Corporate Design Guidelines Version: January 2015
Dear colleagues, Over the past few years, EJU alongside with its member federations, have made a great progress to improve the presentation of our sport and to increase the attractiveness of our events for spectators and sponsors. With these guidelines, we would like to provide our organizers with a useful tool to further increase the attractiveness and the recognition value of EJU and its events. Therefore, we kindly ask you to follow these guidelines when preparing decoration and event related documents (booklets, posters etc.) for your EJU events. As we constantly try to improve, your comments and remarks are highly welcomed and appreciated. Dr Hans-Paul Kutschera EJU Vice President
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Table of contents: 1. Logo and elements 4 2. Combinations of elements 5 3. Minimal logo size 6 4. Clear space requirements 7 5. Possible combinations 8-12 6. Forbidden combinations 13 7. The fonts system 14-16 8. The color system 17-18
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1 Logo and elements There are three elements of the EJU Brand Mark. They all have a specific meaning and will be used for different reasons. The EJU logo (E1 graphic) can be used individual/alone. It can also be used in combination with E2 or E3. It is prohibited to use E2 and E3 without the main graphic (E1).
EJU Logo
EJU claim “Judo - more than sport !�
EJU Name European Judo Union
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2 Combinations of elements Main combination (horizontal):
E1 E1+E2 H E1+E3 H Optional combination
(vertical):
E1+E3 V
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3 Minimal logo size The main criteria to determine the minimum size of the logo when producing is the readability of all elements. The smallest element of the logo is letter „E“ of EJU. Minimum detectable font size visible to the eye is 4pt. Thus, the overall size of the logo should be 25mm horizontally (E1). On web-space the minimum size is set on the grounds of readability, too. The minimum allowable size (to allow 72pix / inch is equal to 220 * 123 pix (horizontal position) 123 * 210 pix (vertical position). Should you wish to require other (smaller) size of the logo, please send the request to EJU Head Office for approval.
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4 Clear space requirements The main determinant to establish the minimum size of the clear space of the logo is a physical property of the human eye to perceive the image as “solid.� In this case the size cannot be smaller than the diameter of the circle (round) element of the logo.
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5 Possible combinations Full color on blue background. The logo with E2 or E3 in white can be placed on a blue (Pantone solid C285) background. Please mind the clear space requirements (see page 7).
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5 Possible combinations Full color on white background. The logo with E2 or E3 in blue can be placed on white background. Please mind the clear space requirements (see page 7).
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5 Possible combinations Black logo on white background. The logo in black can be placed on a white background. Please mind the clear space requirements (see page 7).
Blue logo on white background. The logo in blue (Pantone ReflexBlue) can be placed on a light background. Please mind the clear space requirements (see page 7).
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5 Possible combinations Full color logo on light photo background. The logo in full color can be placed on a light color or black and white background photo.
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5 Possible combinations Full color logo on a dark photo background. The logo in full color can be placed on a dark color dark black and white photo.
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6 Forbidden combinations The following examples show combination of graphics and colours which are not allowed: 1
Clear space is too small (see chap. 4).
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Invalid color.
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Borders in different colours are not allowed.
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Logo must not be filled with a photo or another graphic.
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Logo must not be placed on an image, when it is difficult to see (see chap. 5, pages 11 & 12).
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Wrong relation of dimensions.
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The part of E1 graphic must not be cropped.
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7 The fonts system Font Collection. The Font system includes: — font Trebuchet MS (regular, italic, bold, bold-italic); — font Impact. All advertising messages, corporate materials, elements of indoor and outdoor advertising should be created with the use of these fonts.
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7 The fonts system The fonts of the logo. There are two fonts used for the logo: — font Trebuchet MS (bold-italic); — font Impact.
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7 The fonts system The using of the family font Examples of the use of main fonts. - for the layout; - for the name of related activities Rule: - A minimum font size of the text - 8 pt. for printing, 16 pix. for the HTML
RETURNERS TO TAKE THE STAGE IN SOFIA The first European Judo Open 2015 will take place in Sofia, Bulgaria on the upcoming weekend, 7th - 8th of February. Players will not only be aiming to gain important qualification points but some also stands the battle to be selected for this year’s European Judo Championships. Possible sister’s final in the U52 category if both, Priscilla and Astride Gneto (FRA) will make it to the final. This will be the first tournament for Priscilla since she was banned of competing for three months. Two important appearance will be seen in the U63 category. Alice Schlesinger (GBR) will make her debut for her new representative country (Great Britain); whilst Franssen Juul (NED) also returns to the international stage in the new weight class. Juul took gold at the Belgium Open last weekend in Arlon in the same weight category. Anett Meszaros (HUN) decided to take time out from judo almost two years ago, however she is now back with having Rio 2016 as her main target. She will be competing in the U70 category. Olympic Bronze medallist, Lucija Polavder (SLO) also returns on the mat following up her recovery from a knee injury.
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8 The color system The color scheme. The logo consists of 7 standardized colors of the Pantone color matching system. For standardization of the color transmission, a correspondence table has been developed with respect to the main Pantone system. When using the logo in design - use a suitable standard production system. All possible categories and their correspondence are available in the table bellow. If you are using individual color profile of the device in the production process - refer to the data of your software. In this case, as a standard, use the color system “Pantone C�.
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8 The color system Colors Standart. Color matching. This is a guide page with color standards when printing in order to assess the compliance of reproducible colors. Also, these standards should be used to create a color profile for a device, when using custom materials such as printing of uncoated surfaces, special papers or fabrics. Pantone solid C
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All rights reserved by European Judo Union For any queries and questions please contact EJU Head Office at: headoffice@eju.net