffing and place the sliced scallop on top, making sure that it covers completely Method 1. Using a steam cooker, steam the scallop shu mai for 5 minutes 2. Garnish with tobiko on the top and serve hot and steaming
113 .
gASTRoNomY
cRISpY dUck SALAd bY mINT LEAF
Ingredients (serves 4 ) 180 g Braised duck meat 50 ml Duck salad sauce 5 ml Olive oil 5 g Rock chives cress 5 g Borage cress 5 g Daikon cress 5 g Sakura cress 5 g Shisso cress green 5 gm Shisso cress purple 15 g wild roquette 5 g Grapefruit (about 2 small pieces) 10 g Pomelo (about 2 small pieces) 2 g Bake pinenuts ½ Julienne shallot Ingredients for Braised Duck Stock (for 200 g duck breast) 200 g Duck breast 1 small cinnamon stick 2 Star annaseed 1 g white peppercorn 15 g salt 25 g sugar 300 g water Ingredients for Duck Salad sauce 5 ml Lyle’s golden syrup 5 ml rice vinegar 35 ml plum sauce 5 ml light soya sauce
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Method 1. Prepare the salad, wash all the cress and drain the water 2. Mix together the wheat flour with 10 ml of water into a thick starchy paste and coat the duck meat 3. Heat the oil in a pan to gas mark 4 and place the duck meat in the pan carefully. Deep fry the duck until it is golden brown in colour 4. Drain the oil and dab the duck in kitchen paper to remove excess oil and avoid greasiness. Once cooled, slice the duck into this strips 5. Using a kitchen metal ring, place in the middle of the plate and add the duck. Spread half of the duck salad sauce on top of the duck breast. 6. In a mixing bowl, add the rest of the duck sauce, cress and a drizzle of olive oil 7. Add the salad on top of the duck and sprinkle the sliced pinenuts and shallot on top 8. Add pomegranate, pomelo and grapefruit around the plate for decoration Preparation for braised Duck 1. Boil the water in a large saucepan together with all the ingredients 2. Once the water is at a rolling boil, add the duck breast meat for 2 minutes before turning the heat down to simmer for a further 20 minutes 3. Place the duck on the side to rest Method 1. Mix all the ingredients together to a smooth consistency
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GASTRONOMY
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chocoLATE ANd RASpbERRY moUSSE bY mINT LEAF
Ingredients (serves 4) 200 gms Fresh cream 300 gms Raspberry Puree 50 gms Raspberry 50 gms Strawberry 50 gms Red grapes 50 gms Red currant 50 gms Blue berry 150 gms Egg yolk 500 gms Dark chocolate 500 gms Whipping cream 100 gms Sugar 30 gms Halaal gelatin
Preparation Place the chocolate in a heatproof bowl over a pan of gently simmering water (don’t let the bowl touch the water). Stir until melted. Remove bowl from heat and set aside to cool slightly. Add Raspberry, Strawberry, Red grapes, Red currant and Blue berry and 50 gms of sugar to 150 ml of water and reduce. Pour out in a bowl and refrigerate. Place eggs and sugar in a large bowl and beat until mixture is pale, thick and doubled in volume. Fold in cooled chocolate. In a separate bowl, whip cream until thickened (be careful not to over-beat). Use a large metal spoon to carefully fold the cream into the chocolate mixture, trying to keep the mixture as light as possible. Spoon into 6 moulds and pipe in raspberry puree in it. Chill in fridge for at least 1 hour. Remove from fridge 15 minutes before serving. De mould in a plate and serve lined with summer fruit compote.
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PRESS RELEASES
UAE’s Premium Lifestyle Development The Royal Estates Launched by Shah Rukh Khan organizations Aristocrat, Pal and Pacific Ventures have partnered to develop and present Royal Estates which ensures uncompromised comfort, elegance, safety and a state of the art landscaped serenity that weaves a stellar community. I am delighted to be associated with this project”, commented Shah Rukh Khan. “The residential sector in Dubai’s real estate market has been witnessing a healthy demand from investors. The Royal Estates is a compelling investment opportunity for investors in this market and a top of the line partnership lends uncompromised quality, sophistication and sensibility to this development”, said Osman Valli, Chairman, Aristocrat Star Real Estate Development.
