Element Eden South Africa - Summer 2016

Summer 2016 / Collection

Summer has bloomed Nature has provided the ultimate inspiration for a beautiful summer, from crystals forged under the earth to the flowers that bloom above it.

Element Eden has drawn from the earth for our colour palette for the season that will entice summer soirĂŠes and comfortable dressing for all your creative pursuits.

Enter the pages with us as we enter a garden of delights . . .

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join us for summer...

It has been an absolute joy working with three inspirational girls for this photoshoot to highlight each months theme.

These entrepreneurs are living their dream and running their own business creating beauty in this world.

We had floral backdrops and a styled lunch amongst plush indigo homewares all the while dripping in jewellery as we chatted inspiration and picked our favourite pieces from this beautiful summer range.

ALEXANDRA’S PICKS FOR THE MONTH 264241 CHAKRA PANT - RUBY 264276A GRADIENT TANK - GREY FLECK 264191 SHIMMER TOP - BLACK “I’M ALL ABOUT COMFORT DRESSING.”

the jeweller

NOVEMBER Collection A collection centred around our love of jewellery and the craft of creating beautiful wearable pieces.

This range is full of metallic accents in the form of metal badging and buttons, lurex yarns and metallic ink prints. The rich ruby colours come from our favourite gemstone and compliment the wearable black and white palette.

Look for our fabric print inspired by a mystical mandala design, the intricate artwork capturing your attention with its subtle geometric pattern. Just add your favourite jewellery to complete the look.

meet our muse... the jeweller

alexandra olsen

Creative Director & Designer

VIOLET GRAY DESIGN

Recognise beauty and share it!

This is the pure and simple purpose of Alexandra Olsen from Violet Gray Designs. It all starts when a gem, jewel or stone connects with you. They encompass power.

Alex has an endless sunshine glow that compliments her creation of delicate jewellery pieces inspired by travel, culture and living with more meaning.

“I just love the magic behind stones... nobody really knows their ‘meaning’, it is more about how they make you feel when worn. Each piece, each stone is full of character and individual beauty.

Jewellery is one of the oldest forms of decorative art and since ancient times has been utilised as a key form of self-expression. It is a way of sharing who we are and then if there is a personal meaning infused, it connects the internal and external worlds. I love it when I see women connecting with their pieces, when they ‘become apart of them’... When they attach an intention, manifestation or desire to their tactile reminder and then each time they see it, they are reminded of this personal quest. We ALL have busy monkey minds, so jewels with intention bring us back into the present.

Is there anywhere better to exist?”

NOVEMBER collection

264866 TREASURE WRAP DRESS - RUBY w/s: srp: INDIV size: 8, 10, 12, 14 del:NOV 100% MOSS WEAVE RAYON

264853A TULIP SKIRT - RAVEN w/s: srp: pack:12C del:NOV 100% RAYON

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NOVEMBER collection

264182 GLIMMER CAMI - RUBY w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:NOV 100% MOSS WEAVE RAYON

264185A SHINE ON TOP - BLACK w/s: srp: pack:12C del:NOV 100% COTTON KNIT RIB

264364 SOIREE SHORT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:NOV 100% COTTON DENIM

264276A GRADIENT TANK - GREY FLECK w/s: srp: pack:12C del:NOV 100% COTTON MARLE JERSEY 264364 SOIREE SHORT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:NOV 100% COTTON DENIM

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NOVEMBER collection

264869 HARLOW DRESS GREY FLECK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:NOV 100% COTTON MARLE JERSEY

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NOVEMBER collection

264869 HARLOW DRESS - GREY FLECK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:NOV 100% COTTON MARLE JERSEY

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NOVEMBER collection

264000ZA VISIONARY SINGLET WHITE w/s: srp: pack: 6 del:NOV 100% COTTON CANVAS

264001ZA WHIMSICAL MANDALA STAPLE TEE BLACK w/s: srp: pack: 6 del:NOV 100% COTTON CANVAS

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264603A VENICE BOATER HAT - BLACK WHITE / 264185A SHINE ON TOP - BLACK / 264852A POLLEN SKIRT - BLACK

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ALEX’S PICKS FOR THE MONTH 264601A FIELD HAT - NATURAL 264006A STRENGTH FROM NATURE TEE - WHITE 264275A JASMIN TANK - ROSE 264851A PETAL SKIRT - STRIPE “I LOVE THE VERSATILITY OF A BASIC TEE.”

