ELEMENT SOUTH AFRICA SUMMER 2014 EDEN

Page 1

Summer / Collection

2014


ELEMENT Summer 2014

---A SUMMER IN BROOKLYN--It’s waking up on a summers day in Brooklyn, taking your time to get ready for boutique coffee in the streets and rooftop hangs at sunset. Perfect summer dresses and jumpsuits capture an effortless style with an urban edge. Rich berry colours compliment polished concrete greys and antique whites, with a play on soft draped layers mixed with distressed jersey and denim. Its messy hair and tinted lips, its a day of exploration and relaxation - it’s city life and loft living in the summer time eclectic

/i’klektik/ noun a person who derives ideas, style, or taste from a broad and diverse range of sources.

@elementeden_australia



10

statement dresses

Simply effortless style



Madison dress


Heavenly dress

Summer Breeze dress

Clara dress

Kiely dress

Hart Pinafore dress

Empire dress

Ellery dress



ART BY PONY GOLD Raych Urquhart - is an Australian artist and illustrator with a beautiful blog and tumbler. She is a little bit gypsy & a whole lotta rock ‘n’ roll - drawing inspiration from the southwest, cactus, feathers and fashion. Her personal style and art captures a sense of wild, mystic, earthiness perfect for our summer in Brooklyn. She came runner up for illustration in our global element advocate art search, where she had pieces exhibited in our advocate show. We are thrilled to bring four great prints to life in our range this season. www.ponygold.blogspot.com.au


244871 MADISON - BLACK srp: R599.95 del:NOV Crushed Cotton With Lurex Check

ELemenT EDen LOVes

ELemenT EDen LOVes

244278 ALWAYS - ANTIQUE srp: R279.95 del:NOV 60% Cotton 40% Poly Slub Jersey. ART PRINT BY PONY GOLD

244104 SWEET CRUSH - INK srp: R399.95 del:DEC Cotton Elastane Jersey

•8•


244867 EMPIRE - BLACK srp: R599.95 del:DEC 100% Woven Rayon

ELemenT EDen LOVes

ELemenT EDen LOVes

244868A HEAVENLY - ANTIQUE srp: R599.95 del:DEC 100% Cotton Diamond Dobby

244000 BROOKLYN- WHITE srp: R299.95 del:NOV 70% Bamboo 30% Cotton Blend Jersey 244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

•9•


244111 FERRIS - BLACK/WHITE srp: R369.95 del:NOV Poly Cotton Pointelle Jersey

244002 TILED - BLACK srp: R349.95 del:NOV 60% Cotton 40% Poly Slub Jersey

244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

•10•

244271 ELEMENTAL - WHITE srp: R349.95 del:NOV 70% Bamboo 30% Cotton Blend Jersey


244112 ESSEX - WHITE srp: R399.95 del:NOV 65% Cotton 35% Poly Jersey

244112 ESSEX - WHITE srp: R399.95 del:NOV 65% Cotton 35% Poly Jersey

244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

244361 ABERDEEN - PAPAYA srp: R499.95 del:NOV 100% Woven Rayon

•11•

244279 HONEST - ANTIQUE srp: R369.95 del:DEC 100% Cotton Diamond Dobby


ELemenT EDen LOVes

244863 HART PINAFORE - MID BLUE srp: R699.95 del:DEC 100% Cotton Denim

244275 FAIRVIEW - FROSTED MINT srp: R369.95 del:DEC 70% Bamboo 30% Cotton Blend Jersey 244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

•12•

244874 SUMMER BREEZE - MID BLUE srp: R499.95 del:DEC 100% Pima Cotton


ELemenT EDen LOVes

244272 WILD ONE - STRIPE srp: R349.95 del:DEC 70% Bamboo 30% Cotton Blend Jersey. ART PRINT BY PONY GOLD

244864 LAFAYETTE - BLACK srp: R699.96 del:NOV 100% Cotton Ikat

244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

•13•

244870 CLARA - ANTIQUE srp: R399.95 del:NOV 60% Cotton 40% Poly Slub Jersey


ELemenT EDen LOVes

ELemenT EDen LOVes

244212 UTOPIA - INDIGO srp: R699.95 del:DEC 100% Woven Rayon

244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

244369 ARLINGTON - GREY WASH srp: R699.95 del:NOV 10oz Ridged Cotton Denim

•14•

244106 COLBY - INDIGO srp: R399.95 del:DEC 100% Woven Rayon


ELemenT EDen LOVes

ELemenT EDen LOVes

ELemenT EDen LOVes

244105 INTRIGUE - WHITE srp: R499.95 del:NOV 100% Cotton Moss Crepe

244862 ELLERY - INDIGO srp: R599.95 del:DEC 100% Woven Rayon

244870 CLARA - ANTIQUE srp: R399.95 del:DEC 60% Cotton 40% Poly Slub Jersey

•15•


ELemenT EDen LOVes

244102 TERRACE - ANTIQUE srp: R449.95 del:NOV 100% Woven Rayon

244865 KIELY - INDIGO srp: R699.95 del:DEC 100% Woven Rayon

244273 LOTT - STRIPE srp: R249.95 del:NOV 60% Cotton 40% Poly Slub Jersey 244369 ARLINGTON - GREY WASH srp: R699.95 del:NOV 10oz Ridged Cotton Denim

