Eleganté Issue 19 - Summer 2014

KHALIL & MEDY BLENDING

CULTURES

BMW i8

BURJ AL ARAB Unveils its wedding in the skies Travelling

TRUMP

style in their Boeing 757

From Vision to Reality

RAMADAN

Recipes by VOGUE 1 .

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AL QASR +971 4 4243892

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BURJ AL ARAB +971 4 3483131

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DUBAI MALL +971 4 4341227

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JUMEIRAH BEACH +971 4 3488102

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MINA A’ SALAM +971 4 3686262

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WAFI MALL TEL: +971 4 3709426

POLO PLAYERS SOCIETY

THE SPIRIT OF

Lifestyle meets

AP

L’A

FI RS TP

POLO-SPORT

Tradition

R G E N T I NESASES

OLO

C TEAM OF PRIN

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EDITOR’S LETTER

Dear Readers, We hope you had a very blissful Ramadan.

UAE summer is a welcome break between working hard and playing harder. Summer, here is a chance to slow down for a moment, reward ourselves with a breath and prepare ourselves for what’s to come. Ramadan, to me, implicitly symbolizes togetherness with people all around celebrating the spirit of austerity with happiness and satisfaction With nearly everyone trying their best to make Ramadan special by having exclusive dinner options, Iftari menus, shopping offers and more, I feel the festival adds to the happening spirit of the country as a whole. Considering Dubai is like a melting pot where everyone comes together, we at Eleganté thought of covering the same in this particular edition.

In this edition, we are bringing together insights from elite personalities of different origins. We will be taking you through an interesting journey where we intend to discover their success stories and how they made it this big. Whilst, we are in the holy month, we bring to you some delicious recipes and specials from some of the finest dining restaurants across the country.

In addition to that, for those in a holiday mood, we at Eleganté present a selection of some of the luxurious hotels where you will have an experience like no other.

I would also like to bring to your notice that we have added many interesting sections in our edition, thus intending to provide you more food for thought. We hope our efforts to provide you a closer insight into luxury impresses one and all.

Enjoy reading and on behalf of the entire team of Eleganté, here’s wishing you all a very happy Eid! Aline M. Fakhry

Member Issue 19 Summer 2014 UAE MEDIA CAPITAL UAE P.O.Box – 29750 Dubai Tel: +971 4 342 3386 Fax: +971 4 3712858 Lebanon Fanar,Chalet suisse street,Tawk bldg,3rd floor Tel: +961 1 882007 Mobile: +961 3 402076 Fax: +961 1 877434 www.elegantemagazine.com

In Process Of BPA Auditing ART & CREATIVE DIRECTOR Galia Dirany galia@galiadirany.com

Abu Dhabi - Dubai - Doha - Muscat - KSA - Beirut Istanbul - Luxemburg - Kiev www.agegroup.co - info@agegroup.co FOUNDER - MANAGING PARTNER Editor Inchief Aline M. Fakhry aline@elegantemagazine.com

MARKETING MANAGER Ese Sakpa SALES EXECUTIVE Souad Rizkallah PR MANAGER Shavrat Khalid

MANAGING DIRECTOR Wissam M. Itani

PHOTOGRAPHER Charbel Khayrallah

EDITOR Diksha Vohra Sara Sharief

ACCOUNT MANAGER Tony Fakhry

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FEATURES CONTENTS

Latest In Luxury The Billionaire’s Choice: Top 10 luxury billion dollar brands Designer Fashion emerges as investment purchases Cover Topic Khalil Al Sayed Al Hashemi & Medy Nahravani: creating a blend of cultures Interviews Markus Thesleff: the exemplary achiever Ippolita: Luxury jewelry designer inculcating comfort in luxury Katharine Pooley: Articulating opulence in designs Gauahar Khan: Unifying beauty and grace

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Business & Luxury Journey to success Zuma Journey to success Hakkasan Elie Tayyar: Ad Space Agency extending your creative frontiers Luxury Living Classical meets contemporary Sky is the limit: Burj Al Arab unveils its wedding in the skies Atlantis the Palm

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Art Lounge Maliha Al Tabari: Canvassing Identity

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Capital Club Capital Club hosts presentation by eminent economist Stephen D. King

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FEATURES CONTENTS

Luxury Tour Maison Cheval Blanc: marking a new era in luxury Cove Rotana: embracing the uniqueness of the arabian culture Relax, unwind & enjoy at Desert Palm Billionaire’s Life The millionaire’s playground Leisure Riva Beach Club Rejuvinate and Indulge in TPS spa Jumeirah Special For Days Ramadan Recipes by Vogue Cafe

Luxury Sports Who stole the show World Cup 2014?

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Luxury Automobiles Lamborghini Huracan BMW i8 from vision to reality

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Technology Traveling Trump Style

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Innovations Supersonic Jet swaps screens for windows

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Gastronomy Delice: the jewels of chocolate & confectionery Le Duplex: enhacing the dining experience Casa De Tapas: a delicious destination for Tapas Recipes by Bice Mare

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LATEST IN LUXURY

ThE bILLIoNAIRE’S choIcE

Top 10 LUXURY bILLIoN DoLLAR bRANDS

Luxury brands are known for the style and prestige their ownership carries with them. This explains why luxury brands are among the highest valued brands in the world. Because of how they provide style and status, luxury brands remind people of what they are paying. In the list of high end luxury brands, even though luxury automobile brands like Mercedes qualify as luxury brands, the primary spaces are occupied by popular fashion brands. Below are top 10 luxury brands in terms of brand value: Diksha Vohra . 20

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LATEST IN LUXURY

10. Ralph Lauren

7. Tiffany & Co.

(Estimated brand value - $4.4 Billion)

(Estimated brand value: $5.16 billion)

With an estimated brand value of $4.4 billion according to 2013 estimates, Ralph Lauren is definitely one of the top luxury brands in the world today. The brand was started by billionaire designer Ralph Lauren back in 1967. The brand is best known for its polo clothing line. Ralph Lauren Corporation sales in the year ending 2013 announced to $6.9 billion, surpassing many large corporations in the world.

Having a net worth of $5.16 billion according to Forbes, Tiffany & Co is one of America’s leading luxury jewelry and specialty retailer brand. The brand has its headquarters in New York City and like Burberry; they too have been around for over a century now. With some rings carrying a $10 million price tag, Tiffany & Co’s total revenue surpassed that of its competitors, thus grabbing the seventh position in our top 10 list.

9. Prada

6. Cartier

(Estimated brand value: $4.27 Billion)

(Estimated brand value $5.5 billion)

Prada is one of the most popular and renowned Italian fashion luxury brands in the world today featuring ready to wear, leather and fashion accessories, shoes, perfumes and more. Founded by Mario Prada in 1913, Prada has close to 250 stores worldwide.

2014 would certainly be another good year for Prada considering they stock some of the most expensive women’s handbags in the world i.e. Ostrich leather tote bag which costs around $10,000.

This is precisely why the brand makes it in this list.

Cartier is another famous luxury brand in the industry particularly known for its jewelry and watches. It was founded by Louis Francois Cartier in 1847 which is more than a century ago. Over the 166 years, Cartier has been in business, the company has managed transform itself into one of the world’s biggest and well known brands. The net worth of Cartier itself shows how marketable it is as a brand.

8. Burberry

5. Hermes

(Estimated brand value: $4.34 billion)

(Estimated brand value: $6.18 billion)

The British luxury fashion brand is known for its clothes and fashion accessories. In 1856, Mr. Thomas Burberry founded this brand which is most famous for its trench coats some of which cost around $35,000 each. The company is also in the business of licensing fragrances. Even prior to the ending of 2013, it was imperative that Burberry would make it to the list of top luxury brands because the half year sales itself had surpassed the billion euro mark.

Hermes is unique in itself, not because of its brand value but because of its prestige. Hermes is a French luxury brand specializing in leather lifestyle accessories, luxury goods, perfumes and ready to wear. Established in 1837, Hermes is the oldest brand to have made it in the list on the fifth position. The operating profit for the first half of 2013 beat the $671 million forecast registering an opening profit of $787 million. Considering its profits for the year 2013, Hermes marks a new era for itself and opens increasing profits this year too.

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2. Gucci (Estimated brand value of $9.45 million) Gucci manages to bag the second position in the list because of nearing the 10 million dollar benchmark in terms of brand value.

Founded in 1921 by Guccio Gucci, it is without doubt one of the best Italian fashion luxury brands in the world today. Operating through more than 450 stores worldwide, Gucci generates a revenue of billions of dollars every year. This itself shows that Gucci has one of the highest brand values even though it hasn’t been in the market as long as other brands have.

4. Chanel (Estimated brand value: $7.07 billion) Lately, Chanel has been dominating the news space for its esteemed Fashion event Paris Couture. With celebrities such as Rihanna and Kristen Stewart consciously present wearing Chanel’s top merchandise, the brand continues to reach greater heights every year. Founded in 1909 by Alain & Gerard Wertheimer, the brand has managed to beat all odds for over a century now. Currently the brand has recorded impressive revenue figures crossing the billion dollar mark across more than 300 stores worldwide.

1. Louis Vuitton (Estimated brand value: $23.98 billion)

3. Rolex (Estimated brand value: $7.9 billion) Rolex is certainly the most renowned and popular watch brand in the entire world. Anyone who knows anything about watches undoubtedly knows of Rolex. Dominating the luxury market for watches, Rolex is among the best watches available to enhance your status and add value to your living. Founded by Alfred Davis and Hans Wilsdorf, Rolex has earned revenue of $4.5 million as of November 2013. Considering Rolex’s core business is selling watches, this figure is highly impressive.

Grabbing the Numero Uno position on this list of top luxury brands is none other than Louis Vuitton having an estimated brand value of $23.98 billion. No other luxury brand is expected to command such a high brand value in the next few years which is precisely why LV stays at the top spot. French brand Louis Vuitton Mallatier, popularly known as Louis Vuitton is the best fashion house in the market today. This can be attributed to the fact that Louis Vuitton is the most widespread fashion luxury brand in the world with almost 500 stores in over 60 countries worldwide.

The company also boasts of having the highest revenue figures currently. The striking feature of every LV bag is that each one is handmade.

“Luxury items are things you reward yourself with.”

Hans-Joerg Seeberger

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LATEST IN LUXURY

Designer fashion emerges as

investment purchases Diksha Vohra . 24

“I don’t want to bury fashion in an archive, I want to immerse myself in it”.

Oates

The upper end of the Vintage fashion spectrum, however, gets to witness bigger returns compared to others. Founder of WilliamVintage, which specializes in high end labels and Haute Couture, Mr. William says good quality Courreges have doubled in price in the last 18 months. “…Unless its an early 20th century museum quality piece, there is no reason you can’t buy something to wear, and then in a few years, sell it on and make money…” he adds.

The renowned JPMorgan’s managing director, Cathrin Petty, has a wardrobe that is 85 percent vintage. She began collecting high end vintage haute couture about two years ago and has everything from 1950s Hubert De Givenchy tailoring to a 1970s Yves Saint Lauren evening gown. According to her, she initially found it an elegant way to buy haute couture quality pieces for work but from an investment point of view, she felt that these vintage pieces do not depreciate in time like other stock does. She apparently purchased a hand beaded ribbon dress labeled ‘Gabrielle Chanel’ for £9,000 and she has twice declined the offer from Chanel to repurchase the piece from her for double the price.

Petty is, however, not alone in the race for vintage piece acquisition.

Carol Bettane, co-founder of French cashmere brand Kujten, had purchased two Hermes bags as a financial asset. She purchased a new Hermes Kelly black box in 2010 for €5,200 which was later sold at an auction for €24,000. Her other bag was sold for €20,000 reaping her much more return on investment than she had expected.

nvestment purchase was a popular term in the luxury fashion industry during recession which lured a lot of elite clients and it continues to be so. The tantalizing proposition is to purchase high priced discreet fashion pieces that are timeless. These pieces are the ones you invest in today and would add to your prestige until infinity.

Unfolding other strategies, the latest one is to invest in future classics. Banks – Blaney recommends purchasing distinctive statement pieces from designers such as Mary Katrantzou, Roksanda Ilincic and Erdem, rather than purchasing something that appears timeless today. As with contemporary fashion, Taylor says vintage is subject to cycles, and prices are sensitive to the current fashion exhibitions and what stars are wearing on the red carpet.

In some instances, items not only retain their value but also go on to yield hefty profits. Investing in high end brands make sense in terms of finances when luxury brand prices are outpacing inflation. Prices of luxury goods rose four percent between 2012 – 2014 and according to Sanford Bernstein; and the prices are most likely to increase this year too.

On the contrary, many cannot take a cold financial view at fashion easily. It is more of an emotional connection with the brand, the quality, the time and the piece in itself that encourages them to invest in it. According to Oates, this is where fashion consumers and fashion investors part ways. “I don’t want to bury fashion in an achieve, I want to immerse myself in it.”, she adds.

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COVER TOPIC

Khalil Al Sayed Al Hashemi and Medy Nahravani Creating a blend

of cultures

Straightforward, practical and business driven; are words that describe Khalil Al Sayed Al Hashemi perfectly.

On the other hand, we have the suave, artistic and creative Medy Nahravani. Even though both of the CEOs of Bold Bespoke Designs, descend from completely different cultures – Arabian and German respectively, they bring together the best of their heritage while striving to build the dreams of others through their organization, Bold Bespoke Design. Having designed some of the finest homes across the UAE, they have truly redefined bespoke luxury living. Eleganté unleashes their alliance, discovering their different tastes, likings and lifestyles.

Aline M. Fakhry Diksha Vohra

A German and an Arab is a unique combination that one could have come across. How did the two of you meet?

• Khalil: We met a while ago. I was searching for a good architecture company, which could design my villa in those days. I was sitting in my office and my friend introduced me to Medy. As he sat down, I asked him to draw a sketch of an idea I had for my office. When he drew it, I was certain that I had to go ahead with him only. And when he completed designing my office, it was just mind blowing.

I had never come across such a fine artist before. That is how it all begun.

How did Khalil add to your expertise, Medy?

• Medy: Khalil has a lot of experience because he has worked with a lot of different markets like fashion, shipping and hospitality. His experience really helped us to grow. For the first six months, we simply travelled and explored various markets around and looked at their expertise. Khalil loves investing in different projects and his experimenting nature allows us to explore more and find the best for our company.

• Khalil: For me, Medy is the best architect you can find. He has such a fine taste and he knows exactly what he wants so it makes the entire process very interesting. I feel every business needs to have one key person involved in it who knows everything about that particular industry. Medy hence takes care of the creative

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aspect and I take care of the business side of it and that is how we maintain the balance.

When you look back, what are the first thoughts that strike your mind in terms of your achievements?

• Medy: We had our office in Germany first and then we moved into Dubai with a lot of experience and knowledge about the materials and finishing which we thought would help Dubai grow as a city. After 9 – 10 years of establishing a presence and working in Dubai, I feel if we were to go back to Germany, we would actually even contribute to their styles of designs because with the amount of 5 star hotels in Dubai, the luxury resorts, nightclubs, salons etc; the experience we have gained here can be used absolutely anywhere.

• Khalil: I am an investor so I prefer to look ahead. I cannot sit with working on a new project so there has to be something going on constantly in my life otherwise it will become boring. Thriving on challenges keeps my life going. When I achieve success in one project, I look into another project and give my best there to make that work too. For now, I have been an entrepreneur for the past 15 years across a variety of industries and I look forward to many more years of success to come.

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covER TopIc

Have you experienced failure in any of your projects?

• Medy: Failure is an intrinsic part of success. Like Khalil says, if once in your life you have not experienced being close to bankruptcy, you have not experienced real success. If life is going all well and one day suddenly you see a block, that is when you get thinking on new and innovative ideas, which can save you from the ocean of failure.

• Khalil: I would agree with what Medy said. I did invest in a project, which didn’t turn out the way I thought it would but

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nevertheless every failure brings with it some good lessons. I learnt a lot from that project and I am still applying the lessons learnt into my present decisions.

“Thriving on challenges keeps my life going.”

Khalil Al Sayed Al Hashemi

29 .

COVER TOPIC

Interior designers are known for their peculiar styles, which are present in all their work. Do you have a particular style as well in terms of certain colors you like and certain patterns you prefer?

• Khalil: Medy is designing my home at the moment, which is under construction. My tastes are more towards neo classic. It has a contemporary look with a few local touches to it. It is very sleek and simple with a lot of light. The color combinations are very subtle like light beige, cream and slight shades of walnut. I wanted something to reflect my personality as I am very much into comfort living hence the patterns we have used are the ones which give a soothing effect.

• Medy: My home at the moment is under construction and trust me it’s very difficult for a designer to design your own dream home, even with an amazing team of talented designers and architects in-house.

The most important point for my family and me is comfort.

The most beautiful home interior is never perfect, if it’s not transformed to create a homely place.

As a designer I love incorporating different ideas into my designs, so forming something unique every time. For me it’s always the little personal details of our client which makes places fantastic.