I
n a glamorous and resplendent event at Madinat Jumeirah the ‘King Khan’ of Bollywood, Shah Rukh Khan launched the AED 2.3 billion development, The Royal Estates. The development, which is a joint venture between renowned real estate enterprises Aristocrat Real Estate Development, PAL Development and Pacific Ventures, sports the architectural brilliance of celebrity architect Tony Ashai and aesthetic splendor by celebrated interior designer Gauri Khan. Dubai’s own celebrity host Nitin Mirani was the MC for the starstudded evening that witnessed a stellar entertainment line up. Shah Rukh Khan, Osman Valli of Aristocrat Star Real Estate Development, Atiq Merchant of PAL Developments, Parvez Khan of Pacific Ventures and Tony Ashai addressed the elite attendees at the event. Brand ambassadors of Pacific Ventures, Sohail Khan and Uma Deshpande also interacted with the highprofile guests. The Royal Estates located in Dubai Investment Park next to the iconic Expo 2020 features two, four and five bedroom townhouses, apartments, office units, retail outlets and a luxury hotel spread over 2 million square feet. “Everyone’s story begins in their home and no home is less than a kingdom for its residents. Three renowned and experience
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“The Royal Estates will be a project that stands apart in unique ways while being in sync with the exuberant and imperial pulse of Dubai’s landscape. It promises to be a lucrative combination of investment, residential and commercial haven”, said Atiq Merchant, Director, PAL Developments. “The Royal Estates is not just a development it is a lifestyle offering. The project was steered with a focus on achieving a new level of excellence. The collaboration with PAL Developments, Aristocrat Star Real Estate Development, Tony Ashai and Gauri Khan, their proficient skills and experience, has led this ambitious project to fruition”, said Parvez Khan, Chairman, Pacific Ventures. “Dubai is an energetic city with a regal touch. The city inspires elegance and stylized sophistication is the norm. The real estate market is enjoying the returning positivity and during this time home and business owners as well as investors want to enjoy the plush vibe of this city. This has been diligently taken into consideration while designing this project to weave an exotic blend of homely comfort and luxury”, said Tony Ashai, celebrity architect. Apartment units at The Royal Estates start at AED 450,000 and townhouses from AED 1.6 million onwards. Phase 1 of the project comprising of 400 units will be delivered during the first quarter of 2016.
F1 2014 Grand Finale at the AMBER LOUNGE
Over the past ten years, Amber Lounge has established itself as one of the world’s most exclusive parties exclusive. Globally recognised as being the most luxurious Grand Prix weekend experience available, Amber Lounge’s 2014 locations include Monaco, Singapore, Abu Dhabi and Austin. While each Amber Lounge event has its own distinct atmosphere, all feature a clientele that includes the who’s who of the celebrity, social, sporting and F1 worlds. Taking over select venues at each destination, the concept is to create the ultimate nightlife experience that not only includes an exciting party but also high profile fashion shows, gourmet dining and live entertainment. Run over two or three nights, each bespoke venue has the Amber Lounge signature style - a unique setting, a luxurious club, a tranquil chill out terrace and a stunning water feature and backdrop. As Abu Dhabi hosts the last race of the F1 calendar in 2014, Amber Lounge will throw the Grand Finale of the Grand Prix Weekend After Parties on Saturday 22nd and Sunday 23rd of November. VIP guests will be able to celebrate the end of the
season with F1 drivers, royalty, celebrities and supermodels, while enjoying a live performance by Grammy award-winning Estelle and international DJ sets. Set in the heart of the Yas Marina, the Amber Lounge venue offers spectacular views on the yachts and a cutting-edge decor with Middle Eastern influences. You and your VIP guests will be able to follow the Formula One drivers from the race to the most sought-after dance floor of the Emirates for the closing party of the 2014 season. Over the past 5 years, Amber Lounge Abu Dhabi has seen many high lights and world class celebrities, such as Kylie and Dannii Minogue, Steven Tyler from Aerosmith, Hugh Grant, Jeremy Irons, Neve Campbell and Nichole Scherzinger with unforgettable performances by Taboo from the Black Eyed Peas, Sophie EllisBextor and the Far East Movement. EVENT INFO: Dates: Saturday 22nd and Sunday 23rd November 2014 Times: 11:00pm-6:00am Address: Yas Marina, Building 1, Level 2, Yas Island, Abu Dhabi, UAE