•16•


ELemenT EDen LOVes

244867 EMPIRE - BLACK srp: R599.95 del:DEC 100% Woven Rayon

244275 FAIRVIEW- INDIGO srp: R369.95 del:DEC 70% Bamboo 30% Cotton Blend Jersey 244851 CHESTER - MID BLUE srp: R699.95 del:DEC Light Weight Cotton Denim

•17•

244110 BEAUMONT - INK srp: R369.95 del:DEC 65% Cotton 35% Poly Single Dye Jersey


tees

244701ZA JELLY HUNTERS LOOSE FIT TEE srp: R229.95 del:DEC Poly Cotton LOOSE FIT TEE WITH FRONT DIGITAL PRINT DETAIL

WHITE

PURPLE MARLE

244704ZA MAD LOOSE FIT TEE srp: R229.95 del:NOV Poly Cotton LOOSE FIT TEE WITH FRONT DIGITAL PRINT DETAIL.

WHITE

PURPLE MARLE

•18•


tees

244777ZA SCRIPT SS TEE srp: R229.95 del:NOV Cotton SHORT SLEEEVE TEE WITH FRONT PRINT DETAIL

MUSK

BLACK

BRIGHT BLUE

244700ZA SORRY FIT TEE srp: R229.95 del:DEC Cotton SHORT SLEEVE TEE WITH FRONT PRINT DETAIL.

WHITE

BLACK

•19•

BLOSSOM



singlets

244702ZA DAISY PEACE SINGLET srp: R199.95 del:NOV Cotton SINGLET WITH FRONT PRINT DETAIL

TURQUOISE

WHITE

GREY MARLE

244703ZA ANGLE MANGLE SINGLET srp: R199.95 del:DEC Cotton SINGLET WITH FRONT PRINT DETAIL.

BLACK

WHITE

•21•

GREY MARLE


INDEX

Style Number Description RRP Page No: 244865 KIELY MAXI DRESS R 699,95 17 244000 BROOKLYN SS TEE R 299,95 10 244002 TILED SS TEE R 349,95 11 244102 TERRACE SINGLET R 449,95 17 244104 SWEET CRUSH TOP R 399,95 9 244105 INTRIGUE TOP R 499,95 16 244106 COLBY SINGLET R 399,95 15 244110 BEAUMONT SINGLET R 369,95 18 244111 FERRIS SINGLET R 369,95 11 244112 ESSEX SINGLET R 399,95 12 244212 UTOPIA KIMONO R 699,95 15 2442700ZA SORRY SS TEE R 229,95 20 244271 ELEMENTAL TANK R 349,95 11 244272 WILD ONE TANK R 349,95 14 244273 LOTT TANK R 249,95 17 244275A FAIRVIEW TANK R 369,95 13 244275B FAIRVIEW TANK R 369,95 18 244277ZA SCRIPT SS TEE R 229,95 20 244278 ALWAYS TANK R 279,95 9 244279A HONEST TUBE R 369,95 12 244361 ABERDEEN S R 499,95 12 244369 ARLINGTON WS R 699,95 17 244701ZA JELLY HUNTERS FIT SS TEE R 229,95 19 244702ZA DAISY PEACE ORGANIC SINGLET R 199,95 22 244703ZA ANGLE MANGLE ORGANIC SINGLET R 199,95 22 244704ZA MAD LOOSE FIT SS TEE R 229,95 19 244851 CHESTER SKIRT R 699,95 10 244862 ELLERY DRESS R 599,95 16 244863 HART PINIFORE DRESS R 699,95 13 244864 LAFAYETTE PLAYSUIT R 699,95 14 244867 EMPIRE DRESS R 599,95 10 244868 HEAVENLY DRESS R 599,95 10 244870 CLARA DRESS R 399,95 14 244871 MADISON DRESS R 599,95 9


head office

Ph (042) 200 2600, 2a Da Gama Road, Jeffreys Bay, South Africa, 6330.

In the pursuit of our commitment to create and expand our range of environmentally conscious product, we are proud to offer a complete product offering constructed primarily of sustainable materials and manufacturing processes.

www.elementeden.com


www.elementeden.com


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