Element South Africa - Summer 2016

1

IN 1992 THE ELEMENT SEED WAS PLANTED. OUR GOAL GOA L WAS SIMPLE, S TO BE THE BEST WE COULD BE IN THE MOST HONEST AND ETHICAL ET WAY POSSIBLE. WE JOINED TOGETHER TO ELEVATE WHATT WE ALL TRULY BELIEVE IN. TODAY WE CONTINUE TO CREATE THE ART, AR RT, DIRECTION DIRE AND MESSAGE ON A CONSTANT PATH TO BRING PROGRESS PROGRE TO SKATEBOARDING. WE ARE MORE THAN A BUSINESS; WE ARE A FAMILY, F ALL ON THE SAME JOURNEY FOR THE GROWTH WITHIN WITHIIN OURSELVES, OURS ELEMENT AND ALL THAT SURROUNDS US. Johnny Schillereff - Founder

SUMMER 2016

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SUMMER SUMM ER 2016

N OV E M B E R D E L I V E R Y GLIMAN SS SHIRT P R OT E C T S S T E E K R E W S O N H I G H W AT E R PA N T

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SUMMER 2016

DECEMBER DELIVERY AC E R S S FA S H I O N T E E

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SUMMER 2016

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RIDE WITHOUT RESTRICTIONS WITH A LITTLE BIT OF STRETCH ELEMENT FLEX APPAREL IS COMFORTABLE FOR SKATEBOARDING, CHILLING AND EVERYTHING IN BETWEEN

SUMMER 2016

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SUMMER 2016

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SUMMER 2016

8

SUMMER 2016

ELEMENT PERSPECTIVE PHOTOGRAPHERS

BRIAN GABERMAN

FRENCH FRED

Photographer

Photographer

Northern California

Lyon, France

Jake Darwen

Marcel Veldman

Photographer

Photographer

Melbourne, Australia

Amsterdam, Netherlands

9

ELEMENT PERSPECTIVE ARTISTS

CHAD EATON - TIMBER!

ELNATAN GURVITZ - ELNA

Artist - Illustrator

Artist - Illustrator

Los Angeles, California

Jerusalem, Israel

PATRICK SCHMIDT

MASON MC FEE

Artist - Illustrator

Artist - Illustrator

London, UK

Austin, Texas

SUMMER 2016

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SUMMER 2016

ELEMENT BRAND WALKSHORTS

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SUMMER 2016

12

OCT

SUMMER 2016

WALKSHORTS

BURLEY FLEX SHORT W/S: RRP:

98% COTTON 2% ELASTANE RESIN COATED TWILL, CLASSIC WORKWEAR CHINO STYLIN, 22” LEG LENGTH

FLINT BLACK 154362

DEC

ALTAVISTA WALKSHORT W/S: RRP:

100% COTTON MICRO BROKEN TWILL, HEAVY WASH, ELASTIC WAIST, REFLECTIVE DRAWCORD, EXPOSED ZIPPER POCK POCKET, LEG HEM EMBROIDERY, 18.5” LEG LENGTH

MIDNIGHT BLUE 164362

DEC

BROOKS WALKSHORT W/S: RRP:

65% POLYESTER 35% COTTON HERRINGBONE MELANGE WEAVE, REVERSED ZIPPER FRONT POCKET, WOVEN LABEL, 20” LEG LENGTH

GREY HEATHER 164361

WALKSHORTS

DEC

LUDLOW DENIM WALKSHORT W/S: RRP:

99% COTTON 1% ELASTANE DENIM, 5-POCKET STYLING, LIGHTWEIGHT HERRINGBONE INTERNAL WAISTBAND, 19” LEG LEGNTH

WASHED BLACK 164363

OCT

LUDLOW SHORT W/S: RRP:

98% COTTON 2% ELASTANE RESIN COATED, 5-POCKET STYLING, LIGHTWEIGHT HERRINGBONE INTERNAL WAISTBAND, 19” LEG LEGNTH

ECLIPSE NAVY 163371

OCT

HOWLAND SHORT W/S: RRP:

98% COTTON 2% SPANDEX FLEX TWILL, REGULAR CHINO STYLING, 22” LEG LENGTH

DESERT KHAKI 163370

13

SUMMER 2016

14

SUMMER 2016

15

ELEMENT BRAND TEES

SUMMER 2016

16

SUMMER 2016

TESS

2”

DEC

2”

EP FRENCH FRED 1 SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

OPTIC WHITE

GREY MARLE

164000ZA

164000ZA

2”

DEC

2”

FUTURA SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

MIDNIGHT BLUE HEATHER

GREY MARLE

164001ZA

164001ZA

2”