“If life is going all well and one day suddenly you see a block, that is when you get thinking on new and innovative ideas, which can save you from the ocean of failure.”

Medy Nahravani

What is the most expensive thing that Bold has ever produced • Khalil: We have some of the finest brands in our showroom from Hermes to Missonni and more. The most expensive piece, which we have produced has to be the Walnut Table. This table takes a two year process to be built and the walnut wood being used is close to 200 years old. What we have designed is timeless and is sure to last for more than 300 years from today. It is AED 200,000 and we assure you that you would not be able to find a similar piece elsewhere.

• Medy: I would like to add onto what Khalil said. Most certainly that is the most expensive thing in itself that we have produced, but we are all about customizing our products to the demands of the clients. Bold isn’t a franchise. It is something you cannot find when you go outside for shopping. This particular table is produced just thrice in a year. Real luxury is now going back to the bespoke with you having something no one else has in the entire industry. We can make possibly the most expensive items only on the demand of our esteemed clients.

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COVER TOPIC

The concept of Bespoke is very new in the industry. What were the challenges you faced while introducing this concept into the interior design industry?

• Medy: The truth is that the ideology of bespoke was completely different. For example, in UK, people really value bespoke products and hence it is very expensive. Out here, people took a while to understand the value of bespoke. The perception was that if something is customized and is not branded, it should be less expensive. Yes indeed the piece is in itself not branded but its materials are. And the fact that we are making something for you, which nobody has, adds the added value to it. Therefore it has to be more expensive than regular products. It has been a mission to change this idea.

• Khalil: For example if you want a sofa, but you want a comfortable one in your lounge, one that you can fall asleep on, but generally you wouldn’t find it in the market. We can make it for you. People often tell us that they hate surprises hence they decide to go with readymade ones than bespoke. However, we hate surprises too. To make sure the probability of surprises is nullified, we invite you to come visit our factory when your products are being produced.

You can play with the materials and correct us if we are preparing something you don’t like. We only get the final piece to your home or office when you are completely convinced with the quality and form of it.

Khalil, are you involved in everyday operations of the company?

• Medy: You will be surprised to know to what extent Khalil gets involved with each of our projects. If I don’t receive his approval, I don’t go ahead with anything be it a project or a purchase. He has such a good taste that it actually has never happened that we have had a disagreement on something. Moreover, he is a local, which makes him more aware of their tastes and preferences. So it helps us to ascertain the real needs of our clients and deliver them what they desire.

• Khalil: And for the other clients who are not locals, we have a team of 12 qualified designers who speak more than 19 different languages. So it is very rare that a client approaches us whose tastes are completely foreign to us. We take very good care of each of our clients and do not leave any stone unturned in producing the most unique piece for them.

After building one house and getting it designed, how often do you think we should change the interior or if ?

• Medy: I believe one should change the interior of their home once in approximately 2 – 3 years. In between, you can change the wallpapers, the cushions, the color of the room and more. This will help bring in some freshness and make your home look lively.

• Khalil: The fact is that we spend 95% of our time at our own house in comparison to the places we visit. Improvements are hence intrinsic to our lifestyle. It adds on to the energy of our house and even ourselves. We feel better if the surroundings we live in are spectacular.

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You mentioned about energies. Is FengShui an important part of your designs?

• Medy: We do have a FengShui specialist and he does oversee our projects. We have included aspects of FengShui into our basic rules. It is the combination of colors and elements of the furniture, which enhances the positivity reflected by the house.

• Khalil: Basically positivity depends on the people inside the house and then the externalities matter. For example, if you want to design your room, the height of your ceilings, the structure of your windows, darkness and light etc; all of these aspects need to be considered because each of them are connected to certain feelings which are enhanced by carefully planning your home.

What about the brands you are fond of ? Do you have any lifestyle obsessions?

• Khalil: I like Hermes, Nike, Ralph Lauren and other sports brands. I am more into comfort luxury than fashion luxury. As far as obsessions are concerned, I love buying shoes. I also admire artwork and sculptures and like collecting them. Among watches, I love Cartier and among shoes I like Tod’s.

• Medy: There is a hierarchy of tastes actually. First people start with collecting things they like and then they want to show it to others hence they purchase more shiny products. The highest level of luxury is when you only look for comfort and not the price. It is when you want to invest in something exclusive, which only you have and no one else has. As far as likings are concerned, I am more into suits and formal wear. In terms of brands, I like Tom Ford and Kitonespecially for shirts. I am obsessed with things that are unique.

Where and how do you prefer to spend your leisure time?

• Khalil: I love spas. I make it a point to go for a spa treatment once at least two weeks. Maldives for Spa is the best. For shopping, I love London, New York and Paris. For interior shopping I prefer Italy.

• Medy: In Italy, you will find most trendsetters. I mostly love shopping for interiors in Singapore, Italy, France and Turkey. It really depends on what you are looking at purchasing. For me, it’s most important to purchase something that nobody else has.

Are you planning to launch a private label for Bold?

• Khalil: Yes in the near future, we are planning to launch a private label for Bold.

• Medy: The unique aspect of the label would be that it would not be a part of a collection. If I am launching a collection, it means I am going to make 10 or more pieces of the same kind, which means what you might have someone else who would have the same item too. I would like to develop the label such that what you buy, nobody else would be buying it. Truly bespoke; truly unique; and truly you.

“Bold isn’t a franchise. It is something you cannot find when you go outside for shopping.”

Medy Nahravani

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INTERVIEWS

Markus Thesleff

The Exemplary achiever

A successful restaurateur, a passionate businessman and an achiever; are words that perfectly describe Mr. Markus Thesleff. The proud co-founder, together with business partner Ramzy Abdul Majeed, of OKKU, RIVA Beach Club, CLAW, Sophie’s, Casa de Tapas and Cielo Sky Lounge. Markus is a man with big dreams and inculcates the same passion in his team.

Diksha Vohra

In the industry of hospitality, you are a known name. What brought you into this business?

I actually love food, love people, and love creating experiences.

When these three aspects combine, the result is our outlets.

Initially, I started off in the field of brand management and marketing. At university I was into organizing events and always had a passion for doing something in hospitality. It runs in my blood which got me here. I began with Pangaea and then Aviva which was followed by Maya in London and the journey continues till date in Dubai.

Apart from Pangaea, what other projects are you currently involved in?

Worldwide I have been involved with Pangaea, then Aviva and Maya. In Dubai, we have OKKU, CLAW, Sophie’s Café, RIVA Beach Club, Casa de Tapas and Cielo Sky Lounge. I am also working on a few new concepts at the moment like an urban fast food joint, a really fun ice cream concept as well as something pretty amazing with OKKU. While establishing restaurants and creating new concepts, my motive is to provide the residents of Dubai, something to enjoy specifically tailored to them. A lot has been and is being done for tourists in Dubai but I want to provide

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venues for those who actually live in this city, after all they are the heart and soul.

“As an entrepreneur I dream of something and then I do everything I can to bring the vision I have into a reality.”

With so many projects in line, is Dubai your central focus? If so, what attracts you the most in Dubai?

Yes, Dubai is a central place for our projects as I have love living here. Dubai to me is a place that I feel part of and want to create outlets that are relevant to people like me and you who live here.

Not a lot of people get an opportunity to do so hence why I feel grateful to have the opportunity to be part of this city for the past seven years. Previously I would meet a lot of transient people who would want to be in the UAE for a while and then leave.

Now the situation has drastically changed, people from all over the world are entering Dubai with the sole motive of making this their home. For me, Dubai, as a city can be compared to Manhattan- a true melting point whereas Manhattan took more than a century to become the cosmopolitan metropolis it is today, Dubai has achieved global status in a fraction of the time.

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INTERVIEWS

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Where do you see Dubai in the next 5 years?

Dubai is going to go from strength to strength. I really hope the Expo 2020 helps people unite as a community and instill in them a sense of togetherness and belonging. The focus should be more on developing things for the long term basis rather than the immediate for the Expo. Brands need to look at sustainability rather than immediate quick wins. When I visited Dubai while establishing OKKU, the summers would represent an inactive time period, now things have seen a very positive change with people wanting to spend their summers in Dubai despite the heat, it’s still very active this is the true mark of a thriving city.

Your establishments are doing wonders. What do you relate your success to?

As an entrepreneur I dream of something and then I do everything I can to bring the vision I have into a reality. I also believe that a lot has to do with positive energy. If you are working hard towards your goal, you will see it come into fruition. My business partner, Ramzy Abdul-Majeed and I work very hard together to devise new concepts. However a concept is nothing without the people behind it and that’s our team; the truth is that everything you see has been possible because of a collective effort which has backed us up constantly. We can come up with the ideas but it’s our team that works together to make each venue a success.

How do you normally plan your day, where do you go and where do you like to eat?

I start the day with breakfast at Sophie’s because it is healthy, nutritious and tasty and not a lot of places like that exist in Dubai.

Usually, I then go to my office for a few hours followed by lunch on the terrace at RIVA, I then head to the Creek where I spend time in Casa De Tapas and Cielo Sky Lounge. I try to schedule a meeting or two at Cielo around Sunset as it’s beautiful and the view is spectacular, it always surprises and impresses people equally. I usually try and either fit some Reiki, meditation or a workout at the gym depending on the time I have available. Then around 8pm I visit CLAW to check out how things are and perhaps catch my favorite team play from the corner of my eye on one of the TVs running. I usually go to OKKU around 9.30ish for dinner with friends or guests. I finish my day off with drinks at Cielo.

You seem to be very fond of OKKU. What is so unique about it?

The idea behind OKKU was to create a venue with amazing food and a spectacular ambiance where you feel special and feel like the place is yours. These things make us different from the regular Japanese restaurants. But the most unique aspect of OKKU is without a shadow of a doubt the L.O.V.E. that we all put into it. It permeates everything we do there and I think it’s reflected in the staff and the success we have had. The most intrinsic part of our training process is to make sure our staff love their work.

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INTERvIEWS

Can you tell us more about your hiring procedure? We are quite intrigued to know how it is carried out?

It’s very simple, we hire for personality and then train the rest. Of course for many positions it’s assumed that the basic skill set is already there but for the others personality is the all important X factor, it then becomes our responsibility to train for skills. When we opened OKKU, I travelled across more than 20 different countries interviewing different people.

The team that is working here now has been personally hand selected globally. For CLAW, I interviewed more than 400 people personally and that doesn’t include the rest of the team who also travelled and conducted many interviews in turn. I get involved to that extent to make sure the right people are working in the right venues. The brand values are communicated through our staff to ensure they understand and believe in the concept and want to make it as much of a success as we do. Our staff are our brand ambassadors so it’s important they have passion for the brand they’re working for.

Is there anything in particular you are obsessed with?

I’m obsessed with taste I love tasting and trying different foods be it street food or fine dining. I also love creating things, especially when told that something is not possible. I like to explore around the world whether it be in Singapore, South Africa or LA. There are two sides to my personality, one is fun, crazy, adventurous, daring, creative and loves exploring and the other is the polar opposite introspective, private, observant who likes to sit and read or practice Reiki or meditate. Two extremes which somehow manage to balance me for the most part.

In terms of leisure, how do you like to spend your time?

I don’t tend to pamper myself that much. With my passion for my work, I drive to work harder. I like to travel and experience new things. I also like the nightlife in Dubai and tend to be drawn to venues where the music is good and where I can enjoy the atmosphere.

Otherwise, I like to be around people who matter most to me.

Your impressive journey inspires a lot of people. Whom do you take inspiration from?

Two people that I find to be very inspiring are Nelson Mandela and Kofi Annan.

Unfortunately Nelson Mandela is someone I never got the opportunity to meet. However, Kofi Annan whom I have been privileged enough to meet a couple of times is a true inspiration. Their journey, their passion and their will to change the world inspires me the most and encourages me to move forward every day. I am also inspired by the everyday actions of ordinary people who go out of their way to help others with no ulterior motive than to do the right thing.

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INTERVIEWS

Ippolita

Luxury Jewelry Designer Inculcating comfort in luxury

Belonging to two diverse cultures, Italy and USA, Ippolita adds her cultural heritage, style and affinity to all things chic to the realm of luxury jewelry design. With most known names in the industry like Jenifer Lopez and Michelle Obama wearing her exclusive jewelry, through her namesake brand, she works towards producing more pieces showcasing her fine craftsmanship daily.

Diksha Vohra

It is said that the journey of a 1000 miles begins with a single step. When did you take your first step towards designing and how did you get into it?

To be honest, I got into it accidently. My background is of Fine Arts. While trying to figure out which stream to choose for my career, I started making some jewelry on the side. It was then when I realized how I have a real knack and love for it. It was a big surprise. Of course it took a long time to shape it into a business and to develop a niche aesthetic. It is a discipline and then you realize how much you have to edit. The trick is being able to identify those pieces that will sell as not everything you make turns out to be worth producing.

Since you have mentioned about the process of editing, how long does the entire process take?

It takes approximately nine months to develop an idea. You have to do everything at least three times and it takes a while to get to the bottom of everything and find out how each aspect of the design can be made. Jewelry is very small so the attention to detail

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is very important and intricate. Sometimes it is just the edges or something about the shape that isn’t perfect so it takes time to rectify these flaws and find solutions. Perfection isn’t easy.

We are intrigued to know about the process of jewelry designing. How does it start?

It all starts with an idea. So I think of something and I sketch it.

Then I ask my model maker to design a 3D version of it to have a closer look at how it would look like in the end. I then sit with my team and discuss the pros and cons of the piece such as whether it can be produced to give the desired effect. Not every idea is a candidate for a collection. This is also something I teach each of my designers that not everything in our mind needs to be brought into reality and one has to come in terms with it. Moreover, people generally don’t buy a collection, they buy individual pieces that they feel drawn to. In fact previously people were into matching jewelry but that trend has changed to people wanting to have their own style and individuality. Hence it is even more important to have a cohesive collection wherein each piece would work magnificently on its own.

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INTERVIEWS

Speaking on how each and every piece designed doesn’t make it in the collection, have you ever faced rejection?

Oh you get pushed back on all the time. It is all a part of work.

You don’t design the best every time and sometimes when you have envisaged something and the model turns out completely different, it can end up being for the better. That then becomes a starting point for a completely new collection. So rejections should always be taken in the right spirit.

“Jewelry is very small so the details are very intricate and subtle.”

What are the various factors you consider before designing a special collection?

Cultural factors, societal needs, trends and unique tastes – all needs to be well considered before designing a collection because we live in a real world where changes happen very fast. I read the newspapers and follow the press regularly to see what are the latest trends and demands of my clients. Moreover, I like being positive in communication and to adapt cultural differences into my designs. I prefer to design things that are affirmative in nature.

This is the reason why I use a lot of color as they give happy vibes in comparison other luxury brands that reflect a more serious tone.

People usually associate luxury with seriousness or something out of reach and intimidating. My mission is to bring luxury in the sphere of comfort and that is evident in all my designs.

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With accomplishing so much, when you look back, how do you feel?

It is unbelievable. On one hand, all my designs are so close to my heart and I am happy that they are doing really well in the market. In 15 years, my passion towards my work hasn’t changed and so has the development process. With each day bringing in new accomplishments, I strive to do even better to cater to the increasing demand. My family is over-delighted seeing now I have entered the Middle Eastern Market.

How about your personal style? Do you only wear your own jewelry or those of other designers too?

I only wear my jewelry not because I don’t like others but because I started jewelry designing to fill in what I thought was missing.

My jewelry represents the complete contemporary aesthetic which I am very fond of. I, however, love collecting jewelry from other designers. I have a big shelf in my office where I keep whatever I collect on my tours. It is interesting to know how people interpret culture, fashion and trends.

“My mission is to bring luxury in the sphere of comfort and that is evident in all my designs.”

“I love collecting things that are a perfect combination of a strong idea and difficult execution.”

Apart from collecting jewelry, what are your other obsessions?

I am not a wild acquisition person to be honest. If I am obsessed with something, it has to be art. I often get carried away by what others design not only in terms of jewelry, but also in terms of handbags, shoes and other accessories. When you do something so intensely handmade like jewelry, you become incredibly sensitive to the process. For me, there is a funny line in the sand and the designs either go above it or below it depending on what I consider I can do at home. I love collecting things that are a perfect combination of a strong idea and difficult execution.

You are redefining luxury for a lot of people. So what does Luxury mean to you?

I define luxury as time; because that is something we don’t have now anymore. We don’t have time to think, time to absorb or time to love. Real luxury to me is the absence of action. Not doing anything at all.

How about your personal fashion? Do you like more formal wear or casual wear?

In terms of fashion, I am very casual but that is where most of my jewelry comes in. I am very exuberant when it comes to hairstyles and my jewelry takes care of the rest.

Interesting! What will you be wearing in the following situations in terms of jewelry- formal party, casual party and a family dinner?