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PRESS RELEASES
sally hansen
INTRODUCING MIRACLE GEL THE REVOLUTIONARY NEW GEL MANICURE SYSTEM WITHOUT THE LIGHT
The scoop: The first salon-quality manicure that combines pure nail color with high techno gel...exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever. The technology: The Miracle Gel manicure contains patented Tube Technology. This allows a higher level of actives and continuous care ingredients to release into the gel lacquer film, prolonging the integrity of the film resulting in beautifully durable, shiny nails. The advanced Color Coat and Top Coat formulas contain an oligomer, and the Top Coat also contains a photoinitiator. The photoinitiator in the Top Coat formula reticulates with the oligomer contained in the Color Coat, thus curing the formula without the need of an LED/UV light. As the manicure cures over time, it becomes more durable due to the increased hardness of the film. So LED/UV lamp curing is not necessary, only natural light. Then, when you’re ready to change up your look, Miracle Gel comes off easily with both acetone-based and acetone-free nail polish remover – no
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soaking, wrapping, scraping, or filing necessary. The colors: Available in 47 new and of-the-moment shades, cutting-edge Miracle Gel gives you a whole new way to think about color. Today’s color trends don’t follow rules, they make their own. Day or night, summer or winter, the hottest nail looks defy boundaries and capture timeless beauty with a playful, joyful confidence. So go ahead and embrace the pleasure of Miracle Gel’s color palette that complements all skin tones with fresh color categories. The color collections: Flawlessly Nude: Five clean and natural skin tone colors elongate nails for a polished, minimal look Love Pink: Seven pinks create the ultimate chic and confident nail statement. Street Pastels: Muted meets edgy with this sweet, feminine collection of seven perfectly washed out pastels. Runway Shock: Seven punchy, outrageously playful brights turn up the glam for a pop of intense, bold color. Daily Delights: Seven yummy feminine colors that create a soft and creamy effect. Mad Mod: Seven retro inspired shades to bring out your ultraconfident, graphic ’70s side. Fired Up Metallics: Seven super saturated multi-colored hues create an intensely reflective collection bursting with fiery bright shimmer.
shiseido
developed ultimune the first compplex that directly targets Langerhans cells
S
hiseido has developed the first complex that directly targets Langerhans cells. It restores the Langerhans cell functions that have been weakened by environmental factors, ageing and emotional stress. Ultimune ComplexTM, a synergy of 3 key ingredients (Bulgarian rosewater, Aqua-in-Pool, and B-Glucan) Ultimune ComplexTM improves Langerhans cells’ defensive function by 64%*, stimulates collagen production, encourages hydration and strengthens skin barrier function. To protect skin from impurities and sebum oxidation, scientists have developed a unique cocktail of botanical ingredients designed to maintain skin’s surface radiance. This powerful blend comprises: - Gingko Biloba leaf extract, a well-known anti-oxidant - Aromatic herbs from Asia and the West - Perilla and Wild Thyme - both known for their powerful antibacterial properties A skincare product with infinite properties Now there is a perfect solution: ULTIMUNE, your skin’s guardian. It does so much more than just repair visible damage. It is the first product to reactivate the skin’s multi-defensive power to resist, protect, regenerate and strengthen against harmful aggressors. It is the power your skin needs to visibly slow down the ageing process for as long as possible. ULTIMUNE activates 4 powers within your skin: - The power to RESIST - The power to PROTECT - The power to REGENERATE - The power to STRENGHTEN With Ultimune your skin rediscovers its ultimate, timeless beauty: perfect, flawless, trouble-free skin, glowing with health and free from all visible signs of ageing. Its beauty potential is outstanding. With Ultimune, every woman, regardless of her age, origin or skin type, can experience the unexploited potential of her own skin. Ultimune Power Infusing Concentrate, available in 50 ml.
