Queen of the Toy Scene

Most locals know Tracie Beane as the “Toy Lady” from her 20 years as the owner of Whippersnappers toy store. Although she sold that business in 2019 and retired, Tracie discovered that sitting at home isn’t her style and went to work at St. Simons Drug Co. As her time there has progressed, new tasks have been put on her plate, and she now handles the purchasing of the toys, games, books, and puzzles you see on their shelves. There couldn’t be a more natural fit!

Tracie explains that retail is in her blood. Originally from Tennessee, Tracie moved to St. Simons Island in 1999 when her parents retired here. She had grown up working in her parents sporting goods store, handling its trophy and custom work. The opportunity to purchase Whippersnappers was available, so Tracie took advantage of it and started her life here on the island. While owning the business could be stressful and exhausting for a single mom, she is proud of the reputation and customer base she built, and rightfully so! Tracie credits her husband, Bob, who came into her life more than a decade ago, for being a huge help in the store and at home.

Now Tracie is thrilled to be back doing what she loves in a place with a fantastic staff (that includes her son Spencer) and reputation for excellent service, where so many of her former customers come to shop. She says with a touch of bemusement, “And they’re always so happy to see me!” This really shouldn’t be a surprise as she has helped many parents and grandparents, friends and family, locals and tourists alike, pick out perfect birthday and Christmas gifts for the children being celebrated.

When asked what toys are currently popular or trending, Tracie says that’s tough to answer. “Electronics make toys a challenge, so we’re always trying to find toys that encourage kids to use their imagination. Without needing batteries. Family games are very popular, because they get everyone involved.” St. Simons Drug Co. has everything from classic toys and children’s books, stuffed animals, baby and toddler toys, to family games, puzzles, and creative crafting.

Tracie’s favorite part of the job is demonstrating the toys. She loves when people ask her what a good gift would be for a certain aged child, so she can choose a toy or two and show how it works and exactly why kids find it appealing. She also makes the store employees try everything out when she gets an order in, so they too can answer questions about the toys offered. So don’t hesitate to drop by and pick out some new toys or games and let Tracie have some fun. If she happens to be wearing a toy tiara, just know that she’s earned it! Known for exceptional quality, comfort, & customer service, we make keepsakes you’ll love to give or receive.

Never mass produced nor generic, our unique designs include The Original St Simons Signature Bracelet, Pendants, Earrings, and Perfect Fit Toe & Finger Rings.

215 Mallery Street #9 St. Simons Island, Georgia 912.638.3636 www.gibcobracelets.com

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