For a formal party, I wouldn’t wear colored jewelry. I would only wear either gold or diamonds. Also I wouldn’t wear a heavy piece but I would wear thin layers of many pieces adding the needed elegant touch. For fun parties, I would wear colorful jewelry. I would also hook up a few necklaces together making a long piece which looks very casual and unique. Whereas a family dinner is concerned, I would just wear simple diamond earrings.

Now that you have set up a store in Abu Dhabi, what are your future plans?

It was a dream come true when I had my store open in The Galleria, Abu Dhabi. I also opened boutiques this year in Jeddah, Riyadh, Kuwait, Qatar and Bahrain. The Middle Eastern market is blooming where people appreciate new designs and unique concepts. I am looking forward to my endeavors here.

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INTERVIEWS

Katharine Pooley Articulating opulence in designs Born in Britain and based in London, Katharine is a luxury interior designer having transformed many houses into homes with life through her exclusive designs and architecture. Having travelled close to 196 countries worldwide, she brings with her the heritage of each culture she was acquainted with, thus blending different worlds, different identities and different nations into her exotic interiors. Here’s Katharine on life, luxury and her venture in Doha Diksha Vohra

How different is Doha from London and other countries you have opened stores in?

Doha is very different. It is expanding very rapidly. It is definitely an organized country with good outlooks. This country has a different feel altogether. I enjoy working here. The people are very friendly and I enjoy doing business with the Qataris.

“It is important to understand the surroundings too to get the design to work and last.”

How different are the tastes of the Arab population you are now catering to compared to the westerners?

I think everyone’s tastes are different and they do vary from time to time and place to place. All cultures have different requirements, preferences and especially needs. It is just a matter of understanding them patiently. I grew up in Bahrain so the cultural acquaintance has given me an added advantage and has helped me a lot in understanding the tastes of the Arab population.

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How difficult is it to cater to a different culture altogether?

Maybe it is me, but I find it easy. It is about listening to your client’s needs and respecting their cultures. Sometimes it is not just about their culture, it is about the elements in their country such as the sun, sand or the air conditioning which need to be considered well before designing interiors. The sun, for example, always fades fabrics whereas the sand can destroy metal work so one has to be cautious and well aware of these external factors which may forfeit the purpose of designing. Thus it is important to understand the surroundings too to get the design to work and last. I, particularly, focus on doing timeless interiors. Hence, I make sure nothing decreases the impact of my designs even years after years.

In terms of interiors and designing, are any of your homes or interiors inspired by the Arabian culture?

I have not necessarily designed something specifically Arabian in London but I have done so around the world. It seems that a Moroccan theme is very much in fashion at the moment. People today want to experiment with new trends and certainly have the taste and passion for living with it too. Cultural integration can be seen in a lot of the interiors around the world today.

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INTERvIEWS

Tell us about yourself. How did you get into designing?

Well as far as I can remember, I have always loved it. The concepts, different styles, different preferences of people have always attracted me. I love beautiful things and I love to make a house to be a home. Travelling is my passion and I have been to many countries worldwide. I like exploring different cultures as each of them have certain features which are only particular to their respective culture. Wherever I go, there is always something that inspires me for my next project.

What is the most unique aspect or USP of your designs?

My designs are about my client and not me so listening is the most essential part of the job. The quality and the service is the paramount for me. Once a client, always a client! So we are there always to help you even after we have completed the project. I have a big team so we can turn around a project super fast, on time and to budget. Uniqueness is also another aspect because as our world gets smaller we need to strive to find more unique and interesting objects/furniture.

When you look back, how has the journey for you been?

Very fast indeed! Sometimes I just wake up, look back and wonder how on earth I made it here, at this point and at this stage.

I do, however, wake up every day and feel blessed to be doing something that I love doing, which makes working much easier for me. I enjoy what I do and I do what I enjoy.

“I enjoy what I do and I do what I enjoy.”

How would you define ‘Luxury’?

Luxury is about quality, divine service, uniqueness and comfort. Also Luxury isn’t cheap and not available everywhere. It is hard to find the more bespoke and the more intrigue in today’s world.

Everyone has certain obsessions. Tell us about a few things you are obsessed with and cannot imagine a day without.

I hate to say this but it has to be my mobile phone! I really wonder what people did when mobile phones did not exist. Chocolate is also among one of my weakness so is my Jack Russell Piglet. And most importantly a goodnight kiss from my two gorgeous sons Jack and Charlie who are aged 2 and 4 respectively.

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How would you define leisure for yourself ?

I enjoy sports and adventure so something to do with the two of these would mean leisure to me. For me, it is not more about relaxation but it is more about a day when you get to do what you feel like outside work. It’s a day for yourself.

Any plans for future expansions?

I would love to expand into the Middle East and also the USA. I also want to write a book on interiors and maybe find a partner and expand the KPL brand like Jo Malone. It is our 10th anniversary this year which means 10 full years of hard work so it is definitely time to expand.

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INTERVIEWS

Gauahar Khan Unifying beauty and gracE She is strong, sweet, sensational and successful. We are talking about none other than Gauahar Khan, who has perfected almost every sphere an artist would envisage to master. From modeling, to theatre, to dance, to acting and now being herself in reality shows, Gauahar has not left any stone unturned while walking along her journey to success. Having worked for some huge brands like Ford and Tanishq, she impressed us with her thinking and her modest nature. Eleganté in conversation with Gauahar Khan Diksha Vohra

You have toured Dubai many times. How does it feel being back and re-exploring the city?

I am actually coming back after a year for a change. I have all my family here hence it is always a good time. Each time I come, I get to explore some new side of Dubai, one that I have never seen before anywhere.

“I define my journey as Hard work and not a struggle because If you take it as a struggle, it will get harder with time.”

What do you like most about the country; shopping, food or entertainment?

Dubai actually has the best of everything but I think the cuisine stands out. I loving eating out here as Dubai is a harbors some of the best fine dining restaurants. I am also fond of shopping here as there is so much variety. Its possibly the best place to be.

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We have heard that you started modeling at a very young age.

When you look back, how has your journey been to success?

I was officially 17 when I started modeling. It has been a long journey and it does feel great. I can only describe it in one word – fruitful. I have done everything I could. I did modeling, fashion shows, music videos, commercials, movies, reality shows and live shows. I cannot be more thankful to this journey as over the years what I have learnt is incomparable and undoubtedly precious.

Was the journey so far smooth or did it have lots of ups and downs?

Yes there were ups and downs but that’s what adds the extra bit of difference into your life making you proud of what you have achieved. In the end everything made me stronger hence I wouldn’t say my journey has been a struggle. It has been a lot of hard work. It all depends on how you perceive your current situation as. If you take it as a struggle, it will get harder with time.

I am thankful for what has come my way and I look forward to doing more in future.

comes, I would consider it. It all lies in the future. Currently I have too much on my plate and I am happy with what I have.

A lot of people picture you as their style icon. Whom do you consider to be an inspiration?

It has to undoubtedly be the one and only evergreen Bollywood actress, Rekha. I love how she carries herself with elegance and how everything be it even the simplest outfits look so good on her. She enhanced the grace of everything she associates with and that’s what inspires me the most.

How would you define ‘Luxury’?

For me, luxury is all about the experience you undergo. Even the basics are luxury provided the service being offered is exclusive in nature. An experience like no other is what I define luxury as.

What are the things that top the list of your obsessions?

Handbags! I am absolutely obsessed with purchasing handbags.

I constantly keep an eye out for something unique. It could be the design, the color or just the grace, anything that I can identify with, I get it.

Coming to the purpose of your visit to Dubai, how does it feel to support your sister in her first independent restaurant venture? What’s so unique about La Duplex?

It feels great to see my sister grow into an entrepreneur. She isn’t the one who enjoys cooking but she has always been a business person. I feel the USP of La Duplex is that it is a perfect combination of everything. It is Italian food and sheesha in Jumeirah. The ambiance is comfortable, soothing and relaxing.

Is there something particular you are fond of from the menu?

The tiramisu is my favorite. Chicken is my favorite meat so there is a lot of chicken in the menu. Every dish is unique in its own sense as particular attention is paid while preparing each and every delicacy.

Most remarkable journeys are carved over various milestones.

What were some of the basic challenges you faced when you entered the industry?

The biggest challenge I faced was that I have never followed the industry norms and protocols. A lot of people envisage a certain manner in which one should carry themselves and lay down certain stringent rules for what is to be done and what is to be avoided. I have, however, always believed in carving my own path towards success. I would listen to my heart’s calling and I always did what I wanted to do. Even though it was tough, I am glad it paid off well.

Now that you have worked with some huge brands like Ford Ikon and Tanishq, are you planning to work for any other luxury brands?

I am focusing on acting at the moment. If a good opportunity

How does your restaurant blend cultures?

The very fact that we are an Italian restaurant in Dubai itself reflects a good cultural blend. Where on one side we are selling authentic Italian, we also have about 13 different flavors of sheesha which is very popular amongst the Arabian population.

Also the ambiance of the place reflects cultural blend because we have separate areas designated for people with different tastes and preferences. For example, we have projectors in the outdoor where people can watch a match together while eating and enjoying with their friends and we do have a private sector upstairs for those who prefer a quieter atmosphere.

How would you define a day of leisure?

For me leisure is a day when I don’t have to do work. Enjoying with family, travelling, having fun is a day of leisure for myself.

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BUSINESS & LUXURY

Journey to success

Zuma Diksha Vohra

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F

ollowing the Japanese ‘izakaya’ dining tradition of shared eating and drinking, Zuma has carved a niche for itself in the world of fine dining. With the restaurant having reached the zenith of success through its branches worldwide, less is known about the conception of this master venture. Eleganté, hereforth, presents an insight into the journey of Zuma, its inception, concept and growth.

The concept of Zuma was born in the mind of creator and founder Rainer Becker. The renowned restauranteur was working in Tokyo when he thought of this unusual concept. Ajaz Sheikh, Managing Director, Zuma Middle East and Turkey notes that when Rainer returned to Europe, he had a strong solid vision in his mind for a restaurant type that has never been seen before.

He knew exactly what he was looking for in terms of menu, design, location and even as far as the designers he wanted to use for the same. Very soon the vision became a reality after Rainer was introduced to Arjun Waney, co-founder of Zuma, through a mutual friend and thus Zuma was born. The first Zuma opened in 2002 and neither founders envisaged that Zuma would expand into different sites across the world. “…That was 12 years ago and the partnership between the two is still going strong. Zuma now spans eight different locations and three different continents with more locations planned…” says Ajaz.

In this context, we wondered why London was chosen to establish the restaurant. Ajaz says that they had not planned to make Zuma a global brand. London was home to both Rainer and Arjun and at that moment, that was the only restaurant they had planned to open. “The popularity of Zuma created demand and the growth was a natural evolution of listening to customers - the market literally determined the growth” he adds. The esteemed brand, today, has restaurants in Abu Dhabi, Hong Kong, Dubai, Istanbul, Miami, Bangkok, Marmaris and an upcoming one in New York.

Zuma follows a unique way of dining known as ‘izakaya’ where food is served to share, in an informal yet sophisticated style of eating and drinking. The bar team, lead by Jimmy Barrat in the Middle East, has become renowned globally for its unique and innovative vision and approach. The natural vibe and ambiance of each Zuma in the Middle East is amplified by its own resident DJ. Zuma Dubai, the flagship location of the MENA region, is under the musical direction of Adrien Callier who is also known for his work as a founding member of The Beatangers. Earlier this year, the collaboration has received critical acclaim, reaching the No.1 position on the Beatport charts and were also included on Boy George’s latest compilation release.

Having restaurants worldwide enhances the reach of a brand, thereby increasing loyal customers. However, at the same time, it is equally challenging to cater to distinct cultures as each country has different people who have different and unique tastes which are hard to match. Explaining the same, Ajaz too agrees that in comparison to U.S. and Europe, the average spend in the Middle Eastern countries is much higher which increases the target market. This difference is mainly due to the tax free income in

the Middle East and taxes on alcohol. He says, “The expats like to go out almost on a daily basis here be it for after-work drinks or dinner”. The most challenging part, however, is to get most of the ingredients all throughout the world everyday and every time.

The exciting part of the food is that even though the cuisine is Japanese, the flavors are more robust than what one would find in Japan as the food is targeted to cater to a non Japanese audience.

Explicitly, the food is modern Japanese with a touch of traditional flavors. The diverse range of premium brands of their drinks along with a fun relaxed environment provides the much needed sophistication to Zuma thus creating a unique Zuma style. No wonder Zuma Dubai has been the highest ranked restaurant in the Middle East for three consecutive years on The World’s 50 Best Restaurants in 2012, 2013 and 2014.

Whilst talking about their exceptional dining options, we were mesmerized to know that not all their chefs were natives of Japan.

Apparently all Zuma chefs are given training and instilled with the ethos of Zuma under the senior chefs in London before they take up their jobs elsewhere. Since Rainer himself is not Japanese but German by decent, he has always encouraged talent from round the world in Zuma.

It is astonishing to know that when Zuma was established in Dubai, it was the same day that Lehman Brothers closed which would have brought tremendous pressure on the market by itself.

Ajaz says, “Despite such a challenging economic climate, we’ve been able to build a restaurant concept that has been recognized as one of the best in the world, so we feel relatively robust in terms of weathering financial storms. “ Even then, from a distance, the establishment and spread of Zuma may sound like a fairy tale where everything was planned and executed. However, Ajaz explains that the real picture is very different. Identifying good quality staff, securing suppliers and following all legal legislations is not an easy task particularly in the Middle East where everything is well supervised and managed.

With abrupt changes in the market trends where restaurants are starting to be used for corporate dinners and meetings, Zuma has planned to open their Middle Eastern venues in financial hubs. The vision behind the move is that corporate meetings are no more confined to the office but go beyond that. Hence, the discerning business crowd is always on a look out for more sophisticated and comfortable venues to meet. With the suave and comfortable ambiance of Zuma, their location in the financial hubs has added to their advantage.

In terms of future expansions, Ajaz notes that the policy of Zuma is not to expand rapidly. The market is first carefully studied and then the team scouts for a suitable location. Unless that location is made available, the restaurant isn’t opened in that area. The attention that is paid to every aspect of the restaurant, from venue to the chefs to the menu and décor, is what makes it stand out amongst all restaurants. Indeed it is not easy to make a mark in this world, but that’s where the saying holds true –‘where there is a will, there is a way’.

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bUSINESS & LUXURY

JoURNEY To SUccESS

hAKKASAN

Diksha Vohra

H

akkasan is a globally renowned chain of Chinese restaurants.

Today, where the concept of modern interpretations of cooking is gaining popularity, Hakkasan tells the story of China through reviving the traditional Cantonese style of cooking with modern authentic presentation. The exotic restaurant first started in London in 2001 and is now spread in almost every continent of the world. However, there are always two sides to a coin. Where the world has seen the front of the coin, we will show you the rear side of it through the eyes of Mr. Said Marzouk, Operations Manager, Hakkasan Middle East. We are thus unleashing the

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journey to their success, one that not many people know about.

Hakkasan is a Michelin-starred, modern Cantonese fine-dining concept, which first opened its doors at Hanway Place in London, in 2001. The ideology behind the inception was to present Chinese food in a new reformed manner, one that caters to different tastes yet remains traditional and authentic in meaning. Mr. Said quotes, “...We strive to create unique dishes that are informed by an innovative approach, underpinned by authenticity rather than traditionalism.� Inspiration for the restaurant concept began with

the partnership between Chef Tong Chee Hwee and Londonbased restaurateur, Alan Yau in Singapore. Having developed a passion in the kitchen from the tender age of 18, Chef Tong’s development and culinary skills led him to oversee the Summer Pavilion, the famed Chinese restaurant at the Ritz Carlton in Singapore. It was here that he first caught the attention of Alan Yau, originally from Hong Kong, who convinced Tong to move to London and take up the role as head chef of the soon to be opened flagship address, Hakkasan Hanway Place.

Hakkasan’s uniqueness doesn’t lie only in being a restaurant that has redefined modern Chinese fine dining but also that it sells modern Cantonese cuisine, world class mixology and dramatic design. “Modern authenticity” is at the heart of everything from the design of its chic interior and the execution of its Michelinstarred modern Cantonese menu, to the impeccable style of service.

In addition, the Chinese art of Feng Shui is an intrinsic and a unique part of every Hakkasan thus infusing the underlying design concept to express the brand’s personality. Examples include the modern ethnic flow and dramatic design which incorporates iconic features, such as Hakkasan’s signature oak latticework.

Executive Head Chef Tong Chee has led the Hakkasan kitchen since its inception and his dedication to create unique dishes that are informed by an innovative approach, underpinned by authenticity rather than traditionalism, has achieved the group numerous awards, including multiple Michelin stars at Hakkasan locations across the world.