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PRESS RELEASES
Maria black
the new minimalist stripped - strong - clean
A new collection is breaking from Maria Black Jewellery; The New Minimalist. Based on a Less-is-More philosophy, designer Maria Black is back at her core, creating powerful minimalism. With The New Minimalist collection, Maria Black is back-tooriginal, introducing a redefinition of earlier strong design forms along with new, clean pieces. Whilst staying true to her signature emphasis of working with cohesive looks that can be worn singularly and elegant, as well as stacked and layered for maximum effect, all ornamentation is now stripped, allowing the pure form on the limelight. Simplicity and wearability sets the foundation for The New
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Minimalist - to go with every look or mood. The synergetic aesthetics of design and materials appeals to - and plays with the human imagination leaving the experience and essence of all elements to eye of the beholder.
“To all kindred spirits out there: You are not lazy, you are minimalist� - Maria Black
AHMED SEDDIQI & SONS CELEBRATES VICTORINOX’S 130TH ANNIVERSARY WITH THE LAUNCH OF I.N.O.X. ‘FORGED TO RESIST’ WATCH
Ahmed Seddiqi & Sons, the leading retailer of Swiss timepieces across the UAE, celebrated 130th anniversary of Victorinox Swiss Army, with the launch of I.N.O.X timepiece. Senior representatives at Ahmed Seddiqi & Sons along with Victorinox CEO Alexander Bennouna were present at the event held at Mine Gallery in Al Quoz. Designed to withstand unusual stress, temperatures and pressures, I.N.O.X has exceeded the standard certification tests of the Swiss watch industry! Successfully pushing boundaries and imposing new rules on resistance, I.N.O.X. is tested to be capable to resist being driven over by a truck weighing 25 tons, temperatures shocks from -57 ° to +71 ° Celsius, salt spray corrosion or chemical attacks, a fall of 10 meters onto a smooth concrete surface, exposure to a flame at a distance of 5mm for more than one minute which corresponds to a temperature of +1,200 degrees Celsius , glacial cold, extreme
conditions twice the height at which the airliners fly and this extraordinary watch will emerge unscathed after two hours in a washing ma¬chine. The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintes¬sence of the brand. I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking and is available in three colors: black dial and strap, khaki green dial and strap, navy blue dial and strap. Victorinox I.N.O.X. watches are available at Ahmed Seddiqi & Sons stores. For more information, please visit: www.seddiqi.com.
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2 ROLEX
BMW
top FIVE The most elegant and exquisite watch, which defines time truly differently. Rolex is the absolute personification of a luxury obsession which everyone looks forward to acquiring.
www.rolex.com
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Live the Luxe Life
We’re spreading our top five love;the hottest luxuries, the exclusive events,sharing the finest from our advertisers partners.
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Where style, speed and luxury meet, a masterpiece like BMW is created. BMW is world renowned, not only for its quality, but also for the prestige it carries.
www.bmw.com
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LAMBORGHINI
ROSEWOOD HOTEL
YAS VICEROY
In the recent Paris Motor Show, Lamborghini unveiled its first plug-in hybrid (PHEV) Asterion LPI 910-4. The Asterion takes Lamborghini to a whole new level with its sensual design and cutting-edge engineering making it the most powerful Lamborghini and puts it in the leagues with the other luxury hybrid cars such as LaFerrari and McLaren
Exemplifying the elite lifestyle, the comfort Rosewood has to offer is like no other. Situated in Abu Dhabi, the hotels marks a new phase in the world of luxury. With exotic scenarios and linking to the Galleria, Rosewood is definitely worth a long weekend stay
Yas Viceroy, Abu Dhabi, is the architectural feature of the ambitious Yas Marina Development. Sitting on Abu Dhabi’s Yas Marina Circuit, this distinctive hotel is designed to embody aesthetics associated with speed and spectacle.
www.lamborghini.com
www.rosewoodhotels.com
www.viceroyhotelsandresorts.com
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