Summer 2015 / Collection
Summer 15 There is something so exciting about all the possible adventures that one can create on our treasured two days off. Spending time with friends, sharing a meal, taking a moment to delve into that new book or project are what weekends are all about. Element Eden’s Summer fifteen collection is full of clothing and accessories in beautiful fabrications and joyous colours to help celebrate what life is really all about. Whether they be planned in advance or spontaneous little getaways, weekends are when we really get the chance to
This season we will be doing a lot of cross promotion with photographers & creatives documenting weekend escapes and weekend lifestyles to build a social and interactive engagement with our customers. The key focus will be our beautifully crafted garments on a wide range of inspirational girls whom are living life with creative passion and sunshine in their hearts.
@elementedensouthafrica
DRESSES - A collection of beautifully designed dresses & jumpsuits for your Summer days We bring you a selection of beautiful wardrobe pieces that are crafted for whatever your weekend plans might be. Â Delicate rayon fabrications, fun stripes and appliquĂŠs or pigment coloured laces in easy wearing silhouettes can make a statement on their own or be dressed up to suit your individual style.
“Life was meant for good friends & great adventures.”
CW: 252286A NEW ADVENTURES TANK - WHITE / 252485A BACK STREETS BACKPACK - NAVY / 252363A ETERNAL SHORT - CHELSEA BLUE
ELEMENT WEEKEND BAGS
CW: 252286A NEW ADVENTURES TANK - WHITE / 252485A BACK STREETS BACKPACK - NAVY / 252363A ETERNAL SHORT - CHELSEA BLUE
annita maslov for element eden
ABOVE: 252011 PARADISE TEE - PORCELAIN
Annita Maslov is an amazing tattooist and illustrator based in Melbourne, Australia. Her black ink drawings and skill with the tattoo gun have us wanting to get inked by this talented lady.
“M
y drawing style has evolved dramatically over the last 5 years, influenced by a vast array of different artistic genres, spanning from 19th century scientific illustration to pop surrealism. After years of exploration with different styles and different mediums, I think I have finally found my niche- gothic and surreal imagery done predominately with black pen and ink in the pointillism style. Although I do believe my art will continue to develop and evolve as I continue to explore different realms in my artistic endeavours.
I got into tattooing a couple years ago because a lot of the work I was getting as a freelance illustrator was tattoo designs, and I thoroughly enjoyed the collaborative design process involved. Actualising a personalised design for clients that had a lot of meaning to them was very fulfilling. I then knew it was inevitable I would eventually end up tattooing. Regardless of how my art progresses, tattooing is something I’ll always see myself doing. Well, until I develop severe arthritis, or something.”
How does Annita live for the weekend? “During my weekends, if I’m not drawing for clients then I’ll most likely be reading, spending time with friends at a quiet bar or watching live music at a venue.”
Follow Annita’s art & tattoos on instagram @anittamaslov
NOVEMBER live for adventure Whether it be a trip away or a weekend spent around the home relaxing, how we choose to live our weekend is a true reflection of who we are. Make the most of this time by doing the things you love. This collection focuses on a striking striped floral yardage on a moss weave rayon cloth. Key colours in olive, antique and raven compliment sunkissed summer skin. These outfits are perfect for road trips & brunch with friends and are the right blend of femininity with a fashionable edge to suit a wide range of girls, not just the girly girl or the tom boy. Pack your bag and head out into the day for an adventure knowing you will be comfortable and looking your best.