Further ahead, Hakkasan has numerous awards to its credit and it was the first Chinese restaurant to be awarded the Michelin star in 2003, which it retains to this day. To this, Mr. Said adds, “I think it is a positive reflection of the quality and ingenuity of the brand as a unique concept that Hakkasan was not only the first Chinese restaurant to achieve a Michelin star, but that the group has gone on to achieve numerous awards since then, including further stars at Hakkasan Mayfair and Hakkasan New York. “ It indeed makes one very proud to be part of a group which is so committed to quality at every level whilst also continually looking to push the boundaries when it comes to creating a memorable experience every time.

Since Hakkasan is an international brand, we were intrigued to know how the management perceives the differences in the Middle Eastern market and the Western markets in terms of similarities and differences. Mr. Said answered that, “…the region’s hospitality industry has seen a significant growth both in terms of volume and value over the last decade and there has certainly been a shift in levels of expectations as people become more and more exposed to global best practice.” He also mentioned that the strategic locations of UAE and Qatar and the ever improving infrastructure have added to their advantage since now they have access to a fantastic array of produce. Whilst Hakkasan is an internationally distinguished restaurant brand, they also recognize the importance of reflecting local market demands and palette

which is why, in addition to many of Hakkasan’s classic signature dishes, customers will also witness a number of dishes on our menu which have been created especially for the region.

In terms of the changing business trends and how Hakkasan copes up with them, Mr. Said believes that UAE and Qatar are both still very much in a state of development so it is inevitable that business trends will shape the landscape and we are seeing the same with culinary trends as new restaurants open up at a quick pace. He further adds, “At Hakkasan, we have a very clear sense of who we are and what we do, and our philosophy of innovation continues to hold appeal for guests. That said, we are always looking at new ways to meet – and indeed exceed – guest expectations and being responsive to business trends is certainly a consideration.”

Hakkasan has changed the art of Chinese fine dining and taken it to a new level. On being asked how difficult was it to change the existing standards of Chinese dining, Mr. Said replied, “Hakkasan’s pioneering approach saw it achieve recognition from the moment it first opened its doors in London’s Hanway place, single-handedly changing the face of Chinese cuisine within the UK. Having set a new standard for Chinese cuisine in London – one of the most challenging and competition culinary scenes in the world – Hakkasan has had a lot of exposure to international audiences since the very beginning, resulting in a lot of demand for Hakkasan’s unique approach around the world.” The brand’s expansion into international gateway cities – such as New York, Dubai and most recently Shanghai – also means that it is making its mark on new destinations where residents and visitors alike have international tastes and are actively seeking out new culinary experiences, which perfectly align with Hakkasan’s culinary philosophy.

With all this in picture, we were wonderstruck to know that such delicious delicacies are prepared by Chefs who are not all natively Chinese. Apparently most of their chefs are Asians by origin but all of them have a significant experience in Chinese Cuisine. In addition, all chefs under Hakkasan undergo a special vigorous training. In order to keep at pace with the drastically changing trends and to balance the freshness and the flavors, the management and the chefs constantly review their dishes and their overall menu. One can see from their dishes that there is a strong emphasis on good quality ingredients. The idea is to treat each ingredient with respect in order to enhance the colors, flavors and textures to let them shine on the plate. Indeed when so much attention is paid to minute details, the results have to certainly be good.

Mr. Said very excitedly shared with us that in addition to ongoing growth and consolidation for our restaurant brands, there are also exciting plans in the pipeline to launch Hakkasan’s first ever hotel on Dubai’s Palm Jumeirah following the formation of joint venture hotel company MGM Hakkasan Hospitality.

With 12 restaurants, five Michelin stars and a nightclub – Hakkasan has become one of the world’s most distinguished global restaurant, lounge and nightlife brands. Attracting an international following, Hakkasan offers one of the most vibrant and memorable hospitality experiences.

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BUSINESS & LUXURY

Elie Tayyar

Ad Space Agency Extending your creative frontiers

Today, when we talk about brands, in addition to quality and comfort, there is much more to be considered in order to enhance the brand visibility and reach. When we notice a brand or a product in the market, the amount of efforts involved in research for concept creation, execution and reception is truly unimaginable. When consumers perceive a brand in a certain way, it is because people behind the scenes are working hard to present the brand in a way to influence certain perception of the same. In order to cater to these increasing demands, the Ad Space agency was established by Elie Tayyar (CEO/ Partner), Jihad Habib (Managing Partner), and Joelle Tayyar (Business Developer / Partner).

Having associated with most renowned luxury brands, Elie Tayyar, explores with us the various aspects of brand creation, image enhancement and much more.

Diksha Vohra

Please tell us more about the Ad Space Agency and what are your main activities?

The Ad Space agency is a fast growing advertising agency, working constantly on unlocking the potential of our clients’ respective brands. Our workplace is unconventional and we think that what we do should truly harness the power of all mediums in the market. We handle the brand from drawing the identity lines to building its complete visual image. We treat each client and each account as a newborn that needs to be molded and approached meticulously for an image reflecting perfection.

We are proud to say that our agency stands out with a variety of creative solutions in one pack: - Creative Branding - Identity Building - Window Display - Inside Merchandizing - Visual Merchandizing - Mannequin Styling - Packaging Design

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- Website Design - Social Media - Architectural services - Interior Consultancy - Corporate Events Which market do you target and please tell us about your clients?

Our Target is “Class A” clients and our philosophy is to consider each project as a challenge and each client as unique. We are quite optimistic in our approach and we would like to think that anything is doable. We always have enough room for a lot of creativity. We had initially started in Beirut and we are now all set to tackle the UAE Market.

Amongst our most prestigious clients are Villeroy & Boch, Pearl Brands (Zahar Kids, Zahar Lingerie) , Anthony Bonja, Dina Jsr Couture, Malia “B” by Malia Group, La Goulee, Patchi, Galler Chocolatier, Zuhair Murad, Reem Acra, Intimi (Fattal Group) and many more.

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BUSINESS & LUXURY

The concept is definitely quite interesting. What inspired you to start an agency which would be a one stop destination for all advertising needs?

We can say that our main motto and sole motivation is “The Creative Mind�. When we started, we found that there is a lot of scope in the market. However, very soon we also discovered that there are so many areas that have not been tackled yet. A lot of companies specialize in part of the activities that we take care of so we thought of putting everything together in addition to new ideas and approaches and start the Ad Space Agency. Our team specializes in each of our activities, ensuring to provide the client with an unforgettable service and great results.

With regards to your agency handling so many activities, what makes your company stand out amongst them?

Our Agency is not similar to all other agencies. We offer traditional services like others, adding our own bit of creativity and innovation to each service. The uniqueness of our work is that we use our creative skills and know how into Visual Merchandizing and Window display. We treat the boutique windows as a visual storyboard and adapt accordingly.

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When a client approaches you with a vision in mind for promotions, how do you analyze which promotional methods would be best for their market? Which parameters do you consider before providing them a plan for their promotions?

Each client has different promotional needs so there is no one set formula that works for all. The common procedure is that first we study the target market in terms of which brands are existing, how well they are performing and why. We then analyze the target audience and the selling line to ascertain their tastes and preferences, spending capacity, budget constraints and so on. After that, depending on the time of the product and after completely analyzing all environmental factors associated with it, we specify a date of launch of the product. if the timing is right, the outcomes are really promising.

So far, what is the most challenging project you have worked on?

For me, each project is challenging. To note a few, we had to unify the image of Patchi Worldwide where multiple regions were tackled under one grand image. Another one was Zuhair Murad, an international designer brand. The challenge was to be able

to convince and sell the idea. They also won the title of “best window of the month” twice that year. In addition to those, we worked on Reem Acra’s project to integrate the New Yorker image in the Middle East. Lastly, Villeroy & Boch’s campaign where the challenge was to fit the European brand in the Middle East Region, keeping the German standards untouched.

Please tell us about one of your most favorite project.

One of the agency’s favorite project was the full Easter/ Spring campaign for Pearl/Zahar Kids. It was a farm concept developed into a full window story, into a booklet farm mood andinto Billboards campaign and social media spread. The concept gave us a lot of room for experimentation where we went deep into the concept in terms of kids selection and location choice for the photoshooting in order to complete our story. It was quite an unforgettable experience.

“Anything is doable”

“We always have enough room for a lot of creativity.”

What are the future plans of your organization?

In near future, we look into becoming an international agency.

We want to spread out and use our skills to add and enhance various sectors of the market worldwide, thus holding a strong position in the markets concerned. We, however, do not believe in compromising on quality with increased quantity. Our goal is to provide our best to each and every client across borders.

What are the future plans of your organization?

In near future, we look into becoming an international agency. We want to spread out and use our skills to add and enhance various sectors of the every market worldwide, thus holding a strong position in the markets concerned. We, however, do not believe in compromising on quality with increased quantity. Our goal is to provide our best to each and every client across borders.

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LUXURY LIvINg

CLaSSICaL mEETS

CoNTEmPoRaRy A LooK AT ThE bEST pRIvATE

oLD gENERATIoN AND NEW gENERATIoN cLUbS IN ENgLAND, UK When it’s time for leisure, one looks out for a place where luxury and comfort have no end. Private clubs easily satisfy this unique demand for most affluent personalities across the world. From among them, the private clubs in England stand out for their exclusive services and authentic environments. Some of these clubs have been established since 1600s and are continuing providing similar services which once served the viceroys of England. However, today we do witness an increase in contemporary style of Private Clubs which offer modern facilities and cater to a new generation of elites worldwide.

The first set of clubs listed here are the legendary Gentleman’s clubs. It is where royalty and people of great wealth got together to impress each other with their dress, gossip and gamble. The next set of clubs are the ones which have seen the light and now after 200 years have allowed women to become members and enjoy equal exclusivities as men.

Diksha Vohra

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Old Generation Clubs Boodles

More than 250 years old, Boodles Private Club is a super exclusive, invitation only club with 1300 members including the prestigious HRH Prince Charles. Situated in the heart of England, it offers many facilities including a lavish game room, fine dining, cellar and luxurious accommodations.

Reform Club

The club was established in 1836 and only showed a green signal to the entrance of women in 1981. Including some well known names like H.G.Wells, Henry James and Winston Churchill, the club was established to help pass the Reform Act is 1932. Carrying the essence of the British Raj era, the membership of this club is completely exclusive and only caters to the affluent.

White’s

Evident from its name, White’s is the oldest and was once the most exclusive of all original clubs in London. The club started in White’s Chocolate house in 1693. It was a place where men of high society and royalty got together in their fashionable attire and had fun amidst all luxury one could possibly imagine in those times.

Following their old traditions, members here love enjoy reading books in the library with their servants fetching them everything.

The club’s membership, even after 400 years of establishment is only limited to 500.

Athenaeum Club

This particular club was founded in 1823 for people who enjoyed the scientific, literary or artistic arena and for their patrons who helped fun their projects. Esteemed members of the club included Charles Dickens and Charles Darwin. The membership was initially based on the wealth and status the members inherited from their ancestors. The rules have now changed allowing men who have attained success by their own means, through their efforts and perseverance.

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The Hurlingham Club

This is an incredibly exclusive and an ultra private club established in 1869. The waiting list to join the club runs for several years with a clause where two full voting members of the club should sign the entrance request. Even then the membership is not guaranteed. Salon prive, a glamorous event held every year in July by the Club, showcases the best that luxury automotive industry has to offer. This event is amongst the top events to look forward to while in England.

New Generation Clubs Chinawhite

This is an extremely glamorous and prestigious member’s only dance club where even though you pay the fees, you are well assessed before you are allowed to join. Members of this club are young celebrities, young royalty and the rich. If you are inside and lucky enough, you may find a glimpse of the royal Prince Harry, which is enough to raise curiosity amongst masses.

The Groucho Club

Groucho Marx is the man this club was named after following his famous remark for not joining any club that includes him as a member. Established in the mid 80s, this clubs is only for the rich and famous who do not want to be disturbed by public in their leisure time. Consisting of formal dining rooms, exotic bars and exuberant bedrooms, this club surely tops the list of most famous celebrities around today.

Soho House

With a waiting list of over a thousand people, it is evident that the membership for this exemplary club is quite restricted. Celebrity members like Madonna, Hugh Grant, George Michael and Nicole Kidman look forward to spending time privately in this club and enjoying the ambiance of it. This club is sister to Soho House, New York re-establishing the glitter and glamour everywhere it goes.

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LUXURY LIVING

Sky is the limit

Burj Al Arab unveils its Wedding in the Skies

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ho doesn’t dream of a unique, romantic and luxurious wedding, one that has never been seen before? Where people are busy planning extravagant weddings in the best of hotels, Burj Al Arab raises the bar once again, and this time the sky is the limit. Burj Al Arab, known for its spectacular beauty and impeccable service, is all set to take romance to new heights offering weddings 212 metres above the azure Arabian Gulf on the famous Burj Al Arab helipad.

design, structure and flavour of your wedding cake to best suit the theme of your wedding. In addition, you can relax and undergo a spa treatment at their Talise Spa or if you wish, you can take private training sessions with their own in house celebrity trainer.

Each ceremony is specially designed by a Wedding Architect who is responsible for every detail and available to arrange the best for you around the clock. The starting point of this experience is AED 200,000. Let’s take you through a virtual tour of the same.

On the other hand, shopping and styling are intrinsic aspects of a wedding and here too you will be assisted and personally taken care of by their in-house personal stylist. If you would like to dance to the tunes of your favorite music, you can take special lessons on dancing and etiquette, adding to your status and prestige. And that is not all. Burj Al Arab has a special perfumist who will design a bespoke wedding scent for you ensuring you will be your best in every respect on your wedding.

You can choose either to arrive by road or by air. If you are arriving by air, that would be in an Italian twin engine Augusta 109 or if by road, then a Rolls-Royce Phantom would be at your disposal. You will then be welcomed into the hotel whose exquisite beauty will charm you from within. As you enter one of the impeccableluxury 202 suites, the view inside and outside will make you believe that heaven truly exists on earth. Furthermore, you can experience private tasting sessions of your wedding menu with the award winning Executive Chef, Maxime Luvara. Burj Al Arab’s executive pastry chef, Mr. Johannes Bonin will consult you personally on the

Burj Al Arab General Manager, Heinrich Morio, says: “We’re always looking for new and special ways to delight and enchant our guests. We believe a once-in-a-lifetime event deserves a oneof-a-kind venue and are thrilled to add this special location to our ultimate experience collection.” Weddings certainly are one of the most cherished moments in the life of every individual particularly when you can do so much more to enhance it now with so many options. If you want an elite and a unique wedding in one of the world’s most sought after hotels, then there is no better opportunity to do so.

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ATLANTIS, ThE pALm offERS TRUE ARAbIAN EXpERIENcES foR ThE hoLY moNTh of RAmADAN Asateer, Nobu and Kaleidoscope will welcome guests for Iftar and Suhour Diksha Vohra

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ach year Atlantis, The Palm, the leading entertainment resort in the Middle East, welcomes the Holy Month of Ramadan in a truly spectacular fashion – with the launch of the exquisite Asateer Ramadan tent. Asateer, widely regarded as a favourite among UAE residents, will offer their renowned Iftar and Suhour experiences. The lavish beachfront tent overlooking the Arabian Gulf also delivers traditional activities and entertainment including card games, chess and backgammon- a true Arabian Nights experience. The atmosphere and décor is a stunning mixture of heritage and luxury, and the live entertainment element will include Arabic oud players who perform timeless classics, in addition to an Arabic monochord artist, will bring to life the ancient traditions taking place.

Incredible décor aside, the delicious food is the biggest focal point in Asateer, offering both fasting and non-fasting guests the

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opportunity to indulge in a true taste of Arabia with friends and family. Guests can enjoy a gastronomic journey through Middle Eastern cuisine from live cooking stations offering traditional delights including Ouzi, a lamb and rice dish infused with Arabic spices; Kebbeh bil Laban, meat balls made with beef and onions and simmered in a light yoghurt sauce; and Fish Sayadiyha, a classic fish dish served with spiced rice and caramelised onions. This year, new signature dishes include Chicken Mousakhan (Arabic chicken wraps), Chicken Fattah, a traditional layered Levant dish including bread crumbs, rice, yoghurt and chicken Lobster Tajeen with Couscous and Slow Cooked Lamb Shoulder with Oriental rice. For those with a sweet tooth, new desserts on offer include a traditional Qamar El Dine Dried Fruit Salad. In addition, guests will be dazzled by the Turkish delight and nougat station, as well as a selection of Arabic Ice Cream mixed with regional favourites such as Baklawa, Arabic Coffee, Mistika, and Emirati Dates.

Asateer will also have a variety of international cuisine, with Iranian, Indian, Emirati and Continental dishes. Iftar will be available from 6:15pm or sunset-8:30pm for 195 AED per person and Suhour from 9:30pm-2:30am with a minimum spend of 150 AED per person, excluding shisha.

For the first time, Nobu at Atlantis, The Palm will be offering Iftar during Ramadan. The iconic Japanese hotspot will blend Chef Nobu’s signature dishes such as Steamed Seabass Dry Miso with Eggplant Puree and Creamy Rock Shrimp with his spin on Iftar staples such as dried fruit and vegetables to break one’s fast.