JAN

2”

MOLTEN SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

FOREST

ASPHALT

164002ZA

164002ZA

17

TESS

2”

2”

JAN

SUMMER 2016

2”

NY 92 SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

LIGHT GREY MARLE

CHARCOAL HEATHER

MIDNIGHT BLUE MARLE

164003ZA

164003ZA

164003ZA

2”

DEC

2”

2”

PRISM SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

BLACK

MARINE

WHITE

164004ZA

164004ZA

164004ZA

2”

2”

DEC

PROTECT SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

TEAL

WHITE

164005ZA

164005ZA

18

SUMMER 2016

TESS

2”

2”

NOV

CAMP OUT SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

2”

ASPHALT

ASH GREY

164012ZA

164012ZA

2”

2”

JAN

VERTICAL SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

INDIGO

ASH GREY

WHITE

164013ZA

164013ZA

164013ZA

2”

OCT

2”

2”

FOR LIFE SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

BLACK

WHITE

FORREST

164008ZA

164008ZA

164008ZA

19

TESS

2” 2”

NOV

EP FRENCH 2 SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

WHITE

GREY MARLE

164009ZA

164009ZA

2” 2”

NOV

FORCES SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

NATIVE RED

INDIGO

164010ZA

164010ZA

2”

NOV

2”

2”

PEAKS SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

LEGION BLUE

LIGHT GREY HEATHER

GREY MARLE

164011ZA

164011ZA

164002ZA

SUMMER 2016

20

OCT

SUMMER 2016

SLEEVELESS

WORLDWIDE SINGLET W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

DEC

WHITE

BLACK

GREY MARLE

164006ZA

164006ZB

164006ZB

SEAL TREE SINGLET W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

JAN

GREY MARLE

BLACK

164007ZA

164007ZA

VERTICAL SINGLET W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

BLACK

WHITE

164014ZA

164014ZA

21

SUMMER 2016

22

SUMMER 2016

ELEMENT BRAND FASHION TEES

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SUMMER 2016

24

NOV

SUMMER 2016

FASHION TESS

LAKOTA SS FASHION TEE W/S: RRP:

60% COTTON 40% POLYESTER PERFORATED JERSEY, MIX FABRIC CUT& SEW CHEST PANEL WITH PLASTISOL PRINT DETAIL, HEM WOVEN LABEL

FLINT BLACK 164102

DEC

ASBURY SS TEE W/S: RRP:

50% COTTON 50% POLYESTER TRAVEL WELL TEE, INTERNAL MESH HALF MOON BACK YOKE DOUBLES AS PILLOW POUCH WHEN PACKED, PLASTISOL PRINT UNDER LHB POCKET, TRAVEL WELL LOGO DETAIL

INDIGO 164106

DEC

ACER SS FASHION TEE W/S: RRP:

100% COTTON 180GSM YARN DYE STRIPE ,LHB POCKET WITH EMBROIDERY, HEM WOVEN LABEL

GREY HEATHER 164101

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NOTES

SUMMER 2016

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SUMMER 2016

H AV I N G

N OT H I N G

AND

TURNING

IT

I N TO S O M E T H I N G F U E L E D T H E M U S I C A L MOVEMENT

BEHIND

R O C K S T E A DY

IN

LO N D O N I N T H E L AT E 1 9 6 0 ’ S .

N E I G H B O U R H O O D S L I K E B R I X TO N O P E N E D I T S S T R E E T S TO J A M A I C A N S E T T L E R S W H I C H I N T U R N M O R P H E D T H E C O M M U N I T Y I N TO A N U R B A N R E G G A E S U B C U LT U R E .

T H E S T R E E T L E V E L AT T H I S T I M E S A W A H E Y DAY O F P E O P L E C O M I N G TO G E T H E R , BRINGING

AN

E Q U I P M E N T,

ASSORTMENT B U I LT

OF

SPEAKER

AUDIO S TA C K S ,

IMPROVISED SOUND SYSTEMS AND TURN TA B L E S . T H E Y P L AY E D M U S I C A G A I N S T T H E P O P U L A R S T Y L E A N D C R E AT E D T H E I R O W N S O U N D. A S O U N D L I K E N O OT H E R .

OFTEN,

THESE

STREET

PA R T I E S

WOULD

S E R V E A S LO C A L F U N D R A I S E R S TO G I V E B A C K TO T H E C O M M U N I T Y A N D FA M I L I E S IN

NEED

AS

THERE

WA S

A

N AT I O N A L

S H O R TA G E O F F O O D A N D S H E LT E R .