ABOVE 252852 EVERY SUNDAY SKIRT - HONEY / 252111 DIVINE CAMI - PORCELAIN
LIVE collection
ELEMENT EDEN LOVES
252111 DIVINE CAMI - PORCELAIN del:NOV 100% RAYON & COTTON LACE
252103 SERENITY TOP - WHITE del:NOV 100% COTTON SHEER CHECK
252365 HAPPINESS SHORT - HONEY del:NOV 100% RAYON MOSS CREPE
252368 ESCAPE WALKSHORT - CLASSIC BLUE del:NOV 100% COTTON DENIM
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252872 MYSTIQUE DRESS - CLAY del:NOV 100% RAYON & COTTON LACE
LIVE collection
ELEMENT EDEN LOVES
252105 PASSION TOP - HONEY del:NOV 100% RAYON MOSS CREPE
252108 GOOD TIMES TOP - WHITE del:NOV 100% COTTON SHEER CHECK
252852 EVERY SUNDAY SKIRT - HONEY del:NOV 100% RAYON MOSS CREPE
252364 EUPHORIC SHORTS - OLIVE del:NOV 100% RAYON & COTTON LACE
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252867 HOLIDAY PLAYSUIT - HONEY del:NOV 100% RAYON MOSS CREPE
LIVE collection
ELEMENT EDEN LOVES
252111 DIVINE CAMI - RAVEN del:NOV 100% RAYON & COTTON LACE
253008 ALL TOGETHER TEE - OLIVE del:NOV 100% PIMA COTTON
252852 EVERY SUNDAY SKIRT - HONEY del:NOV 100% RAYON MOSS CREPE
252365 HAPPINESS SHORT - HONEY del:NOV 100% RAYON MOSS CREPE
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252861 SUNDAY DRESS - HONEY del:DEC 100% RAYON MOSS CREPE
DECEMBER learn something new Being inquisitive and expanding your skills is one of the most satisfying ways to evolve and feel like you are gaining knowledge and life experiences. With the rise in popularity of entrepreneurial women in the creative arts & business it’s easy to be inspired to learn new skills that will see your own vision become a reality. Pick up that paintbrush, or cookbook. Grab your friends and enrol in a course. With our hearts full of dreams we have designed a collection that is a blend of quirky polka dots and detailed border print fabrics that can be worn in twin sets for a playful vibe. You are unique and the way you style yourself is a form of self expression that can be purely about fun. We want you to feel great when you wear our clothes so we concentrate on the finishing touches right down to our hidden messages, because ‘we like you; a lot!!’
ABOVE 252603 SOLACE PANAMA - NATURAL / 252862 DAYDREAMING PLAYSUIT - INK OPPOSITE 252017 NYC DREAMS - WHITE / 252853 WILDFLOWER SKIRT - RAVEN
LEARN collection
252011 PARADISE TEE - PORCELAIN del:DEC 60% ACRYLIC 40% COTTON SLUB JERSEY
252109 THRILL TOP - INK del:DEC 100% RAYON
252286 NEW ADVENTURES TANK - WHITE del:DEC 70% BAMBOO 30% COTTON JERSEY
252241 LOVE & LIGHT PANT - INK del:DEC 100% RAYON
252868 SHEIVA MAXI DRESS - INK del:DEC 100% RAYON
ART: ANNITA MASLOV 252363 ETERNAL SHORT - CHELSEA BLUE del:DEC 100% COTTON DENIM
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LEARN collection
ELEMENT EDEN LOVES
252862 DAYDREAMING PLAYSUIT - INK del:DEC 100% RAYON
252017 NYC DREAMS - WHITE del:DEC 70% BAMBOO 30% COTTON JERSEY
252853A WILDFLOWER SKIRT - RAVEN del:DEC 100% RAYON MOSS CREPE
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ELEMENT EDEN LOVES
252866 ELSA DRESS - PORCELAIN del:DEC 100% RAYON MOSS CREPE
LEARN collection
252868 SHEIVA MAXI DRESS - INK del:DEC 100% RAYON
252362 YOUNG HEARTS SHORT - INK del:DEC 100% RAYON
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252602 EARNEST PANAMA - NATURAL del:NOV 100% PAPER STRAW
JANUARY grow on your own journey Remember to take some time for yourself whether it be lazy mornings snuggled up in bed or curled up on the couch with your favourite magazine. With December being the ultimate holiday time of the year it can feel like a continuous weekend and the perfect time to make sure you cultivate your own personal journey. It’s a time for reflecting on the past year and growing from these experiences. A time for nourishing your emotional journey not just the physical. Our favourite easy wear stripe jumpsuit and appliqué denim pieces offer a unique twist on very wearable styles. Super soft cottons and slinky jerseys are key to creating fresh outfits whether you leave the house or not.