Nobu’s Iftar will be offered daily for 270 AED per person.

Kaleidoscope will also be offering an Iftar buffet, priced at AED 200, inclusive of sweet Ramadan juices. Kaleidoscope features palate pleasing displays of flavours and textures, drawing from the

very best of Indian, Mediterranean and Arabic cuisines.

“Ramadan is a truly special time of the year for us at Atlantis, and the region as a whole,” states Mark Patten, Senior Vice President of Food & Beverage. “Each year, we try to express our honour and respect for the holy month through Asateer, hoping to offer a small token to those fasting (and nonfasting) who want an Arabia cultural experience in a beautiful setting. We strive at all times to blow away our guests, and Asateer does just that. The introduction of Iftar at Nobu is an added bonus, perfect for those who want to experience a Ramadan tradition in a modern setting.”

Atlantis respects all religious traditions and for non-fasting guests, restaurants will remain open to offer a discreet regular service.

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ART LOUNGE

Canvassing Identity

Maliha Al Tabari Managing Director ARTSPACE In yester years, art was prominent but it was confined to the boundaries of the country the artist belonged to. With the passage of time, the lovers of art have tremendously increased, thus creating a good demand for them. With demand, increased the need for more inspiration and cultural integration so as to get the best of every corner of the world. Keeping this vision in mind, Maliha Al Tabari, the Managing Director of ARTSPACE Dubai took the leap of creating a world where local art blends with the foreign.

Aline M Fakhry Diksha Vohra

Art is a relatively new field in Dubai. How did you think of starting ARTSPACE in Dubai?

I was always into art. I have graduated from the Art School in the U.S. and then I moved to Dubai. As I entered the country, I realized there is a general lack of art. People did appreciate it but there wasn’t anywhere artists could promote their work formally.

Hence, I thought of doing something different. That is exactly when I met my partner and we discussed my vision in detail which is now a reality. ARTSPACE started in 2003 and we recently celebrated our 10 year anniversary.

In your opinion, do you think an industry like this has potential for art?

Initially when we started, there weren’t many art galleries except Majlis and Green and Gallery. I, however, noticed a need for an international gallery here for artists to display their work and for others to see. Astonishingly, when we started, we were received very well. We got a lot of positive coverage which helped us open more doors and approach more people. In fact, there was more excitement previously among our audience than today. At that time, they wanted to know what is new and their inquisitive attitude proved to be an advantage for us.

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Can you tell us more about how the evolution of art and how did it become a part of our everyday life now?

For me, art has always been around. The difference is only that today, because of the influence of media and education, people have become more aware of art and have started appreciating these works. There was a movement in the market for art which was when Christies came into town. Further on, we saw art museums coming up where paintings and works of various artists were displayed. Back when we started, the works displayed belonged to international artists. So the locals would come visit the galleries but they wouldn’t know what exactly their work conveyed. We too started off by including international artists in our portfolio because in the Middle East, to become the apple of the eye of the audience, you have to talk about brands and established personalities. We hence started having Picasso paintings and more in the gallery. Later, we started encouraging local talent and started showcasing their work too in our gallery.

We wanted to show people that we are serious in our field and our uniqueness stems from our willingness to combine both worlds of established and young artists.

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Do your clients mostly have a profound knowledge of art or do you even come across beginners who like to collect artwork?

Our clients are both people who have prerequisite knowledge of art and also those who are developing their interest in it. There is a shift in regards to the cultures being attracted to art like we now witness more Middle Eastern people being attracted to art as opposed to only foreigners previously. In addition, art knowledge is also inherent in some cultures more than others. Also the younger generation is beginning to learn about art and they have started to look for intricate details while making a suitable purchase. We also have to consider that the Middle Eastern market is very small so its not possible to have a clientele who understands everything about art. The awareness, however, is increasing day by day.

“You always have to challenge yourself for bringing out the best results. ” So when clients buy these masterpieces from your gallery, do they buy it for the love of it or is it an investment purchase?

Well initially when we started, the rates were low so people bought a lot from us. Now times have changed. The competition and the prices have witnessed a great increase. But even now when we survey the market, our clients have not sold their purchase.

Some have stopped purchasing because they got a very good deal when the time was right. We have artists whose work was valued at $5,000 and that same painting is now worth $50,000. Whether it is love or investment, only time can tell. As of now, it is more about the prestige of owning it and the identification of themselves with it.

What is the most expensive piece of art that you have in your gallery?

The most expensive piece of art in our gallery is worth $18,000.

You usually get to see artworks being sold at half a million or so in auctions.

Do you with work a certain category or artists? If so, what criteria do you consider before having an artist on board?

It is quite vital to have on board artists that match your league of operation. The artist undoubtedly has to be good but in addition, the artist’s synergy needs to match with our brand in order for things to work smoothly. It requires a lot of travelling and you have to scout through various artists to get the best ones. Now that we are a known brand in the industry, artists want to associate with us, However, when we started, we were very lucky because we scouted the best artists and added their works to our portfolio.

All of those artists are happy and very established now. Since now the competition has increased, if I were to start an art gallery now, it wouldn’t be easy.

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Please tell us about some of the artists whom you are associated with.

Taschen, a well known German Publishing brand publishes books on luxury, interiors, architecture, fashion and much more. This brand has been in the market for past 30 years and is known for its exquisite art and designs. It took me two years to liaise with them and we are so proud to have this brand on board. We only have limited editions of theirs in our gallery which makes it more unique. We also have the renowned photographer, Annie Leibovitz who is known for creating galleries of photos in a story telling format. We have many more upcoming artists as well.

In your opinion, which country in the Middle East is pursuing art?

It has to be Dubai and Egypt without a doubt. Egypt has a rich cultural heritage that has influenced art since time immemorial. As far as Dubai is concerned, it has become a melting pot for cultural integration thus bringing together people from all over the world who add to and appreciate globalization. The added advantage of Dubai is that the government is beginning to appreciate and invest in promoting arts of various kinds. In places like Lebanon for example, artists are really good and they have great galleries but there are other problems to focus on hence education and development of art isn’t a priority there.

“It has become a melting pot for cultural integration thus bringing together people from all over the world who add to and appreciate globalization.”

While enhancing your portfolio, would you rather have too many emerging artists on board or just a few established artists?

Actually there is a strong relationship between artists and galleries.

Galleries work on artists and vice versa. Some galleries do represent an artist completely like the Picasso Museum and the Van Gogh museum in U.K. However, some galleries prefer to incorporate the works of various artists who match their league. For example, if an artist approaches me from Lebanon to showcase his artwork in Dubai, I would be more than happy to do so because if you are good, there is nothing stopping you from extending your frontiers and market reach. On the other hand, if the same artists contracts with 3 – 4 galleries, their value goes down because the more the galleries, more the demand and lesser prices. I believe, once you contact with an artist, you should develop with them and at least keep them on board for minimum two years so that your clients get enough time to familiarize themselves with the works of a particular artist.

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cApITAL cLUb

cApITAL cLUb hoSTS PRESENTaTIoN

bY EmINENT EcoNomIST STEphEN D. KINg

SpEAKINg oN “WhEN ThE moNEy RUNS oUT”

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he Capital Club, Dubai’s premier business club and member of the ENSHAA group of companies, hosted a luncheon with Stephen D. King, Group Chief Economist for HSBC, he will speak on, When the Money Runs Out: The End of Western Affluence. On his book by the same name, King paints a chilling picture of the global economy and educates readers about the present and impending future if policymakers, government and stakeholders don’t accept the reforms needed to allow for economic growth.

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Taking inspiration from pioneering political economist Adam Smith, King first dissected the matter with his literary debut, Losing Control: The Emerging Threats to Western Prosperity, Yale University Press, in 2010. In the book, King suggested that the “decades ahead would see a major redistribution of wealth and power across the globe that will force consumers in the United States and Europe to stop living beyond their means.”

Four years later, King’s assessments were proven accurate when the West saw slow, at times stagnant, economic growth. A veteran

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on the topic, King has shared his insights in a column for The Independent and has appeared on CNN. In 2012, King became a member of the Financial Times’ “A List,” and is regularly quoted in The Economist, The Guardian, The Washington Post and The Telegraph.

Emma Cullen, General Manager for The Capital Club said: “King’s honest and insightful perspective on the global state of affairs is needed – particularly in the UAE. Those of us living here have experienced rapid growth in the market whether part of a

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corporation or as founders of our own businesses. Though we’re much more secure in the Middle East, it’s important to learn from the mistakes made in the West to ensure a strong and prosperous future.”

‘When the Money Runs Out’ is full of historical references adding depth to King’s findings. When referencing the book, King mentioned that “From the end of World War II to the brief interlude of prosperity after the cold war, politicians could console themselves with the thought that rapid economic growth would

eventually rescue them from short-term fiscal transgressions,” in an opinion piece for The New York Times. He concludes by saying “Modern beliefs about economic prospects are not so different. Policy makers simply pray for a strong recovery. They opt for the illusion because the reality is too bleak to bear. But as the current fiscal crisis demonstrates, facing the pain will not be easy. And the waking up from our collective illusions has barely begun.”

offers its Members a range of premium business services and an unmatched level of personal service, both at home and abroad. The Club’s rich and varied programme of events includes numerous business related panel discussions, forums, and debates featuring acclaimed global thought leaders, of which the upcoming event with Stephen D. King is yet another excellent example.

The region’s premier private business club, The Capital Club

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LUXURY TOUR

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MAISON

Cheval Blanc Marking a new Era in Luxury

Diksha Vohra

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LUXURY TOUR

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ncompassing the metropolitan life of the west, Maldives is the land of leisure where beauty merges beautifully into the environment. Adding onto its grace is the famous Maison Cheval Blanc exquisitely made to take you through a luxurious experience with their exotic services.

Cheval Blanc Randheli, part of LVMH Hotel Management, is located in Noonu Atoll, Maldives, just a short flight from the Middle East.

The moment you step into the Maison, you will be mesmerized by the blue waters, relaxing surroundings and the exclusive and tailormade experiences the Maison has to offer. Your stay is perfectly managed by a specially trained team of Alchemists, who will create a series of suggestions for adults and children alike that will ensure each and every guest of theirs returns home with fond memories.

Each villa is looked after by its Majordome – ‘a Guardian Angel’ – who is your first point of call and he works hand in hand with the Alchemists to arrange activities and experiences throughout a your stay.

The Maison is designed to give each guest an authentic Maldivian experience. Each villa comes with its own private infinity pool, outdoor areas with pool terrace, day bed and shower to ensure exclusivity and privacy. The signature Cheval Blanc spa, located

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on its own private island which can be reached by a traditional wooden dhoni offers the most luxurious pampering for its guests using the finest products by Guerlain.

Your itineraries are tailor made to your preferences ensuring that you have the option of doing as much or as little as you want.

Activities in Cheval Blanc Randheli range from PADI-certified diving experiences, reef snorkelling, diving expeditions (day or night), fishing adventures and sunset cruises, either on one of the Maison’s local dhoni or its private yacht.

Dining at Cheval Blanc Randheli is another experience set to last a lifetime, with beautifully designed restaurants offering Culinary Art fusing French tradition with sparkling creativity. The restaurants include Le 1947, the signature fine dining restaurant; The White, the contemporary brasserie; as well as Diptyque, offering the best

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Japanese and Iberian cuisine. And if you feel like dining in room all day and yet experience live cooking, you will be able to witness the same with chefs coming to your door and cooking exactly what you like.

The resort also is home to a luxury concept store that samples a beautiful collection ranging from clothing from recognized as well as up and coming designers, handmade crafts sourced from the Indian Ocean and beyond, as well as the exclusive limited edition Cheval Blanc Randheli Hublot watch designed especially for the Maison and limited to just 20 pieces.

With Cheval Blanc Randheli being only hours away from Dubai with regular flights, you can easily escape for a little getaway to pamper and rediscover yourself.

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Cove Rotana Embracing the uniqueness of the

Arabian culture Aline M Fakhry

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here The Cove Rotana is concerned, ‘lavishness’ is just an understatement to describe the unparalleled experience one gets. Located on an idyllic water inlet on the Ras Al Khaimah Beachfront offering spectacular views of the Arabian Gulf, the hotel is an ideal destination for leisure travelers and weekend breakers. Away from the crowded cities, the Cove has a very peaceful location.

As we entered the hotel, we were charmed to see a beautiful buggy waiting for us. The buggy ride is the only way to enter the hotel.

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We were made to stay in one of their luxury villas, one like we had never seen before. With a Nubian touch in their design, the Villas are well-crafted and aesthetically designed to offer comforts that we would ideally expect in a 5 star hotel. The view from the villa was spectacular which opened to a beautiful private pool giving the much needed refreshing appeal to the villa. The living rooms, in addition, were exceptionally spacious along with the private terrace which truly brings to you the luxury of living in The Cove.

By the time we had freshened up, we were invited for a lavish buffet dinner at Basilico. The theme for the buffet was Asian-

Japanese. The cuisine, undoubtedly, had the best of the flavors and variety. If you want to have a casual yet scrumptious dinner, then you should surely try a meal at Basilico and we assure you that you wouldn’t get enough of it.

The best of all was the outdoor Massage we had on the beach.

The experience was truly exceptional where one can truly unwind, relax and spend time with oneself. The pleasure of sitting alongside the beach and listening to the chirping sounds of the

birds, the flowing water and the blowing wind is rejuvenating and incomparable. This heavenly experience is truly worth it.

We, at ElegantĂŠ, highly recommend Cove Rotana for being the perfect place to relax and enjoy your holidays. Watching the sunset from your balcony looking over your private pool is just magnificent. The resort is truly amazing and it makes you want to come back over and over again to enjoy more with your family and closed ones.

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Relax, unwind & enjoy at

Desert Palm

at Per Aquum’s Boutique retrest, Desert Palm Diksha Vohra . 86

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midst the flamboyance of Dubai’s skyscrapers, is Desert Palm basks in the desert landscape to provide a refreshing, avant-garde contrast. The lavish hotel is situated in the graceful manicured surrounds of the private Polo estate, challenging the stereotype of the towering city by introducing signature Per AQUUM chic to Dubai.

Officially opened on 29th March 2008, the retreat features 38 chic guest rooms, suites and villas, a signature LIME spa, infinity pool, conference and banqueting centre, boutique fitness centre, landscaped gardens and spectacular views of the Dubai skyline.

In addition to these, the resort also offers an array of culinary experiences for their patrons including its signature Contemporary European Grill Restaurant, the related brassarie, the lounge bar and the polo bar.

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The exclusive resort has been designed by Miaja Designs from Singapore. You can hence feel a fine blend of classical and contemporary in their designs, catering to the different tastes of their varied clientele. Their guest accommodation includes 13 standalone Pool Residences located around two inner courtyards and offering complete seclusion. In addition, their 6 top floor exquisite Palm Deluxe rooms and 7 beautifully appointed open plan Palm Suites with views over the main polo fields and estate grounds. Situated on the ground level, the 5 Polo Suites provide easy access to the main swimming pool and have a balcony overlooking the gardens and main polo field. Desert Palm also features 4 one-bedroom luxury Pool Villas with large indoor and outdoor living areas and private swimming pools, and two one bedroom Polo Villas overlooking the main polo field. Villa Layali is an exclusive two-bedroom presidential villa, surrounded by lush

grass, is a walled sanctuary, capturing the beauty and simplicity of the Arabian landscape. This villa is centred around an open-air courtyard with a large swimming pool and water features, perfect for private sunbathing or outdoor entertaining.

The Lime Spa is one of the main attractions of Desert Palm owing to its unique concept and exceptional services.

Complementing the Desert Palm experience, Lime encourages guests to try something new. All their services and treatments are personalised to the individual with a strong emphasis on an integrated wellness approach, incorporating spa therapies, beauty services and relaxation. There is also an extensive ‘Sublime’ area, featuring steam, sauna, colour therapy showers, ice plunge and heated beds. Already a firm favourite among Dubai’s discerning spa aficionados is LIME’s signature intuitive massage which uses a

variety of techniques which are tailored to the individual guest to ensure a truly personalized treatment.

Overall, if you have had a busy week and want to relax away from the business of Dubai, Desert Palm is the perfect place to be. You can seclude yourself from the world and surround yourself with luxury and comfortable experiences with the spa, the polo, the fine dining and much more. Let Desert Palm be your weekend destination this summer.

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BILLIONAIRE’S LIFE

The Millionaire’s

Playground

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place where fame and luxe holiday meet, ‘St. Tropez’ is now considered as the playground of rap stars and international socialites. You can easily spot celebrities walking around the corner and take photos in the most sandy hot spots on the Baie de Pampelonne.

