Designing D i i llocall cultures l evolution l i and d socialization i li i within the global knowledge Eleonora Lupo, Francesca Valsecchi Politenico di Milano, INDACO Department
Our thesis local knowledge, and its tangible aspects can benefit from relating to the global dimension in a sustainable way by designing culture evolutionary processes to p preserve the existence and continuity y of a local knowledge, g , by respecting its specificities but integrating them within the context of the interdependent contemporary world
Our hypotheses 1.“Use value� of local culture, as result of social relations and practices 2.Coding and sharing of local cultures by ICT technologies
Hypothesis 1: U value Use l off llocall culture lt
* culture as a necessarily evolutionary result of negotiation process and coding; a shared heritage that should be therefore promoted and supported * local culture as repertory for new sustainable forms and processes: “open-ended knowledge system” (Sennett, 2009) * the global arena as a playground to promote and activate cultures sustainable processes of “translation”, “transformation”, “evolution”, “re-use” in other world: innovation
Hypothesis 2: ICT ffor sharing h i and d coding di new forms f off heritage h it * in i the th di digital it l environment, i t th the ““use value” l ” off llocall culture lt relies li on the capacity of design to enhance and make accessible this heritage as a system and as a process for new different uses and users * digital world supports cooperation: experiences, learning and content production by many are the main processes that currently lead to creative innovation * participation and cooperation are considered as the major trends in social innovation * from this network paradigm comes the interest for digital communities and the digital tools that they use to connect and act in the field of production of public goods * the quick expansion of ICT is used for the public management of resources and data, to foster cooperative work and to nourish the emergence of a public heritage
The k Th key ffactors ffor a sustainable i bl activation i i of knowledge systems /the design contribution 1.Knowledge ownership 2.Knowledge control 3.Knowledge impact
Ownership The ownership factor defines how much the depositary of the knowledge undergoing the exploitation is involved in the process;
Control the control factor estimates the capacity of the owner to manage and decide how and when to use its knowledge;
Impact the impact factor evaluates the amount of the benefits th t the that th owner receive i back b k (directly (di tl or indirectly) i di tl ) by b the th exploitation l it ti process
The design for: Fruition of culture (production) ( ) Transformation of culture (innovation)
St t i role Strategic l off ICT ttools l * typical knowledge distributed repertoires * mediator to access knowledge manipolutation
Roles of ICT for cultural heritages 1) The digital locus: from space to place communication paradigm shift as a response to the complexity of the contemporary cultural production system: from availability to accessibility, from usability to participation 2) From documentation of heritages to action within heritages the design of digital formats for local heritages enhancement has been addressed to experiment p languages, g g technologies, g tools, to enable cultural negotiation and legitimating processes 3) Communication design supports the dynamics of transformation of the cultural value from “value per se” to “use value”; potentiality of design in enhancing and visualizing local cultures in a “re-usable” way, empowering the owners to express their heritage and connect it to the world
Evolutionary processes of local cultures and knowledge use
Cultural heritages and ICT cases study i i ht ffor public insights bli cultural lt l heritages h it and d ICT design d i strategies t t i 1)) Design D i for f places: l The main evidence of design for local is the connection between the service design action and a clearly identified problem context. Grassroots social innovation evolves through bottom-up initiatives and experiments and starts with top-down interventions. It is generated in concrete places (referred as creative places) by groups of collaborative people (creative community). 2) Complexity Complexity-based based design. The power of local contexts relies on the ability of creative communities to build partnership networks as a tacit and unconscious process. g initiatives deal with interpretation p and p promotion of these networks,, Service design and with the challenge of complex, rather than complicated, problem setting context. Collaborative networks: from designed artifacts, to enabling platform.
1/Digitalization: cultural lt l h heritages it ffrom th the pastt off common people l local heritages empowered by global technologies
technology preserve the private memory through the technical standards, and exploit the global and collective memory through shared and open access platform
2/Archiving: l local l knowledge k l d ffor public bli access evoluted digital library
the use of complete, comprehensive and advanced multimedia contents
3/Interactions for collecting: th world the ld it itself lf is i local l lh heritage it
technology preserve the private memory through the technical standards, and exploit the global and collective memory through shared and open access platform
4/Mixing culture: i t interpretative t ti European E h it heritage
thematic platform for access to contents and cases about intercultural contents and actors within Europe, without any importance to the single projects but with a stressed relevance to the network of knowledge contents
Conclusions / h t we learnt.. /what l t * design can play particular roles in promotion of social innovations in terms of local context, complexity of system and process of knowledge co-creation
* the digital environment can be designed in order to empower local communities heritage accessibility and fruition, from the p perspective p of the owners as p promoters of new forms of use and development p in the global dimension
* synergic role of strategic design and service design as agents of convergence between the collaborative networks or initiatives in p physical y everyday y y life and those in digital g world
谢谢/thank you eleonora.lupo@polimi.it www.designview.wordpress.com francesca.valsecchi@polimi.it http://densitydesign.org