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DECEMBER Collection *MQVO I ÆWZQ[\ _W]TL PI^M \W JM WVM WN \PM UW[\ PIXXQM[\ RWJ[ PW_ KW]TL you have a bad day amongst all the colour and scents that nature provide QV \PM NWZU WN I ÆW_MZ This collection is full of feminine work wear inspired pieces of washed LMVQU KWUNa \MM[ IVL W^MZITT[ <PM SMa XZQV\ Q[ \PM [XIKML ZW[M ÆWZIT and dusty rose coloured jersey dresses to take you from the studio to the street. *ZIQL [WUM ÆW_MZ[ QV aW]Z PIQZ IVL aW]Z IZM ZMILa NWZ []UUMZ

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meet our muse...

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alex

Creative Floral Artist

LORD NEWRY There is something so pleasant about living your day-to-day life hunting for natureâ&#x20AC;&#x2122;s wonders, _WZSQVO _Q\P NZM[P Ă&#x2020;W_MZ[ IVL being exposed to natural colours and perfumes that ignite creativity.

Alex from Lord Newry loves the simple and down to earth life of a Florist and uses her horticulture skills to bring happiness to others through vivid Ă&#x2020;W_MZ QV[\ITTI\QWV[ š1 TW^M M^MZa\PQVO IJW]\ Ă&#x2020;W_MZ[ I[ \PMa IZM only here for a short while and there is so much opportunity to create. I have such a beautiful job IVL aW] KIV IT_Ia[ TMIZV [W U]KP IJW]\ I Ă&#x2020;W_MZ[ process and its life.â&#x20AC;?

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264861A ROSEMARY OVERALLS - STRIPE

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264861A ROSEMARY OVERALLS - STRIPE w/s: srp: pack:12C del:DEC 50% COTTON 50% RAYON TICKING STRIPE

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DECEMBER collection

264861A ROSEMARY OVERALLS - STRIPE w/s: srp: pack:12C del:DEC 50% COTTON 50% RAYON TICKING STRIPE

264188A PRIM TOP - STRIPE w/s: srp: pack:12C del:DEC 50% COTTON 50% RAYON TICKING STRIPE

264184A WILD FLOWER CAMI - BLACK w/s: srp: pack:12C del:DEC 100% RAYON

264363 MYSTERY SHORT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:DEC 100% RAYON

264361 VOYAGE SHORT - LIGHT BLUE w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:DEC 100% COTTON DENIM

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DECEMBER collection

264865 WRAPT UP MAXI DRESS - BLACK w/s: srp: INDIV size: 8, 10, 12, 14 del:DEC 100% RAYON

264273A PAISLEY BLOOM SINGLET INK MARLE w/s: srp: pack:12U del:DEC 100% COTTON MARLE JERSEY 264366 IDOL DENIM SHORT CHELSEA BLUE w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:DEC 100% COTTON DENIM

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264868 SUNDAZE DRESS - LIGHT BLUE w/s: srp: INDIV size: 8, 10, 12, 14 del:DEC 100% COTTON DENIM

DECEMBER collection

264006A STRENGTH FROM NATURE TEE WHITE w/s: srp: pack:12C del:DEC 100% COTTON

264277A NINETEEN NINETY TWO TEE RAVEN w/s: srp: pack:12C del:DEC 100% COTTON JERSEY

264364 SOIREE SHORT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:DEC 100% COTTON DENIM

264852A POLLEN SKIRT - BLACK w/s: srp: INDIV size: 8, 10, 12, 14 del:DEC 98% COTTON 2% SPANDEX DENIM