Now we’re flipping the coin to tear down some mise en scene we just can’t get behind. If you haven’t visited French Riviera, you have missed the feeling of living the Chitty Chitty Bang Bang movie experience where we accept the challenge and fallout of some of your favorite movies that were filmed in St. Tropiz – it is known as an international fishing village that is rampant with top celebrities and influencers around the world and a legendary pool ritzy enough for supermodels like Karolina Kukova, Brad Pitt, Sean Penn, and Rihanna to repeat the stopover again. Many St. Tropez visitors stay on their posh yachts, as the coast has more than 800 mooring places.

The coast has been a magnet since the 1850s when a nascent railway system opened up southern France. European royal families, British aristocrats and celebrities followed, trailing glamour and elegance behind them in an area already overdosed on natural beauty.

Until Brigitte Bardot put it on the map in the Sixties, St Tropez

was little more than a pretty fishing village midway between Nice and Marseille with a crescent-shaped harbor-front terrace of tall, pale-pastel, geranium-draped houses with colorful shutters.

Today, moored mega- yachts replace the trawlers, and fishermen’s cottages sell for millions. If you ever wonder where millionaire’s weekend getaway is then you hit the jackpot. Don’t miss your chance to this breathtaking irresistible place where all wanderlust travelers come to meet to tell you their stories. Searching for the gold, millionaires mingle in slinky cocktail lounges, while the party crowd soaks each other with Champaign at Nikki Beach. Aside from the bubble La La land, there’s a peaceful side to this village flattened by 100,000 visitors a day in the summer.

Away from the city night life, St. Tropez has international appeal but unlike Cannes it is not overlaid with obvious glitz. It is more seasonal and quiet in winter, and it has kept at its heart good traditions and a strong community. As congested roads from Nice to St Tropez in peak season cause severe delays and the super-wealthy avoid the queues by swooping along the coast in a helicopter.

To what degree of spectacle and grandeur could possibly befit the millionaire’s lifestyle in St. Tropez. It’s all about who is single ready to mingle this summer.

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LEISURE

RIVA BEACH CLUB

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estled on the shores of the Palm Jumeirah, RIVA Beach Club is a luxurious stand-alone beach club which mirrors similar concepts in leading international destinations like the Italian Riviera or the Islands of Greece.

Away from the hustle and bustle of Dubai city life and busy hotels, RIVA offers a secluded haven complete with its very own stretch of private beach perfect for sun-worshipers who can recline in comfort on one of the more than 450 luxury sun loungers which dot along the golden sands.

The centre-piece of RIVA however is the palm tree lined climate controlled pool ideally positioned with views over the Gulf making it the ultimate spot for a sunset dip. The pool also features a separate more shallow area perfect for little ones to enjoy.

Surprisingly RIVA is not a member’s only club, with all guests welcome to come and enjoy the venue with friends and family without paying the usual access cost. Instead personal sun loungers are available on an à la carte basis to hire for the day just like in Europe, which also includes access to all the facilities, including the beach, pool, steam rooms and of course complimentary underground parking.

Those looking to simply relax with a refreshing drink, such as coconut water served straight out of the shell, or indulge in fresh Mediterranean cuisine are free to enjoy the fully licensed gazebo

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bar and al fresco restaurant where visitors will benefit from all day food and beverage service.

RIVA boasts an exquisite Italian Ristorante complete with extensive Riviera style dining area, as well as a relaxed al fresco terrace and stylish gazebo bar, making it ideal for year round dining, entertaining and special events. The Gazebo Bar is where RIVA bartenders serve up fresh fruit cocktails to anyone wanting to lay back and listen to the chilled tunes of the RIVA resident DJ Carlos.

The Ristorante recently launched an exciting new menu staying true to RIVA’s Mediterranean roots. The new menu includes delicious new creations such as Crab & Avocado Salad, Tuna Carpaccio, Salmon Tartar, Lobster Risotto, Tiger Prawns with Fennel & Orange, Warm Octopus Salad as well as existing favourites including Grilled Tuna, Long Board Pizzas and Aubergine Parmigiana.

The restaurant and tree lined al fresco terrace provide a serene place to enjoy waterfront dining or intimate dinners with its beach chic ambience and views of the Burj Al Arab and stunning Dubai coastline. RIVA evokes the charms of the Mediterranean while guests are seated on one of Dubai’s most recognized landmarks, Palm Jumeirah.

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LEISURE

Watersports

RIVA has a plethora of non-motorised watersports / water based activities available hire . Surf Shop Arabia, who have an outlet right on the beach at RIVA rents paddle-boards and kayaks for guests to explore the azure waters of the local shoreline, while Monty’s Rowing School enables thrill seekers to have a sea bound adventure with coastal rowing sessions.

Those looking to explore beneath the waves can head to Divers Down UAE also located within the RIVA complex. Divers Down is a PADI 5 Star Certified Dive Centre offering a family atmosphere and an expert team of scuba diving specialists brought together from Europe and South Africa.

Divers Down welcomes divers of all ability levels and ensure group sizes are kept to a maximum of six people (lower than the PADI standard of eight) in order to offer a more intimate and personal experience. The centre also uses the latest in diving equipment, including the DiveRite Wings and regulators which offer the most natural breath underwater, in order to offer the

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highest standard in dive training.

In addition to adult classes, Divers Down runs courses for children and young adults to experience diving, including “Bubble Makers” for 8 – 10 year olds and “Discover Scuba” for 10 years +. Divers Down instructors specialise in training young people so they are sufficiently challenged, but while working within their capabilities.

Fitness

RIVA is home to a state of the art gymnasium with Technogym equipment complete with fitness studio. With a multitude of services, The Studio at RIVA Beach Club offers fitness, dance and yoga classes to both members and guests.

These include Pure fitness, providing a complete fitness solution for women entering motherhood; Turning Pointé Dance, specialising in teaching students from 3 years upwards, ballet, hip hop and TP Glee classes; as well as Artistic Yoga, a unique and a powerful art developed by the Himalayan master Bharat Thakur.

Ignite Fitness and Wellness also offers a variety of exercise courses

down at RIVA including military bootcamps, personal training, innovative group exercises, corporate wellness, team building and nutritional advice.

The RIVA Complex

Located within the RIVA complex is a variety of retail outlets enhancing the community feel of the local area: Sophie’s is a homegrown concept serving home-style fresh and natural gastro-café food. This quick and easy concept has more than 120 dishes available on a rotating menu including hearty mains, salads, dips and homemade cakes and pastries as well as fresh juices, teas and coffees. All the food is created in house from start to finish with a particular focus on whole foods, local produce and great taste.

KALM - Holistic Beauty is an exclusive, womens-only, holistic beauty retreat offering body treatments, facials, massages, manicures, pedicures, hair treatments, waxing under the care of certified beauty therapists.

Bliss Flowers and design offers a stunning floral boutique from which to browse its fresh selection of gorgeous blooms whilst its skilled team of florists brings the true passion of artists for each arrangement.

Dreamworks Spa is where you will find experts in the art of relaxation. With skilled staff from Bali and

Indonesia, they offer re-invigoration through firm, healthy foot and body massage.

Opening Hours

RIVA Beach: 7am – Sunset RIVA Bar: 10am – 12 midnight Pool: 7am – 7pm (7pm-9pm adults only) Gym: 6:00am – 10:00pm

Membership details

During the summer months of June, July and August, RIVA will be offering special membership for only 2000 AED for the three months combined. Membership includes free access to RIVA Beach Club and the stateof-the-art Techogym.

RIVA Beach club is also accepting annual membership applications for 6250 AED (Pro Rata Basis) including Gym, 10% discount on F&B, 10 % on water sports, 10 % on spa treatments. For more information contact info@riva-beach.com, memberships@riva-beach.com or call +971 4 430 9466

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LEISURE

Rejuvinate and Indulge in

TPS Spa, Jumeirah Aline M Fakhry

P

eace, relaxation and rejuvenation – these three words best describe a spa. However, today we are talking about the TPS Spa, the description of which is not confined to these three words.

TPS Spa is unlike any other luxury spa in Dubai with some of the finest massages and facials to offer to their elite clients.

At the entrance, we were welcomed by their warm and friendly staff who escorted us in and asked about our requirements and preferences to make sure they provide us what we like. As we entered the spa, we were assured that today we will be pampered like never before. We had tried several massages before so we thought of trying the ‘Hot Stone Massage’. Intrigued to know what it is, we proceeded to our private spa rooms. They started with dipping our feet in warm, bubbling water followed by a

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relaxing foot bath and massage. The staff was exceptionally courteous with them offering warm and cold refreshments every now and then. The ambiance, the suave lighting and the classical music brings you into the mood of well being. All throughout the massage, our respective massage therapists ensured at every step that the pressure was not to much and the hot stones weren’t too rough, making us as comfortable as possible.

Furthermore, we had a pleasurable experience while getting a facial done there too. The different types of oils, face packs and creams used not only made our skin soft but were as comforting and relaxing. The winner of the show was undoubtedly the Hot Stone Massage which I highly recommend to each and every reader who wants to try a first class spa.

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SpEcIAL foR DAYS

RAmADAN REcIpES bY vogUE cAfÉ

KofTA WITh cARRoT SALAD

Ingredients for the kofta ball mixture 500 g Minced beef or lamb 70 g Fresh bread crumbs 50 g Finely chopped fresh mint 5 ground all spice 5 g Ground coriander 3 g Cracked black pepper 10ml Lemon Salt as per taste/pinch 200 g Fresh plain yoghurt Ingredients for spiced carrot salad 540 g Large carrot 3 g Cinnamon powder 3 g Coriander powder 3 g Salt 2 g Pepper 10 ml Fresh mint 60 g Semi-dried tomato 20 g Toasted and chopped pistachio nuts 20 g Toasted and chopped almonds 20 g Toasted and chopped pine nuts 10 ml Balsamic vinegar 10 ml Honey

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Preparation 1. Using your hands, combine minced meat, breadcrumbs, mint, spices, juice and salt in a medium bowl. Roll mixture into oval shape balls. Cook kofta on heated, oiled flat barbecue plate (or frying pan) without covering till cooked through.

2. Cut carrot thinly into 5 pieces. Cook carrot on a heated, oiled grill plate, uncovered, until tender.

3. Blend the remaining ingredients and gently toss the carrot to combine

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LUXURY SpoRTS

Who SToLE

ThE ShoW IN ThE

WoRLD cUp 2014?

Highly engaged brands in World Cup are as bright as ever. With a strong content strategies and significant advertising efforts, official World Cup sponsors like Nike and Hyundai are pulling out all the stops to make sure their claim on the world’s largest sporting event is worth the price. By sponsoring FIFA and the World Cup, brands have the exclusive ability to distinguish themselves from competing brands in their product category. Needless to say that professional soccer is a niche sport; the number of TV viewers for NFL games is 100 times more than any professional soccer match. In a survey conducted June 19th through the 23rd among 1,212 U.S viewers of any of the World Cup matches, 875 (72%) of them indicated that they would support brands that supported teams or players they are engaged with.

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Why do sponsors get involved in World Cup?

- Align your brand with this important new event focusing on image branding - Associate your brand with the event organizers - Reach a global audience through advertising Fair enough when they asked which brands commercials (on TV or online), they had been most engaged with, here are some of the results for the top brands engaged in World Cup:

1- Emirates Airlines

A Trip to Rio de Janerio Emirates partnership with FIFA dates back to 2006 when it became the first airline sponsor of the prestigious FIFA World Cup, following the success of the tournament in Germany, Emirates cemented its status as an official FIIFA Worldwide partner in 2007 and celebrates the passion for the beautiful game which is felt in all corners of the earth. In 2014, Brazil it hosted the FIFA World Cup for the second time. Football is the only sport game that unites all people together, the old, the young, the gender, the color race and the language. Emirates Airlines is more than glad to share the enthusiasm of the fans and fly all the way to Rio de Janerio. Whether your flight is for business or leisure, you must see the statue of Christ the Redeemer (Cristo Redentor) and take the cable car tour of Sugar Loaf Mountain (Pao de Acucar). However, these landmarks are only the gateway to a vibrant city filled with attractions. You’re here for a very good reason so make the best out of it.

2- Hyundai

World Cup event is one of the most efficient ways to target the right customers by sharing their passion for football and building an emotional connection. Through its football sponsorship activities, Hyundai Motors aims to position itself as a brand that delivers the excitement of the world’s greatest game to football fans all over the world, and remains deeply committed to supporting and furthering the development of the sport. It all started in 1999 when it signed the agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup Korea/ Japan.

Following 2010 FIFA World Cup South Africa, along with its sister company Kia, looks forward to maintaining its role as the official automotive partner of FIFA until 2022.

Hyundai has added a digital and social element to its My Fan Park giant-screen by creating its own World Cup activation programs. During the month-long tournament, Hyundai will host fans in amphitheater-type parks showing the matches on large LED screens in five markets; Berlin, Madrid, Sarajevo, Sydney and Torino. Aside from showing the games, this year it conducted a competition where fans had the opportunity to coin the slogans that would be prominently placed on earth national team bus. What a wonderful idea to see your slogan on a bus passing by right next to you.

3- Nike

Rumor has it when it comes to competing with Nike which is known to be inches away from eclipsing Adidas’s long-held stake as the world’s biggest soccer brand. Way to Blue research indicates that Nike has garnered 232,000 social mentions in the first week of the World Cup - While official partner Adidas has received only 123,000 mentions. Regardless of the outcome, this year’s World Cup presents an interesting lesson to Olympic Summer Games sponsors for Rio 2016. At the same time, non-sponsoring brands will be keeping notes on how to follow in Nike’s footsteps. Many games following the success of sponsoring World Cup supported by Nike; such as ‘’Beats by Dre: Game before the Game’’ launched a week before the start of the World Cup, Beats by Dre entered the playing field with a beautifully produced five-minute film. It resulted of more than 11 million YouTube views. Another successful game came in hand ‘’The Last Game’’ rolled out a highly entertaining animation showcases Brazilian stars like David Luiz and Neymar along with some of the world’s other best soccer players, displaying superhero which created an opportunity to overemphasize the rock star lifestyle and luxuries of professional soccer players.

More or less, these games are like hunger games-the more the merrier. You can easily sweep the soccer’s fans off their feet.

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LUXURY AUTomobILES

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LAmboRghINI hURAcAN EXcLUSIvE, EXcEpTIoNAL, EXoRbITANT! Diksha Vohra

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LUXURY AUTomobILES

W

hen Gallardo was launched, the world knew no bounds with the wonders the car could do.

In terms of speed, technology, quality and style, this masterpiece was unbeatable. Finally after a decade of success, Lamborghini has released the Huracan, redefining the benchmark in the segment.

The name of Gallardo’s successor takes its name from the world of bull fighting. Interestingly, Huracan was a Spanish fighting bull known for its unyielding character which made him truly invincible.

Lamborghini Huracan is not only about luxury and speed but about enhanced performance, more control and innovation. It can go from 0 to 100kmph in exactly 3.2 seconds. In addition to establishing a new record in terms of speed, this exquisite model gives all you need in terms of technology for optimum control of a 610 HP naturally aspirated V10 engine. Stephan Winkelmann, President and CEO of Automobili Lamborghini said: “With the Huracán, Lamborghini is writing the next chapter in its great history.”

Taking you further, where the style is concerned, the Huracan doesn’t have a rival from the past. The objective here was to define the car with a single line stretching from the front end over the passenger cell to the rear.

The side windows take on a hexagonal form that looks like a gem set into the profile of the Huracán. At night, too, it is utterly unmistakable. All lights, including the main headlamps, beam in LED technology – an absolute first in the super sports car segment.

With its all new electronically controlled 4-wheel drive system and its aluminum/carbon fiber chassis, the overall look adds to the prestige of the car and certainly that of its owner. The ultralight chassis forms the basis for the vehicle’s low dry weight of 1,422 kilograms; with its excellent stiffness, it guarantees the handling precision of a racing car.

The elegance of a Lamborghini is in the beauty of its highly concentrated power – every line and every detail pursues the need for speed, dynamics and performance.

Design is an essential element of the Huracán LP 610-4, too – unmistakable, hermetically sealed and completely free from ornamentation. Their Taut curves contrast with their sharp edges and their aerodynamic lines are finely designed to cut the air and tame the road. The unique Italian craftsmanship is lavished on the finishing of the model exemplifying unprecedented quality.

The Huracan is offered in 17 different colors. The flat colors are Bianco Monocerus and Nero Noctis. The metallic tones come with the names Bianco Icarus, Blu Achelous, Grigio Lynx, Grigio Nimbus, Nero Serapis and Rosso Mars. The pearlescent shades are Arancio Borealis, Giallo Midas and Verde Mantis.

Also available from the Ad Personam individualization

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program are the matte paint finishes Bianco Canopus, Giallo Horus, Grigio Titans, Marrone Apus and Nero Nemesis. The metallic colors from Ad Personam – Blu Caelum, Grigio Admetus and Marrone Alcestis – complete the color palette.