ABOVE 252863 PLAYGROUND JUMPSUIT - NAVY /252213 AMUSE SHIRT - DENIM / 252361 MARKET DAY SHORTS - DENIM / 252106 EMBRACE TOP - WHITE OPPOSITE 252863A PLAYGROUND JUMPSUIT - NAVY
GROW collection
ELEMENT EDEN LOVES
252213 AMUSE SHIRT - DENIM del:JAN 100% COTTON CHAMBRAY
252863 PLAYGROUND JUMPSUIT - NAVY del:JAN 73% RAYON 21% POLY 6% ELASTANE
252361 MARKET DAY SHORTS - DENIM del:JAN 100% COTTON CHAMBRAY
252106 EMBRACE TOP - WHITE del:JAN 100% RAYON
252361 MARKET DAY SHORTS - DENIM del:JAN 100% COTTON CHAMBRAY
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GROW collection
252874 SUNNY DRESS - WHITE del:JAN 100% RAYON
252110 OLIVIA TOP - WHITE del:JAN 73% RAYON 21% POLY 6% ELASTANE
252018 WEEKEND - WHITE del:JAN 70% BAMBOO 30% COTTON JERSEY
252361 MARKET DAY SHORTS - DENIM del:JAN 100% COTTON CHAMBRAY
252871 TROPICS MAXI DRESS - NAVY del:JAN 73% RAYON 21% POLY 6% ELASTANE
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GROW collection
252871 TROPICS MAXI DRESS - NAVY del:JAN 73% RAYON 21% POLY 6% ELASTANE
252871 TROPICS MAXI DRESS - NAVY del:JAN 73% RAYON 21% POLY 6% ELASTANE
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252018A WEEKEND - WHITE ACCESSORIES collection
"Hello weekend, I'm so happy to see you." •22•
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252863A PLAYGROUND JUMPSUIT - NAVY
RANGE • SUMMARY
dresses
252861 SUNDAY DRESS - HONEY del:NOV
252863 PLAYGROUND JUMPSUIT - NAVY del:JAN
252862 DAYDREAMING PLAYSUIT - INK del:DEC
252874 SUNNY DRESS - WHITE del:JAN
252871 TROPICS MAXI DRESS - NAVY del:JAN
252868 SHEIVA MAXI DRESS - INK del:JAN
252866 ELSA DRESS - PORCELAIN del:DEC
252867 HOLIDAY PLAYSUIT - HONEY del:NOV
252105 PASSION TOP - HONEY del:NOV
252103 SERENITY TOP - WHITE del:NOV
252872 MYSTIQUE DRESS - CLAY del:NOV
singl ets
252106 EMBRACE TOP - WHITE del:JAN
fashion tops
252111 DIVINE CAMI - PORCELAIN del:NOV
252111 DIVINE CAMI - RAVEN del:NOV
fashion tops
252108 GOOD TIMES TOP - WHITE del:NOV
252109 THRILL TOP - INK del:DEC
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RANGE • SUMMARY
252106 EMBRACE TOP - WHITE del:JAN
252110 OLIVIA TOP - WHITE del:JAN
tees
252017 NYC DREAMS - WHITE del:DEC
253008 ALL TOGETHER TEE - OLIVE del:NOV
252018 WEEKEND - WHITE del:JAN
252011 PARADISE TEE - PORCELAIN del:DEC
252363 ETERNAL SHORT - CHELSEA BLUE del:DEC
252362 YOUNG HEARTS SHORT - INK del:DEC
wovens
252213 AMUSE SHIRT - DENIM del:JAN
skir ts
252852 EVERY SUNDAY SKIRT - HONEY del:NOV
252853A WILDFLOWER SKIRT - RAVEN del:DEC
walkshor ts
252365 HAPPINESS SHORT - HONEY del:NOV
252361 MARKET DAY SHORTS - DENIM del:JAN
252368 ESCAPE WALKSHORT - CLASSIC BLUE del:NOV
252364 EUPHORIC SHORTS - OLIVE del:NOV
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RANGE • SUMMARY
p ants
252241 LOVE & LIGHT PANT - INK del:DEC
headwear
252602 EARNEST PANAMA - NATURAL del:NOV
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head office
Ph (042) 200 2600 2A Da Gama Road, Jeffreys Bay, South Africa, 6330.
In the pursuit of our commitment to create and expand our range of environmentally conscious product, we are proud to offer a complete product offering constructed primarily of sustainable materials and manufacturing processes.
www.elementeden.com
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