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264001ZB WHIMSICAL MANDALA STAPLE TEE GREY MARLE w/s: srp: pack: 6 del:DEC 100% COTTON CANVAS

ANDREA’S PICKS FOR THE MONTH 264203 TWILIGHT BODYSUIT - WHITE 264201 MY STYLE TOP - BLUE 264243 HIGH TEA PANT - BLACK “LOVING THIS SEASONS BODYSUIT!”

the stylist

January Collection Let the parties begin . . . December is full of attending and hosting events so we wanted to give you a collection that can be easily dressed up for any social gathering whether it be a picnic or a night out.

Block colours and embroidered fabrics with tassels mix together with indigo blue fabric prints and stripes to create a fresh summer look. Now prep the food and the playlist for a fun event.

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meet our muse... the stylist

andrea horvat

Creative Director & Designer

DOS OMBRÉ An admiration of the original, the ]VQY]M IVL ITT \PI\ Q[ LQ‫ٺ‬MZMV\ QV W]Z world inspires Andrea from Dos Ombré interiors and homewares.

Andrea creates luxurious settings and styles personal spaces into dream like rooms full of exciting and authentic pieces to adore.

“I honestly love what I do because I have a creative outlet and it enables me to pull inspiration NZWU \ZI^MT KW]V\ZQM[ K]T\]ZM[ IVL UIVa LQ‫ٺ‬MZMV\ sources. I build in layers, and love using plants, OZMMVMZa ÆW_MZ[ IVL NWWL 1\[ [W N]V IVL M^MZa LIa Q[ LQ‫ٺ‬MZMV\ º

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264203 TWILIGHT BODYSUIT - WHITE w/s: srp: INDIV size: 8, 10, 12, 14 del:JAN 50% COTTON 50% RAYON - LYCRA

264365 PICNIC SHORT - WINTER SKY w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:JAN 100% POLY CREPE

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JANUARY collection

264201 MY STYLE TOP - BLUE w/s: srp: INDIV size: 6, 8, 10, 12 del:JAN 100% ACRYLIC KNIT YARN

264203 TWILIGHT BODYSUIT - WHITE w/s: srp: INDIV size: 8, 10, 12, 14 del:JAN 50% COTTON 50% RAYON - LYCRA

264187A VISTA CAMI - WHITE w/s: srp: pack:12C del:JAN 100% EMBROIDERED RAYON

264243 HIGH TEA PANT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:JAN 100% RAYON

264365 PICNIC SHORT - WINTER SKY w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:JAN 100% RAYON

264243 HIGH TEA PANT - BLACK w/s: srp: INDIV size: 6, 8, 10, 12, 14 del:JAN 100% RAYON

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JANUARY collection

264873 UNITY SHIFT DRESS - WINTER SKY w/s: srp: INDIV size: 8, 10, 12, 14 del:JAN 100% RAYON

264864A SILVERSUN ONESIE - WHITE w/s: srp: pack:12C del:JAN 100% EMBROIDERED RAYON

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264864A SILVERSUN ONESIE - WHITE w/s: srp: pack:12C del:JAN 100% EMBROIDERED RAYON

JANUARY collection

264864A SILVERSUN ONESIE - WHITE / 264543A FREE SPIRIT OVERNIGHTER - NATURAL

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ELEMENT SOUTH AFRICA 2A DA GAMA, JEFFREYS BAY, 6330 TEL: 042 200 26 00

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All products pictured or referenced herein, product names, designs, trademarks, copyrights, logos, and symbols constitute the intellectual property of Element Skateboards Inc. or affiliated companies and are protected by federal and state law and may not be copied or imitated in whole or in part. Any unauthorized use of these trademarks and trade names is strictly prohibited. Element Skateboards Inc. will take all necessary legal action available to it at law or in equity in order to enforce its intellectual property rights.

Copyright 2011 Element Skateboards, all rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system.

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