Talking about the interior, Lamborghini through the Huracan offers both a thrilling sporty character and comfort for long distance travelling. In fact, inside the Huracan, the driver and the co-driver enjoy more space and better visibility than the Lamborghini Gallardo. Providing excellent grip and support are the low seats with their pronounced contouring and integrated backrests. Further electrical functions for seat height, seat angle and the length of the seat cushion are available as options. The driver can switch between three display screens. In Full drive mode, the large, central rev counter dominates the view, flanked by displays for fuel level and water temperature.

Speed is shown as a digital read-out. In Mixed mode, the rev counter is smaller and moves to the left, with a window for infotainment functions like the navigation map occupying the right half of the display. In Full Navi and Infotainment mode, the map fills most of the monitor.

Luxury materials indulge the senses with their fine look and feel; their selection and the choice of colors on offer are clear evidence of the fine touch and keen eye of the Lamborghini designers. The upper area of the dashboard is clad in dark Alcantara to avoid reflections in the windshield.

LEDs provide the interior illumination, too – there is not as single conventional bulb anywhere on or in the car.

Furthermore, like every Lamborghini engine, the 5.2-liter V10 is a high-performance, naturally aspirated unit.

It captivates the driver’s senses with stunning throttle response, with gloriously free revving well over the 8,000 mark, with amazing pulling power and with an inimitable sound that takes on new facets as the revs rise – founded on a voluminous bass and topped by soaring trebles.

The new super sports car from Sant’Agata Bolognese leaves the factory with an exceptionally high level of standard equipment. It encompasses a host of high-end technologies including the Iniezione Diretta Stratificata dual injection, the stop & start system, the 7-speed dualclutch transmission Lamborghini Doppia Frizione and the all-wheel drive with the new electrohydraulic multi-plate clutch. In the carbon-ceramic brake discs and the new ANIMA dynamic drive mode system the Huracán offers two more first-class features.

For those who would previously envisage a car that takes you from road to sport in seconds, the Huracan is the ultimate answer to them. When the ignition button is pressed, you can feel what it means to have a naturally aspirated V10 engine behind you and a dynamic drive selector that steps up instantly and is good to take you through a race, thus ensuring that you will have an incomparable driving experience, one to be cherished for lifetime.

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LUXURY AUTOMOBILES

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BMW i8 From Vision to Reality Diksha Vohra

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LUXURY AUTOMOBILES

S

ymbolizing visionary concepts and inspirational designs, the new BMW i provides a new take on the meaning of ‘premium’.

BMW i redefines the concept of sports cars with sustainability as a key element. The new BMW i8 is the second model for BMW i and the first plug in hybrid from the BMW group. This distinctively focused sports car aims to revolutionarize the interpretation of BMW’s hallmark driving pleasure.

Taking a closer look at the much finer yet intrinsic aspects of the model, the 2+2 seater has LifeDrive architecture developed specifically for BMW i. Its aerodynamically ground breaking body design and visionary interior design deliver an outstanding driving experience, one that cannot be compared. The life module passenger cell in the masterpiece is made from carbon fiber reinforced plastic (CFRP). Also its drive system technology, chassis, high voltage battery and structural functions are integrated into the aluminum Drive module. The kerb weight is 1485 kilograms providing a very low centre of gravity at less than 460 millimeters.

The model hence has a well balanced weight distribution.

The BMW i8 has an emotion led visual impression based around established BMW I design Language. The car proportions are

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similar to that of a classic sports car with a fresh interpretation of BMW design attributes. The doors of the i8 open upwards like wings giving an impeccable look. In addition, they have full LED headlights and LED rear lights as standard. The most spectacular and jaw dropping feature of the i8 is that they offer laser lights as an option instead of LED lights which is the first of its kind and hasn’t ever been offered before in a production car.

On the other hand, the concept of sustainability runs like a thread through the value chain which is quite a unique concept in itself.

The carbon fiber production and the vehicle assembly use 100 percent renewable electricity. Moreover, innovative processing methods for recycled materials together with the use of materials treated in an environmentally friendly manner ensure that all components have a totally premium look and feel.

The plug in hybrid system in the model is developed and produced by the BMW Group thus representing the latest development stage of efficient dynamics. The car features a three cylinder petrol engine with BMW TwinPower turbo technology combined with BMW eDrive technology in the form of a hybrid synchronous electric motor. This combination added with intelligent energy management produces a maximum speed output of 266 kW/362

hp, hence giving the BMW i8 the performance characteristics of a pure bred sports car. The car takes you from 0 to 100kmph in precisely 4.4 seconds only. The fuel consumption, however, of the car is familiar to that of a small car which was practically unthinkable a while ago.

Enhancing the driving experience is the Driving Experience Control switch and eDrive button allowing the driver choose from five driving modes. The COMFORT mode offers optimum dynamics and efficiency where the combined range is up to 600 kilometers. The SPORT mode has an ultra intense boost function which is provided by the electric motor and systematic energy recuperation for the high voltage battery. The ECO PRO mode can be used in both- all electric mode or hybrid mode.

Further ahead, a highlighting feature of the i8 is that it’s Lithiumion high voltage battery can be recharged when stationary from any domestic power socket. Also the charging process can be monitored and controlled remotely using an app called BMW i Remote on any smartphone. In addition, the BMW i Wallbox which is used for convenient battery charging at home is a service specifically developed for BMW i as a part of the 360 degree

Electric program.

Moving ahead, with developments in the Middle East happening on a daily basis, it is important to have a fully functional navigation system. BMW i8 features an extensive navigation system for the same purpose. Proactive drive management for all electric driving, fully digital instrument display for content and presentation formats that adopt according to the driving mode with 3D graphics and 2 zone automatic climate control are some of the essential attributes of the same. It also has a freestanding 8-8 inch control display and Touch Controller, leather sports steering wheel with multifunction buttons, electrically adjustable leather sports seats and a leather-trimmed instrument panel. The options include a choice of four exterior paint finishes and four interior equipment variants.

This revolutionary model is all set to carve a niche for itself from its launch in June 2014. Giving an unparalleled driving experience, the i8 model is certainly is one of its kind. In terms of efficiency, appeal and comfort, this sports car has undoubtedly set new standards for future cars. The eco-friendly masterpiece is available for purchase in the market starting June 2014.

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TECHNOLOGY

Travelling Trump-Style an inside look of

Mr. Trump’s Boeing 757 Private jet

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T

rump is known for their lavish homes and villas across the world where they take luxury to an inconceivable limit.

Another spectacular addition to their list of affluent creations is their private jet i.e. Boeing 757. Eleganté takes you through a virtual tour of Donald Trump’s long cherished dream exploring the suite on wings.

The trump 757 is the property tycoon’s second private jet, the first being Boeing 727. This of course is twice as big as the previous one and less quiet. This exquisite jet has enough room for up to 230 passengers and is powered by Rolls Royce engines.

As you walk in through you notice the entire jet being a riot of 24 carat gold. From seat belts, to washroom sinks and everything else that can be, is Gold plated, enhancing the overall luxury feel of the jet. It is evident that attention has been paid to every bit of detail to ensure that their valued clients have an experience like never before. Furthermore, each sleeper seat is gracefully equipped with an audio visual TV. The $100 million property also features high ceilings and wide cushioned seats in the main cabin, in addition to the swiveling chair that face a boardroom table or flat screen television.

Moving on, the jet has a prolific private dining area with seats facing each other, adding the touch of casual comfort to the dining experience. The main lounge, separate from the dining

area, features a Sky Theatre system with a 57 inch screen and audio visual quality matching that of a Hollywood theatre giving a feel of being on the ground while travelling through the sky.

The interactive touch screen allows the user to discover different features and services offered in the jet.

The guest area redefines the beautiful combination of comfort and luxury being endowed with elegant wooden furniture and a special home theatre system. The guest bedroom has magnificent sleeper sofas that convert into full size beds for use on an extended trip.

The amazing décor accompanied by antiques accentuates comfort and leisure throughout.

Ahead we entered Mr. Trump’s master bedroom which is dressed in cream with gold accents. Yards and yards of adorning gold and silk adorn the cabin walls. Complementing these is a custom head board, custom home theatre system and custom pillows embroidered with a Trump family crest. The luxurious room opens to a master bathroom with 24 carat gold plated sink and accessories.

Setting new benchmarks for luxury, Trump’s latest venture is truly going to be mentioned in the history of luxury in gold letters, not to mention 24 carat ones.

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INNOVATIONS

Lavish living extravagant thinking

Supersonic jet swaps screens for windows Diksha Vohra . 112

F

inally, expert engineers have devised something that would once and for all end the argument of sitting near the window seat. The latest attempt of a firm to build a private supersonic jet, revealing the radical new design where the entire cabin wall is a screen that can be turned into a giant window, has left travelers across the world stunned. This supersonic jet would carry about 12 – 16 passengers in the lap of luxury around the world and is set to be launched in 2018. Now passengers of this $60 million jet can either choose to get a panoramic view of what it looks like outside or choose to have their family pictures shown or watch an entire movie on their window cum screens.

When we thought that the above was enough to try out this luxurious jet, the jet had more to add to their value. The Spike Aerospace S-512 claims to be the first supersonic business jet and promises to cut flight times by half. Through its remarkable speed, it can carry billionaires from New York to London in three hours instead of the usual six hours taken by other commercial jets.

There is, however, a price to the exotic convenience and luxury as the jet will cost around $60 million - $80 million.

The supersonic jet is built by engineers who have previously designed aerospace giants such as Airbus, Gulfstream and Bombardier. They spent the past two years designing this exuberant aircraft. The company officials quoted that this will

save their passengers time allowing them in turn to explore more of the world.

The revolutionary windowless concept also allows passengers to relax without bothering about the glaring sun or pushing and pulling the window shades during takeoff and landing. The display screen is instead embedded into the walls giving making the interior more spacious. In addition, passengers will also be able to dim the screens in order to catch some sleep on a long trip. There is, however, more to the benefits of a windowless aircraft. It has long been known that the windows cause significant challenges in designing and constructing an aircraft fuselage. They require additional structural support, adding to the parts count and adding weight to the aircraft. But until recently, it has not been possible to do without them. With micro-cameras installed and with the availability of flat displays, the aircraft has the ability to remove structural issues with windows and reduce the aircraft weight.

Moreover, the smooth exterior skin will reduce the drag normally caused by having windows.

Where Nasa and Boeing were trying their level best to develop a supersonic aircraft to reduce sound, it seems like the jets have taken technological development to yet another level, proving that great minds think alike.

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GASTRONOMY

DÉLICE

THE JEWELS OF

CHOCOLATE & CONFECTIONERY

D

élice is a Dubai based, premium gourmet and chocolatier established in 2004. Specializing in premium quality Mediterranean sweets and chocolates, Délice’sunique products arehand-crafted by a team of confectionary connoisseurs.

Combining centuries of traditional sweet making with modern baking and the latest technology, Délice brings the best of both worlds to your pallet.

This high endbrand boasts delectable collections, ranging from classic dark, milk and white chocolate, to more adventurous fruit flavored and sugar free chocolates, macaroons and sweets suited for all occasions.

A unique blend of flavors, combined with only the finest natural ingredients –mainly derived from fruit and vegetable sources-, and a deluxe, innovative presentation, make of Délice a synonym of luxury, and worthy of being considered as nothing less than the jewels of chocolate and confectionery.

Influenced by the French westernclassics and the distinctive,

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opulent ingredients from Middle Eastern confectionery, Délice brings to you a divine blend of natural rose water, nuts and freshfruit, carefully put together in each product with master finesse.‘Our demanding customers are the most discerning connoisseurs and our aim is to continuously cater to their needs when it comes to gifting and gourmet degustation.’ says JalelGhayaza, founder, owner and president of the company.

Their exceptional combination of flavor, appearance, attention to detail, and care for their art and customers make ofDélice ideal for special occasion presents, treasured brand by luxury stores, palaces, corporates and five-star hotels across the Gulf, and now by the exclusive and worldwide renowned Harrods. Délice is definitely a must for this Ramadan and Eid presents; making them special both to a personal and corporate level.

Currently, theDéliceboutiques can be found in Dubai Mall, Grosvenor House Dubai, and Deira Opp. Deira City Centre, as well as their franchise locations in exclusive international sites such as Northern Avenue in Yerevan, the Ritz Carlton Bahrain, and London Harrods legendary Food Hall.

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Le Duplex Enhancing

the dining experience

Diksha Vohra

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way from the busy alleys of downtown Dubai, is an exotic and authentic Italian restaurant in the heart of Jumeirah – Le Duplex. Le Duplex, away from the regular Italian food, gave us an opportunity to indulge in its uniqueness in terms of concept, appeal, cuisine and above all, their customized service.

As we entered Le Duplex, we were given a warm welcome by their courteous staff who first introduced us to the restaurant and showed us around. The feel of the entire restaurant, with dim blue lights, a projector screen to sit and enjoy a match, a cozy lounge inside for privacy, made us feel at home. We experienced a serene blend of luxury, comfort and creativity.

They have an outdoor seating arrangement where one can sit along with their friends, eat and watch a match together, an indoor seating on the first floor which allows one enough privacy, a separate party hall and a spacious terrace facing the Burj Khalifa, thus enhancing the beauty of the restaurant.

“Our restaurant offers a unique experience for diners to taste and enjoy the culinary skills of our renowned Italian Chefs who have pioneered the art of cooking and pleased the most discerning taste buds. Through their experience, they know the taste of different customers hence every dish of ours is

prepared keeping these factors in mind. We also offer a wide range of different flavors of Sheesha and a range of Mocktails”, says the owner of the restaurant Ms. Zakia Jeelani.

As we sat, we were presented an enticing Prawn Salad along with some Vegetarian Bruchetta. Adding to this was a very refreshing mix fruit mocktail with a tangy mint flavor, undoubtedly one of the best drinks we have had. Furthermore, in mains we tried their scrumptious Prawn Rissoto, an appetizing Spinach Cannelloni and Chicken Fungi. The fine blend of Italian spices into classic dishes gave us an unusual and a genuine taste, one that cannot be replicated.

We were then served a molten chocolate lava cake with ice cream on the side. The luscious combination of hot chocolate oozing out of the cupcake and the vanilla ice cream left our mouths sealed and eyes closed.

Le Duplex beautifully incorporates the fine dining experience in a contemporary manner with soothing, lavish and spacious interiors; pampering the diner well and making him feel all the more special. Their lounge is perfect for having private banquet parties for big gatherings. They are open all day from 9am and ideal for business and casual dining.

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Casa de Tapas A delicious

destination for tapas

Diksha Vohra

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ncompassing the world of leisure, is situated a home to fine dining – Casa de Tapas. Located in the Dubai Creek Golf and Yacht Club, Casa de Tapas allows you to indulge in the best authentic Spanish cuisine in town. The team of ElegantÊ paid a

visit to the restaurant to bring to you an insight into the restaurant, the cuisine and their service.

As we entered, we were left spellbound by the extraordinary creek

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view in the restaurant where you feel you are placed in the air with water being directly under you. Their courteous staff further introduced us to different places you can choose to dine in their restaurant depending on which services you want to avail. You can either sit on a comfortable table facing the creek, near the bar watching your food being prepared in the open air kitchen or in a private booth with a special TV. The focal point of the restaurant is a large inverted lemon tree which pours down from the ceiling. Forming the central anchor of the room is the main bar where guests can enjoy their large section of cocktails, mocktails and sangrias. The fine use of dark woods, mosaic tiles, and hand painted ceramic plates on the ceiling, inspired from traditional Spanish Bodegas, adds an authentic touch to the venue.

Impressed by the ambiance and the exclusive facilities, we started our dinner with a lovely peach flavored mocktail. We were then introduced to their signature tapas including ‘Surtido de Quesos Espanoles’ which is a platter of traditional Spanish Cheeses and the mouth watering ‘Patatas Bravas’ which were fried

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potatoes in a red tomato sauce. They are also home to some of the best paellas in Dubai, our favorite of these was the ‘Paella de Fideua’ which is made with angel hair pasta rather than traditional rice, shrimps and squid ink which you cannot find anywhere else in the city. The freshness of the food and the love with which it was cooked was evident from its spectacular presentation and original taste.

To finish we order a traditional delicacy of Spain called ‘Chocolate Blanco con Churros De Cacao’ which were chocolate and cinnamon churros with white chocolate dip. The scrumptious dessert completed our meal and left us craving for more.

The tapas from the restaurant can also be enjoyed upstairs in Cielo Sky Lounge which has a breathtaking view with comfortable couches and suave lighting, adding the required elegance and sophistication to the elite bar. Casa De Tapas brings innovation both in terms of décor and food to this new spot in Dubai Creek.

