Swedish family owners

A Swedish family business

The Next Generation

A New Chapter The Blomberg family was part of the Eleiko story long before acquiring the company. Lennart Blomberg, a family friend of the original owners, Mr and Mrs Johansson, was an experienced and successful businessman when in 1997, Eleiko was made available for purchase. Great potential and a hint of nostalgia led the Blombergs to acquire the company. It has remained a family-owned and operated business since.

The Next Generation Today, the next generation has taken the helm, while Mrs Blomberg stays active in the company through its board of directors. CEO Erik Blomberg leads the company inspired by his father’s principled leadership, where humour, optimism, and kindness built a strong foundation for growth. These traits, a commitment to learning, a drive to optimize human performance, and a passion for strength and professional strength sports guide Eleiko today. Rickard Blomberg heads the company’s rapidly growing US operations. Hans Blomberg supports Eleiko’s IT and Logistic Systems, and Madeleine Blomberg and her partner run Eleiko France.

Strength in family ownership As one of the longest-running companies in strength, Eleiko is a testament to the stability gained from being a family business. Our relationships with suppliers, partners, and customers span generations. Staying true to our roots, we’ve never wavered from delivering precisioncrafted strength equipment.

At 67, I am probably the strongest I have ever been. Lifting makes me able to live life to the fullest.

— Gunnila Blomberg, Owner of Eleiko

Gunnila Blomberg

Lifting makes me complete

Gunnila Blomberg, owner of Eleiko, shares her inspirational story of how at 67 years old, she’s the strongest she’s ever been – and how lifting has become an essential part of living life to the fullest.

How did your interest in lifting begin? Even though I’ve been surrounded by weights and bars for many years at Eleiko, I only started lifting about 6 years ago. I’ve been active my whole life, but never strength training. I also had some problems with back pain. One day, I came to a point in my life where everything changed. My husband passed away and left me and my children responsible for Eleiko. This was a very challenging time in my life.

At that time, my son Erik, CEO at Eleiko, came to me with a present – a package of personal training sessions with Micke, a personal trainer here in Halmstad. He taught me how to lift and showed me what lifting is really about. The back problem I had suffered from almost all my life just disappeared. For the past 6 years, I’ve trained with Micke almost every week – and I feel stronger and healthier than ever.

How has lifting helped you in your everyday life? Lifting makes me able to live my life to the fullest and as a 67-year-old, I am probably the strongest I have ever been. My strength allows me to do what I want in my life, like mountain bike in the woods or by the ocean or play paddle tennis with my girlfriends. This year, I was also able to complete Vasaloppet. I never thought I could achieve that a few years ago.

My whole life is impacted by being strong. It makes my everyday life so much easier. I can carry my groceries up three flights of stairs by myself and have the strength and energy to play with and lift my grandchildren. That has always been my main goal with my training – to be able to keep living life to the fullest, every day.

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