THE

NEW

R O C K S T E A DY

SCENE

WA S

N O T LO O K E D U P O N FAV O R A B LY B Y T H E ENGLAND THE

YO U T H

A D M I N I S T R AT I O N , WERE

TA K E N

BY

HOWEVER THE

NEW

M O V E M E N T A N D S E T T H E S TA G E F O R T H E R I S E O F A R E B E L L I O U S S U B C U LT U R E . T H I S E N C O U R A G E D T H E N E X T G E N E R AT I O N O F R U D E B OY S A N D S K A . T H E S O U N D S Y S T E M COLLECTION IS A SERIES OF GRAPHICS T H AT

E N C O M PA S S E S

THE

VIBE

OF

THE

R O C K S T E A DY S C E N E . T H I S C O L L E C T I O N I S A V I S U A L R E P R E S E N TAT I O N O F T H E S O N I C P H E N O M E N O N K N O W N A S R O C K S T E A DY.

27

SUMMER 2016

28

SUMMER 2016

NOV

LAKOTA SINGLET

SLEEVELESS

W/S: RRP:

60% COTTON 40% POLYESTER PERFORATED JERSEY, MIX FABRIC CUT& SEW CHEST PANEL WITH PLASTISOL PRINT DETAIL, HEM WOVEN LABEL

FLINT BLACK 164277

WOVENS

NOV

GILMAN SS SHIRT W/S: RRP:

99% COTTON 1% SPANDEX OXFORD COTTON, CUT & SEW SLEEVE STRIPES, FRONT POCKET, INTERNAL NECK WOVEN LABEL

ECLIPSE NAVY 164212

POLO

DEC

PRISM SS POLO W/S: RRP:

100% COTTON 180GSM CUT & SEW POLO, RIB COLLAR & SLEEVE HEM, LHB EMBROIDERY, HEM WOVEN LABEL

ECLIPSE NAVY 164152

29

SUMMER 2016

30

SUMMER 2016

ELEMENT BRAND LONG PANTS

31

SUMMER 2016

32

SUMMER 2016

LONG PANTS

FRONTIER FLEX REGULAR FIT

NOV

FRONTIER FLEX PANTS W/S: RRP:

98% COTTON 2% ELASTANE RESIN COATED TWILL, CLASSIC WORKWEAR CHINO STYLING, 15” LEG OPENING

FLINT BLACK 166264

33

LONG PANTS

SUMMER 2016

KREWSON HIGHWATER PANT SLIM FIT

NOV

KREWSON HIGHWATER PANT W/S: RRP:

98% COTTON 2% ELASTANE, FLEX TWILL 240GSM, HIGH WATER PANT

DESERT KHAKI 163255

34

SUMMER 2016

ELEMENT BRAND ACCESSORIES

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SUMMER 2016

36

SUMMER 2016

ELEMENT BRAND SUMMER 2016 HEADWEAR

37

HEADWEAR

DEC

TREE LOGO CAP W/S: RRP:

98% COTTON 2% FLEX FITTED CAP, CURVED SHAPED BRIM, CENTER FRONT 3D ICON EMBROIDERY, ICON WOVEN LABEL AT CENTER BACK

ECLIPSE NAVY 164618

NOV

ICON MESH CAP W/S: RRP:

50% COTTON 50% POLYESTER FOAM FILLED COTTON CANVAS TRUCKER, CURVED PEAK, MESH BACK, CENTER FRONT WOVEN LABEL, WOVEN FLAG LABEL AT SNAPBACK CLOSURE

FLINT BLACK 164617

NOV

TREE FLEXFIT W/S: RRP:

98% COTTON 2% FLEX FITTED CAP, CURVED SHAPED BRIM, CENTER FRONT 3D ICON EMBROIDERY, ICON WOVEN LABEL AT CENTER BACK

BLACK 166603

DEC

OFF WHITE 166603

DEVISE CAP TRUCKER W/S: RRP:

50% COTTON 50% POLYAMIDE LOW PROFILE MESH BACK TRUCKER, MERROWED EDGE PATCH, ICON WOVEN LABEL AT CENTER BACK, WOVEN FLAG LABEL AT SNAPBACK CLOSURE

ALL BLACK 164620

GREY HEATHER 164620

SUMMER 2016

38

NOV

SUMMER 2016

HEADWEAR

92 CREW SNAPBACK W/S: RRP:

80% ACRYLIC 20% WOOL, MERROWED EDGE EMBROIDERED PATCH, WOVEN FLAG AT SNAPBACK CLOSURE

FLINT BLACK 164623

DEC

PARADISE CAP W/S: RRP:

100% COTTON 6-PANEL SNAPBACK, CENTER FRONT FLOCKED PRINT, WOVEN FLAG LABEL AT SNAPBACK CLOSURE

BLUE ROYAL 164604

NOV

PROTECT CAP W/S: RRP:

100% COTTON TWILL SNAPBACK CAP, CENTER FRONT MERROWED EDGE PATCH, NOVELTY PEAK ROPE, WOVEN FLAG LABEL AT SNAPBACK CLOSURE

BLACK WHITE 164608

39

SUMMER 2016

40

SUMMER 2016

ELEMENT BRAND SUMMER 2016 BACKPACKS

41

SUMMER 2016

THE URBAN AND NATURAL, THESE TWO SEEMINGLY OPPOSITE LANDSCAPES HAVE CONTRIBUTED TO FORM WHAT ELEMENT IS TODAY. AS THE COMMON MAN ACCESSES ARCHITECTURAL FEATURES THROUGH THE CITY WITHOUT FURTHER THOUGHT, A SKATEBOARDER ANALYZES EVERY CRACK, HANDRAIL, AND STAIR SET; EVEN IN THE SUBCONSCIOUS. THE SAME LIES TRUE IN NATURE, AS MOST ACCESS TRAILS THEY SEE JUST TREES, WHILE AN ENTHUSIASTS SEES CEDAR, REDWOOD AND FIR. A SKATEBOARDER KNOWS WHEN SECURITY WILL LEAVE HIS SHIFT JUST AS A HAWK KNOWS WHEN THE MICE WILL BE IN THE FIELD. FROM THIS ELEMENT FOUNDER JOHNNY SCHILLEREFF HAS PROVIDED INSPIRATION FOR CREATING AN ALL NEW COLLECTION OF BACKPACKS COINED CAMP. EACH PACK IS DESIGNED TO PERFORM FROM THE HOODS TO THE WOODS, HOLDING ALL YOUR NECESSITIES WHEREVER YOUR TRAIL MAY LEAD. 1% OF THE PROCEEDS FROM EACH CAMP COLLECTION BACKPACK SOLD WILL BENEFIT ELEMENT CAMPS WORLDWIDE PROVIDING DESERVING YOUTH AN OPPORTUNITY TO GAIN ACCESS TO THE NATURAL WORLD AND ENJOY THE SAME EXPERIENCES THAT HAVE INSPIRED ELEMENT IN SO MANY WAYS.

42

NOV

SUMMER 2016

BACKPACKS

SPARKER BACKPACK W/S: RRP:

600D TPE POLYESTER PACK WITH LARGE ZIPPER COMPARTMENT, INTERNAL LAPTOP SLEEVE, FRONT ZIPPER POCKET, SLIDE SLEEVES AND SCREEN PRINTED TREE LOGO

FLINT BLACK & STONE GREY 164485A

NOV

ICON WALLET W/S: RRP:

100% LEATHER BI-FOLD WALLET, RECESSED METAL BADGING, EMBOSSED LEATHER PULL OUT WALLET INCLUSIVE

CHOCOLATE 153573A

NOTES

BLACK 153573B

43

SUMMER 2016

44

SUMMER 2016

45

ELEMENT BRAND YOUTH

SUMMER 2016

46

SUMMER 2016

YOUTH TEES

2”

OCT

LIFE SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

BLACK

364000ZA

2”

2”

DEC

CAMP OUT SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

ASPHALT

ASH GREY

364002ZA

364002ZA

2”

JAN

2”

NY 92 SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

LIGHT GREY HEATHER

CHARCOAL HEATHER

364003ZA

364003ZA

47

YOUTH TEES

2”

NOV

2”

FORCES SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

NOV

NATIVE RED

INDIGO

364010ZA

364010ZA

SEAL SINGLET W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

GREY MARLE

364007ZA

SUMMER 2016

48

SUMMER 2016 TWIGS TEES

2”

NOV

2”

2”

LIFE SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

BLACK

WHITE

FOREST

464000ZA

464000ZA

464000ZA

2”

DEC

FORCES SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

NATIVE RED

464010ZA

2”

JAN

2”

CAMP OUT SS TEE W/S: RRP:

100% COTTON 160GSM JERSEY, WITH PRINT DETAIL, INTERNAL NECK LABLE PRINT

ASPHALT

SKY GREY

464002ZA

464002ZA

49 YOUTH HEADWEAR

DEC

YOUTH KNUTSEN CAP W/S: RRP:

100% COTTON TWILL SNAPBACK, CROWN CF 3D LOGO AND CENTRE BACK EMBROIDERY, WOVEN FLAG LABEL AT SNAPBACK CLOSURE

NAPA RED 364604

NOTES

SUMMER 2016

50

SUMMER 2016

51

SUMMER 2016

52

SUMMER 2016