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gASTRoNomY

Ravioli lavorati a Mano con Aragosta Gamberetti e Vongole

by Bice Mare Ravioli filled with Lobster, Coked with Prawns Clams Cherry Tomato Ingredients for the pasta dough 150 gr wheat flour and 50 gr semolina flour 2 big eggs Ingredients for dough filling 30g Fresh chopped parsley 1/2 lemon (juice and zest) 3 tsp extra virgin olive oil 1 fresh Lobster Salt and black pepper Ingredients for the sauce 1 clove of garlic 4 tsp extra virgin olive oil 100 gr fresh king prowns peeled diced 150gr fresh clams 200 gr cerry tomatoes 1/2 cup of dry white wine 10 gr finely chop parsley Preparation Make a cone with the flour and flatten the cone at the top to make a well. Break the eggs into this well. Work the eggs and the flour together with a fork, adding the flour from just around the eggs little by little, until you have a smooth dough, adding just a drop of water if necessary, and no more. As soon as you can, use your hands.

Knead the dough for ten to fifteen minutes, until it is smooth, firm, and quite elastic. Don’t skimp on the kneading or the dough will tear while you’re rolling it out. Leave to rest for 15-30 minute.

Pass this dough through the rollers of the manual pasta machine until it reaches the proper thinness (usually the last but one setting).

Once you have the desired thickness, allow the dough to rest once more. Brush with egg white all over the surface and place the stuffing in small quantities quite separate from each other. Fold the dough and cut half-moons with the appropriate mold.

Preparation of the filling Cook the lobster for 8 minutes in seasoned boiling water. Leave to cool down, peel the lobster and chop finely add the rest of the dough filling

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Preparation of the sauce Heat the olive oil in a large saute pan add the garlic and saute until soft and translucent, about 3 to 4 minutes, being careful not to burn the garlic. Add the clams, prown and wine. Leave for few seconds until that the alcol evaporate, add the tomatoes and Cover for 6 to 8 minutes or until most clams have opened. Add 2 tablespoons chopped parsley, salt, black pepper.

Preparationo of the plate Bring to boil 1.5 lt of salty water, cook fro 4 min the ravioli, Drain pasta in a colander. Do not rinse pasta with water - this will remove the pasta’s natural starches. Place pasta into the clams and prowns saute pan and mix thoroughly. Check seasoning

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Sciliatielli con Gamberoni Di Mazara

by Bice Mare

Scialatelli (also scialatielli) is a type of long spaghetti. Its origins lie near the Amalfi coast in Sorrento.

The dough it’s very rich and deep in flavor as it’s made with flour , egg, milk , cheese and basil.

Ingredients for the pasta dough 300 gr 00 flour 30 gr pecorino romano, finely grated 100 gr basil, very finely chopped 80 ml milk 20 ml . extra-virgin olive oil 1 egg, lightly beaten 50 gr salt chopped parsley, to serve Ingredients for the sauce 50 ml extra-virgin olive oil ½ red chili, finely chopped 2 garlic cloves, finely chopped 400 gr cherry tomatoes, quartered 500 gr Mazara Red Prawns , shells reserved, tails on 125 ml prawn stock

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Preparation To make the pasta, combine the flour, pecorino, basil and a pinch of salt. Place in a large bowl or on a clean work surface and make a hole in the centre. Combine the milk, olive oil and egg and pour into the hole. Mix with a fork until a dough starts to form. Tip out onto a lightly floured surface and knead for 3–5 minutes until smooth. Cover with plastic wrap and rest for 1 hour.

Divide the dough into three pieces. Working with one piece at a time, dust with flour and feed through a pasta machine at the thickest setting until smooth. Continue to dust with flour and feed the dough through the rollers, reducing the setting each time until the pasta is 3 mm thick. Slice into 5 mm–7 mm thick ribbons and repeat with remaining dough.

To make the sauce, place a large frying pan over medium-high heat. Add the olive oil, chilli and garlic and cook for 1–2 minutes until aromatic. Add the cherry tomatoes and cook for 5 minutes until the tomatoes start to break down. Add the prawns and bisque and cook for 1–2 minutes until the prawns change colour.

Season to taste.

Meanwhile, bring a large saucepan of water to the boil and add the salt. Add the pasta and cook until the pasta begins to float, about 3 minutes. Strain the pasta, add to the sauce and toss to combine.

Serve garnished with parsley.

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Baba Con Frutta

by Bice Mare

Ingredients 220g flour 7g yeast ½ tsp salt 50g sugar, plus extra for lining tins 2 medium eggs 70ml tbsp milk 100g butter, softened Ingredients for the syrup 250g caster sugar 500 gr water Zest from one orange Ingredients for the Chantilly cream 250ml double cream 100g icing sugar 1 vanilla pod, seeds only fresh fruit, for garnish Preparation Place the flour in a large bowl. Place the yeast on one side of the bowl and the salt on the other side. (Make sure the salt is not placed on top of the yeast, as it can kill it, making it inactive). Add the sugar and stir everything together with a spoon until evenly mixed.

Mix together the milk and eggs until well combined.

Add three-quarters of the combined eggs and milk to the flour and stir to combine.

Mix in the rest of the liquid and knead the dough on a worktop until it’s smooth and glossy, this will take approximately 10 minutes.

Add in the softened butter and work it through the dough thoroughly until it’s silky and stretchy. This should take approximately six minutes.

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Place the dough back into a bowl and cover with cling film. Set the dough aside to rise for at least an hour, until doubled in size.

Grease and sugar the four 11cm/4½in fluted rum baba tins (savarin moulds). (Adding the sugar will help the fragile sponges come out of the moulds).

Turn the dough out of the bowl, and knock it back by kneading it a few times.

Place the dough into a piping bag with a large plain nozzle. Pipe the dough into the four moulds. Try and get them all as equal as possible.

Preheat the oven to 180C/Gas 4.

Allow to prove for a second time until the dough has expanded almost to the top. Be careful not to over-prove at this stage, or you will get a muffin top around the edges.

Bake in the preheated oven for about 20-25 minutes.

Meanwhile for the syrup, put the sugar water and orange zest in a small saucepan bring to boil and reduce by half When the babas are cooked, take them out of the oven and allow to cool a little before carefully removing the cakes from their tins.

They will be very fragile.

Place the babas onto a dish and pour over half the syrup. Allow them to soak up all of the liquid; then turn them over and repeat with the rest of the liquid. Transfer to the fridge to chill.

Meanwhile for the Chantilly cream, whip the cream with the icing sugar and vanilla seeds. The cream must be firm enough to pipe and hold its shape on top of the babas. Transfer the cream to a piping bag and keep in the fridge until needed. Prepare the fruit as necessary.

To serve, pipe the Chantilly cream, using a star nozzle, into the middle of the babas. Garnish with the mixed fruit.

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PRESS RELEASES

Starbucks Reserve™ Ultra Premium Coffee Line Arrives at The Dubai Mall

A new high-end destination for all Dubai coffee lovers to experience single-origin coffees

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he world’s leading coffee retail chain has launched Dubai’s first Starbucks Reserve™ store at The Dubai Mall. Set in the Grand Atrium close to the Grand Drive Entrance, the new store offers connoisseurs an opportunity to taste the range of specially selected single-origin coffees, and is also home to the unique Clover® brewing system.

Introducing a new quintessential Starbucks experience, this Reserve store is a stunningly wonderful environment filled with the tempting aromas of some of the world’s finest coffees, accompanied by high-end pastries and food offerings.

Rana Shaheen, regional communications and CSR manager at Starbucks MENA, explained the passion that Starbucks brings to the project. “People who really love coffee are always searching for new sensory experiences from their favourite beverage,” she said. “With the opening of the Starbucks Reserve™ store at The Dubai Mall, we aim to grant customers the opportunity to not only discover new unique coffee flavours from exotic locations, but also create a sanctuary in which they can enjoy their coffee in their third place between home and work. This opening is a very

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proud moment for us, and we invite anyone who loves coffee to come and taste this wonderful range.”

The Clover® brewing system uses innovative Vacuum-Press™ technology to create every cup of coffee right in front of the customer. It controls brew time and temperature digitally, as even small changes can dramatically affect the outcome of the coffee’s taste, giving the customer the ultimate coffee experience. All of Starbucks’ coffees are selected for their quality and carefully roasted to bring out their individual flavours. Starbucks Reserve™ has become a home for this latest machine, offering customers a new era in the coffee industry for the first time in the UAE. In addition to Starbucks Reserve™ coffee, the store features a sophisticated interior design focusing on customised artwork.

The selection aims to tell the story of the Reserve brand from the small frames display to the treated timber artwork positioned behind the counter. The colourways, seating styles, and materials have all been selected to create a unique ambience and elegant setting for a high profile overall experience.

Hermès

presents ‘Of Mastery and Time’ exhibition at The Dubai Mall Maison showcases its exceptional timepieces and dedication to creativity

L

a Montre Hermès is hosting ‘Of Mastery and Time’, a special horological exhibition in The Dubai Mall from 17-22 April 2014. The exhibition displays some of the Maison’s exceptional timepieces within a unique setting that plays with time and offers visitors a captivating insight into Hermès’ savoir faire in Haute Horlogerie.

“It is a pleasure to be in Dubai and to present our latest exceptional pieces, which underline our commitment to constantly surprising our customers and showcasing our levels of craftsmanship and very special techniques. ‘Of Mastery and Time’ illustrates the binary rhythm of day and night with two distinct spaces. With the ‘day’ exhibition area, bright and welcoming, and the profound blue of the ‘night’ lounge, we invite visitors to dream and witness our creativity,” said Luc Perramond, CEO of La Montre Hermès.

On display is the Arceau Lift, the first Hermès flying tourbillon watch, inspired by the historical premises of Hermès at 24, Rue du Faubourg Saint-Honoré in Paris. The double H topping the tourbillon carriage and the barrel bridge of the Arceau Lift reproduces one of the emblematic motifs featured in the interior

design of the boutique, above the door of the Lift after which it is named. Limited to 176 pieces, the watch is driven by Calibre H1923 visible from the dial side and is also revealed through an opening carved out in the back of the gold case.

Another highlight is the Arceau Millefiori, an unusual encounter between watchmaking and glassmaking. Beating to the tune of in-house created mechanical calibres, the pieces are inspired by 19th century paperweights, crafted by the Cristalleries royales de Saint-Louis. The ‘millefiori’ motif (a combination of Italian words meaning ‘a thousand flowers’) is created through a long and complex glassmaking process, with intricate patterns and a unique floral beauty.

‘Of Mastery and Time’ also features the Pendentif Boule, the Heure H with baguette diamonds and the Cape Cod in gold also set with baguette diamonds, amongst others.

The exceptional timepieces are inspired by the imagination of the Hermès universe, embodying a unique level of artisanal innovation and the know-how of the Maison in creating high quality objects.

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DOMINATOR

TO AUCTION ONE-OF-A-KIND MASTERPIECE YACHT 640 AT 2014 AMBER LOUNGE CHARITY AUCTION

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ith exceptional privilege, Amber Lounge presents the most breathtaking, awe-inspiring auction lot to ever to grace the Amber Lounge Charity Auction – a first in our 11-year history – a bespoke Dominator 640 luxury yacht.

Created by revolutionary yacht designer, Alberto Mancini, the impeccably-crafted Dominator 640, which measures a spacious 64 feet, features a luxurious alfresco dining area at the stern, a two-person sun pad near the bow, and a roughly 150-square-foot flybridge. Below deck, the 640’s amidships master suite stretches the width of the 16-foot beam and covers about 225 square feet, giving the owner of the Dominator 640 the ultimate capacity to explore the open seas in effortless grandeur and opulence, rivaling the glamorous lifestyles of the world’s most influential jetsetters.

The yacht also features 360° thermal and night vision cameras, an avant-garde home theater system, and new micro systems that enable the installation of 3G and Wi-Fi connection, giving every room of the cabin the same comfort as a luxury hotel.

The Dominator 640 has all the DNA components of a mega yacht, and is one of Dominator’s most highly-prized boats, having won two World Yacht Trophies for best layout and interior design at the Cannes Boat Show in 2013. This debut model’s interior details include floors and cabinetry made of the finest oak and Brazilian carbalho wood, glittering backlit onyx on a wall in the saloon, sensual white leather panels covering other walls, and rich Alcantara panels on the ceiling.

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The winning bidder of the Dominator yacht at the Amber Lounge Charity Auction will win the inaugural 640; the first creation of it’s kind that has, until now, been kept from private purchase.

The worldwide reverence of the yacht’s palatial amenities and functional design, and its status as truly one-of-a-kind, gives the Dominator 640 an immaterial value of over €4 million.

Moreover, the hull of the 640 is constructed with the latest in vacuum-infusion technology and uses carbon for selected structural components to save weight and enhance rigidity. Highly effective anti-vibrating frames are also installed in the yacht to prevent the transmission of vibrations along its structures, providing the owner of the Dominator 640 the most consistently quiet-running and smooth cruising ever experienced. This magnificent piece of nautical architecture guarantees 24 months from delivery (not a typical 12), 5 years guarantee for the engines, and 10 years on structural parts, giving the winner of this yacht the most comprehensive security and limitless confidence to explore the seas with unbounded freedom.

The seamless combination of the Dominator 640’s extravagant design and layout, and the highest innovations in nautical engineering makes the Dominator 640 a yacht that has no competition in its range. Safety, the most sumptuous comfort, and reduced consumption of resources all blend into the yacht, making the Dominator 640 a masterpiece in contemporary yacht design, perfect for the avid travelling and yachting connoisseur.

The Quintessential High Tea at vogue cafÉ

VOGUE café at The Dubai Mall is a chic eatery nestled in the heart of Level Shoe District – the largest luxury shoe store in the world. The café offers a carefully curated contemporary menu that seamlessly blends the best of international cuisine with premium ingredients and sophisticated beverages.

Surrounded by world leading shoe brands at Level Shoe District, this innovative café concept provides a vibrant and glamorous environment; a place where stylish, sophisticated women choose to retreat for the ultimate fashionable dining experience.

Vogue Cafe ‫ محتضن في قلب‬، ‫ يقع في دبي مول‬،‫ مطعم أنيق‬Level Shoe District - ‫ يقدم قائمة‬.‫المتجر األكبر لألحذية في العالم‬ ‫ ومازجة بسالسة مطلقة أفضل المأكوالت العالمية بمكونات استثنائية ومشروبات راقية‬،‫محضرة بعناية‬ ‫طعام معاصرة‬. ّ ‫ محاط بالماركات الرائدة عالميا لألحذية في‬Level Shoe District، ّ‫يقدم مفهوم هذا المطعم المبتكر بيئة حيوية وبراقة؛ كما ويمثل مكاناً أنيقا‬ ٍ ‫ ذروةٌ في األناقة‬،‫بوجبات‬ ‫يقصده النساء المعاصرات لالستمتاع‬.

VOGUE Café at The Dubai Mall, Level Shoe District, Ground Floor. Tel: 04-501 6810 045016810: ‫ لوم يبد هيفاك‬,‫ فتاه وش ليفل يضرألا قباطلا‬Vogue 131 .

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2 BMW i8

Symbolizing visionary concepts and inspirational designs, the new BMW i provides a new take on the meaning of ‘premium’.

BMW i redefines the concept of sports cars with sustainability as a key element. The new BMW i8 is the second model for BMW i and the first plug in hybrid from the BMW group.

This distinctively focused sports car aims to revolutionarize the interpretation of BMW’s hallmark driving pleasure.

www.bmw.com

3 BURJ AL ARAB

Where people are busy planning extravagant weddings in the best of hotels, Burj Al Arab sets the limit once again, and this time it is the sky that is the limit. Burj Al Arab, known for its spectacular beauty and impeccable service, is all set to take romance to new heights offering weddings 212 meters above the azure Arabian Gulf on the famous Burj Al Arab helipad.

www.burjalarab.com

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LAMBORGHINI

top FIVE Live the Luxe Life

We’re spreading our top five love;the hottest luxuries, the exclusive events,sharing the finest from our advertisers partners.

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Lamborghini Huracan is not only about luxury and speed but about enhanced performance, more control and innovation.

In addition to establishing a new record in terms of speed, this exquisite model gives all you need in terms of technology for optimum control of your car giving an unparalleled driving experience.

www.lamborghini.com

5

DELICE

The Quintessential High TeaVOGUE at vogue cafÉ CAFE

Délice is a Dubai based, premium gourmet and chocolatier established in 2004. Specializing in premium quality Mediterranean sweets and chocolates, Délice’sunique products arehand-crafted by a team of confectionary connoisseurs. Combining centuries of traditional sweet making with modern baking and the latest technology, Délice brings the best of both worlds to your pallet.

www.delice-sweets.com

Situated within the level Shoe District at The Dubai Mall, the luxury retail space is one of it’s very first ventures in the Middle East. The coffee lounge offers a selection of international cuisine, with the menu created

by Condé Nast Restaurants’ Chef, Gary Robinson.

VOGUE café at The Dubai Mall is a chic eatery nestled in the heart of Level Shoe District – the larges shoe store in the world. The café offers a carefully curated contemporary menu that seamlessly blen best of international cuisine with premium ingredients and sophisticated beverages.

Surrounded by world leading shoe brands at Level Shoe District, this innovative café concept prov

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